The Small Business Big Marketing Podcast with Timbo Reid

Oct 8/2020

Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via aeroplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of unconventional marketing,[...]
Explore the booming hot chilli sauce market with Renae Bunster, a leader in Australia's hot sauce scene. In episode 662 of the award-winning Small Business Big Marketing podcast, Renae updates us on her expanding empire, including her new Tequila and pre-mixed cocktail lines. Get ready for a fiery discussion! A little more about Bunster's Worldwide[...]
As a smart business owner you’re constantly making adjustments to your product or service offerings, your customer experience, your pricing and many other key parts of your business. But (like me) I bet you avoid, or at the very least, don’t find the time to give yourself a bit of a spruce-up, as well. If[...]
Today’s guest lives by the philosophy that offering less enables you to build a business that others simply can’t touch. Has it worked? Has it ever! It’s a ridiculously simple yet powerful, episode 660 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Mobile Skips owner Jacob Spencer ...[...]
Recently ex-chef turned online entrepreneur Frank Greef shared his incredible journey with us in which he and his brothers started a business in a field they knew nothing about, risking their parents’ livelihood, and then selling it for $180M. As amazing an episode as it was, I was reminded by a long-time listener that Frank[...]
Dive into the world of strategic partnerships on The Small Business Big Marketing Podcast as we explore Unyoked's journey with co-founder Chris Grant. Discover how their alliance with Matthew McConaughey and Apple epitomises the fusion of nature and business, and learn the secrets behind Unyoked's success. This is a masterclass in leveraging high-profile collaborations to[...]
Episode 657 of the award-winning Small Business Big Marketing podcast reveals the top SEO secrets of 2024. Harry Sanders, Australia's foremost SEO specialist, explains how helpful marketing can be your game-changer in the aftermath of Google's pivotal September update. For small business owners aiming for top Google rankings without splurging on ads, this is an[...]
Who doesn't love unconventional marketing ideas? Olivia Carr of Shhh Silk does. When it comes to marketing her business, Olivia Carr is all about out-of-the-box-thinking. How out of the box? Like … she flew to LA from Australia, hired a car and drove to the Kardashians house and left them some product! It’s an all-systems-go[...]
Eleven years ago, Frank Greeff was a chef. Ten years ago he started a business with his brothers in a completely unrelated industry. Last year he sold that business for 180 million dollars! But it’s what he risked to achieve that outcome that is truly breathtaking! It’s a not-for-the-faint-hearted episode 655 of The (14 year-old,[...]
Who doesn't love a bit of unconventional business wisdom! Ben Leonard has no business training. In fact, his background is in Ecology. Oh, and he’s a whale and dolphin nerd, who had no interest in fitness, until his mid 20s, when he decided to build a successful online fitness brand called Beast Gear which, in[...]
Can you believe it’s not even a year since ChatGPT entered our collective consciousness, making AI part of everyday speak?! “How did we ever live without it?” some are saying. Whilst others are openly cursing it. Love it or hate it, AI (in all its forms) is here to stay, so best us business owners[...]
Canva's Melanie Perkins. From her parent’s lounge room in 2013, 32 year old Melanie Perkins invented Canva; an online design tool with a mission to empower everyone in the world to design anything and publish anywhere. In 2023, Canva has just been valued at 25.5 billion dollars! It’s a rags to riches episode 652 of[...]
How and why a small business should design a category and own their niche with Christopher Lochhead. If the idea of standing out, for all the right reasons, in your crowded marketplace appeals (and why wouldn’t it?!), then it’s time you became a category pirate! Arrrrrrrrr, it’s episode 651 of The (14 year-old, award-winning) Small[...]
Goal setting in business. Long time friend of this podcast Steve Sims, AKA the man that can, whose clients include Elton, Elon and Sir Richard, has one piece of proven advice for all of us … Go for stupid. Ignore it and you and your business is destined for a life of mediocrity. Listen to[...]
Here's some B2B sales tips for small businesses. Afterall, B2B selling can be tricky. Even trickier if you’re selling a complex product or service to an infrequent buyer. Today’s guest is confronted with both these challenges on a daily basis. Poor him, but lucky us as he’s about to share how he does it. It’s[...]
Old-school marketing strategies. If you’re interested in building a business with rock-solid foundations that’s primed for growth, then you’re in the right place. Not because today’s special guest owns Australia's largest, family-run stone business; but because he’s doing it in a way that ensures steady, long-term growth that avoids the painful peaks and troughs. It’s[...]
AI for small business. Thanks to ChatGPT launching in November 2022, AI (AKA artificial intelligence) is now on the lips of every small business owner. To find out how we can use AI to our advantage, world leading expert Dr Catriona Wallace joins us to share the good, the bad and the downright ugly. It’s[...]
Ferndale Food’s second-generation owner Leigh Edward goes about running his multi-million dollar family business in a very refreshing way. He’s strong on values, considered in his approach, and avoids trying to be anything he isn’t. As a result, Ferndale are the producers of some of Australia’s biggest, privately-owned confectionery brands. It’s episode 646 of The[...]
Any private individual (not company, but individual) who launches an FMCG brand instantly has my attention. Why? Because the hurdles between the idea and success are huge. That’s why when I had the opportunity to interview a fellow who, with his own money, had launched Australia’s newest instant noodle brand, I jumped at it! It’s[...]
Where the hell do good ideas come from? Why are they so hard to come by? How do you know when you’ve got a good one that will grow your business exponentially? The hunt for answers to these questions continues today with Dan Munday, a twenty year veteran of reality TV, having contributed to the[...]
Sexual wellbeing entrepreneur, and fourth-generation family business owner Hugh Crothers, says life is better with pleasure. Frictionless pleasure, to be exact. So, he’s on a mission to disrupt a category laden with stigma, and make it accessible to all of us who love a bit of the good old slap and tickle! It’s a well-lubed,[...]
Can you imagine starting a new social media platform? The money required, the resources, not to mention the time and the risk! It’s certainly not for the faint-hearted. Well, today we meet Noam Bardin, a Silicon Valley veteran and the Founder of Post.News, a new social media that's taking Elon Musk’s Twitter head on! It’s[...]
Some people buy, renovate and sell property in the hope of creating the perfect lifestyle. Not today’s guest. Matt Raad (and his wife Liz) buy, renovate and keep (although sometimes they sell) websites, and they have created the perfect lifestyle. It's time to uncover these surprisingly simple wealth-building strategies of website investor Matt Raad, in[...]
There’s a story of a lovely lady, who was bringing up three very lovely girls. You know the rest, right?! Well, that lovely lady’s home (and her hubby’s) is now for sale, and today we hear from the Beverly Hills real estate agent, charged with selling the Brady Bunch’s house. It’s a family-friendly episode 640[...]
Kate Christie is all about living your life to the fullest, in business and in pleasure. Not only, as a time management expert, can she find you 30 guilt-free hours a month; she can then get you designing your best life thanks to what she calls your very own Life List! It’s a timely episode[...]
Last month in Tuscany, Italy an eighth generation butcher by the name of Dario Cecchini totally blew my mind, for sooooo many reasons, the least of which is the incredible customer experience he and his team deliver. But trust me, that’s just the tip of the iceberg. It’s a meaty, and slightly teary, episode 638[...]
Tim Denning has had some massive business lows, each time, picking himself up, dusting himself off and having another crack. He’s now one of the most prolific content writers in Australia on the topic of personal development and entrepreneurship. "How prolific?", I hear you ask. 480,000 words a month prolific! If you’re keen to discover[...]
Join Timbo's Membership and take control of your marketing Like most 20 year-olds, Bailey Paige loves a big night out. And, like most 20 year-olds, he’s on his phone all night forgetting that at some point he’s going to need an Uber to get home. But, what if you run out of charge? That can[...]
Join Timbo's Membership and take control of your marketing Do you love the idea of self-publishing a book for your business in 2023? Then imagine this scenario. You and your biggest competitor are standing in front of a prospect. Your competitor gingerly hands over their business card. You proudly hand over your book. No prizes[...]
Join Timbo's Membership and take control of your marketing In her surfing career, Layne Beachley achieved this seven times, six of them consecutively, making her the best surfer the world has ever seen…. male or female. In this up close and personal one hour chat, Layne opens up about the one big shift she made[...]
Join Timbo's Membership and take control of your marketing Dennis Dunstan managed Fleetwood Mac from 1984 to 1997. Referring to himself as the world’s highest paid babysitter, he’s seen it all … From arranging a private jet so Lindsay Buckingham could enjoy his favourite takeaway, to making sure the band never missed a gig (he[...]
Join Timbo's Membership and take control of your marketing Have you ever thought “Stuff it! I’m going to open up a cafe. I love coffee, I love people and I’m looking for an easy lifestyle business?” Come on, who hasn’t at some point thought that or something similar? Well, let’s find out how easy that[...]
Join Timbo's Membership and take control of your marketing Oliver Garside is the Chief Evangelist of Rounded - an Aussie accounting software built by a freelancer to make other freelancers' lives easier. With a customer satisfaction rating of 99%, he's practically a customer whisperer. So, if you want to learn how to wow your precious[...]
Join Timbo's Membership and take control of your marketing Do you have a colleague in your industry that you just love shooting the breeze with? Someone who gets you thinking differently, someone who has challenging opinions, someone who stays ahead of the game? For me, that's old friend and marketing Ninja, Troy Dean, the founder[...]
Join Timbo's Membership and take control of your marketing The Tradie Underwear brand (now turning over $200M a year) has gone from protecting the family jewels to branching out into everything from energy drinks to skincare to watches and tools! So hitch up your strides as Ben Goodfellow, the brand's founder, reveals how and why[...]
Join Timbo's Membership and take control of your marketing Today we meet a fellow who, with his best mate, used to run a fruit and veg store at the Sydney Food Markets … Now they own and run a multi-million dollar, national, commercial lighting company! Who doesn’t love a good pivot? It’s a lights-on episode[...]
Join Timbo's Membership and take control of your marketing Ben Goodman seems to have the Midas Touch, having built and exited one, seven figure business, along with his current 2-year old business recently being valued at $20M. But, like most successful business owners, his entrepreneurial journey hasn’t been without some failures along the way. Join[...]
Join Timbo's Membership and take control of your marketing Are you ready to become a disabled friendly business? Scott Hunt has expanded his private personal training business into an untapped market that focuses on helping disabled people benefit from exercise. He's passionate about providing a solution for a demographic that has been neglected for too[...]
Join Timbo's Membership and take control of your marketing So these two guys are in the jungles of Peru working for some oil company, when they stumble across a Cacao bean that’s been extinct for over 100 years. Without any chocolate knowledge whatsoever (well, no more than you and I!), they decided to start a[...]
Join Timbo's Membership and take control of your marketing Tristen's Customer Sales Multiplier Course - How to apply Tristen's referral techniques to your business Referral marketing expert Tristen Smith was just like any other business owner, struggling to find the right strategy to bring in new customers. Then, he discovered the power of referral marketing[...]
** Join Timbo’s exclusive Membership and get exclusive content and access to Timbo you won't find anywhere else ** Call Timbo on +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode. Have you seen the viral TikTok video of the young farmer[...]
** Join Timbo’s exclusive Membership and get exclusive content and access to Timbo you won't find anywhere else ** Call Timbo on +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode. In case you need reminding, you’re standing on a mountain of[...]
** Join Timbo’s exclusive Membership and get exclusive content and access to Timbo you won't find anywhere else ** Call Timbo on +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode. Oh Crap! It’s OK, I didn’t do something stupid (for once!)[...]
SEO best practice for 2023 from Australia’s most-awarded SEO expert Harry Sanders … that’s what we’re talking about! Oh, and his first tip covers the rise and impact of AI in the SEO world, so I was just a little excited (no, actually I was bursting!) to hear all about it, as ChatGPT has occupied[...]
I’m about to say one of the scariest (and I think) most exciting words in business. Are you ready? Creativity. You see, when you spend quality time thinking differently about your business, amazing things happen, the least of which is that you create a solid point-of-difference. But don’t take my word for it … Let’s[...]
Are you keen to discover how to use chatbots in your business? Artificial intelligence has finally infiltrated its way into small business marketing in the form of chatbots; that annoying software that has you thinking you’re chatting with a human … but you’re not! Fortunately, chatbots have come a long way in the past 12-months,[...]
Do you like the idea of getting yourself or your business on The Today Show without paying a cent? Thought so. Then listen up as The Today Show’s Chief-of-Staff, Joshua Del Pozo, explains exactly how you can. It’s a star-studded episode 617 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little[...]
Keen to use email marketing to grow your business? Cool. On your website, offer visitors something of high perceived value to them, but at a low cost to you. In exchange for their email address, they get it for free. It might be an eBook. A video full of helpful tips. A one-off discount coupon.[...]
If there was a more mature, funnier, well-informed small business marketing lover than me, then it’s Jay Baer. The guy has an uncanny ability to turn even the most sceptical business owner into a marketing tragic. I’ve been stalking, I mean following Jay’s work for over ten years, and every book (he’s written six), every[...]
Online business demystified. Keen to recession-proof your business? Maybe you want to add an additional revenue stream or two. Why wouldn’t you?! Well, I’ve got just the fella to help you do that. Paul Waddy is one of retail-tech’s brightest minds, in fact, he’s just released Selling Online for Dummies, and he joins us to[...]
Keen to find your purpose? Growing a business can be tough. And with all the uncertainty in the world, you’d be excused for feeling a little negative at times. If you’re looking for a super effective way to create positive change in your life, and your employees’ lives, then you’re going to love what world[...]
What on earth can us business owners learn from Jono Coghill, a member of Powderfinger … one of Australia’s biggest ever rock bands? The answer? Plenty! Tune in as we go deep into the business of music with rock 'n roll royalty. It’s a very rock ‘n roll episode 612 of The (13 year-old, award-winning)[...]
Ball chain. Three million feet of ball chain every week. That’s what today’s guest manufactures. You know what ball chain is, right? You will shortly! Plus his 84 year old family business has become the most trusted provider of masks in the US. How’s that for a pivot!? Two vastly different products connected by a[...]
With so many media outlets hawking bad economic news to improve their ratings, you’d be excused if you thought the entire world’s economy was on the verge of collapse. So I thought it was time to get a well-balanced, well-researched view. To that end, I knocked on the door of Christopher Joye, one of Australia’s[...]
Do you ever look at some business owners and wonder how they do it all? How do they take on so much, yet seem to hit home run after home run? How do they find the necessary time and energy to build empire after empire? Today’s guest is one of those unique entrepreneurs (some would[...]
21 year-old Pam Jabbour made 100 cold calls a day for a year before securing her first client. 100 cold calls. A day. At the age of 21!! 17 years on, she has offices in Australia and China, and runs a multi-million dollar business that dresses 350,00 people daily, Including some seriously blue chip clients[...]
Australia’s medicinal marijuana industry is poised to explode. Leading the charge is cannabis entrepreneur Gary MacKenzie who is the co-founder of Releaf, the first and largest clinic and dispensary franchise in the Asia Pacific region. It’s a very chilled episode 607 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about[...]
Looking for a new business idea? Maybe a new revenue stream is appealing? Or are you searching for a cheeky little side hustle? One with minimal set-up costs and requires you to hold no stock. If you answered “Hell yeah!!” then drop everything, as you’re about to discover the ins and outs of dropshipping with[...]
Right off the bat, today’s guest made a critical business decision. To launch Australia’s biggest eSports and gaming brand, he was going to go big, real big from day one. No pussy footing around. No waiting for this to happen in order for that to happen. Nope. He just went fucking big (his words, not[...]
Tom Willis’s deep respect for marketing has resulted in a business that gets around 350 sign-ups every day, has over 10,000 5-star Google reviews, and four million website visits annually. And no, the business doesn’t have some astronomical marketing budget … It’s a simple legal advisory service for small businesses in Australia. It’s a mind-expanding[...]
How to price anything is tough. And something every business owner doesn't want to get wrong. So I thought I'd get The Pricing Lady in to help us all optimise our pricing strategy. It’s a priceless episode 603 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Janene Liston[...]
Hey business owner. That’s you … Yeah, you! Today’s guest has one bit of advice for us all … 'Live and breathe only what you love'. Heard it before? Me too! Thought it was a bit unrealistic? Me too! Afterall, we’ve all got to make a quid. Well, we’re about to be proved wrong. And[...]
In 2013, industrial designer Alfred Boyages had (in his own words) a seriously lucky motorcycle accident. Whilst recovering from a banged-up knee, he conceptualised the idea of a smart helmet; one that could help riders foresee what’s up ahead. Now all he needed was an army or riders to help him perfect it. Forecite Helmets[...]
Imagine you’re dying with a secret. Something you’ve never had the courage to tell your friends or family. Or a last wish – a task you need carried out before you can rest in peace. Now imagine there’s someone who can take care of all that, who has little respect for the living, but will[...]
If you think the idea of that beautiful business of yours expanding overseas is a pipe dream, then think again. International business strategist and lawyer, Cynthia Dearin, may just change your mind. It’s a far-reaching episode 599 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Business Without Borders[...]
In January 2021, COVID forced serial entrepreneur Wayne Hamlet’s event hire business into liquidation. Two months later, he declared bankruptcy, losing everything, and took a job as a real estate agent. Not one for giving up, Wayne launched an idea with huge potential. In fact, if you’re a business owner, then you need it. It’s[...]
Dare Jennings founded the iconic, irreverent and highly collectible Aussie surf-brand Mambo, which he sold in 2000, made a lot of coin and moved on to his next endeavor, Deus ex Machina, where he combined his love of motorbikes, surfing, and music, to create a business that has stores in Australia, America, Asia, Europe and[...]
John Murphy is an Irish, animal lover living in Italy selling eBikes to hunters all over the world. Banned from Facebook Ads and Google Adwords despite spending tens of thousands of dollars with them, he urgently had to figure out another way to drive traffic to his drop-shipping business’s website. He did. And his six[...]
Belly Band creator Carol Brunswick spent over $300,000 of her family’s savings, with little or no return, before landing on a more effective way to grow her business. The new improved way involved bootstrapping everything, and adopting a people first, profit second philosophy. It worked! Now she’s sold 70,000 Belly Bands and absolutely loves building[...]
Amanda Walker is the co-founder of the hot chip mini empire Lord of the Fries. Launched in 2004 with her husband, they now have 23 stores nationally. Join host Tim Reid as she shares her business journey along with why and how to slowly build a business you’ll love.See omnystudio.com/listener for privacy information.
Here's a masterclass on how to create Australia's best gelato experience with Gelato Messina's co-founder Declan Lee. All this and more on The Small Business Big Marketing Podcast hosted by Tim Reid.See omnystudio.com/listener for privacy information.
No matter what industry you're in, challenge the way things get done, because more often than not, there’s always a better way. That’s certainly the experience of Steffan Van Lint, the founder of Quiz Meisters, one of Australia's largest (and certainly most fun) pub trivia companies. It’s a trivial episode 592 of The (12 year-old,[...]
From the first time I saw Emma & Tom’s Juices on the shelf at my local cafe, I was hooked. Finally, there was a cool looking juice brand, with interesting flavours, no funky additives, plus it was named after two anonymous people. Who the hell was Emma and Tom?! It’s taken me 18 years to[...]
I’ve always thought us business owners can learn so much from the hospitality industry, around customer service, customer experience, local area marketing etc. So, when I heard about multi-million dollar publican, Stephen Hunt, who started his 7 hotel empire from his parents’ backyard, I just had to get him on the show. It's episode 590,[...]
This simple, inexpensive, proven system enables you to generate more leads into your business (and convert them) than you could ever imagine. Plus it takes your prospects’ eyes off the price. Listen in as The Institute of Wow's John Dwyer explains how with podcast host Tim Reid.See omnystudio.com/listener for privacy information.
You’ve got a list as long as your arm of ideas to grow your business. And I’m guessing some of those ideas will happen all in good time. But some of those ideas may require more money than you currently have in order to bring them to life. That’s where equity crowdfunding steps in. A[...]
Keen to know how to use TikTok to grow your business in 2022? Excellent. Then there’s no better person to show us how than donut aficionado Phillip Kuoch, whose Melbourne bakery has one of the biggest TikTok followings of any Australian business with 680,000 followers and a gazillion likes! It's a head-scratching episode 587 of[...]
The School of Hard Knock Knock's co-founder Morry Morgan has taken a rather interesting, brave and very funny approach to marketing his business. He's created a six-part professionally produced TV series that's gaining ground on YouTube. Join host Tim Reid on The Small Business Big Marketing Podcast as Morry explains why and how he did[...]
Black Hops Brewery’s Dan Norris has had more business failures than he’d like to admit. Then one of his ideas hit pay dirt and was quickly snapped up by a large multinational. Instead of finding the closest hammock, he started a brewery. Six years on Black Hops is valued at $65M. It's a thirst-crushing episode[...]
Today we meet a successful business founder who’s not in the sexiest of industries, but who has a marketing mindset that I personally wish many more had. He loves marketing. Respects it. Plays with it. And guess what … he sees the fruits of his marketing labours time and time again. It's a high-growth episode[...]
Discover these simple, easy-to-implement, effective marketing ideas that will help you successfully market your small business with marketing expert and podcast host Tim Reid.See omnystudio.com/listener for privacy information.
If obscurity is a major marketing challenge of your small business, then I have a very tailored solution for you. Get yourself on podcasts that have the attention of people you’d love to sell to. Yes, I want you to stick your head above the trench and be interviewed. It's a podcast episode 582 of[...]
One of Australia’s leading website producers shares how to design a website to boost conversions in any niche. It's episode 581 (promising big returns) of The (12 year-old, award-winning) Small Business Big Marketing podcast with Tim Reid.See omnystudio.com/listener for privacy information.
Luxury Escapes co-founder Adam Schwab seems unable to put a foot wrong when it comes to launching and building profitable businesses. Businesses that generate (in a matter of years) millions and millions of dollars. And right now … you’re about to find out how he does it. It's a luxurious episode 580 of The (12[...]
