Cell C in major brand refresh

The new Cell C logo unveiled on stage at an event in Johannesburg on Thursday
Cell C on Thursday refreshed its brand at a major launch event in Johannesburg aimed at signalling that the mobile operator remains a force to be reckoned with in South Africa’s telecommunications industry.
South Africa’s fourth largest mobile network provider by subscriber numbers, whose biggest shareholder is JSE-listed Blue Label Telecoms, took the wraps off a new logo, brand design, payoff line and audio mnemonic that it hopes will make consumers consider it as a top option when selecting a cellular…