Midi is building a digital platform for an oft-overlooked area of women’s health

When Joanna Strober was around 47, she stopped sleeping. While losing sleep is a common symptom of perimenopause, she first had to go to multiple providers, including driving 45 minutes out of San Francisco to pay $750 out of pocket, to get that diagnosis and proper treatment.
“That feeling of wow, I’ve really been suffering unnecessarily for the past year really…