Stephanie Scheller owns a marketing agency in Texas that teaches clients the not-so-subtle art of disruption. But what's different about Stephanie's teaching style is that she uses the violin to tap into the psychology of business owners (just like you) to help them create an impact in sales, marketing and people management. It's a wacky[...]
Aussie keyboard legend Lachy Doley talks to host Tim Reid about how Pink Floyd's Roger Waters became his biggest client. An amazing story given 4 years ago Lachy was broke. This is a great episode for anyone who’s wondering if there’s light at the end of the tunnel.See omnystudio.com/listener for privacy information.
Have you ever walked past a young homeless person and avoided eye contact? Maybe you wanted to give them a few bucks only to realise you don’t carry notes anymore? Or maybe you wanted to stop and help them but you didn’t know how. Well, today’s guest has felt all those emotions … so much[...]
Today’s guest happens to have captained the mighty Hawks, the Aussie Rules Football team I’ve supported all of my life. And sure … there may be the odd fanboy moment during our chat. But, he’s also the founder of a disruptive wine brand that’s laser-focussed on removing one billion plastic bottles from our oceans by[...]
Today we chat with Dr. Phil. Nope. Not that Dr. Phil. Our Dr. Phil is a Florida-based heart surgeon who’s doing everything he can to keep patients OFF his operating table. In other words, he doesn’t want any clients! It's heart-stopping (maybe that should be heart-starting?!) episode 575 of The (12 year-old, award-winning) Small Business[...]
Our regional Queensland business showcase wraps up this week on the Gold Coast where we meet two giants business - Zarraffa’s Coffee founder Kenton Campbell, and Nutrition Warehouse founder Grant mayo. And you’ll never guess what he was before becoming an entrepreneur! It’s a curious episode 574 of The (12 year-old, award-winning) Small Business Big[...]
Part 7 of our regional Queensland business showcase takes us inland to Toowoomba, where we meet a globally-recognised wallpaper manufacturer, and a third generation family jeweller. It’s a bespoke episode 573 of The (12 year-old, award-winning) Small Business Big Marketing podcast.See omnystudio.com/listener for privacy information.
Part 6 of our regional Queensland business showcase takes us to the Sunshine Coast, where we meet one of Queensland’s leading restaurateurs, along with the co-founder of an entirely new yoghurt category! It’s a tasty episode 572 of The (12 year-old, award-winning) Small Business Big Marketing podcast.See omnystudio.com/listener for privacy information.
Part 5 of our series showcasing successful regional Queensland business founders takes us to sunny Bundaberg, where we go inside two vastly different businesses. It’s episode 571, set amongst the sugar cane, of The (12 year-old, award-winning) Small Business Big Marketing podcast.See omnystudio.com/listener for privacy information.
Part 4 of our series showcasing successful regional Queensland business founders has us catching up with two female entrepreneurs that are making a serious dent in their respective industries. It’s a get-out-of-the-way-I’m-on-a-mission episode 570 of the (12 year-old, award-winning) Small Business Big Marketing podcastSee omnystudio.com/listener for privacy information.
In Part 3 of our Regional Queensland series, we catch up with two national-award winning business owners from Mackay who are doing big things in their respective industries. It’s a slightly troppo episode 569 of The (12 year-old, award-winning) Small Business Big Marketing podcast.See omnystudio.com/listener for privacy information.
In part 2 of our Regional Queensland series, we catch up with two business owners from Townsville who are doing big things in their respective industries. It’s a balmy episode 568 of The (12 year-old, award-winning) Small Business Big Marketing podcast.See omnystudio.com/listener for privacy information.
Cairns Aquarium founder Daniel Leipnik shares how he brought his boyhood dream to life, and PakMag founder, Bree James shares how she became the biggest publisher in regional Queensland. Join host Tim Reid on Australia’s most popular business marketing podcast.See omnystudio.com/listener for privacy information.
To support business owners everywhere who are struggling right now, host Tim Reid has teamed up with one of Australia's leading mindfulness experts for a much needed episode 566 of The (12 year-old, award-winning) Small Business Big Marketing podcast.See omnystudio.com/listener for privacy information.
Steve Trinder has had a crack at professional acting, surfing, motorcycle racing and skiing, and whilst all these endeavours built his character, none of them built his bank balance until ten years ago, when he founded X50 Lifestyle from his bedroom. Now he's sold over 70 million sachets in 85 countries and he’s finally found[...]
Erika Cramer generated $400,000 in sales from Instagram over the past two years. But that’s not the most interesting thing she's done in business. Intrigued? Excellent…so was I when I received her pitch. It’s an overly confident episode 564 of The (12 year-old, award-winning) Small Business Big Marketing podcast.See omnystudio.com/listener for privacy information.
The lifeblood of your business is repeat customers. But customers can be fickle, markets change, and competitors can be ruthless. So how do you ensure a steady flow of repeat business? The secret is in recurring revenue ... in finding and keeping automatic customers. It’s a strangely recurring episode 563 of The (12 year-old, award-winning)[...]
At one point, business owner Briony Kennedy had a credit card and overdraft debt of $500,000, and was doing everything she could to make her business succeed. Then she implemented a marketing idea she should have done long ago, and today her multi-million dollar business is thriving. It’s a not-for-the-faint-hearted episode 562 of The (12[...]
Keen to know how to turn your knowledge into a million dollar micro business? After all, you are standing on a mountain of knowledge…about something. And there’s never been a better time to turn that knowledge into an online course and make a million bucks! Today’s guest did just that. It’s a get-rich-quicker-than-you-think episode 561[...]
Host of The Small Business Big Marketing Podcast Tim Reid chats with the voice of Siri, Karen Jacobsen, who shares her views on personal branding, navigating the pandemic, business owner well-being and so much more.See omnystudio.com/listener for privacy information.
Want to know how to market a difficult business? Then take a listen to SpeedFit's Matej Varhalik who is doing just that (very successfully) on The Small Business Big Marketing Podcast with Tim Reid.See omnystudio.com/listener for privacy information.
If the idea of surrounding yourself with a deeply engaged community who love what you do, buy everything you offer and provide a great sounding board for future ideas is of interest then you're in for an absolute treat. It’s a nurturing episode 558 of The (12 year-old, award-winning) Small Business Big Marketing podcast with[...]
If you'd like to know how to use live streaming to grow your business then take a listen to how Ruby Noosa has done just that as well as grow her personal brand on episode 557 of The Small Business Big Marketing Podcast with host Timbo Reid.See omnystudio.com/listener for privacy information.
Shaun Latham launched his web development career selling sex toys online. From there he used his knowledge of online marketplaces to build a company that will change the way you sell your products, by giving you access to all of the major web stores at once. See omnystudio.com/listener for privacy information.
Self-confessed hype artist Michael F. Schein shares his 12 secrets for creating hype around your business; he’s overflowing with stories of obscure crackpots who got millions of people to buy into their ideas, along with unknowns, freaks and weirdos who garnered around the clock media attention without spending a penny.See omnystudio.com/listener for privacy information.
If choosing a name for your business, brand, product, service, even promotion, is proving challenging, then take a listen to what world-leading naming expert Alexandra Watkins has to share with host Tim Reid. Her process is fun, simple and mighty effective in identifying a name that sticks.See omnystudio.com/listener for privacy information.
Building a community is a great way to differentiate that beautiful business of yours. So in this episode, host Tim Reid chats with Fit Dad Lifestyle founder Leroy Faure about how he’s built a community of 4,000 motivated and engaged men who are all on the same journey of fatherhood.See omnystudio.com/listener for privacy information.
Kate Reid’s business journey has all the makings of a Hollywood thriller. It involves behind-the-scenes of Formula 1 racing, a memorable visit to Monaco , a life-threatening illness, huge disappointment, truckloads of passion along with the best croissant in the world!See omnystudio.com/listener for privacy information.
Sleepbus founder Simon Rowe's mission to provide a safe nights sleep to any Australian who needs it is tracking along beautifully thanks to a strong brand and never-say-die attitude. Got a marketing idea you'd like to share with business owners globally? Maybe you want to give Timbo some feedback ... leave a message on the[...]
Celebrity chef and Australia’s most celebrated restaurant owner Guy Grossi talks about customer experience, we hear from a listener who contacted the Hotline plus I’ve got some big news for all you Pink Floyd fans amongst us! Got a marketing idea you'd like to share with business owners globally? Maybe you want to give Timbo[...]
Perry Cross is unstoppable. He founded Accessible Homes Australia, he’s an in-demand keynote speaker and the founder of the Perry Cross Foundation on a mission to cure paralysis. He’s also a fully aspirated quadriplegic. Host Tim Reid chats with this incredible human being about business and life.See omnystudio.com/listener for privacy information.
How to launch and run a business on a shoestring is the focus of this episode. So listen in as host Tim Reid chats with Andrew MacDonald, founder of Aussie clothing brand Ringers Western.See omnystudio.com/listener for privacy information.
Joseph Wilkins produces funny sales videos proven to generate millions of views and dollars for his clients. Today he shares with host Tim Reid his 8-step process for doing just that.See omnystudio.com/listener for privacy information.
Homebodii’s Ingrid Bonner talks with host Tim Reid about building a luxury sleep and bridal wear business based on the lessons she picked up modelling for Calvin Klein, as well as the customer feedback she’s constantly getting and acting on.See omnystudio.com/listener for privacy information.
Host Tim Reid chats with ex-mortgage broker turned environmental warrior Will Davies who’s built his Car Next Door business in response to human kinds’ unnecessary use of the motor vehicle.See omnystudio.com/listener for privacy information.
One of Australia’s leading cryptocurrency experts Carioline Bowler answers all your questions about how small business owners can embrace and make best use of the brave new world of cryptocurrencies. You know … Bitcoin, Ethereum, blockchains etc! See omnystudio.com/listener for privacy information.
Shufflrr’s James Ontra believes a business’s slide decks are it’s most underutilised asset. How’s that for a bold statement given the various other assets most businesses own? But host Tim Reid thinks he has a point. It’s a highly persuasive episode 543 of The (12 year-old, award-winning) Small Business Big Marketing podcast.See omnystudio.com/listener for privacy[...]
Sacking her distributor enabled Laura Klein to take her Snotty Noses business to a whole new level … along with some very smart marketing. Host Tim Reid chats with her all about it.See omnystudio.com/listener for privacy information.
Cedar Anderson crashed the Indiegogo site multiple times when running a crowdfunding campaign for his disruptive beekeeping innovation called Flow Hive. He's now a multi-millionaire and is keen to see others do the same. Listen in as host Tim Reid chats with him in his bees uit keeping closet!See omnystudio.com/listener for privacy information.
Ever wondered why McDonalds logo is red and yellow? Or why watches in ads are always set at 10:10? Or why some stores seem to be always on sale? Wonder no more. Host Tim Reid chats with neuromarketing expert Professor Prince Ghuman who explains how marketing reshapes your brain. Scary stuff!See omnystudio.com/listener for privacy information.
Colin Bryar was Jeff Bezos’s shadow (AKA right hand man) inside of Amazon. In this revealing chat, he explains to host Tim Reid Amazon’s process of working backwards, in which every new idea starts with the customer front and centre. Notebook at the ready!See omnystudio.com/listener for privacy information.
Four Pillars Gin founder Stu Gregor shares with host Tim Reid how he’s managed to be awarded the world’s best gin not once but twice … in fact, two years in a row!See omnystudio.com/listener for privacy information.
Cheese Therapy founders Sam Penny and Helen Shadforth have single-handedly saved Australia’s artisan cheese making industry from going under following bushfires, drought, economic turmoil and now COVID-19. Host Tim Reid finds out how they did it.See omnystudio.com/listener for privacy information.
Bellroy founder Andy Fallshaw chats with host Tim Reid about how one word (in fact, one made-up word!) continues to influence all aspects of this iconic Aussie brand.See omnystudio.com/listener for privacy information.
Clever marketing ideas like looking after even the smallest of clients (“small fish are sweet!”) have led to The Branding Office turning over $2M in Year 3. Join host Tim Reid as he chats with owner Justin Veivers.See omnystudio.com/listener for privacy information.
Host Tim Reid chats with weight loss experts Jade Spooner & Amal Wakim about how losing a combined 50KGs lead to the launch of Equalution, a multi-million dollar weight loss empire.See omnystudio.com/listener for privacy information.
Brenton Ward’s business serves a very specific niche. It cost him $3,000 set-up, and generates $100,000 in recurring monthly income, with few overheads, and it runs without him. Nice niche!See omnystudio.com/listener for privacy information.
Host Tim Reid has a passion for seeing small businesses grow. So, with the help of his listeners, here’s 32 ways that we, as consumers, can help small businesses grow.See omnystudio.com/listener for privacy information.
Ella Bache's 3rd generation owner Pippa Hallas chats with Tim Reid about making bold moves & unexpected decisions in this 3rd generation global skincare empire.See omnystudio.com/listener for privacy information.
200% annual growth (year-on-year) is what podiatrist turned product entrepreneur Rachael Ferguson is currently experiencing. Host Timbo Reid finds out how she’s doing it.See omnystudio.com/listener for privacy information.
Host Tim Reid chats with one very smart business founder in Mobile Tyre Shop’s Travis Osborne, who 5 years ago was struggling to get the business off the ground, but in 2020 the rubber has well and truly hit the road. Travis shares the smart decisions he’s made along the way.See omnystudio.com/listener for privacy information.
Host Timbo Reid’s business has been hacked four times in the past few months. So he decided it’s time to pull in the big guns and find out how all business owners can avoid this. So join Timbo as he chats with cyber security expert Bastien Treptel of the CTRL Group.See omnystudio.com/listener for privacy information.
Host Timbo Reid chats with Australia’s leading stage designer Jeremy Fleming who’s COVID-19 forced pivot was the best business decision he and his wife have ever made.See omnystudio.com/listener for privacy information.
This COVID-19 inspired pivot has resulted in a great new business model for music teacher Mike Grande. Listen to his chat with podcast host Tim Reid of The Small Business Big Marketing Podcast.See omnystudio.com/listener for privacy information.
Over 100,000 pairs of Budgy Smugglers are sold each year globally. Owner Adam Linforth talks to host Tim Reid about how he’s in no rush to build this iconic (and fun) Australian brand. See omnystudio.com/listener for privacy information.
Host Tim Reid chats with third generation business owner Johnny Kapos (AKA Chocolate Johnny) of Perfection Chocolates who’s embraced social media in a very big way to grow his chocolate shop and wholesaling business.See omnystudio.com/listener for privacy information.
Host Tim Reid chats with TradeMutt founders Ed & Dan about how a personal tragedy led to the creation of a workwear business that’s making big inroads into workplace discussions around men’s mental health.See omnystudio.com/listener for privacy information.
Lawyer Joanna Oakey took her team away, wrote one confronting question on a whiteboard and spent the next few hours answering it. The results led to 25% growth year-on-year.See omnystudio.com/listener for privacy information.
How to generate big marketing ideas (and why you damn well should) is the topic of this insightful chat between Thankyou’s Daniel Flynn and host Tim Reid.See omnystudio.com/listener for privacy information.
Your most challenging SEO questions are answered by Australia’s leading SEO expert Harry Sanders. We cover keyword selection, getting backlinks, verbal search, website security, negative SEO and plenty more.See omnystudio.com/listener for privacy information.
SEO Agency of the Year winner Harry Sanders started Studio Hawk when he was just 17 and homeless. This year it will turn over $4M. Get ready to be inspired.See omnystudio.com/listener for privacy information.
Host Tim Reid goes deep with Arianne Sackville who’s built her premium dog food brand from the ground up. This all encompassing discussion covers branding, pricing, distribution, marketing and plenty more business growth insights.See omnystudio.com/listener for privacy information.
Host Tim Reid chats with hospitality entrepreneur Rami Ykmour of Rashay’s about how and why running a heart-centered business is his preferred style for growing businesses and people he loves.See omnystudio.com/listener for privacy information.
Telco founder Mark Fazio chats to host Tim Reid about how he’s created a customer happiness business that just so happiness to sell mobile and Internet plans. Not to mention the fact that he’s competing against some brands with annual marketing budgets equivalent to the GDP of some small countries!See omnystudio.com/listener for privacy information.
Host Tim Reid chats with teen entrepreneur Josh Apitz whose Seagull Milk brand of sunscreen is already making waves. Listen in as he shares his inspiring journey so far.See omnystudio.com/listener for privacy information.
Host Tim Reid chats with leading social influencer and founder of I Heart Bargains’ Chelsea Thomas, who recently closed her burgeoning online empire at the height of its success. She shares how she built it, and why she closed it. Warning … things get a little emotional!See omnystudio.com/listener for privacy information.
Host Tim Reid chats with AUSFIT Torsion Bar founder Anthony Richardson, whose fitness product is used on Navy vessels around the world. His clients include The Pentagon, Norfolk Navy Base (the largest in the world) along with PTs and physios. See omnystudio.com/listener for privacy information.
Not every business owner wants to be the next Zuckerberg. Some are happy building a business that brings them a decent income, and lots of happiness. Host Tim Reid chats with Hotwire Heating’s Luke Chant, who’s done exactly that, and in this episode he shares the 10 things that enabled a moderate level of business[...]
Host Tim Reid loves a clever marketing idea. But when four come along in the one interview, it’s time to get excited! Colin Fragar of The Council Approval Experts shares how he’s grown his small, niche business through some very smart marketing. Wait until you get to the bit about the Trust Box … pure[...]
Business networking expert Matt Alderton chats with host Tim Reid about how to use networking to successfully grow your small business. His insights may well turn the way you currently network on its head!See omnystudio.com/listener for privacy information.
It’s 100% possible to turn a struggling business around. Host Tim Reid chats with Dr. Drip’s Andy & Angela Smith who hit rock bottom only to now be running, not one, but two businesses they love. Tune in to hear them explain exactly how they did it.See omnystudio.com/listener for privacy information.
Brand licensing expert, Jeff Lotman, chats with Tim Reid about how to create new entry points for new customers to discover your business, the under-utlised power of brand licensing, what types of businesses it’s best suited to, plus some great case studies of brand licensing at work. Oh, plus Jeff owns the iconic LA fashion[...]
Pop-up store expert Michelle Young, chats with Tim Reid about the key factors that make for a successful pop-up store, which businesses are best suited to pop-ups and what the future of retail looks like.See omnystudio.com/listener for privacy information.
Founder of the iconic Jelly Sandal, Ben Nothling, chats to Tim Reid about building a multi-million dollar business, the power of celebrity endorsement and the motivation he gets from working alongside his wife.See omnystudio.com/listener for privacy information.
Four years ago, Jason Clark closed the door on a failed fitness franchise, kissing $400,000 good-bye. On that same day, his wife gave birth to their second child. Four years on and Jason’s never been happier, thanks to a smart business decision, some clever marketing, and (most-importantly) four words uttered by his exhausted wife! It’s[...]
100 Things founder Sebastian Terry is on a mission to tick 100 things off a list he wrote the day after his best friend died. Little did he know that that list would change everything, not the least of which was creating a global movement. It’s a ridiculously inspiring episode 505 of The (award-winning) Small[...]
In 10 years, today’s guest has turned a $2M marketing spend into $25M in revenue. Ka-ching! And he joins us to share 6 proven marketing strategies for small business that helped him get there. It’s a chin-scratching episode 504 of The (award-winning) Small Business Big Marketing podcast. Cham Tang is the co-founder of Authentic Education,[...]
Bryan Clayton used to mow lawns for a living. Now he’s the founder of GreenPal, an online service connecting homeowners to lawn care professionals. And here’s the kicker - in just three years it’s turning over $20M a year, and experiencing 100% growth, year-on-year. It’s a well fertilised episode 503 of The (award-winning) Small Business Big[...]
Today's episode is a great case study of how to successfully rebrand without alienating your customers. Imagine building a multi-million dollar brand that you absolutely love, only to find (due to legal reasons) you have to rebrand it, not once, but twice. All this whilst going through an ugly separation, and being a single mum[...]
Want to know how to adapt your marketing during Coronavirus? COVID-19 has thrown up all sorts of challenges, and opportunities, for business owners everywhere. Some have sadly had to close, some are finding it incredibly tough, whilst others are innovating like they’ve never done before. Today’s guest fits into that category. It’s a challenge-everything episode[...]
Your most asked small business marketing questions answered. "If you had only 20-minutes a day to market your business, what would you do?""What stand-out marketing ideas have you been blown away by?""Who's been your favourite guest, and why?" These are just three of the questions you wonderful listeners have sent in for me to answer[...]
On today’s episode, how a Year 10 dropout saw a film that changed the entire direction of his career … in fact, of his life. “We chose denim because jeans are a staple, they are also a piece of clothing that says a lot about you, and for that reason we believe we offer something[...]
In a world ruled by major corporations and big financial institutions, it’s unlikely for a young company to quickly grab a significant chunk of the market. But that’s exactly what a digital pocket money concept did. Not only that, but it has also been able to solve a pain point faced by most parents and[...]
As a small business owner, you’ve probably been finding difficulty grabbing your customer’s attention in a world that is constantly bombarded by mass advertising. How do you stand out? How do you get your message across? You know that if customers just took notice of your business even for just one moment, they’ll definitely buy[...]
Who knew boosting sales, smashing customer churn, and increasing customer engagement could be this simple? It may sound a bit unbelievable but wait till you hear what today’s guest has to share. Bonjoro founder, Matt Barnett, takes us through how he came up with the video marketing hack he used to convert leads for his[...]
I know, right? It’s crazy! No one in their right minds would do this. Hiring a cocaine addict—not only once, but twice? I certainly wanted to hear where hiring addicts got him-did it work? Is it even possible to turn these people into the best employees? In today’s episode, we are joined by Marx Acosta[...]
Do you want to start a venture close to your heart? If you’re going to build a business with a value proposition that resonates with your clients—your pitch, your objective and your target audience will be crucial to your success. Family legacy producer Tony Knight pursued a job that he loves, and it made all[...]
