The only thing I get more than “please complete the survey”, are calls to sell me funeral insurance. Has some clever AI worked out the date my impending demise? That aside, it has made me think about how we, and I mean the average consumer, receive surveys. As fewer people respond to surveys, more and more get sent, in a vain effort to “make the sample”.
Now that I’m a researcher, it seems to me that flooding customers with surveys isn’t sustainable. It’s…