Marketing real estate property is more than just churning out vlogs and property videos then waiting for clients to start rolling in. Building your online presence and expanding your reach takes hard work and knowledge of your target market. Beverly Hills real estate agent and content marketing ninja Peter Lorimer is here to tell us[...]
What is your idea of marketing? If you think it’s merely promoting a product and persuading people into buying it, think again. Marketing Hall of Famer Seth Godin believes marketing should go deep into what your customers believe in, identify as, and the narrative they tell themselves when they purchase your product or service. Episode[...]
Successful door-to-door selling takes more than having an excellent product. It involves the clever use of psychology, persuasion, and social cues, all working together to help you close the deal. The master door-to-door sales expert Chandler Smith knows this well and has all the secrets you need to know. Did you know that he earned[...]
If your business is relying on just one source of revenue then it’s time to reconsider your business model. Swimming coach Brenton Ford did … and now business is going swimmingly. In fact, he’s about to have his first 7-figure year. And he’s a swimming coach! Today, it’s a wet-behind-the-ears episode 490 of The (award-winning)[...]
Introducing a new product or a business to the market can be hard and frustrating for new entrepreneurs. It is vital to have an eye for opportunities and be able to use it to leverage and get the approval of consumers. We're back with Mark Livings of Lyre's Spirit Co, whose mission is to change[...]
Does the idea of building a profitable business that turns over $15M after just 5-years appeal? What about winning a swag of business and personal awards along the way? I thought it would. Well, Flora & Fauna’s Julie Mathers has done just that, and bacon has played no role whatsoever! It’s a very Vegan episode[...]
I love how people make a living. Past guest Shane Yeend makes money selling the usage-rights to the Hollywood sign. Adam Lippin sells cuddles. Laura Klien has a million dollar business selling battery-powered snot suckers! And today’s guest makes a quid from showing people how to throw axes … indoors! It’s time to sharpen[...]
Finally! Finally, thanks to Local measure's Jonathan Barouch, we’re all going to discover how to create an incredible customer experience that will make it easier to do business with us, infinitely more enjoyable and crazily shareable. It’s a highly experiential episode 486 of The (award-winning) Small Business Big Marketing Show thanks to American Express. [...]
Accomplished musician and small business owner Lachy Doley is a world-leading expert on the Hammond Organ. He’s also Jimmy Barnes’s keyboard player and he played for Powderfinger back in the day. He’s no slouch! In this very honest and open interview he shares how he makes a living from one of the world's toughest industries.[...]
Got a book in ya? I reckon every business owner has. And so does my guest, who’s an expert at helping peeps like you ... get published. It’s a very studious episode 484 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow. A little bit more[...]
Ammon Arrave was once a teacher. Then he had a business cleaning portable toilets. Now he’s the inventor of the One 80 Light … the world’s first peripheral L.E.D. headlamp. A little bit more about One 80 Light inventor Ammon Arrave … Righto, let’s meet Ammon Arrave. He’s the inventor of the One 80[...]
Ever wondered how to get a meeting with anyone? Afterall, one meeting has the ability to change everything for the better. In your business. Even your life. Your challenge is to get past the Dobermans and get that meeting. And you’re about to learn how from Stu Heinecke, the father of contact marketing and author[...]
Recently in a cafe, I overheard someone say that an Australian bloke had secured the full licensing rights to the world-famous Hollywood sign. My first reaction? “How? Why?” My second reaction? “I have to interview him!” It’s a very Hollywood episode 481 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing[...]
Abigail Forsyth is the inventor of KeepCup, the world’s first Barista standard, reusable coffee cup … and she’s on a mission to stop us from disposing of one million coffee cups every minute … of every day! It’s a very reusable episode 480 of The (award-winning) Small Business Big Marketing Show thanks to American Express[...]
RadioHub founder and fellow podcaster Cooper Silk recently attended Podcast Movement, the world's biggest podcasting conference … and he’s here to share what best-practice podcasting looks like in 2020 and beyond. A little bit more about fellow podcaster and RadioHub founder Cooper Silk … I first met this week’s guest over a couple of[...]
Cedar Anderson would rather be walking naked through the Byron Bay hills than running the multi-million dollar empire he created with his old man. Fortunately he loves the fact that they’ve changed the beekeeping industry for good, thanks to one of the world’s most successful crowd-funding campaigns ever. It’s a buzzingly good episode 478 of[...]
Masseuse to the stars (we’re talking Kylie, Sir Richard Branson & Tony Robbins), Kym Power shares how she’s built Australia’s largest independent supplier of in-room massage services to over 900 4 and 5-star hotels across Australia. It’s a star-studded episode 477 of The (award-winning) Small Business Big Marketing Show. A little bit more about[...]
Today’s guest is on a mission to create a global surf brand - despite at one point having to write a farewell letter to his wife and kids 80kms off the coast of Sumatra! It’s a roller-coaster ride of an episode 476 of The (award-winning) Small Business Big Marketing Show thanks to American Express. [...]
The Breathe Project’s Bodhi and Kat have started a business to teach school kids and their teachers around Australia and New Zealand how to breathe correctly. Don’t you just love how some people make a living?! A few months ago, my girlfriend, Sarah told me about this couple, Bodhi and Kat, who run a[...]
One of Australia’s leading mobile personal trainers joins us to share how he’s building a fitness empire that’s already servicing over 2,000 suburbs across Australia. A little bit more about Fitness Enhancement’s Scott Hunt ... In 1999, with just $400 in his pocket and a dream to make an impact on the Australian personal[...]
Are you one of those business owners who’s made a video for your business, put it on your website and then wondered what else to do with it? Excellent! Then wonder no more, as today’s guest, video marketing expert Geoff Anderson, has 30 ideas to make sure your video gets seen by as many of[...]
You know those healthy snack boxes that get delivered to businesses around Australia? Not the ones with Freddo Frogs and Caramello Koalas in them … I’m talking about the ones with Wasabi-flavoured peas and Organic Popcorn. Well … you and I are about to meet the fella who started that business. How dare he bring[...]
Chris Sparks made his mark, in his tracky dacks, on his couch, by becoming a world online poker champion. These days, he’s improved his fashion-sense, and started a successful New-York based business called The Forcing Function. It’ll all become clear in this high-stakes episode 471 of The (award-winning) Small Business Big Marketing Show. A[...]
We catch up with Canva founder Melanie Perkins who surely has to be one of Australia’s great young entrepreneurial success stories! 32 years-old and from Western Australia, Melanie Perkins created the online design tool Canva, and it just got valued at $3.6B.And what’s particularly exciting is she’s created something that every single one of us[...]
“Where should the focus be for my upcoming keynote?” “How do I avoid spamming my database?” “Can I start another business in my 50s?” "Should I run an online survey?” "Can I have your podcast workflow?” These are just some of the questions you’ve been sending me over the past few months, and today I[...]
Loz and Alex cruise around this lucky country in a Volkswagen, entertaining their legion of social media fans with cool pics of themselves sitting by campfires, swimming in deserted beaches and camping by the shores of remote lakes. They look like they’ve fallen off the cover of an Angus and Julia Stone album! Oh, and[...]
Michael Gerber (author of The eMyth, once voted the best-selling business book of all time) says the vast majority of small business owners are on a fool’s errand. And he’s on a mission to turn them from a bogged down company of one, to an absolutely brilliant company of one thousand. It’s a very repeatable[...]
Jeff Swystun who in a previous life was the CMO at Interbrand, and the CCO at DDB Worldwide. He then saw the light, escaped the cubicle and went out on his own to become a consulting CMO to brands wanting to lead. But where it gets interesting is Jeff has just released a book called[...]
Naturopath Katherine Maslen decided that charging by the hour had hairs on it … so, she bravely launched the world’s first natural healthcare membership model. Did it get a few existing clients’ noses out of joint? Yes! Would she do it all again? Hell yeah! A little bit more about Shift’s Katherine Maslen ...[...]
Can you believe the round beach towel wasn’t a thing until just six years ago?! Like, how did it not get invented decades ago?! Well, stop scratching your head because you’re about to meet Victoria Beattie, the creator who’s already sold 120,000 of them! A little bit more about The Beach People’s Victoria Beattie[...]
Carl Hartmann knows how to grow and scale businesses … from scratch. In fact, he’s one of Australia’s leading serial entrepreneurs, having taken his first idea - Temando - to over 80,000 users, 3-billion transactions and over $55M in funding. And today, he shares his 5 tips for growing and scaling your business. A[...]
City Larder’s Robbie Bell has worked in some pretty famous kitchens around the world. Now he’s started his own business as a Charkuhturer. You know what that is, right?! And he treats his wholesales as if they were guests in a 5-star restaurant. A little bit more about City Larder’s Robbie Bell ... After completing[...]
Advertising on Facebook (and Instagram) can be a frustrating exercise, especially if you don’t know what you’re doing. But what if there were 10 simple things you could do to increase your ROI by multiples. Well guess what? There’s ten simple things you could do to increase your ROI by multiples. And today's special guest,[...]
I was emceeing a function the other night when this fellow suggested I have a couple of cheeky G&Ts before going on-stage. “Thanks, but no thanks” was my response, as I never drink when working. Refusing to take no for an answer, he tells me the Gin is completely alcohol-free and tastes exactly like Gin.[...]
There are some businesses I wished I’d created. Sendle is one of them. It’s disruptive, fun to use, and solves a painful problem us small business owners have. Today we meet founder James Chin-Moody who tells us how he’s done it. A little bit more about Sendle co-founder James Chin-Moody ... For the past[...]
I’m kind of surprised more business owners don’t podcast. I mean, bang for buck, podcasting delivers such amazing returns. Well today’s guest, Nigel Morris of small business Solar Analytics and the Solar Insiders podcast says podcasting is instrumental to his business’s success. A little bit more about Nigel Morris ... Today’s special guest I[...]
If you think selling your product or service is hard, then try selling vintage watches worth thousands of dollars, sight unseen, online. Today’s guest does exactly that - in fact, last year he sold over $2.3M worth ... and in this revealing chat, he shares his secret sauce on exactly how he does it. Hint:[...]
In 1993, Ray Good AKA Sugeray was one of the world’s top DJs. He then had a breakdown, learnt to meditate and started a seafood empire. Now he’s on a mission to teach mindfulness and meditation to business owners everywhere. Ommmmmmmmmmm …. A little bit more about Ray Good ... The year was 1993.[...]
Imagine cracking the marketing code to the point where your brand became a household name. That’s exactly what Ben Goodfellow, the founder of the now iconic Tradie underwear brand has done. And in this revealing chat, he shares exactly how he’s done it. A little bit more about Ben Goodfellow ... I’ve admired from[...]
You know how much the marketing world has changed in the past few years, right? That’s why you listen to this show … to stay on top of the latest trends. Well, today’s episode takes your trendwatching to a whole new level as Australia’s leading Consumer Futurist Amanda Stevens and I have a solid conversation[...]
Love them or loathe them, having The Kardashians endorse your product or service would most likely be good for your business. Well, today’s guests did exactly that, getting millions of dollars of publicity along the way. And guess how much it cost her? $50,000? $500,000? $5,000,000? Nope. It cost her absolutely nothing! [...]
Elton John is a client of Steve Sims’ business The Bluefish, which is kind of interesting in itself. What’s even more interesting is how Steve came to get Elton as a client in the first place. In this revealing chat Steve shares: How he got Elton John as a client How to get past the[...]
As you may know, one of my favourite types of guests to have on this show is a long-time listener. A business owner who has a huge amount of respect for marketing, and someone who’s actively implementing the ideas they pick up from listening in. Well, that sums up today’s guest beautifully. Here’s what she[...]
If you’re like most small business owners, you’re hugely concerned about your competition. Well imagine this … you open a shop in a street with not one, not two, not three, but 30 competitors all with shops selling similar things to you … and not just in the same town, but in the same street!!![...]
Retiring in 2016, AFL legend Matthew Pavlich went on to complete his MBA then get involved in his first serious business venture called PickStar, which is now Australia’s largest marketplace to book sporting stars for any event, marketing campaign or fan experience. In this candid chat Matthew talks about: Life after football Why he[...]
Digital nomads Nat Thomas and Niv Nobacht run serious businesses from wherever they are in the world. As long as they have their computer and a solid Internet connection then life is good. In this candid conversation, you’ll discover the pros and cons of running a location independent business and how it may be able[...]
Australian Janet DeNeefe met a Balinese man in 1984, and with very little thought, moved to the charming Balinese hillside town of Ubud and threw herself into a new life. She had no plan (she never does as you're about to find out!) … she just knew she was in love. Back then, ducks and[...]
2016 went down as a banner year for gun real estate agent Bernard “Bernie” Uechtritz. First, there was the historic and record-breaking sale of the Waggoner Ranch for $994M plus he won a slew of industry awards. Immediately when I read about this property for sale I needed to speak with the agent responsible for[...]
Sam Priestley makes a living by dressing up as a fireman then taking his clothes off in front of women. Yes, he’s a stripper! Hannah Priestley, Sam’s wife, runs the business. And it’s a very successful business at that. So much so that Sam works just one day per week, and they both earn far[...]
Busy mum-of-three Rini Lombard never dreamed about launching her own business, it was her ballet-loving daughter that inspired her to take the leap. Despite the toy manufacturing industry being highly competitive and saturated, Rini launched her line Ballerina & Me, confident that her dolls would bring joy to the whole family. 7000 happy customers later,[...]
David Silvestri considers himself the most passionate restaurant owner in Brisbane. And for good reason … Arrivederci Pizzeria is ranked #1 on Ubereats, his 150-seat dining room is full every night of the week and his 25 staff wouldn’t work anywhere else. There’s loads more tips and insights just like this that will help[...]
Tie shop owner (and serial entrepreneur) Jeremy Chen was staring business disaster in the face when the global financial crisis lead to a huge decline in tie wearing. But instead of closing shop, he and his business partner made an ever so slight pivot thanks to one customer that walked in at the right time[...]
Full-time student Phillip Kuoch fell into the bakery business by accident when his father fell ill shortly after buying the business. Luckily, with 24-hours in everyday, Phillip embraced the challenge and now he’s just launched a brand extension in a donut franchise … and who doesn’t love a donut?! Here’s the email Phillip sent[...]
Peter Wells is the reason I do this show. Not him personally … but the type of person and business owner that he is, having steadily taken a small fishing tackle store from $660,000 in year one to its current $5M turnover after 9-years. Join me as he shares exactly how he’s done it. “The[...]
Clearly, SEO is a hot topic amongst small business owners. Reviews of last week’s episode on SEO included: “Your best yet, Timbo!” And “The most practical marketing podcast I’ve ever listened to!” Well, strap in, because Dana DiTomaso (one of the world's leading SEO experts) continues to answer your most pressing SEO questions to[...]
What’s the first thought that comes to mind when I say Search Engine Optimisation? Let me guess … is it “Frustration?” “Waste of time and money?” “Pain?” Do you get a sick feeling in the pit of your stomach at the mention of this geeky acronym!? Well, however you feel about SEO, it’s critical to[...]
Leanne Faulkner launched Billy Goat Soap from her kitchen in response to her son’s eczema. By 2010 she had 20 employees and sold product in over 2000 outlets across Australia. By 2011 Australian retailing had slowed significantly, and this took a huge toll on her mental health. After some time off, she returned to work,[...]
Sir Richard Branson said, “Mick Spencer was a future business leader to watch”. Why? Because by the ripe old age of 27 years old, Mick Spencer had become a globally recognised CEO, a multi-millionaire entrepreneur, and an investor. Mick is the Founder and CEO of On The Go, a multi-million-dollar, global e-commerce company that enables[...]
Sam Canning used to be a vegetarian. Now he’s one of Australia’s leading ethical butchers, running six very fancy butchers shops in Melbourne’s most affluent suburbs. His experience in ‘paddock-to-plate’ butcher-shops in the UK inspired him to open his first shop here in Australia - with a focus on animal welfare. In 2010, the first[...]
Brendan Torazzi is a lifestyle entrepreneur owning a number of businesses that, whilst not providing 100% passive income, certainly place him in a position where he can work on them and not in them, as well as travel the world with his family. The businesses cover a few different industries including OH&S, weddings and holiday[...]
I’m often asked which has been my favourite interview, having done over 430 interviews with successful business owners over the past 9-years, That I can’t answer. There’s just been too many of them. However, the one I did in 2014 with Platinum Electricians Founder Joshua Nicholls is a bit of a stand-out for a number[...]
Saya McDermott is a graphic designer by trade. She then became a pilot for a few years. Obvious career change! Now she’s building a skincare business cleverly called Saya Skincare that’s taking on the world. We cover plenty of ground in this chat as Saya talks about the importance of following your passion, the[...]
Scumbags Barber Shop is where I get my haircut. Not just because I’m happy with the cut, but because it’s just so much fun to go there. The staff are all so friendly, it’s an interesting place to hang out, there’s a strong sense of community, plus you get a free beer! What more could[...]
James Castrission has paddled from Australia to New Zealand and walked to the South Pole. Off the back of that, he is now a small business owner himself, starting and running My Adventure Group. The life and business lessons he’s learnt from these two insane adventures are immense … and today he shares them with[...]
“Stand-up comedy gave me an understanding of audience responsiveness. How to work with direct feedback and deliver a great experience. You could quickly ascertain what worked and what didn’t work. This was great in business because you need to be adaptive and responsive to both the client and the market. Also, it gave myself an[...]
Andrew Banks made a motza from building two of the world’s largest recruitment companies - Morgan & Bans and Talent 2. He’s also one of the original sharks on the Australian version of Shark Tank in which he’s already invested in nine start-ups. He has an infectious attitude towards business that I know you’re going[...]
67-year-old Bill Watson is a Noosa legend having sold ice creams and cold drinks on Noosa’s main beach for the past 48 years. How’s that for business longevity?! In this revealing interview, Bill takes us behind-the-scenes of a business most people would kill to own … explaining how it all started, what he’s learned about[...]
Having the right mindset around your marketing goes a long way to ensuring your marketing produces the ROI you're looking for. Today I share a mindset hack that I've been benefitting from for the past 9 years, yet I'm surprised at how many business owners just aren't getting it. PLUS there's plenty more marketing gold[...]
Being asked "So, what do you do?" is a golden opportunity to pitch that beautiful business of yours. However, so may business owners get it wrong. So, in today's episode, I introduce you to the capstone pitching model, a way for you to convey what you do, how you do it and why someone whould[...]
Saddleback Leather’s Dave Munson uses storytelling to sell his leather bags. Leather bags he thinks even Indiana Jones would love! He tells stories in his website copy, his videos, his product descriptions … even his voicemail! He believes great storytelling has the power to convert idle prospects into raving fans. So sit back and listen[...]
Jen Geale owns Australia’s largest and most unconventional mountain bike store with her husband Michael and another married couple … with a turnover in excess of ten million dollars a year … and she’s done it all from the comfort of her own home whilst offering exceptional customer service. “I know deep down that[...]
Beer Cartel’s Richard Kelsey walks you step-by-step through a simple content marketing strategy utilising an online survey which: Increased revenues by 34% Added 17,000 prospects to his mailing list Got him thousands of dollars in free publicity And positioned his business as an industry authority THAT’S marketing gold … right there! “When we used[...]
Carman's Muesli founder Carolyn Creswell is on a mission to create a hugely successful brand, in Australia’s most cutting-edge workplace, whilst maintaining an enviable work / life balance for herself … and her staff. In this incredibly generous chat, Carolyn talks about how she’s turned Carman’s into a household name, the importance of creating a[...]
Have you ever been so deeply touched by an idea, that you had no choice but to leave a comfortable existence behind, and pursue it … like nothing else mattered? Well, that’s exactly what happened to sleepbus founder Simon Rowe … and whilst it’s still early days, he’s on a mission to ensure that people[...]
If you find writing marketing and sales copy about as much fun as going to the Dentist, then listen up, as award-winning copywriter Joanna Wiebe shows you how to write copy that converts. And it’s not painful at all. In fact, it’s rather fun. Just like marketing should be! “If you can’t afford to hire[...]
Michelle Bridges was once a personal trainer in a very crowded marketplace. Like, there’s no shortage of personal trainers, right? Now she’s Australia's most influential with a solid TV profile, an author of ten books, two product ranges and more. Join me, as she explains exactly how she’s built a hugely strong and profitable personal[...]
Does public speaking freak you out? I’m guessing that’s a YES! But what if you spoke to a group of your ideal clients, and it generated a cool $150,000 in new business, and got you a full-page article in the Wall Street Journal? Would public speaking still freak you out? I’m guessing not! Today’s guest[...]
As business owners, we spend a lot of time honing our hard skills … productivity, cash flow management … marketing. But what about the softer skills - like empathy and compassion? They’re just as important, aren’t they? Ex-Buddhist Monk and now small business owner Clarke Scott thinks so, and he’s about to explain how we[...]
Did you hear the one about the two ex-London lawyers, who are married to each other, who get confused for brother and sister so often it’s weird, who moved to a foreign country (which one of them had never been to before), sell everything they own, have a baby, and start a plant-based Vegan soft[...]
Everytime I see someone with a huge following on Instagram (or any social media for that matter) I’m like … How did they get that many followers? And how are they making money from it? Well, wonder no more, Timbo! Because today’s guests, Stephanie Claire-Smith and Laura Henshaw, have a combined Instagram following of over[...]
Imagine selling a product that half the world needs. Once they start buying it, they can’t stop, but have to keep on buying it … for decades. It’s taxed unncessarily. You can’t outright advertise it. And the market is dominated by global brands. How’s that for a business and marketing challenge?! It’s a challenge that[...]
Dan Faggella attributes a large part of the seven-figure sales price he recently achieved for his business to a clever email marketing strategy he learnt by studying how Sports Illustrated go about it. In today’s episode, Dan walks us through exactly how he used email marketing to nurture a huge list and a successful business.[...]
Ex-MTV director Jules Watkins loves the fact that small business owners can create the most amazing marketing and sales videos by simply using their iPhone. He’s been talking about this ever since the first iPhone came out. In today’s episode, Jules reveals why Vlog style videos are working so well and how your business can[...]
When Beau Bertoli decided to build a business putting loans into the hands of small business owners, he and his co-founder, Greg Moshal, both had firsthand knowledge of their potential customers' pain points. So they decided to knock on the doors of small business owners in Sydney’s key shopping strips and ask them if what[...]
Chris Gray owns Your Empire, a property buyer’s agent for the well-healed. After spending the early part of his career working for a global accounting form, he finally made the break to run his own business at the age of 31, when he retired from working for the man, and started to invest in real[...]
Steve Richards is Australian motor racing royalty with four Bathurst titles under his belt. He’s also a small business owner who came perilously close to becoming a fast food franchisee, before he and his wife realised that there was much stronger business calling for them both. So join me as Steve shares his journey from[...]
Want to know how to deal with adversity in business? London-based entrepreneur Damien Lee was given just weeks to live when he was diagnosed with cancer. He quickly decided that a diet of no nasties, raw food and chemo, as well as a determined mindset and spirit was the only way to get well. But[...]
In episode 406 we catch up with Sharon Witt, school teacher turned prolific author, keynote speaker, media personality and mum to two beautiful teendagers. She’s done an amazing job at carving out her own personal brand in order to become a true opinion leader in her industry. So much so that she now only spends[...]
In episode 405, Matthew Parry is a 32 year old entrepreneur living in Adelaide who has founded a brand called The Good Crisp Company that is taking on Pringles around the world. And already has had some big wins in its first year of manufacture. Plus you’ll discover why and how to claim your Google[...]
Want to know how to launch a product on a tight marketing budget? Sofi Spritz was dreamed up by Tom Maclean as he worked in the corporate world as a fund manager. His dream of creating a refreshing alcoholic beverage finally came true in 2014 when he decided to jump ship and divert all his[...]
Using a spokesperson in your marketing is a great idea if you don’t want to be in front of the camera or behind the microphone (which BTW many business owners don't). In fact, this marketing strategy has worked so well for Terrain Tamer 4WD that they now have three spokespeople appearing in a series of[...]
Today we catch up with 24 year old, serial entrepreneur Robbie Ball who ran two businesses whilst at school. One in which attempted to take on compression clothing giant Skins! He’s built and sold a web design business, and is now the founder of Uncle Jacks Watches and boutique sneaker brand Athletikan. He loves the[...]
Today we catch up with Renae Bunster who, on a chilled out holiday to South America, came up with the idea to create a hot chilli sauce like no other. In fact, it’s called Shit The Bed and after just two years, Renae has left her journalism career and is selling $8,000 worth of this[...]
Ex deep sea diver Troy Paquette is the co-founder of Vitality Air - a business that sells fresh air in a can from the Canadian Rockies! Which raises so many questions like “Really?!” And “Why? How? To who? How much? Why??!!” He and his partner started off by selling a bag of fresh Canadian air[...]
Joe Dorfman and Joel Abel founders of Notice Board Systems which are those community noticeboards you may have seen in your local shopping centre, often located outside the supermarket. A place for local businesses to promote themselves, and for locals to sell household items. Now, I always assumed these notice boards were simply put there[...]
Sisters Lucy Glade-Wright and Jo Harris are the founders of homewares brand Hunting For George. Launched in 2010, it’s now turning over $5M per annum, with 5 fulltime and 2 part-time employees, it stocks 5,0000 different products, they’ve an email database of 60,000 and an Instagram following of 200K. We cover plenty of ground in[...]
Zubia’s Riz Syed has opened 30 brow threading bars across Perth in the past few years. And he attributes a huge part of his success to being crystal clear on his business’s purpose. He’s also incredibly passionate about offering a consistently shareable customer experience “I’ve got the drive and I’ve got the willpower; and I[...]
If you find yourself a little stuck in your business, then take some inspiration from 15 year-old entrepreneur Will Deeth of Will Be Fun who sees no blockages but only opportunities when running his already two year-old toy importing business. Having made $70,000 last Xmas, Will’s now on his way to building a serious toy[...]
Having interviewed hundreds of successful business owners, I can confidently say that knowing how to motivate employees is their #1 ongoing concern. If that’s you, then you’re going to love this chat with Jenn Lim of San Francisco-based agency Delivering Happiness. Jenn goes into great detail about how to attract and retain great staff, by[...]
If you’re a business owner still trying to manage customers with spreadsheets and diary entries, then you’ll love this chat I have with Salesforce’s Jeremy Smith about how customer relationship management (CRM) software (like Salesforce) ensures you create amazing customer experiences. Plus I’ll show you how to create an effective voicemail greeting and we revisit[...]
Today we’re joined by radio advertising legend Dan Presser. Famous for his much discussed radio campaigns for Sunraysia Natural Prune Juice and Blue Banner Pickled Onions, Dan has been kind enough to share his insights and experience into how to create radio ads that cut through and sell. If you’ve ever wondered if radio advertising[...]
Today we’re joined by Australian media personality Richard Stubbs who, in a media career spanning decades, has conducted hundreds of interviews with Hollywood stars through to homeless people. Richard steps us through how to conduct a world class interview for your content marketing that has you leaning in, what questions to ask, how to draw[...]
Welcome to a bonus episode of The Small Business Big Marketing Show. I’ve just come across this video that’s gone viral - it involves a guy out of the States who’s created what looks like a TV commercial for a luxury car, but is actually helping to sell his girlfriend’s beaten up old Honda on[...]
Today we’re joined by Stu Gregor, the co-founder of premium Gin brand Four Pillars who’ll walk us through why he decided the world needed another Gin, and how he’s managed to build it into a world class brand … and destination! “Small business is courage first, and then it’s perseverance. Even if you’ve got the[...]
Today we’re joined by toxin-free product activist and founder of Nourished Life, Irene Falcone, who’ll walk us through how starting a simple Wordpress blog lead to the creation of a business that in its third year is turning over $20 million. “It was a shocking thing for a female to throw away $5,000 worth of[...]
Get ready for an extreme viral video case study! Tom Dickson is an engineer who founded BlendTec, a US-based company manufacturing top quality kitchen blenders. He's also the star of the viral video series Will It Blend, in which he used extreme product demonstration to sell his wares. And when I say extreme, I mean EXTREME! I’m[...]
Dr Paddi Lund is the self-confessed "Crazy Dentist" from Queensland, Australia. "Crazy" because he did so many outrageous things in his practice and because his success defies all conventional business paradigms. He built a 'By Invitation Only' business that thrived despite the fact that he locked his front door, took down all his signs and[...]
Ex hairdresser and now business coach to hairdressers, Lisa Conway, reminds us of some fundamental business and marketing principles that when applied will skyrocket any type of retail business. “The first problem is, most (business owners) never buy what they sell. I call them vegetarians that work in butcher's shops! It’s all wrong. If you[...]
After launching three successful crowdfunding campaigns in which the target goals of a measly $30,000 were exceeded by 3,000%, OrbitKey inventor Rex Kuo has a checklist of 10 steps that will ensure your crowdfunding campaign is a success. His points include: "We had the Kickstarter app and on the first day it would go off[...]
Today we literally go behind-the-scenes with BBQ chicken store owner Wally Khawli whose simple Facebook video strategy has saved his fledgling business from going under. “When you see his videos you can see that he is genuine, nothing is written down, nothing is prepared, he just comes out with it. People see that. They get[...]
In episode 383 we meet two sisters who (along with four other friends) are working hard at turning their podcast into a business, and having a ball as they do so. “When something’s a passion project, you’ll find the space. We’re six women who have jobs, families … could not find time to have a[...]
In episode 382 Melbourne’s culinary king, Chris Lucas, takes us behind-the-scenes of how he’s successfully built and promoted some of Australia’s most exciting and interesting dining experiences. This is for anyone (not just restaurateurs) wanting to build a business that stands out from the crowd. “I don’t get intellectually interested in what other people have[...]
Chemist Warehouse founder Jack Gance is Australian retailing royalty, with a personal wealth of $319M. Listen in as he reveals how he (and other family members) have built the empire. “The average pharmacist hates us because we have effected the whole margin structure in pharmacy. If they compete with us 100%, if they match our[...]
Today we’re joined by SEO doyon, Rand Fishkin from Moz, who’ll walk you step-by-step through how to create and optimise podcast show notes, blog posts and web pages so that they rank well in Google. “Unique value is something Google is really seeking out. So if you go and look at the results for the[...]
MyDNA is potentially a very complicated business. It is after all, dealing with my (and yours) DNA! That;’s why founder Dr. Lior Rauchberger is working hard at simplifying a complicated business. Although officially a medical doctor, Dr. Lior Rauchberger is equally passionate about technology and innovation. In fact, if the truth be known, he’s a[...]
Peter Hitchener is one of Australia’s most loved and respected TV newsreaders. Think a chivalrous version of Ron Burgundy! He’s spent his entire career in the media, and has been the chief newsreader for Channel 9 since 1998. He received the Order of Australia medal earlier this year for his services to the broadcast media[...]
In 2013 Dan Norris was two weeks away from unemployment following 8 straight years of business failure. The following week and with no funding, he launched an idea that within 2 years was a million dollar recurring income business, that was quickly snapped up by GoDaddy. He ‘s now on to his next venture and[...]
How to start an eCommerce business and turn-over $1.8M in your first 10-months | How to use video to collaborate | Secrets to conducting a memorable podcast interview | A blogging strategy to make you look good | And plenty more on your favourite marketing podcast. Imagine finding a product you absolutely love and turning[...]
How to use promotional products effectively | Create templated marketing videos from your iPhone | Get a little celebrity lovin’ | A self-publishing success story | And plenty more on your favorite marketing podcast … Today’s successful business owner is Clive McCorkell of Arid Zone - a promotional products agency he co-founded 30-years ago. Clive[...]
Ex Science teacher turned entrepreneur Ben Newsome reveals the marketing ideas that helped him build an empire| The secret to finding anyone’s email address | How to never run out of solid content ideas | How a little black dress lead to a big idea. Today on your favourite marketing podcast, successful business owner is[...]
Nick Holloway is the co-founder of Nu Nu, an idyllic restaurant in Palm Cove, Far North Queensland. He’s also been a guest celebrity chef on the TV hit series MasterChef. Not only is Nu Nu ideally located right on the sand, it’s also highly awarded with accolades including being ranked in Gourmet Traveller’s Top 100[...]
Peter Baines is an international speaker on leadership, change management and corporate social responsibility. In a past life, Peter was a police officer, a forensic investigator heading up clean-up teams in the Bali Bombings and Thailand Tsunami. He’s also worked in Interpol’s counter-terrorism unit. He’s seen it all. But you might be wondering, what value[...]
Radek Sali knows a thing or two about celebrity endorsement - as the 40 year old, retired CEO Radek Sali of Swisse Multivitamins - a wellness business that sells supplements, skincare and superfoods, he’s used celebrity endorsement as a way to build one of Australia’s biggest brands. I sat next to Radek recently at a[...]
Melissa Westcott founded Big On Shoes, Australia’s home to plus-sized fashion shoes. What’s of particular interest is she applied one simple marketing idea that doubled her business in the past 12-months. It’s an idea that you could implement in a heartbeat. In fact, if you’re not doing it already, you’re very naughty! I was introduced[...]
Does the idea of getting your beautiful business in front of hundreds, if not thousands more of your ideal customers excite you. No need to answer that … of course it does! Then join Business Blueprint’s Dale Beaumont and I as we detail the 7 steps to creating highly effective partnerships. Here’s what else we[...]
Effective marketing doesn’t have to be expensive. In fact, some of the best marketing ideas I’ve seen to help small businesses grow, have been incredibly cheap. Sometimes all they cost is a little effort on behalf of the owner. Jasky Singh of K2 Audio Visual in Western Australia (a business that installs state-of-the-art audio visual[...]
Kara Lauder is a mum of one (soon to be two), lives in The Pilbara, works in the kmines and is the proud founder of Thea Kader Boot Co … and boy oh boy, the product launch strategies she’s put in place to ensure her business succeeds are nothing short of genius. From the quality[...]
The iconic UGG Boot brand was founded by surfer Brian Smith in 1978 - it’s now a billion-dollar brand, but don’t be fooled … the early days were tough, until Brian made one small pivot. We cover plenty of ground in this chat including: How to build a brand that connects The importance of focussing[...]
Does selling freak you out? Well, you’re not alone. It used to freak me out until I spoke with sales expert Nicholas Lynch of Nicholas Lynch Real Estate, who shares 5 keys to closing every sale. And boy oh boy, they're not what I expected! Now I actually met Nicholas through one of my son’s[...]
Mark Phillips infuriates me. He calls himself a digital nomad, running six-figure business (cheekily called Business In Barefeet) as he and his wife Linda, travel the world. He has no fixed address, lives in a tent and stays in one place no longer than a week or so. He did this interview from his ‘office’,[...]
Kate Morris was selling make-up at the Clarins counter in a large department store. It was there she identified a rather large gap in the market. She filled that gap with a business called Adore Beauty - laying the foundation for Australia’s largest online retailer of beauty products. We cover a lot of ground[...]
I love a new idea that’s right for it’s time. I love it even more if it involves food, beer and movies. And I especially love it when it’s just down the road from my holiday house. Today’s successful business owner ticks every one of those boxes. Julian Grant is the Founder of Barefoot Cinemas,[...]
Hands up who’s got a side hustle. Keep your hand up if you'd like your side hustle to turn into a multi-million dollar business. And keep your hand up if you’re doing something about it. Today’s guest acted on his successful side hustle and it’s now turning over close to ten million bucks a year.[...]
Today’s guest, Glenn Azar from the Adventure Professionals has some very harsh but fair advice for us all. He says, “We’re all trying to get to death as safely as possible!” So, if you’re a risk averse business owner, then I think you’re going to love the advice he has to share. Like many successful[...]
Gelato Messina shouldn’t be successful. It’s lives and breathes one very challenging core value. It pumps the in-store music so loud that you can’t hear yourself order. And it does collaborations that would appear completely off-brand. That said, Gelato Messina is killing it! Today’s highly successful and disruptive business owner shares: How Gelato Messina disrupts[...]
Want to understand your customers so well that your marketing talks directly to them? That's what Justin Hale, founder of Camplify (think Airbnb for campervans), has done in order to build a membership base of 20,000 in just over two years ... with a valuation close to 8-figures. In episode 358 you'll discover: How Justin[...]
Like so many businesses, Rebecca Coomes built her business out of a pain point that she was experiencing herself. Her particular pain point – a pain in the gut! Rebecca Coomes is the founder of The Healthy Gut, where she writes cookbooks and recipes for sufferers of a chronic illness called SIBO (Small Intestinal Bacterial[...]
Daniel Wilson is a chef and co-founder of Huxtaburger, my favourite burger joint (everything in moderation , of course ;0). Huxtaburger is a very understated burger brand that’s in 5 quality locations around my hometown of Melbourne. A mighty fine Huxtaburger There’s a couple of things I love about the Huxtaburger brand - one is[...]
After escaping the corporate cubicle in 2008, Stone & Wood’s Jamie Cook is a self-confessed corporate refugee – one who’s gone on to build the largest privately owned brewery in Australia and also happens to brew my favourite beer! Stone & Wood co-owner Jamie Cook shares some unbelievable insights into taking risks, managing crazy growth[...]
Pam Brook went from a dentist to the co-founder of award winning food manufacturer Brookfarm, which she established near Byron Bay with her husband Martin (who was an ex-film producer!) in 1999. Brookfarm is now Australia’s leading producer of gourmet macadamia products. What struck me most about Pam when I met her was her eclectic mix[...]
Heard the one about the lawyer who walked into a bar? This isn't just any bar either. The iconic Burleigh Brewing Co was started by Peta Fielding and her husband Brennan on the back of successful brewing endeavours in Hawaii. Peta said that she always knew she wanted to create a special business, she didn't[...]
Joep Pennartz started Shacky out of a desire to create opportunities for a digital detox. To look out the window, listen to birds and take a deep, long breath. After a particularly hectic period in his life, he and his girlfriend managed a getaway in a little place that had no mobile service, and just two[...]
I started podcasting way back in 2010 and have now released more than 350 episodes. I thought it was high time that I shared a few of the lessons I've learnt along the way by answering your questions about podcasting. In this episode of Australia's favourite marketing podcast : I share my thoughts and answer your questions on all[...]
You are not going to believe this. I have found a physiotherapist who is focused on getting to an end point with treatment for his patients. What a concept! Brad Beer of Pogo Physiotherapy has a deep respect for marketing and his practice is quickly becoming known for doing things differently. How's this for an action[...]
Old school marketing is often neglected these days at the expense of ensuring a business's online footprint is humming. Well, it doesn't have to be one or the other ... both should and can work in harmony. Previous guest Carmen Sognonvi is the owner and General Manager of Urban Martial Arts in Brooklyn. In just four years[...]
Today’s guest Dr. Jonathan Brown of CitySkin has been not only listening to this show for the past 3-years, but he's also been implementing the ideas that caught his attention. The result? He's built a business he loves, going from 3 clients a week to over 3,000 a year. He's made marketing a hobby. So how did[...]
Mike Rosenbaum is a serial entrepreneur, who previously co-founded Deals Direct. As the co-founder of spacer.com.au, the AirBnB of space, Mike now focuses his passion on the booming sharing economy, specifically helping people utilise their unutilised assets like storage and driveways. What is the sharing economy? The Sharing Economy is a socio-economic ecosystem built around the sharing[...]
Scott Kilmartin loves ice-cream. In fact, he's on a mission to build Australia's (maybe the world's) most beautiful and impressive ice cream truck. Her name is Grace the Vintage Ice Cream Truck, and she's Scott's next big business idea. Scott originally appeared on The Small Business Big Marketing Show way back in episode 14 when he[...]
If you’ve listened to this show long enough, you’ll know that I fundamentally believe there’s never been a better time to market a small business. Why? Because the tools and resources we have at our disposal are amazing. They enable us to do things that 5 or 10 years ago were just way too expensive.[...]
Lana Hopkins is the founder of an amazing retail experience called Mon Purse. An online and offline personalised luxury handbag and leather goods business called Mon Purse which has absolutely exploded over the past 12-months. After being frustrated by not being able to find the perfect handbag in Sydney, Lara went to a 'build a bear'[...]
Dual Olympic Swimming Gold Medalist, Michael Klim’s success in the pool has followed him into the world of small business with his business Milk & Co. Having started his male skincare range 8-years ago, he’s now taking on the likes of L’Oreal and other big skincare manufacturers ... and winning. Listen in as Michael explains how[...]
Jason Wyatt is the founder of a multi-million dollar business called Marketplacer which is the world's leading online marketplace platform. This is not only got a great business story, but you will also discover the power of marketplace marketing. Although Marketplacer is a technology company, don’t worry, this is not a software discussion. Marketplacer is responsible for the[...]
Stephen Byron has been the the Managing Director of Canberra Airport since his family bought it in 1998, and has turned it into a world-class airport offering an exceptional customer experience. Since it's purchase Stephen has overseen its transformation from a fairly unimpressive regional airport to a world class airport with over $2 billion being invested in airport[...]
Scott Houston is an ex-SAS soldier turned award-winning business owner. Once he jumped out of a plane only to find his parachute wouldn’t (in fact didn’t) open! In this chat we talk about how he turned that into a business lesson plus four other lessons that he has learned from the SAS that we can all[...]
Personlisation and customised retail experiences are becoming more than a trend, they're fast becoming a demand. This week's guest, Will Rogers from Kent and Lime is certainly riding the personalisation wave. He’s come up with a way that just might change the way we shop … forever I’m an absolute shocker when it comes to clothes shopping.[...]
Michael Gerber scarcely needs an introduction, however, if you haven’t heard of him before he is the Author of the small business classic The E-Myth and he has just published his latest and last book Beyond The E-Myth This Michael Gerber interview explores why the vast majority of small business owners are on a fool’s errand.[...]
Adam Garone is the co-founder and Chief Mo Bro of the Movember Foundation, the only charity tackling men’s health on a global scale. In case you’re unaware of Movember and how it works, it simply asks blokes to get sponsored to grow a mo’ during November; with all the money raised going to fund research[...]
Where do I start?! Firstly, let me remind you of who Tom O’Toole is. Tom is best known for creating Australia’s most successful standalone retail bakery business; which employs over 255 staff, turns over in excess of $17 million and serves over a million customers per year. I first had Tom on this show about[...]
Nick Molnar has figured out how to encourage customers to buy more. He is the founder of Afterpay, a simple payment system that lets customers buy what they want today (in fact, they can take it home immediately), then pay for it over 4 equal fortnightly installments. It’s also proving a great way for retailers to[...]
I remember my days working for Australia’s biggest travel agent - I absolutely dreaded wearing their corporate uniform. I felt like such a dag. Polyester shirt, navy slacks. In fact, I think the tie was even on a bit of elastic! Where was today’s guest when I needed her?! She runs a very disruptive uniform[...]
Ant Morell knows how to create an amazing business culture. He is the founder of Bounce - an indoor trampolining playground for people of all ages, that’s experienced some extraordinary growth in its first four years; and a big reason for this is due to the amazing culture Ant and his team have created. To[...]
High school dropout, Chris Kelsey, is 19 years old and started Appsitude, a San Francisco based app and web development company in December 2014 (when he was 17) that has made over $6 million in revenue so far this year. Employing 60+ staff, he's also built many successful apps including Premium Wallpapers HD which received over[...]
8 years ago, Lizzy Abegg had an epiphany that she needed to move to Byron Bay to help her little sister grow a struggling jewelry business. Well, that business is now called Spell & the Gypsy Collective ... and it’s a multi-million dollar fashion empire. “Spell and the what?!” I hear you say. Spell & the[...]
This episode is a masterclass in how to create profitable business partnerships. Quentin Nolan from Liquid Snow Tours, owns an Aussie-owned ski tour operation that can book you a skiing holiday in Japan, Canada, NZ and South America. Nothing special about that; but what is special is the fact that (at the age of 31) Quentin has[...]
Paul Medeiros (and his wife) made a brave sea change by leaving corporate and buying the Mullumbimby Fruit Shop. Then, when Woolworth’s decided to come to town, he could have panicked and accepted the fact that Australia’s biggest supermarket chain would kill off his business. Instead, he rolled the dice, and more than doubled their retail footprint.[...]
Today’s guest did the interview in her pyjamas. Why? Because she can! She’s a true entrepreneur, starting a business to help put herself through university, only to then systemise it so that today it runs for the most part … without her. And who doesn’t want a bit of that?! Joyce Ong (PJs and all!)[...]
Ever wondered how to make a viral video? Then listen up. David Christison is the founder of The Woolshed - a video production company based in Melbourne that’s done something quite genius (I think) for the art of viral videos, and the marketing of his own business. Over the past two years the Woolshed has[...]
Today's guest very kindly cancelled a game of golf (on a Tuesday morning!) in order to do this interview, so the epsidoe title of how to make more money by working less in your business is more than apt! I met Daniel Gibbs of Posture Podiatry at an event recently, when he came up and told me how much he[...]
Sam Reid is the co-founder of cider brand Willie Smiths. I meet Sam at the recent Telstra Business Awards in Tasmania. Now, one of my jobs as the emcee was to announce the finalists for each category and read out a short bio about their business. Each business always got a round of applause …[...]
Today's episode is a masterclass in successful brand building. Ex-Swiss banker David McQuillen, is the founder of Sufferfest and CSO (that’s Chief Suffering Officer) of the mythical country ... Sufferlandria. Bored with conventional ways to get fit on a bike, David taught himself how to edit video, and after negotiating rights with major cycling races[...]
Every industry is ripe for disruption. That’s the view of today’s guest, 29 year-old Dominic Holland of tow.com.au. Launched just two years ago, tow.com.au has completely disrupted the long-established and tightly held towing industry. The business did 7-figure revenues in year one and grew in year two by 350%. Listen in as Dom explains how[...]
Hey team. Bonus episode today, and a different kind of one at that. No marketing gold, no business lessons (well maybe a couple), just an inspiring conversation with a couple of homeless people, and a fellow for whom volunteering has enabled him to see his work life in a whole different way. By the way,[...]
It is so easy to discount, to undercut your competition to get the business. Although it's an easy strategy it is quite simply a race to the bottom. Once you have the lowest price there is nowhere left to go. Tune in this week as I chat with Tas Moulis of QPaint about how to charge[...]
Every now and then I do an interview which not only changes the way I look at business, but changes the way I view things … A bit woo woo I know, but get ready for a thoroughly inspiring interview with the founders of the social movement Orange Sky Laundry, who have become our 2016[...]
This episode was recorded on the second Small Business Big Marketing Outsourcing Tour to the Philippines. Now before we get started I know that outsourcing means different things to different people and I've covered my thoughts on Australian businesses outsourcing to the Philippines on the blog. This episode is all about looking at the glass half[...]
I LOVE it when I get seeded! I was seeded a little while back from long time listener Steve Keil from The Laser Group to go to a corporate race day with a Porsche V8 Supercar that The Laser Group sponsors. I think it's fair to say that this episode is the highest octane, adrenalin[...]
Have you ever thought to yourself… Should I sell my business, pack everything up and just hit the road? Well I have found a guy that has done just that and is literally living the dream. He and his wife owned and ran a printing business for 12 years. They were in the daily grind,[...]
It is not very often that you get to meet an authentic business owner who is part of the fabric of an entire culture. James Young lives and breathes rock and roll. James bought Melbourne's Cherry Bar originally as a vanity purchase so that he would always be able to get into his favourite rock[...]
10 years ago I had an idea to create a co-working space. My idea was along the lines of Qantas Club meets your home office. This interview is with a guy who not only had the same idea but has executed with passion and courage. And now … I'm a client of his! Work Club[...]
You know how much I love a cubicle escapee story … someone who leaves the corporate life and starts their own business. Well, let me introduce you to two that opened their first business without any prior small business experience. Steve a finance man in the gold industry and Natalie a lawyer moved back home to[...]
Nigel Godfrey - raconteur and owner of the rights to Miss Universe New Zealand has taken a toxic business that had a globally recognised brand and turned it around. It has been described as the greatest turn around of any territory in the last 25 years and he's done it all in under 3 years. We[...]
Listen up as Dan Tarasenko from Crowd Carnivore explains how he’s using crowdfunding to connect farmers and consumers. We also explore how they are getting great coverage in some huge media and it all started on Facebook. See omnystudio.com/listener for privacy information.
You’ve heard the saying - ‘Build it and they will come’ but we all know that’s rarely the case. However, if you build it and market it then they are much more likely to come. This week we have Marcus Nicholls from Akuna Pet Resorts who is not scared of taking big risks; and he’s[...]
My guest today helps ex-crims get jobs. And in doing so, he's created a very nice little side business with a passive income - who doesn't want a bit of that?! Plus in today's epsidoe I share the three podcasts I'm loving right now. Let's go! The post 310 – Getting Ex-Crims Jobs Has Proved[...]
Nick May of Walls by Design is mixing the old with the new. He has managed to get a 12X ROI on his Facebook marketing spend plus a 45% ROI on an old school direct mail campaign. Not to mention countless PR opportunities and recognition from his podcast The Chase Lounge. Oh, and he's a[...]
Finding the time and money to work on your business is hard - particularly in Australia where the costs of running a business can spiral out of control very quickly. Wages, rent, staffing issues, paperwork plus plus plus - all stop you from building that beautiful business of yours in to the empire it deserves[...]
Listen in as Sarah-Jane Dunford from Riskology explains step by step how to run a great corporate event. In this episode we talk corporate sonsorship, media partners and all those one per center's that make events and experience. The post 307 – How to Run a Suucessful Event with Sarah-Jane Dunford of Riskology and The[...]
Learn how to use influencer marketing in your small business with TV star turned Entrepreneur Jules Lund. The post 306 – Jules Lund of TR|BE talks Social Influencer marketing and how to access them appeared first on Small Business Big Marketing.See omnystudio.com/listener for privacy information.
Listen into this fireside chat with Edible Blooms founder Kelly Baker-Jamieson. In this episode you will learn how to master online retail marketing and learn the techniques Kelly uses in her business to keep her website up to scratch and her customers loving them. The post 305 – Online Retail Marketing: How Edible Blooms Founder[...]
Do you want to be seven times more memorable? Listen in to this week's episode with Shawn Callahan of Anecdote to discover how to craft and remember powerful stories for your business with ease. The post 304 – Powerful Business Storytelling Tips with Shawn Callahan of Anecdote appeared first on Small Business Big Marketing.See omnystudio.com/listener[...]
Listen in as the tables are turned and I am on the other end of the microphone with Youtube sensation Melissa Maker as she interrogates me on how I built my speaking business. Grab a pen and paper for this one as I dive deep into the nuts and bolts of what it takes to[...]
Adam Lippon AKA The Cuddlist talks about how he researches and selects his best ideas, how he started a brand new industry and how he markets new ideas. Join me in this fireside chat as we get right into this amazing (and slightly weird) entrepreneurial journey. The post 302 – Cuddlist, Adam Lippin, says we’re[...]
Do you have an 'Entrepreneurial Mindset'? Listen in as Tony Nash from Booktopia reveals what the entrepreneurial mindset is and how he has used it to build one of Australia's most successful online retailers. The post 301 – Do you have the ‘Entrepreneurial Mindset’? Find out how to get it with Booktopia’s Tony Nash, Australia’s[...]
There are few things that I LOVE more than business courage, and social entrepreneur Daniel Flynn has truck loads. This is the third time I've chatted with Dan from Thankyou and he's embarking on his biggest challenge yet. And it requires all of us to chip in. The post 300 – Thankyou’s Daniel Flynn urgently[...]
This engineer quit his high paying job as an aerospace engineer at Boeing, to become a very successful Uber driver, and an even more successful blogger and podcaster. Harry Campbell (The Rideshare Guy) talks us through not only his transition from climbing the corporate ladder at Boeing, to taking the leap into his own rideshare[...]
In this episode I'm joined by Mrs Sparkle herself, Julie Cross and boy do we cover some small business marketing ground. We uncover how to get over irrational fears, how Facebook has been instrumental in growing her business PLUS I get my nose out of joint about an article in the Age on podcasting. The[...]
Adelaide Finance Broker Scott Matthews' story is compelling for two reasons. The first is that he never had the ultimate intention of becoming a finance broker. He graduated from University in aquatic ecology. A year later he became a policeman. During this time he became a part time broker and soon realised being a broker[...]
Knowing how to deal with customer complaints can make or break a business. In fact, it may even seem counter-intuitive, but a business owner’s ability to effectively deal with customer complaints provides a great opportunity to turn dissatisfied customers into active promoters of the business. And that's exactly what today's guest, NY Times bestselling author[...]
Past guest and YouTube sensation Melissa Maker of Clean My Space joins us for a well overdue update, and amongst other things, explains how she got Modern Family star Jess Tyler Fergusson (he plays gay Dad Mitchell) to appear in her marketing free-of-charge … yep ... FOC. Melissa first appeared on this show way back[...]
The Squatty Potty video of the unicorn that does rainbow coloured poo (yep, you heard right) has had 65,000,000 views to date across Facebook and YouTube ... and it's increased sales of Squatty Potty by 600% in its first three months. Join me as I go behind-the-scenes with Bobby Edwards, Squatty Potty's owner and creator.[...]
Imagine starting an airline. Well, today’s guest and his two mates just did. And you can fly as often as you want for one (pretty reasonable) flat rate. Luke Hampshire is the co founder of Fly Airly - a very different kind of airline. “How different?” Well, put it this way, Fly Airly flies only[...]
Ever wondered about the importance of building a personal brand? Maybe you think that’s a marketing strategy for only reeeaaally successful people. Well, time to rethink that one. My guest today escaped the corporate cubicle and has very quickly built a successful business thanks to his own personal brand. The post 292 – Here’s Why[...]
Gary Elliott runs Leisure Options - a business laser-focussed on on providing holiday and travel options to people with disabilities. When I first identified Gary as a potential guest, I made the assumption that he ran the business because he had family effected in some way by a disability. A pretty strong why, you'd have[...]
What do you do when your business operates in a compassionate industry where marketing and sales are a dirty word? Well, one thing you could try is follow the lead of country vet and long time listener, Braden Collins. Braden has successfully applied many of the ideas shared in past episodes along with his own[...]
Are you wondering how to generate more leads? Excellent. Then join me, as I chat with serial entrepreneur Clay Clark (of Thrive15) who's launched nine successful business, including a membership-based men's hairdressers called Elephant In The Room! PLUS in today's episode of Australia's best marketing podcast, I help a listener with some ideas about how[...]
After working for 10 years in a hospital, Leena van Raay decided she wanted to actively promote health rather than cure sickness. Wanting to promote healthy eating and the joy of cycling to the masses, she quit her full-time job as a medical researcher and started events company Bike n’ Blend. She has been so[...]
You’ve got two choices when you go bankrupt. You either give up … or you get up, dust yourself off and create a business and a life you love. Have a guess what today’s guest did? Plus in today’s episode we find time for a quick check-in, I share a motivational quote about living the[...]
What do you do when you’re six months in to building a new business and things stop looking rosy? You celebrate all the positives, remind yourself of why you do what you do, then throw yourself to the sharks. Today’s guest is Kate Johansson, the founder of KOJA Health, a real food supplement business. She[...]
Start-up Grrrl gambled 95% of it's marketing budget on UFC's underdog Holly Holm (ranked 7 in the world) beating the world #1 Ronda Rousey in last week's Bantamweight World Title Fight. Well, the underdog won and this has tuned out to be an inspired sponsorship decision. Listen in as founder Kortney Olsen (a State Jiu[...]
Foundr Magazine's Nathan Chan has hustled his way to a community of over one million peeps (yeah, one million), including almost 500,000 Instagram followers, and interviews with the likes of Tony Robbins, Ariana Huffington and Seth Godin (yeah, whatever ;0) Join me as we go behind-the-scenes of this burgeoning little online magazine empire. The post[...]
Within 30-seconds of meeting today’s guest she started slashing at her arm with a knife. Fortunately it was a safety knife - but I didn’t know that! Jacklyn James is the inventor of the child-safe cutting knife ... Kiddies Food Kutter. And she is a master (or should that be mistress) when it comes to[...]
“Our business is big boobs!” That’s the opening line from the interview pitch I received from today’s guest. Maxine Windram of Brava Woman. And yes, she got my attention. And yes, the interview contains Dad jokes. But it also is busting with marketing G O L D! See what I did there ;0) When Maxine[...]
Hey, what kind of business do you reckon this is? It’s got a cafe that’s not open to everyone. The cafe’s got beer taps. It has weekly gatherings of up to 30 people. And you can’t be a client if you can’t use an iPad. No idea? It’s an accounting firm. And a very disruptive[...]
It’s time to party people, ‘cause I’m speaking to the Chief Party Dude from The Party People ... who sell a party supply every 9-seconds. [Insert party blower SFX ;-] Today's guest is Dean Salakas, owner of the third generation family business and Australia's largest retailer of party supplies. In this fun and candid fireside[...]
Hey, what’s got four walls and goes pop!? A pop-up store, of course. And I reckon maybe, just maybe, you should have one! The pop-up store trend is sweeping the retail landscape so join me as I speak to Melbourne's pop-up store queen, Nikolina Saric founder of the pop-up store business Build Brand. Let's go![...]
How’s this. Two market researchers get the taste for beer. Craft beer. So, what did they do? They escape the cubicle and start a business from a self-storage facility. Soon enough they’ve opened up a bottle shop in an industrial estate selling 1,100 types of their favourite beers. Cheers, big ears! The post 278 –[...]
Hey, I’ve found a business that’s using Twitter effectively. It’s a bar. In fact the owner says “It’s a foundational part of his marketing!” Crazy, huh? And the thing is, he’s not doing anything that special! Steve Vallas is an ex-lawyer and cab driver who a few years ago decided that world needed another bar.[...]
Are you ready for some content marketing strategy genius? Well, how’s this for an idea … Create some unique, quality content that your prospects will love. Then bypass the Internet, and instead, print it on paper and mail it to those who may one day buy from you. How old school is that! Well, it may be old[...]
eBay's leading fishing tackle seller shares some marketing gems that have application across all types of business - online and offline. Listen in and you'll not only discover how to run an eBay business, but be reminded of some basic marketing fundamentals when it comes to sharing your products or services with the world. Paul[...]
Hey, today’s guest started his million dollar clothing business out of his bedroom. Yep, another one of those stories. Oh, and you know what he called it? FKN Gym Wear! Yeah FKN! I do love a naughty business name. And he’s successfully using Snap Chat to get the word out. Five years ago, Ben London[...]
I reckon it’s time you built your profile. Yeah, you. The motivated business owner. I want to see you and your business get some earned media coverage. Are you keen? Excellent. Then let me show you how to build your profile. Join me as I chat with Sam Elam, founder of Media Manoeuvres, a business[...]
James Tostevin has been ranked Australia’s #1 real estate agent (two years in a row) - that's no mean feat. Fortunately he’s willing to share his real estate success secrets on Australia’s #1 marketing show. Plus I share some inspiring feedback from a listener who's in the process of escaping the cubicle, I have some[...]
Presenting from stage, on video, or in an interview situation is a marketing strategy too many business owners ignore. And as a result, leave plenty of money on the table. Join Andrew Griffiths, Australia's leading small business author and myself as we talk about exactly how to do it. The post 271 – Presentation skills[...]
Throwing cows from helicopters, setting Guinness World Records, marriage proposals to customers and police calls to turn off the bubble machines - this is just some of the remarkable marketing that today’s guest undertakes. Oh, BTW, the cows were stuffed ;0) Plus I give a broke listener some ideas on how to raise money for[...]
Ready for some online retailing tips that apply to any business - online or offline? Nathan Huppatz started Costumes.com.au in 2010 and it's now a $7M business that's doubling each year. Listen in as he shares how he's done it. The post 269 – Marketing tips from a $7M business doubling year on year with[...]
Well, I'm back from my Philippines outsourcing tour, and it's time to share what I learnt. Joined by five motivated business owners (and fellow SBBMers - you know who you are ;0) it was an absolute eye-opener and mind expander as we visited a variety of outsourcing options and got to understand the various business[...]
Do you struggle nailing your business pitch? Plenty do. Well, that’s all about to change as today’s guest, Oren Klaff of Pitch Anything, takes us through a very simple pitching process. Afterall, life’s a pitch! The post 267 – How to pitch your business with Pitch Anything’s Oren Klaff appeared first on Small Business Big[...]
Why does harnessing the power of review sites in your marketing strategy makes good sense? Because us humans love the opinions of others when making a purchase decision. In fact, the majority of customers (some say up to 81%) read online reviews before making a purchase decision. Or is that 72%? Hang on, I think[...]
Pinchapoo was borne from a simple, cheeky concept - ‘pinch' the shampoos and toiletries provided in your hotel room, and donate them to those who need them most. How cheeky is that?! Join me for a fireside chat with founder Kate Austin as she shares her personal journey to starting this cheeky little charity that[...]
Dave Munson is a great story-teller. Oh, and he happens to own a small business - Saddleback Leather. They make and sell leather bags that Indiana Jones would be happy to carry. Integrating his amazing story-telling skills in to his website copy, marketing video scripts, and even his voice-mail, Dave has managed to create a[...]
Knowing how to create a customer experience that is remembered, talked about and shared is simply great marketing, and a great way to differentiate your business in any crowded market place. Kylie Roberts, co-founder of Aleenta Barre is nailing it. In fact, she has created a step-by-step process that is consistent throughout each of the[...]
Rand Fishkin is ranked in the top 3 SEO experts in the world. That's no mean feat given the amount of people trumpeting themselves as SEO experts. As the founder of MOZ, Rand has spent his business life helping businesses of all sizes rank well on Google. In this very candid interview, he explains in[...]
Imagine a marketing strategy that generated 200+ email enquiries per day. Has people travelling from across the world to use your services. And that's created a three month waiting list for new clients. Well, that exactly what's happened to Melbourne Chiropractor, Dr. Ian Rossborough of Chiropractic Excellence, since he's started filming the work he's doing[...]
Michelle Bridges, Mia Freedman, Naomi Simson & Karen Jacobsen are just some of the amazing and successful business women who I've been lucky enough to interview over the past few years. And boy, have they shared some marketing gold. So, in today's episode of Australia's #1 marketing podcast, we take a trip down memory lane[...]
Ever wondered how to create a lifestyle business? You know, where you swing from a hammock, MacBook on your lap? Well, today’s guest isn’t quite there yet, but she has escaped the cubicle and is running a very cool virtual legal practice. Plus in today's episode I share five tips to help a listener identify[...]
Ever feel constrained by having no dough to spend on marketing? Fear not … today’s guest was in that boat. I stress WAS. He got to the point of spending a million bucks a year on just one marketing channel. Then something very cool happened. Plus I share some amazing feedback from a recent guest[...]
Tansel Ali is the only person in the world to memorise two Yellow Pages directories in 24-days. Not surprisingly, he's also 3-times Australian Memory Champion, a celebrity memory coach, a bestselling author and sought after speaker. Plus I give a listener some advice on how to generate more referrals for her kitchen renovation business. Let's[...]
Knowing how to stay productive in business during a crisis can be tough. Join Griffo and I in this episode of ‘Funny Business’ (poorly named, I’d have to say!) where we talk about how to cope when business is anything but funny. I also tackle a question from a listener about my social media links,[...]
Tired business owner? Then grab a cuppa and listen in for the next 30-minutes. David Warne is on a mission to show over-worked business owners how to take back control of their life, whilst be ing more productive and profitable. Join us for part 2 of this two-part interview in which we bust the limiting[...]
In less than 12-months, David Warne (owner of Sydney Tall Ships) has slashed his wages bill by 90% (and it was a decent sized wages bill), increased turn over by 21%, and is now living the la vita loca in The Philippines. Listen in with an open mind and discover how you can do exactly[...]
The chef owner of a restaurant in FNQ has banned children under 7 following an altercation involving a family with a young child who was screaming. The consequences of Liam's decision have been amazing ... and all-in-all very positive. The story has gone viral, he's been covered by media outlets across Australia, and bookings have[...]
Immediately when I read about this property for sale I needed to speak with the agent responsible for the sale. How did he get the listing and how is he going to market a property worth close to one billion Australian dollars?! All is about to be revealed. The post 252 – For $994 Million[...]
When asked “So what do you do?”, today’s guest responds “I make the ladies happy!” Karl Schwantes is the founder of Brisbane jewellery store Xennox Diamonds, and author of the book Rock Her World, a tome every bloke should buy and adhere to - if he wants to make his lady happy, of course ;0)[...]
What do a condom marketer, an ex Aussie Rules football legend, the vice-captain of the Australian Soduko team and an engineer turned YouTube star with ADHD have in common? They’re all very clever marketers building solid businesses, and they’ve been past guests on this show. With 250 episodes now under my belt, I thought it[...]
Building a strong personal brand has had far-reaching benefits for Clarissa Rayward, AKA The Happy Family Lawyer. Whilst she’s the first to admit that her approach to marketing is highly unconventional, it’s also enabled her to build a highly engaged community, find her voice and build a strong legal practice many lawyers only ever dream[...]
An even better title for today's episode is 'How to get shi* done'. Today’s guest, Brent Grundy of global trampoline playground franchise Flip Out, turned an idea in to a $40M business in just 2.5 years, employing 800 staff across 13 countries in 34 locations. Oh, and just before that … he was near broke.[...]
A slightly different episode today. I have a fireside chat with John Maher, of Carmen's Road Safety, who's turned his family's personal tragedy in to a thriving little business that's making a very big difference. Plus I respond to a young listener who's trying to break in to the world of marketing, I have a[...]
Are you hanging out for that time when you’re making so much money that you can start investing in businesses you’re passionate about? Well, that’s exactly where today’s guest is at - he’s a very successful Optometrist trapped in an entrepreneur's body! Listen in as he explains how marketing played a huge role in his[...]
Generous businesses win. Period. Now whilst greed may have been good way back in the heady 1980's (geez I loved the 80s!), these days it's businesses that give, that are generous, that are building a tribe of loyal, long time customers. And as a result, they're booming. So in today's episode of Australia's favourite marketing[...]
25 million views on one beautifully simple YouTube video ... yet, for today’s guest, sales just aren’t what they should be. Mmmmmm, what’s goin’ on?! Plus I take you behind the scenes of my show's new sound bed, and share an inspiring marketing quote on the importance of being different by Coco Channel. Let's go![...]
We’ve all had to compete against businesses much larger than us, right? And sometimes it ends in tears. Well, not for today’s guest - Karen Justice, founder of Just For Pets. It started in tears, but now she’s taking on the big boys ... and winning, thanks to some very smart marketing. So strap in[...]
Another bloody health food brand! Well, not really. This one's doing a million bucks a month in sales, and was founded by a university drop out who's doing some very cool stuff to stand out in an ultra crowded market place. Plus I share some very helpful feedback from a couple of listeners, and a[...]
Ever think, "Geez, I wish I'd thought of that!"? Well, today's guest thought of it. Acted on it. And is now making money from it. "It" being Gripsox. Yeah ... socks with grip! In 2005 physiotherapist Luke Goodwin launched GripSox; which are now sold globally. Listen in as Luke shares how he got them to[...]
I don’t know about you, but I download a lot of apps. I get excited at the time, but then forget to use them. Today’s guest, Christian Mischler of Hotel Quickly has created a very disruptive app in an industry that is ripe for some good old-fashioned disruption. Hotel Quickly assists you in getting a[...]
I used 11-minutes of my 15-minutes of fame recently when appearing on Sky Channel's Business Success program. And I absolutely loved it. It was not only good to be on the other side of the microphone, but I must say live TV was as fun and exciting as I had hoped it would be. Enjoy![...]
Picture this. You’re out at the clothes line hanging your wife’s little black dress, when suddenly you’re struck by an idea. No, not to put her dress on, but to add a hook to the peg. The next thing you know you’ve invented the Heg, and you’re producing 53,000,000 of them in your first full[...]
Cubicle escapee (well, more airplane escapee) Jason Stephenson of Relax Me Online left his full time job at Virgin Airlines to produce and sell his own guided meditations on eBay. Success started to show itself (albeit with a few bumps along the way) and the next thing you know he's making almost ten times as[...]
Steve Sims of LA-based concierge business, Bluefish, has a wonderfully unconventional approach to his marketing. You'd think that a bloke who organises outrageously expensive fantasies and adventures for his 4,000 well-healed clients would spend a fortune promoting his business. Anything but! Listen is as Steve explains an unbelievably simple referral marketing idea, another one that[...]
Alicia Shaffer is the biggest seller on eCommerce store Etsy. And that's no mean feat given there's 1.5 million stores on Etsy! However, the success she's currently enjoying with Three Bird Nest didn't come easily - like all successful business owners she's tasted failure, but chosen to rise from the ashes. This is a marketing[...]
Speed skater Steven Bradbury created history in Salt Lake City when he became the first Australian to win a Winter Olympic Gold Medal. Off the back of that, Steve has created a fantastic small business. His remarkable and unlikely victory was achieved after a spectacular final-lap spill took out his four rivals. Bradbury threw his[...]
"Hey Mum, I'm gunna become a garbo!" That's the start of a phone call today's guest, Joe Drew of myBins, had to make when he decided to escape the corporate cubicle with his best mate Amos. History now has it that these two young blokes are now cleaning up (#DadJoke) around Sydney's Northern Beaches. They've[...]
Former High Performance Coach at Collingwood Football Club, Mark McKeon, knows a thing or two about performing at your peak. So much so that he's written the book on it. Titled 'Get In The Go Zone', it's all about maximising the productive hours you have in each day to get the important things done without[...]
Rowdy McLean avoided becoming a potato farmer and decided to play a bigger game. As a young bloke he worked for Telstra (Australia's biggest telco) and then resigned at 24 to go in to direct competition to them. And it paid off big time. Ten years later he sold his business for squillions, and now[...]
Celebrity Apprentice judge, Jeffrey Hayzlett was introduced to me by past guest Kirsty Spraggon. "You MUST meet this guy", were her explicit directions. And she was right . Jeffrey is a straight talking cowboy turned top level executive (ex CMO for Kodak) responsible for a $17 BILLION marketing budget, judge on TV show Celebrity Apprentice[...]
Jeff Bullas may well be Australia's leading expert on how businesses can embrace social media marketing. No longer do you, the motivated small business owner, need to view the likes of Twitter, Facebook and LinkedIN as evil, bright shiny objects that distract us from getting on with business. Social media marketing can be effective. Can[...]
Imagine pitching your business idea to five hungry sharks, who are either going to rip it apart or throw a whole lot of money your way. Join me and Shark Tank Australia success story, Travis Osborne of Mobile Tyre Shop as we go behind-the-scenes of this compelling TV show. Plus I share a fail proof[...]
At the ripe old age of 27, my guest Kirsty Spraggon earned a lazy $1,000,000 in real estate commissions in the sleepy hollow of Perth, Western Australia. In fact, she was ranked in the top 1% of RE/Max agents globally. 121,000 of them. No mean feat! Now, at the wise old age of 32, she[...]
Do you want to do what you love and love what you do? Would you love to live with passion and purpose? Well today I'm joined by Keith Abraham (AKA Mr Passionate), the world's leading authority on passionate performance and finding your why. He's the real deal! Plus I got seeded with some MuffNuts. Yep,[...]
No one is arguing that the way we do business is changing, but in reality, perhaps it’s the customers who are changing and we are simply trying to keep up. In this episode of Funny Business, Griffo and I pull apart a famous quote by Maya Angelou that really could and should become the mantra[...]
Having a discounting pricing strategy is one thing. Making it work and turning it in to an unbelievably successful business is another. That's what today's guest, Ashley Wilson of Shiploads discount variety store in Tasmania has done. Listen in as we cover plenty of marketing ground including the consumer psychology behind discounting, the optimal discounting[...]
Tina Tower of Begin Bright is the Telstra Young Business Woman of the Year 2014. And for very good reason. She's the founder of an amazing school readiness and primary school learning franchise, and is on her way to building an empire that's making a difference to the lives of very young Australians. Join me[...]
This guy's a fantastic small business marketer. So fantastic I had to invite him back for a third fireside chat! Darren Finkelstein (now AKA The Boat Guy) co-owns St.Kilda Boat Sales - a small boating business in Melbourne, Australia that's punching way above its marketing weight. To the point that the business has doubled in[...]
Mavericks Laces co-founder Luke Schoknecht shares exactly how to launch a product from scratch. Graphic designer by day, Luke and his business brand consultant partner decided they needed a product of their own which would allow them to walk their talk (excuse the pun!) ... so Mavericks Laces was born. Plus I share 10 business[...]
Marketing can be tough at the best of times. So imagine marketing a product that no-one thinks they need. And in fact, that they don't even know they have a need for. That's is the challenge faced by today's guest - Bart Atherinos from Innie - a clever little device to stop all those hipsters[...]
Do you love the idea of flying first class? Business class? Or as today's guest, Steve Hui (tweet him here) calls it flying flat? Who doesn't! Now known as the points whisperer, Steve is another cubicle escapee who's made the leap in to small business by following his passion. What a good idea! Established in[...]
Imagine selling toilet paper online using a subscription-based pricing model. Oh, and calling it Who Gives A Crap. Oh, and sitting on a toilet for 50-hours to raise $50,000 in crowd-funding donations resulting in some permanent muscle damage. Oh yeah, and helping save the world along the way. Big ask? Damn right, it is. But[...]
Whether you own a bricks and mortar retail business and wondering how to benefit from the massive growth in online retailing; or you have an online E-commerce store, and are wanting to take it to the next level, then you're going to love this episode. My guest today is Paul Greenberg (Tweet him here) and[...]
From YouTube star to New York barbecue-house owner. That's the story in a nutshell of today's guest, Daniel Delaney. Listen in if you're keen to discover smart restaurant marketing ideas ... or how creating helpful marketing on YouTube can open up some amazing opportunities. The post 216 – How to market a restaurant with ex[...]
Michelle Bridges is Australia's most influential personal trainer and a brand unto herself. She's the straight-talking coach on The Biggest Loser, the author of 12 best selling health & wellness books, she has her own clothing & equipment range called OneActive, and she's the creator of the hugely 12WBT - an online program that has[...]
Join me behind-the-scenes of the original design competition company 99Designs with Australian CEO, Patrick Llewellyn. As of October 2014, 99designs has hosted more than 340,000 graphic design contests and paid out more than $85 million to its community of 905,000 designers around the world ... and it all started in a little office in the[...]
For every business owner, upping engagement levels with consumers should be an absolute priority. If this is something that you need a bit of guidance with, this week’s guest, Jon Yeo, has some golden words for you. Jon is the curator of TEDxMelbourne, Melbourne’s local offshoot of TED.com, and his events received 2 million social[...]
How does an impoverished student come up with the capital that’s needed to create an innovative product and to market it to millions of people? For TrackR’s Christian Smith and his business partner, the solution was crowdfunding. When Christian set a modest goal of $20,000 on Indiegogo back in 2009, this goal was exceeded by[...]
Starting a funeral business comes with a number of different challenges. It’s a sector that is not very welcoming of newcomers, it provides a service that people only seek out in very specific circumstances, and it’s hard to make it sexy. But against all the odds, Carly Dalton and her husband have made a huge[...]
Ray Scicluna couldn’t read or write until he was 31 years old, and yet he was the owner of a business turning over $90 million by the age of 27. How did he do it? Through a commitment to creating “magic moments” for every single customer. The Video Ezy owner made a point of exceeding[...]
"I love the marketing ideas you've shared, Timbo, but of the 250 people in this room, how many do you think will action them?" I got asked this great question at the end of a keynote I gave recently. You'll need to listen in to hear my answer, but what I can tell you (and[...]
When was the last time that you had a full on belly laugh? And how long ago did you laugh like that in the workplace? You might think that humour and small business are totally incompatible and that to get ahead in the business world you need to have your game-face on at all times.[...]
What do you do when your guest decides not to cancel at the last minute but at the very last second? You answer a whole lot of marketing questions that you, the motivated business owner, have been sending in over the past few months. From how to “get past the Doberman” and in front of[...]
If the very idea of multi-level marketing (also known as network marketing) sends you running for the hills, you might (I say might!) have a change of heart after listening to this episode with millionaire Paul McAneny, Australia’s second largest distributer of Isagenix products. Entering this interview, I was very open about my own views[...]
At the tender age of 22 years old, Josh Nicholls graduated from collage and decided that it was about time to become an electrician. Soon enough Platinum Electricians was born and he went from operating in his parent’s spare room to growing his business by 1,200% in just five years. How did he do it?[...]
This week’s episode delivers hard proof that absolutely every business niche can deliver their product or service with passion. Marc Lehmann, a former investment banker, identified that the accountancy software in the marketplace was not designed with small business owners in mind. And so he went back to basics and created a list of the[...]
If you think that it’s impossible to travel around your country, the world even, while earning a great income, think again. Just three years ago, Caz Makepeace was stuck in the cubicle, and now she travels the world with her family, courtesy of her travel blog, Y Travel Blog. Find out how she does it[...]
This week, psychologist Lindsay Spencer-Matthews shares how he managed to influence decision makers and get past the Doberman to book out his practice, his strategies for maximising the use of his time, and how he has reduced his patient no-shows from 3.5 per day to 1.8 per week. AND we manage to fit in more[...]
It's time for another episode of Funny Business with Australia's best selling marketing author, Andrew Griffiths aka Griffo, and me, Timbo Reid. This time round, we get really stuck into big marketing questions like how to create a virtual marketing team, and how to know when it's the right time to start your business. PLUS,[...]
It’s the Big 200th episode! If you’ve been listening this whole time, thank you, and if you’ve just joined us, welcome to our little community that revels in marketing GOLD. Along the way, I sure have learned a lot about marketing and small business myself, and I’ve had the opportunity to interview some of the[...]
When you fail in business you have two choices. Get back on your horse, or give up. The good ones get right back on. My guest today, Chris Taylor of Actionable Books, has had the odd business failure. And each time he's been thankful for it and kept on riding. In fact, his latest business[...]
Martin Halphen was a man who was extremely unhappy in his job as a lawyer working for a suburban Melbourne firm. But instead of letting that incompatibility with his work destroy him, he decided to make a change and set up The Fruit Box, a fruit delivery business that delivers 700,000 pieces of fruit to[...]
When Melissa Maker started her upscale cleaning service, Clean My Space, in 2006, little did she know that a few years down the line, she’d be the leading purveyor of online content in the cleaning niche – and making a bucket load of cash from it to boot! A woman after my own heart, Melissa[...]
A self confessed “entrepreneur with ADD”, Mike O'Hagan has mastered the art of locating business opportunities and then giving consumers exactly what they want. With his own moving business, Mini Movers, business tours in Manila, and a handful of other startups (including a business that sells deep sea diving equipment!), Mike spends his time lazing[...]
In this week’s episode, I ask the age old question – Does sex sell? And you will probably be unsurprised to know that the answer is a resounding YES – at least, if your brand is relevant to the occasional flash of flesh. And one brand that certainly is relevant is frank coffee scrub. I[...]
Warwick Capper was a legend of the Aussie footie field in the 1980’s. And although Warwick is a massive character who might seem too wacky to have any kind of business head, you certainly can’t be stupid to keep your name on people’s lips for four decades. And I reckon that Warwick could actually teach[...]
It’s not every day that a successful quantum physicist decides to pack it all in and launch an online hearing aid business, but that’s exactly what Dr. Elaine Saunders did. Not only is Blamey Saunders hears the only custom fitted online hearing aid business out there – it has bucked a heap of business trends[...]
Have you ever wondered what became of the television personalities that you loved from the decades gone by? Well, if they were anything like David Reyne, host of Getaway, The Morning Show, and actor on The Flying Doctors, they would have become entrepreneurial Real Estate experts. Now David works for successful real estate firm Aqua[...]
If somebody is the living embodiment of “Feel the fear and do it anyway” it's Karen Jacobsen. The voice of the world’s most famous text-to-speech recognition program, Apple's Siri and in-car navigation device TomTom, as well as the founder of her own personal development brand at The GPS Girl, you would never believe that Karen[...]
This extra special podcast episode is brought to you from the Westpac Business Innovation Forum, where I was not only joined by two of my favourite business owners but by a live audience! Podcast 190 sees the return of Miss Chu, the undisputed Queen of rice paper rolls, and Braaap’s Brad Smith, a fiercely motivated[...]
Gerry Ryan is not just a business owner. He is a bonafide *gazillionaire* who has successfully built the most successful caravan manufacturing company in Australia and New Zealand, Jayco - completely from scratch. On top of this, he has produced major theatre productions, launched a successful property development business, and even part owns a Melbourne[...]
At the age of 31, you’d be forgiven for thinking that Leigh Storr, the founder of a solar panel installation company, BioSolar, is just starting out in the world of entrepreneurship and small business. In fact, this week’s interviewee has been identifying lucrative business opportunities from the age of just 14. His latest venture, BioSolar,[...]
In my chat with Tahir Baig, co-founder of customisable prams retailer Rozibaby, he reveals how he overcame his risk-averse nature to become a successful start-up business founder, how customisation has allowed Rozibaby to own a playful and exciting point of difference, and just how important publicity (including a nail biting TV audition) has been for[...]
Every business has a story, but how often does a business idea emerge from escaping a dictatorship and surviving a refugee camp? That’s exactly what happened when Nahji Chu launched her Vietnamese tuck shops back in 2008. But this week’s podcast is no pity party. In fact, my chat with Nahji perfectly showcases how she[...]
Cactus Skincare's Ryan Clark wasn't tight with the in crowd at school. But things changed once he decided to assist his mum relaunch her fledgling skincare brand. He sought training in body language, speech therapy and socialite (yep socialite) psychology; started to attend all the right events and managed to seed some of the most[...]
Australia's best-selling small business, Andrew Griffiths, joins me for another episode of Funny Business. This time we’re keeping it upbeat with the theme of celebration. Andrew shares his insights into the importance of celebrating business milestones, of being proud of everything you do in work, and of celebrating your customer relationships. Plus, we give you[...]
What if locking your door, taking down your business sign, and saying "goodbye" to half of your customers could radically change your business for the better? My guest today, dentist Paddi Lund, did just that. He shares how he used exclusivity, lateral thinking, and the power of what some call "repulsion marketing" to design a[...]
Ever wondered what someone does when they leave Google? And why would you leave Google in the first place?! Troy Westley answers both those questions and a whole lot more in this episode of the Small Business Big Marketing show. Troy's the founder of CareMonkey, an award-winning app that helps schools and other organisations keep[...]
Are you making any of these mistakes when marketing to women? Women make up 51% of our population, yet most businesses are doing it all wrong when it comes to marketing to them. See, what women really want is to feel heard - and understood (sound familiar). They're looking for meaningful long-term relationships with brands.[...]
The famous (or is it infamous?) "First Kiss" video has more than 69 million YouTube views at the time of recording. In this episode I speak with the video's creator, Melissa Coker of Wren Studios. Melissa reveals how she came up with the idea for First Kiss, the importance of using an emotional connection in[...]
Ben Fewtrell emailed me recently saying he'd "...be keen to talk about the bad taste in your mouth feeling people feel when Business Coaching is mentioned." Bring it on, I said! Ben sold his first successful business in his 20s and went on to become one of Australia’s top business coaches and CEO of award-winning[...]
What can you learn about business from a camel wrangler? Quite a lot, as it turns out! This episode is all about "big picture" business strategy, as I chat with English lecturer turned outback entrepreneur and cameleer, Russell Osborne. After a personal tragedy shook Russell's life to its core, he set out to achieve a[...]
Is your business just earning you a wage? Do you feel like you're trapped in a "job", when you thought you'd be running the business of your dreams? That was how Glenn Walton's Brisbane tree lopping business was until he took over from his dad. But Glenn made some smart marketing moves that grew his[...]
How would you like to take 3 months off every year to travel the world with your family? That's exactly what Dale Beaumont does. Mind you, he works pretty bloody hard for the other 9 months of the year. Dale's been an entrepreneur since the ripe old age of 19. He's written 16 best-selling books[...]
Co-founder and CEO of one of Australia's largest online businesses, Dean Ramler from Milan Direct, reveals how his business manages to outsell giants like Ikea, Freedom, and Harvey Norman while not worrying about SEO and spending 95% of his marketing budget online. Plus I give a listener some tough marketing love. Listen in! The post[...]
Health.com.au is the first health insurance company to enter the Australian market in more than 36 years. I chat with this start-up's founder and CEO Andy Sheats about how his team built a $60M business in the space of two years. Andy reveals the importance of naming and branding for your business, hiring staff who[...]
Timbo and AG are at it again! In this episode - the 9th instalment of Funny Business - marketing speaker Tim Reid and best-selling business author Andrew Griffiths discuss how old school marketing tactics still have a big place in small business, the current state of social media, and some great resources for growing your[...]
Ever wondered what happens in a high level, private, one on one marketing consultation? Here's your chance to be a fly on the wall as I conduct a one-on-one session with Skye, a small business founder from Bulawayo, Zimbabwe who needs some help putting her ideas into action. Listen in on a private consulting session[...]
Wondering how to elevate yourself above the masses in your industry and stand out as THE go-to person for big brands, the media, and (of course) hordes of keen customers? Well, this week's guest, Tracy Angwin, has done just that. And in one of the most boring (as she admits) industries going around - Payroll![...]
Tony Gattari lead an inspired team to take Harvey Norman Computer Computer Superstores from a $9 million minnow to a $570 million empire. Burnt out, he then considered joining the ministry, he coughed blood daily for 3-years and was told he wouldn't live past 50. At that point he decided to forget about money and[...]
Today's guest is a council worker. But no ordinary council worker. Uh-uh. Johnathan Reichwald from Frankston in Victoria cleverly used the power of YouTube and some crowd sourced content to knock all the bad stuff about his suburb off page one of Google and replace it with good news stories. I also help a listener[...]
Today's guest is Mike Johnston of Mike's Lessons. Mike founded the website MikesLessons.com, which is an online drumming community run by himself and his wife Amber. The website offers live online drum lessons for beginner, intermediate and advanced players, taught by Mike and individual downloadable lessons all filmed in his home. After the site gained[...]
Tired, stressed, overwhelmed? Have you considered getting some help? This week I chat with Chris Ducker, from Virtual Staff Finder, about how you can lighten your load using Virtual Assistant services. Plus I answer a listener question that is right on topic, and a dedicated listener offers up some advice on the best microphones to[...]
Canadian gym owner Nicole Neuert from Kix 4 Chix has 45 clients tattooed with her logo! Listen in and find out how she did and why they do it. Plus I get feedback from a bored listener who offers me a deal and a mighty good idea; and I offer some branding advice to a[...]
Dr Nick Demediuk, AKA Dr Snip has performed over 20,000 vasectomies in Australia. In this entertaining episode with Dr Nick, he shares how he uses clever marketing to attract patients and get noticed in the community; how humour helps to overcome fear; and why helping take away 'the fear' helps his business grow. PLUS I[...]
It's funny business time again and a chance for Andrew Griffiths (Australia’s top small business author) to get together with me, Tim Reid (Australia's top marketing podcaster). In this episode of Funny Business we get into a heavy discussion about tribes and how to grow a healthy one; what to do with feedback; tactic for[...]
Online marketing hasn't put an end to old school marketing. It never has and it never will. They compliment each other beautifully. You just need to know how to devise and implement a marketing strategy for your small business that makes best use of both. Today's guest, Carmen Sognonvi of Urban Martial Arts in Brooklyn,[...]
In 2009 Dave Stirling lost five businesses in Victoria's Black Saturday bush fires. Then, after rebuilding, his son was critically injured in a boating accident and was in a coma for months. Dave talks about how he and his wife got back up and running with a new business - Tower Motel in Marysville, a[...]
Bali-based Sam Stevenson of Pared Handmade Eyewear talks about how she turned her passion into a successful business. In just one year Sam’s unique product and drive has thrown her into a flooded market where she has been able to create a quality, designer brand of sunglasses that she hopes celebrities and fashion icons will[...]
Would you like to know how to create another revenue stream in your business? The Internet may well be your answer. Listen in as martial arts champ Daniel Faggella shares how he closed his Rhode Island gym and in favour of creating online tutorials; the income from which surpassed that of his brick and mortar[...]
Cold calling freaks many small business owners. But done right, it's a great marketing strategy to get generate more enquiry and sales. This week I talk with Jenny Cartwright, cold calling & telesales expert from Telesales Training and we come up with answers to your most pressing cold calling questions to help you get it[...]
What would you do if you were a real estate agent and the government revoked your trademark? Sell the President's castle, of course! At least, that's what today's guest tried to do in what's shaping up to be a very brave PR stunt. Plus I share some tips on how to be engaging when using[...]
From how to break through business blockages, to the power of systems, to what to do when the chips are down (really down), to the importance of continual self-improvement, to cold-calling tips. They're just some of the marketing mysteries uncovered in this episode of The Small Business Big Marketing Show. My guest today is David[...]
Find out how Daniel Perry from Handyman Startup uses transparency as a marketing strategy to grow his business and how content marketing and podcasting has helped other tradies with their businesses. This week I also answer a question from James requesting a marketing checklist to help him get started with his new food distribution business;[...]
In this episode I cover how to write copy that converts, I give some feedback to a listener who’s recently launched their own podcast, I remind us all of the importance of being single-minded in our marketing plus I share some heartfelt feedback. If you find writing copy about as much fun as going to[...]
What do innovation, guerrilla marketing, and price positioning have in common? They're all marketing strategies Tom Potter, founder of Eagle Boys Pizza and Crusty Devil Bakehouse, has used to build his brands. The post Eagle Boys Pizza founder talks Guerrilla marketing, growing through innovation, how to define your price position. #sbbm appeared first on Small[...]
Retail's future (or lack of ;0), cold calling, having a vision, vehicle signage, concept stores, providing a customer experience, self-improvement & promoting a wardrobe business are just some of the marketing mysteries uncovered in this episode of the Small Business Big Marketing show. Plus I have an intense fireside chat with extreme retailer Brad Smith[...]
In this episode I chat with Jamien Zimmerman, CEO of Travelsim, who took a simple problem many travellers have and solved it with a SIM card you put in your phone when you go overseas. The result? No bill shock! This is a fascinating and honest interview, with a focussed business owner. It's full of[...]
So much marketing love to spread around. And so little time. Unfortunately, this past week I've been struck down with the man flu and could hardly talk (I know, me not being able to talk!), so this week I decided to answer some listener questions. We cover a load of marketing ground including eNewsletters, Facebook[...]
" ... it really is a little magic money machine sitting on your desk." That's how today's guest, Mike Rhodes, founder of WebSavvy, describes Google Adwords. Now they are very big words - but Mike honestly believes that Adwords is about as close to an advertising money tree as we're ever going to get. Thankfully,[...]
It's old school marketing all the way this week. None of this fancy new online marketing. Uh-uh! That's for the young kids. Tune in and you'll discover how to promote your business offline. Yep ... no websites, likes, tweets, hashtags, PPCs, pins or requests to connect in sight. Instead, you'll hear from Adelaide Accountant, Andrew[...]
As small business owners, marketing can often be pushed to the back of the pile as we find ourselves working hard in the business, but rarely on the business. Or in some cases, marketing ideas abound but it's the time and knowledge required to implement them that's missing. As a result, your marketing suffers, which[...]
Social entrepreneur Daniel Flynn is not scared to have a crack. A big crack! When I first chatted to him in episode 136 of Small Business Big Marketing, he told us all about how and why he entered the crowded bottle water category with the Thank-You Water brand. Having already saved 50,000 lives, he's now[...]
The Henry Jones, located in downtown Hobart, Tasmania, is an internationally recognised 5-star hotel ... and for good reason. It's an amazing product in an equally amazing location. It was the brainchild of my guest today - Richard Crawford - who along with his business partner (Flora De Kantzow) - very cleverly won the tender[...]
Financial advisor Charles Badenach has fully embraced the concept of content marketing. As a director and employee of Shadforths, a large financial group located in Hobart, Tasmaina, Charles has successfully built his own personal brand using a mix of marketing strategies book publishing, video marketing, eBooks, blogging as well as frequent use of LinkedIn, Twitter,[...]
In this episode of Funny Business, AG and I talk about the value of trade shows, the importance of key messages, why Timbo moved away from iPhone to a HTC One, the importance of simplification plus how to get speaking gigs. Enjoy! The post How to get speaking gigs, trade shows, key messages plus loads[...]
This is one of those interviews that could have gone on for much longer than the allocated 30-ish minutes. You see, Matthew Michalewicz is one smart guy. In 2005, Matthew co-founded SolveIT Software, an Australian software company. which he grew from zero to more than 150 employees in seven years, before selling the business for[...]
Mick Colliss is an author, writer, rugby commentator, emcee, guest speaker and modern day poet. He was also the vice captain of the first ever Australian Sudoku team and travelled to India to represent Australia at the World Sudoku Championships. Oh, and he's also a copywriter by trade and owns a copywriting agency in Perth,[...]
Jim Penman started Jim's Mowing (the first franchise of the Jim's Group) as a part-time gardening business while he completed his PhD in History. It went full time in 1982 and was franchised in 1989. Currently, there are over 2,900 Franchisees in four countries covering 36 industries, and growing at the rate of around 200[...]
The Voice is currently Australia's most popular TV show ... and Adrian Swift is responsible for making it that way on the Nine Network. In this revealing fireside chat, Adrian takes us behind-the-scenes of how The Voice is marketed, what they learnt from last year's success (I also interviewed him during The Voice's first season),[...]
Content marketing is the new marketing black ... I think most motivated small business owners are on to this important marketing fact by now. It's possibly the best marketing strategy for helping small business owners share that mountain of knowledge that they're standing on and become the thought-leader in their industry. Great content marketing starts[...]
Tristan White is the founder and CEO of The Physio Co, which in 2012 was named the 8th Best Place to Work in Australia by BRW magazine. With this award, The Physio Co has been in Australia’s Top 50 Places to Work for 4 consecutive years in it’s 9 year history. And in this fireside[...]
Imagine running a business based on happiness – that’s what Naomi Simson decided to try when she left a serious corporate career to set up online experience retailer RedBalloon in 2001. Since then RedBalloon has sold 1.8 million experiences and has been named a BRW Great Place to Work four times running. Naomi received the[...]
Four years ago, Daniel Flynn had a big idea. Some would say an epiphany. Appalled to read that 900 million people had no access to safe water and equally angered by the idiocy of bottled water in a country where the tap is safe to drink from, the 19-year-old university student wanted to do something.[...]
Ever wondered how to market a professional services business? I mean like really market one - in a clever, effective way that doesn't cost a fortune? In a way that avoids spending large sums on advertising or direct marketing? Excellent ... then you're going to love this interview with small business author Heather Smith -[...]
It's time for another round of Funny Business with Timbo and AG. This time: - Timbo shares a recent happening with a Scoopon experience. - We discuss those embarrassing moments when spell check lets you down. - We share some ideas about how to maximise business from an existing client. - AG suggests the comfort[...]
David Malone is the CEO of V8 Supercars. I had the pleasure of having a fireside chat (well, trackside really) with him recently whilst I was down in Launceston, Tasmania as a guest of Microsoft Office 365 . David takes us behind the scenes of the marketing of V8 Supercars in Australia and New Zealand[...]
This is the story of how Vintage Tub and Bath, a $25 million dollar a year online and offline business started from under two brother's parent's deck! That was 15 years ago ... and now it's cleaning up (excuse the bath jokes, they're unavoidable!) and is ranked in the top 500 online businesses in America.[...]
Email marketing tips and tricks. Who doesn't want some of that!? Clearly there's a whole lot of listeners out there who do, as when I posted on the show's Facebook the fact that I was interviewing an email marketing expert the amount of questions you had for him exceeded thirty! The reality is that so[...]
Robert Gerrish is the co-founder of Flying Solo, Australia's largest online community of soloprenuers. Solo what? Soloprenuers ... Those motivated and interesting individuals who choose to work alone. As far as online communities go, it was started back in 2005 and is a treasure trove of information to help anyone build a better small business.[...]
This is an encouraging story of a small business doing big marketing. Not massive marketing. Not ground breaking marketing. Jut good solid marketing following a tried and tested process of getting clear on your brand first, establishing clear messages around what they do and then applying the outcome of that clarity to all future touch[...]
Brighton-based business executive and fellow marketer, John Dingeldei wants a date with Kylie Minogue. Who doesn't! In fact, Dannii would be just fine! However, unlike my perverted reasons for wanting one, John's are pure - he's raising money for a number of charities as part of a campaign called 5 Dates In 5 Weeks. He's[...]
Chris Savage is the Co-Founder & CEO of Wistia - a smart and simple video marketing and hosting service. His Twitter profile outlines his obsessions as: marketing, analytics, IPAs, coffee, and ping pong. But what he's known for is his passion for video marketing . as he says “Every business that I have seen that[...]
Olivia Fox is a leading expert in the area of charisma. And this fireside chat I had with her has convinced me that charisma is a under-used marketing strategy by us motivated small business owners. And the good news is, you don't need to be born charismatic ... charisma can be learned. Phew! My 3[...]
Joe Pulizzi is the Founder of the Content Marketing Institute - a man way ahead of his time. With content marketing really hitting its straps this year, this fireside chat with Joe reveals everything any small business owner needs to know in order to ride the content marketing wave. And it's a big wave, team,[...]
Sam Keck has just started the Commonfolk Coffee Company - a very cool cafe where he roasts and serves his own coffee, served expresso or drip filter style. The decor is industrial sheik, the staff are as well - the menu is limited but yum, and there's no shortage of cool customers coming in and[...]
Yep, it's that time of the month when all business becomes funny business. A chance for Tim Reid (Australia's #1 small business podcaster) and Andrew Griffiths (Australia's #1 small business author) to get together and throw around some issues that are on the collective mind of the small business community. In this month's episode we[...]
Ever since Jonathan Krywicki proposed to his wife in an amazing way seven years ago, he's been badgered by other would-be suiters to help them get it right when preparing to pop the big question. So much so, in fact, that he's gone ahead and started a business doing just that - an exclusive marriage[...]
Four years ago (at age 22) George Ryan was working full time (55 hours a week) for a lumber yard, making $10/hour to provide for his wife and daughter, and had no sort of higher education. He decided he hated his job, and intentionally set out to start an internet company. Four years later, still[...]
"Do we really need another social media channel?!" That was the premise I went in to this interview with. "Yes we do!", is my view following this chat ... on the proviso that it's easy to manage and provides a commercial return. The guy who convinced me is Jason Miles - the co-author of the[...]
Cam Barber invented The Vivid Method to help people like you and I overcome the fear of public speaking. And thank God! I mean who doesn't (you know what) themselves when they have the opportunity to get up on a stage or present to an audience of more than one?! But here's the thing -[...]
Richard Everson owns and runs Schonegg, an award winning guesthouse in rural Australia. Recently he sent me an email requesting an interview, and it was this part of the email that caught my attention: "My wife and I own Country Guesthouse Schonegg. We love the business and after 10 years, 7 tourism awards and over[...]
Sam Cavanagh is the National Executive Producer for Austereo - Australia's largest radio network. This basically means he's responsible for the creative output, and ultimately the ratings success of some of Australia's most popular on-air talent including Hamish and Andy, Jules and Fifi and Kyle and Jackie O. "But what's this got to do with[...]
Mia Freedman is the editor and publisher of Australia’s fastest growing women’s website Mamamia.com.au. Having built her career around creating communities of women in magazines (as Editor of Cosmo and then Editor in Chief of Cosmo, Cleo & Dolly), Mia began Mamamia in her lounge room in 2007 and today it employs 30 people and[...]
I recorded this episode on New Year's Eve 2012, and was in quite the reflective mood. It's been a massive year of marketing ideas at the SBBM HQ, with so many amazing guests coming through the door and sharing some marketing gold. Whilst I'm not usually a big one for looking back, setting resolutions and[...]
Tom Dickson is the star of the most famous series of viral marketing videos ever. He is also the founder and CEO of the company Blendtec, which makes the blenders that his crazy videos are intended to sell. In this wonderful fireside chat, Tom takes us deep inside the Will It Blend tent, explaining where[...]
Greg Nathan is a leading franchise consultant in Australia. Prior to starting the Franchise Relationships Institute he ran three successful Brumby's Bakery franchises. he now consults to both franchisors and franchisees around the world on how to ensure the partnership is both profitable and sustainable for the long term. In this interview we cover plenty[...]
One of the great things I love about putting out this weekly podcast is the number of questions that come in from my listeners. It's a fantastic way for me to get a sense of what's on your marketing mind, and of course, for me to answer them every now and then in the actual[...]
What do you get when Australia's #1 small business author and Australia's #1 small business marketing podcaster get together? Funny business, that's what! It's a time for Timbo and AG to share what's on our minds in the hope it drives your business forward and gives you a chuckle along the way. In this episode[...]
Imagine walking in to a room full of budding entrepreneurs with a vague idea for a new business, then 54-hours later having that idea validated, a team behind it ready to take it to market and it being the winning idea of many that were presented. Well that's exactly what Joshua Carl just did -[...]
Valerie Khoo is a journalist, speaker and small business commentator. She's also the founder of the Sydney Writers' Centre which is a world-class training facility for budding writers. Valerie is also the author of the best-selling business book - Power Stories - and that's what we talk about on today's episode. Valerie's belief is that[...]
Having your own show is a brilliant marketing strategy for any business. And what better person to learn some tricks of the trade from than national TV and radio star, Jules Lund. I first met Jules Lund ten years ago when he was a young fella volunteering at The Reach Foundation. Since then Jules has[...]
Gordon Ryan owns and runs Riviver, a fancy cocktail bar in an old funeral home, that was part of a former Hurse garage in downtown Gosford - a regional city just out of Sydney, Australia. No, he's no goth ;0) Oh, and he's also a globe-trotting IT trainer for a not-so-small business called Microsoft! Gordon's[...]
It's time for another solid chinwag with Andrew Griffiths in a segment that we lovingly call 'Funny Business' - an opportunity for Andrew and I to go head-to-head on various small business tips and issues that are on our collective minds ... and have a laugh along the way. We talk servile brands, being a[...]
Creating great content is a no-brainer marketing strategy. And the King of content is video. And fortunately, marketing your small business using video has never been easier or cheaper. My guest today is Jules Watkins, former BBC, MTV and Pimp My Ride TV director and producer - who's created a fantastic training system called iPhoneVideoHero that shows you[...]
Business is absolutely booming for a small, family-run sandwich stand that was established in 1954 in downtown Philadelphia. It's roast pork, provolone and broccoli rabe sanga was recently awarded The Best Sandwich In America by the Travel Channel's Man vs Food show. In this episode, I have a fireside chat with fourth generation owner Tommy[...]
In 2008 Rebecca Scott left her long-standing job as a Scientist at the CSIRO and co-founded Streat - a Melbourne-based social enterprise that sells delicious food and coffee whilst providing homeless young people with hope, self-belief and the opportunity to get qualified in hospitality. As Streat's tagline suggests - Streat stops homelessness the delicious way.[...]
In this episode Andrew Griffiths and I launch in to our second Funny Business segment in which we: - Share a Modern Family moment we both had in an upmarket pet shop recently. - Cogitate over a first world marketing problem Timbo had in a 5-star hotel. - Discuss the importance of backing yourself. -[...]
Eugene Tan started Aquabumps in 1999, when as a frustrated Creative Director he combined his three passions: photography, surfing and the web. In the nineties blogs hadn’t evolved yet, but Eugene, better known as ::uge (yooj), thought he’d provide a nice daily break for his mates to see a bit of surf at work. The[...]
James Tuckerman is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parent's home. He was 26 years old. In 2004 and 2005, he was named Best Small Publisher in Australia by Publishers Australia. Not a bad achievement! Then, in early 2009, he reinvented the Anthill business model, abandoning its[...]
Since starting the Messages On Hold business in 1988 from his bedroom in Perth, Kym Illman has generated tens of millions of dollars worth of free TV and press exposure at some of Australia's (and the world's) largest sporting events. His marketing tool of choice is the little understood strategy of Guerrilla marketing (AKA ambush[...]
In this special episode (it's spesh 'cause it's the first of many), I hook up with Andrew Griffiths (Australia's #1 small business author) to have a good old fashioned yarn about business and marketing issues, developments and current affairs that are on our collective mind. In this inaugural chat: - Andrew suggests that someone has[...]
Imagine, if in the space of 3 years, you had a thriving business with a major retail presence, a major online presence, the #1 selling book in your industry, were about to launch a second book, had a major joint venture with your city's biggest public space and were absolutely in love with what you[...]
Geoff Harris is one of the original founders (and still current owners) of Flight Centre ... one of the world's largest travel agents. Certainly Australia's largest by a long shot. I shared a small part of this interview about 6-months ago. It was part of another series of interviews I intended doing with creators of[...]
It's between you and your major competitor. You're both submitting on a big tender that, if you win it, will set your business up for a good 12-months. You're both comparable on price and service delivery, so there's not much in it and the client is having a hard time deciding who to award the[...]
This is a story of how and why it's so damn important to build a brand and have the guts to stick to it through thick and thin. In 2006, Andre Eikmeier started an online forum called Qwoff, a place where the average Joe could discuss wine without all the fancy talk. Three years later,[...]
Dr. David Urpani (a doctor of Artificial Intelligence) co-founded iSelect - Australia's largest and most successful online insurance comparison portal ... turning it in to a multi-million dollar powerhouse. He is now on to his next venture, which he's named moneytribe. Listen in as David shares his insights in to: How he went from being[...]
Bryan Singer co-founded Rip Curl in the 1960s and today it's one of the worlds most iconic surf brands. In this revealing interview Bryan takes us deep inside the Rip Curl tent where he shares how he started the business, where the name came from, how they managed extreme growth, and how at one point,[...]
Tom O'Toole is the larger than life founder of the famous Beechworth Bakery chain. Not only is he the creator of some of the finest sweet and savory treats going around, he is also an incredibly inspiring small business owner who tells it like it is. He also happens to be one of Australia's most[...]
Andrew Griffiths is Australia's #1 small business author, with 11 books published in over 50 countries. Yes, he's prolific! His ability to create relevant, easy to understand and implement content laser-targeted at growing any small business is unmatched. He's also an all round good guy. My initial intention for interviewing Andrew was to discuss how[...]
In this week's episode I have a fireside chat with Adrian Swift, the Nine Network's Executive Producer of The Voice - one of the most successful TV shows Australia has ever seen. At the time of the interview they were getting 2.5 million viewers per episode - by the end of the series, this had[...]
Three years ago BlackMilk Clothing didn't exist. Then one day in 2009, James Lillis sold a pair of leggings for $10 that he'd stitched together around his kitchen table. The dream was launched. Two and half years later BlackMilk Clothing is a multi-million dollar, 100% Australian-owned business employing 130 people and selling out of everything[...]
Larry Bloch co-founded Netregistry in 1997 - right in the high diddle diddle of the dot com boom. Things were going swimmingly with the business doubling every couple of months ... until mid 2000 when the boom went bust. BUT that's where it gets interesting ... really interesting. You see, marketing a business in boom[...]
Danial Ahchow founded Service Central in 2005 and has built it to become Australia’s leading online marketplace for finding all sorts of service providers. This online business now hosts millions of visitors and generates hundreds of millions of dollars of work requests each year. Listen in as Danial takes us on the journey of where[...]
Tania De Jong AM is one of Australia’s leading Sopranos - no, not the gangster type - and also manages to run a variety of very cool businesses including an innovations workshop business, a talent agency and a charity that helps disadvantaged people find their voice. In this fireside chat, Tania reveals how she manages[...]
In 2009, muesli and porridge maker Flip Shelton, decided that a National Porridge Day would be a mighty fine way to build both the porridge category in Australia and sell some of her own brand of oatie goodness along the way. Now starting a national day for anything is no mean feat, however, Flip has[...]
Well, I could summarise this interview as being all about how to market condoms. HOWEVER, it's so much more than that. In fact, Lloyd Perry from Big Richard Condoms actually set out to create a clothing brand, but, thanks to a Venture Capitalist with a sense of humour (what?!) he ended up starting and running[...]
Every industry has an inner circle of people whose names come up in conversation for all the right reasons, they attract the right opportunities, they earn more money and have more fun. My guest has aptly labelled these folk Key Persons Of Influence. So, listen up as Daniel Priestley explains how you can enter your[...]
LA-based Steve Sims, Founder of Bluefish can get you anything. Anything! That's the premise of his business. As he so eloquently puts it: "Don’t call us to pick up your dry cleaning or walk your dogs; that is simply not what we‘re about. Bluefish is not a gopher service, an old boy’s network, or a[...]
David Allen, famous for his ground-breaking work-life management system, Getting Things Done, talks to us about how you can be buried in projects yet have nothing on your mind! Oh, and it's Lukeee's last show :0( so we share a whole lot of heart-felt emails from you, our treasured listeners. The post #80 David Allen[...]
Sadly, Lukeee's hanging up the boots. Calling it quits. Moving on. Nothing lasts forever and it's been a sensational 79 episodes with one of my best mates. But family commitments, full-time work and life generally can get in the way of producing a regular show. That said, don't despair too much - he will be[...]
Harold Mitchell AC owns the largest media buying agency in Australia. Hundreds of millions of advertising dollars go through his business each year. In this insightful interview, Harold talks about how the media world is undergoing the most dramatic shift it has ever seen since the introduction of the printing press; how by 2020 80%[...]
Hana Tolhoek is building an empire one bottle of premium spirit at a time. As the creator of Strom, a high end spirit retailing at $110 per bottle, Hana is a true marketing go-getter, driven by a true passion for what she does. A modest marketing budget hasn't stopped her from associating with the helicopter[...]
Timbo gave a talk recently in which he revealed 11 marketing concepts that many small business owners either never knew about or have forgotten. From the importance of getting your message right first before worrying about where to place it through to the fact that we're all a very judgemental lot ... and everything in[...]
Phil McKinney is an innovation expert based in Silicon Valley. Recently retired as the VP and Chief Technology Officer at Hewlett Packard, Phil hosts the Killer Innovations podcast and has just released the book 'Beyond The Obvious'. In this mind-opening interview Phil explains clearly and simply how any small business can introduce and benefit from[...]
Cliff Rosenberg, Managing Director of LinkedIn Australasia, has a chat to us about his top LinkedIn business tips for marketing your small business and how to optimise your LinkedIn profile. If you're like us, you receive emails each week from someone somewhere requesting to get connected via LinkedIn. Listen to what Cliff has to say[...]
Wow! OK team, strap the seat belt on as this is an episode to be reckoned with. Timbo has a 1-on-1 conversation with global, social entrepreneur Roger Hamilton - creator of the celebrated Wealth Dynamics profiling system (which every small business owner should complete with their team), business futurist (he showed Timbo a kidney being[...]
John Newell promoted the sale of a house in the Melbourne suburb of Northcote using Twitter and some other social media channels. The result? The house sold at auction and he's now receiving global media coverage. Global as in like seven countries! This is the story of how he did it. The post #72.5 How[...]
Glen Carlson and his team managed to fill a room with 500 delegates against all odds. The one day event he organised was held over the Summer break, delegates had to pay to attend and he ran no paid advertising. All the professional conference organisers told him he was making a big mistake. Well, history[...]
Steve Cunningham is the creator of Read It For Me, a very clever online resource that provides video / PDF summaries of the world's best business and self-development books. In this interview, he talks about how the idea came to be, how it helps you learn faster and how he markets it. PLUS we've put[...]
As Marketing Manager at Terrain Tamer 4WD, Brent Hutchinson's aim is to make every advertising dollar return multiples. And that's exactly what he's doing. In this interview, you'll hear how Brent's turned a magazine advertising spend with Australia's leading 4WD magazine in to a video marketing strategy in which the magazine needs him more than[...]
Geoff Harris, co-Founder and owner of Flight Centre is our featured guest. Plus we: Talk about big brand marketing efforts (or lack of!) at the Australian Tennis Open; Dissect what happened when Timbo's Twitter account came under some serious fire; Share some some tips on how to go about your email marketing; Launch our brand new[...]
We cover more ground in this episode than Michael Schumacher on race day! The winner of our recent Mornington Peninsula Brewery content is announced; we're the proud runners up of the recent international Podcast Awards; we discuss the very giving concept of brand'em acts of kindness; we muse over the importance of LinkedIn and how[...]
In a past life Jeff Lim did deals across the boardroom table during the heady days of the dot com boom. He now operates in a very different boardroom - one that is wall-to-wall stand up paddle boards. You see, Jeff and his wife Lynda, have started PSUPS - a stand-up paddle board company on[...]
Matt Bebe started the Mornington Peninsula Brewery 12-months ago and is already two years ahead of his sales targets. What a nice place to be! But when you see what Matt and his business partners have created, it's not a huge surprise. More than a brewery and some craft beer brands, they've created a real experience -[...]
Did you know that by simply replying to any of our emails, you can send us your most pressing marketing question and we just might answer it on Australia's #1 marketing podcast. Or you can post it on the Small Business Big Marketing Facebook. That's exactly what James Clemenets, Paul Evans, Mark Hogan, Robin Dickinson,[...]
Andy Grand was a successful Swiss Banker in a previous life. He now lives the life of his dreams as an affiliate marketer. In simple terms, Andy sells other peoples products online for a commission AND gets others (lots of others) selling his products - also for a commission. In this interview, Andy (AKA the[...]
In our naughtiest episode ever, immaturity is alive and well in this episode of the Small Business Big Marketing show. Although, we must say, amongst the school-boy giggles and Benny Hill humour (all Lukeee's doing), there is some marketing gems shared by our special guest, Anne Marie, owner of Adelaide Adult Shop, Addora Live who we spent three[...]
Effective sales copy is tough to write. Up until now. In part 2 of this exclusive interview with gun copywriter Brent Hodgson he really does lay to rest any doubts or fears you may have about writing sales copy that converts. All you need do now is follow his simple, 7-step process (he started sharing[...]
Brent Hodgson writes sales copy that converts. Seriously converts. In part 1 of a two-part interview we did with Brent (there was just so much to cover) we dig deep on how to write sales copy that actually gets your prospects to sit up and take action: When we talk about "copy", what are we[...]
Today's guests, Ilde & Mark, inventors of Starlettos (they're what Lukeee wears to stop his high-heals from sinking in to the grass) are a great example of a small business doing some very big marketing. So much so that they found their way in to the nominees' gift bag for this year's Emmy Awards. How good is[...]
Marketing should be a major part of running a successful small business, but so too should the health of its owner and employees. That's why in this episode we leave marketing behind and talk to Marin Lazic, owner of Balmaine personal training business Z-Best-Fitness. Marin first came to Timbo's attention via Twitter, by providing some[...]
This is this episode of Australia's most loved small business marketing podcast in which Timbo's in a neck brace and Lukeee gets a laugh out of his predicament. Sad but true! Much more importantly, we get serious with answering some listener questions: 1. How can a tradie grow his market share through some smart local area marketing[...]
In this episode of the Small Business Big Marketing podcast, Timbo talks about the importance of brand building for small businesses with the Head Of Marketing at Melbourne's Monash University - Professor Mike Ewing. The Prof as we affectionately call him, has categorical evidence that that small businesses that invest in building a brand will be more[...]
This is the episode of Small Business Big Marketing where we discuss: How smorgasbords may inspire a new pricing strategy; How the Daintree Ice Cream Co. have got their pitch oh so right; How Kalula Airlines are brilliantly on-brand; And Timbo announces his Online Marketing Communications Masterclass 2011. Small Business Big Marketing – Links & Resources Mentioned[...]
In episode 55 of Australia's #1 marketing podcast, we talk to Darren Rowse (AKA ProBlogger), one of the world's most prolific bloggers on well ... blogging! Listen in and you'll discover exactly how to make blogging a part of your marketing arsenal. Plus we: Lukeee apologises for his abismal Twitter performance! We talk about what it means to get a good[...]
This is the episode of the Small Business Big Marketing podcast where we discover how to have a difficult conversation. Plus we: Discuss what makes for a good pitch; Share our very early thoughts on Google Plus; Talk about Google Grants - $10,000 per month for any charity to spend advertising on Google! Small Business[...]
This is the episode of the Small Business Big Marketing podcast where we question Twitter? Can you believe it? Who do we think we are?! Plus we: Ask another hard question - Do prospects really know what you offer? Talk about domain name leasing; Share the 10 things we'd consider if we were starting a[...]
In Episode 52 of the Small Business Big Marketing we: Finish the interview with Matt Simpson, who tells us how he strategically used Facebook Ads to find his life partner with Facebook Personal Ads; Answer a listener questions about FAQs and Wikkis; Discuss the importance of having a crystal clear call to action in all[...]
We know, we know ... we said we were going to take two-months off and recharge, and get creative and all that stuff. But guess what? We couldn't wait. Plus Lukeee missed Timbo way too much. Soooo ... in Part 1 of Episode 51 of Australia's favorite small business marketing show - Small Business Big[...]
This is the episode where we're tempted to get all emotional and celebrate our 50th episode of Small Business Big Marketing. However, we choose not to, and instead put the shoulder to the wheel and discuss how to drive traffic to your website; how Lukeee had one press release syndicated to 10,000 websites (!); and[...]
This is the episode where we identify a massive gap in the Royal Wedding arrangements PLUS we're joined by Laurel from LaPerouse Bed & Breakfast in Lorne, Australia who shares with us how she runs a successful Bed & Breakfast business whilst also building a string business community in her local township. This is gold[...]
In this episode of Small Business Big Marketing we share seven ways to create more time to market your business PLUS we're rejoined by our second guest ever - Darren Finkelstien of St.Kilda Boat Sales. Darren's high on energy and on taking serious action in marketing his business. He's one of those business owners who[...]
In this episode, we speak with Mark Copeman, the Founder of Customer Thermometer, an ingenious real time, customer satisfaction survey tool for small businesses. PLUS we ... ... take you behind the scenes of our email marketing efforts, and show you what we've done to address a possible issue of list fatigue. ... share with[...]
Big Dave Milne, co-founder of Australia's most successful take away noodle chain, joins us on episode 46 of Small Business Big Marketing. He starts off by sharing how the Noodle Box idea came in to being and then quickly shares with us a fantastic guerrilla marketing tactic they employed at the launch .. and yes, it[...]
This is officially known as 'The Awkward Episode'. The one where Timbo accuses Lukeee of sending out an email he shouldn't have (but then comes 'round) PLUS (and more shockingly), Timbo agrees to stop interrupting Lukeee upon advice from a cherished listener! More importantly, this is the episode where we interview Ric and Cam from[...]
Mike Rhodes from WebSavvy joins us on this episode of Small Business Big Marketing. There's pretty much nothing he doesn't know when it comes to this highly effective local Adwords campaigns. Plus he lifts the lid on his years as a seminar junkie and working for the creator of the E Myth....Michael Gerber. He drops[...]
The title of this episode may be slightly misleading ... a more correct title would we HOW WE PODCAST! There's sure to be a difference! We'd never profess to following world's best practice when it comes to doing something, but what we do works for us so we thought we'd share it. In fact, in[...]
The big news is that Timbo reveals to Lukeee (live on air) that he's found another lover. What's most surprising is Lukeee's reaction. On less important issues of small business marketing we interview Guro Bob (Robert Somerville) who, with Ed Dale, put together one of the best free programs on the internet for discovering everything[...]
Having just spent 8 days schlepping through Queensland's theme parks, Timbo decided he'd turn his family holiday in to a tax deduction by making 10 marketing observations. Afterall, what else do you do when you're lining up for a 70-minutes for a 22 second ride? (And yes, that's Timbo circled on the left there!). Plus[...]
"Was that the best ever podcast???" asked one listener on the Small Business Big Marketing Facebook Fan Page. Well, we hope not although we'd both have to admit that the four marketing ideas that Dave and Pete dished up were pretty darn sensational. If you've not listened to episode 39 of Small Business Big Marketing then do so[...]
Got a website? Big deal! That's just the start of the journey to getting found online. You know that, right? The good news is, that there's a plethora of small actions you could be taking to ensure your online marketing efforts deliver some serious return. That's why we've invited back Pete Williams and Dave Jenyns[...]
What...no guest! Never mind, we still manage to fill around 40 minutes with small business marketing drivel (we mean ideas!). This time they're our ideas...our top 7 in fact that performed the best for our various businesses over the past 12-months. We also share our thoughts on what we can learn from U2 as a[...]
The marketing world has changed, goddammit! We, the small business owner, can do anything. Anything the big boys do but better. It's time for us to strike back with a vengeance. To this end, in episode #37 of the Small Business Big Marketing podcast we interview Wendy Blume from Vegie Smugglers ... a stay at[...]
In this jam-packed episode you'll discover how Google is knocking on Microsoft's door with their amazingly free and highly effective Google Apps product. Michael McKinnon, from AppsLife, tells us exactly how it's revolutionizing the way us small business owners can access our email, calendar and all document types - spreadsheets, documents, slides, forms and drawings.[...]
Imagine launching an information product and within 90-minutes earn yourself a sweet six-figure income. That's exactly what our special guest, James Schramko does. Seriously! As the ex-Sales Director for Mercedes Benz Australia, James realised that he could earn a lot more money and lead a less stressful lifestyle by building online businesses. He now has[...]
Retail is highly competitive, particularly when you're in the coffee business. Callum from Espresso Elements explains how he's created a point of difference in his cafe by designing a customer experience. Callum’s background is in five star hotel management and coffee wholesaling and he's worked and lived all over Australia, the UK and Ireland. As[...]
In episode 32 of Small Business Big Marketing, Tim squeezes in a brief interview with the father of creative and innovative thinking, Dr Edward De Bono. We also answer listener questions including: How to cross promote your professional services? What's the best medium for B2B content? What are appropriate conversion rates for your marketing efforts?[...]
This week we speak with another serial entrepreneur...Dave Jenyns owns Planet 13 (an online and offline clothing store that he describes as the Surf Dive & Ski of the music industry) plus he's the founder of Melbourne SEO Services...who specialise in getting you to the top of Google. Dave generously shares with us how he's[...]
Jennifer Sheahan hands over her best kept secrets on how to use Facebook as a small business marketing tool. She talks about Fan Page design, Facebook Ads and answers all those other questions that we all asking ourselves when deciding if Facebook's right for our business. Luke is his usual immature self, Tim maintains the[...]
Pete Williams sold the MCG for $500 at the age of 21, has been named Ernst & Young's Entrepreneur of the Year, owns a phone company, a finger food business and has his finger in more pies than that little bloke in that nursery rhyme...what was his name? In this jam-packed episode Pete explains why[...]
Free publicity. Bring that on! And no, it's not a joke. The very lovely Rebecca Derrington, founder and owner of Source Bottle shows you exactly how to get it. Plus we are mightily proud to announce the coming together of Small Business Big Marketing and Flying Solo ... Australia's #1 site for the micro business[...]
There's this guy Tristan who's running 52 marathons in 52 weeks...all over the world. He wants to raise $100,00 for UNICEF. He also wants some sponsors to join him (financially, not physically!). So we interview his marketing guy on the ground in Australia and give him our thoughts on what he should be doing to[...]
Listener questions are the focus of today's show. So, we go head to head shedding our marketing spotlight on such curlies as How do we define marketing?; What are the options to cold calling?; How would seeding work for a helicopter company?; and Is social media for B2B businesses? PLUS we chew it over about[...]
Part 2 of 10 Marketing Nuggets to Help Grow Your Business, find out the next 5 (or more!) great marketing tips. 6. Get speaking - Here's the best training course around to get you in the public speaking zone. 7. Network (face-to-face!). 8. Optimise your page titles. 9. Outsource - You can't do everything. 10. Sort your[...]
Every now and then we like to surprise and delight you (actually we aim to do that all the time!), our treasured listener, with some little marketing nuggets laser-focused on building your business. So, with notebook and pen in hand (or iPad if you've succumbed to the Apple maketing machine as we have), sit down,[...]
Imagine being responsible for designing one of the world's most famous online branding...and being paid less than five bucks for the privilege! Our guest did exactly that... and she'd do it again tomorrow! Meet, Yiying, the designer of Twitter's Fail Whale... Yiying was a delight to have on the show where she shares: The story[...]
Off the back of Australia's #1 Marketing show, I'm very please to share with you The Small Business Big Marketing INTENSIVE - 2 HUGE Days at The Caulfield Racecourse in Melbourne, Australia. Fri, Aug 20 to Sat, Aug 21 This is a highly practical marketing workshop for business owners (or marketers thereof) keen to discover[...]
For those of you who aren't familiar with our beguile of of the advertising industry, just read the first chapter of Timbo's book - Cha Ching. However, we thought we'd get Russel Howcroft, arguably Australia's "Mr Advertising", on the show to defend his industry. Russel tells us about his advertising background, the success of the[...]
Let's see..Australian Ski team Olympic Coach...turned feature film script writer...turned highly balanced individual who now shares his secrets to living your passion and maintaining a work / life balance with the world. Our guest, Chip Richards, may just be Australia's answer to Depak Chopra meets Tony Robbins. He certainly leaves Lukeee and I speechless at[...]
Oh yeahhhh...this interview with Steve Sammartino from Rentoid is marketing G O L D . This guy's a freak...not only has he founded a great little idea and brought it to life all by himself...he's managed to get national TV coverage to boot....for F R E E . Who wouldn't want a bit of that[...]
In Episode 19 of Small Business Big Marketing, Tim and Luke catch up for a chat about Guerrilla marketing, blogging and creating credibility. Tim tells us about his couple of days at the Tedx talks, a Selling from Stage seminar and networking success, while Luke shares his recent blogging strategies and Guerrilla marketing techniques. [...]
In our first episode of 2010 we chat with Kody Bateman, founder and director of Send Out Cards. Founded six years ago, Send Out Cards gives members the ability to send a physical greeting card, written in their own hand writing, from an online application. Kody tells us how he got started and why the[...]
The final Small Business Big Marketing episode for 2009, episode 17 covers listener questions including how to name a business and where to find marketing inspiration. We recommend some holiday reading and wrap up the year that was. We thank you all for your support throughout 2009 and look forward to you joining us for[...]
Ahhhh...the end of the year is nigh! We can smell the brandy cream and hear the presents being opened already. Welcome to the second last episode of SBBM for our 2010 season. And today we have a very, very sepcial guest in Luke Moulton...that's right Lukeee, Lukeeee, Lukee! He' going to share with us the[...]
In this episode of Small Business Big Marketing you will hear Luke gush (often uncontrollably) as we speak to Ben and Eugene, a couple of blokes who have got their heads and business well and truly around the online marketing world. Owners of the Melbourne business Noble Samuri, the boys reveal how you can find[...]
We chat with Scott Kilmartin from Haul about how he's turning old billboards into highly sought after street wear. Scott shares some of his marketing secrets including how "seeding" upcoming music artists is helping promote the Haul brand to his target audience. Up for grabs is a Macbook Sleeve - just leave a review on[...]
Whilst we both (one of us more than the other) show our juvenile (make that immature!) side during our time with The Bra Queen, we think you'll find this interview bursting even more than usual with marketing goodness. For a small business owner, Renee is really thinking big AND implementing some big business marketing ideas...allowing[...]
If the idea of creating a blog for your business is anywhere on your marketing radar but the idea of actually keeping it current and interesting does your head in then stop reading this and start listening to episode 12. In it, we interview James Duthie, blogger extraordinaire and online marketing strategist. He tells us[...]
It's about time. Not since show 4 have we been blessed with the presence of a female. Although some would argue that Luke can be a bit of a girl sometimes! Today we chat with Michelle Skoglund, a breath of fresh air in the real estate industry. Michelle opened up an Agency called Aqua, a[...]
David Curry, ex advertising exec of over 20-years, cleverly identified a gap in the iPhone application market...one that he himself would never use in a million years; but one that over 150,000 American females just had to have. David shares with us how he identified the gap, how he went about filling the gap and[...]
Luke Harvey-Palmer, Founder of Buzzle, shares some absolute gold in respect to building your personal brand both online and off. Luke is a guy who spends every waking hour building the personal brands at the very top end of Australia's business community, and he has kindly given us 30 minutes of his time to tell[...]
Martyn Thomas, Founder of Frank Media, a media planning and buying agency shares with us what it means to build a community around your business and how it can have a hugely positive impact on your bottom-line. You'll also discover what it means to create a 'tuned-in' product or service and how to go about[...]
Social Media guru, author of the best-seller Connection Generation and all round nice Guy Iggy Pintado is in the hot seat for this episode. Having held senior marketing positions with Telstra and IBM, Iggy has now decided to spend his life connecting and showing others how to connect for the benefit of building your business[...]
Olympic Swimmer Michael Klim, veteran of three Olympic Games and recipient of numerous Gold & Silver medals, shares with us how he's gone about creating a range of male skincare products called MILK (that's Klim spelt backwards!) from scratch. You'll hear what role Shrek (yes Shrek) played in the development of his brand, about a[...]
Tim and Luke step out of the studio to answer a few listener questions about networking and setting up a website for a new business. This episode's a short one in preparation for some ripper interviews coming up including an ex Australian Olympian and a social marketing expert. Listener Questions about Networking (PDF Transcription) The post[...]
We chat with Flip Shelton, PR expert, writer, presenter and muesli maker, about how you develop your story and promote it journalists for inclusion in traditional and online press. The Tricks to Using Publicity to Build Your Small Business (PDF Transcription) ??? ???????? ????? ?????????? ???????? ????????? ? ?????????? ????????. ???? ????? ????????? ?? ?? ?????????[...]
Mel Bridge, owner and founder of GXY Search, a recruitment company for gen x and y'ers, talks to us about her niche and how she uses networking and relationship building to generate a solid client base. If you like the show, subscribe with iTunes. Finding a Niche in a Crowded Market Place (PDF Transcription) The post[...]
Darren, co-owner and operator of St Kilda Boat Sales, tells how his passion for boats took him from the corporate technology maketing world into his dream business. How a Corporate Marketer Built a Successful Small Business of His Own (PDF Transcription) The post Podcast #2: How a Corporate Marketer Built a Successful Small Business of His[...]
John, founder and owner of Wicked Campers, tells us how he's used affordable and novel marketing ideas to turn a small fleet of vans into an international campervan hire business. This first Small Business Big Marketing podcast covers inspiring material from someone who is constantly thinking outside the marketing box. How a Mechanic Changed the[...]

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. For more episodes download the free LiSTNR app

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