RetainFM ‘ Build your Digital Agency on Recurring Revenue

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel! Most common reasons why  projects go wrong:Scope CreepMisaligned ExpectationsMisaligned BudgetInaccurate or insufficient discoveryEven long term retainers have a life span The importance of thinking how to get our of something, before you get into it... The difference between quotes and estimates... For Projects:Have a specification linked[...]

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel!Key metrics to trackTargets to aim for & industry benchmarksExactly what formulas to use to calculate themExample metrics:Financials (Revenue, AGI, Gross Profit, Net Profit, Overhead Spending)Utilization RatesAverage Billable RatesLabor Efficiency Ratio Marcel's Bio: Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated[...]

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel! My 5 minute SEO Assessment of any client website! Disclaimer: this isn't a process for running a full SEO Audit on a website. Instead, this is the process I go through when a lead comes in to talk about SEO. Before any project has[...]

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel! #1 – look inwards – "What do YOU want?"What type of lifestyle do you want?What interests you?How much money do you want to make?Do you want to be in a location?Do you want staff?How will it serve you? #2 – where can I make a[...]

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel! Why did I start this?Leaving previous employerNo LeadsContractual Obligations How do I do it?It's in my to do listI have some habits that happen regularlyI have one-offs that happen when they need toA lead is never ignored or left to stagnateSome days it takes[...]

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel! Process:Pre-Discovery SessionLead comes inBrief 20min phone call to validate lead / project – outcome is to present Discovery Session as next best step1 Page Agreement / Checkout for Discovery Session Post Discovery Session: SEO Health AuditCurrent Rankings ReportsBacklink Toxicity ReportTop Level KW ResearchCore Web[...]

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel! Process:Pre-Discovery SessionLead comes inBrief 20min phone call to validate lead / project – outcome is to present Discovery Session as next best step1 Page Agreement / Checkout for Discovery Session Post Discovery Session: Project Specification Document PreparedProject Proposal Prepared Proposal Delivery: Proposal Call Booked AHEAD[...]

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel!The Importance of Internal FocusTreating Your Agency as Your Own Client: A Strategic Approach:Self-Assessment and Goal SettingImplementing Internal Marketing StrategiesThe Option of Outsourcing: When to Make Your Agency Someone Else's ClientBalancing Internal Focus and Client Responsibilities Join the Facebook Group

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel! As an agency, we need to take responsibility for the quality of leads we have coming through our doors.Having defined products and services is key to aligning yourself with the right clientsHaving a clear marketing process that guides clients is key to not[...]

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel! There are multiple levels of service that an agency can work on...ClientsStaff and their dependantsThe ownerThe wider worldA business is only really a sustainable force when it can serve all four (OK, if you're content at being a solo-agency, then maybe not number[...]

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel!The Importance of Local Clients:1. Understanding the Market:Local clients operate in a market you’re inherently familiar with. As a part of the same community, you can understand their target audience better, as you share the same environment, culture, and trends.As a Digital Agency,[...]

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel!Why Google Bard is better than ChatGPT for certain tasks:How ChatGPT and Bard are different:ChatGPTDatabase until Sept 2021Uses a volume of written text to understand and produce new output.BardTrained by a specific data set for conversationsMain goal is to provide simpler results than[...]

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel! Agencies as a Commodity vs Marketing PartnerThe perception of an agency as a commodity service can have several negative impacts on its growth. Here are the key issues: 1. Price Competition: When a service is viewed as a commodity, the price often becomes the[...]

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel!Sales that drive growth aren't incidental – they come about through a persistent drive to build a business. (Get the 50 business development ideas you can use every day). Savvy business owners know that all business is an investment. Their profit is a direct[...]

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel!  Part 2 of a mini-series about User Generated Content – go back and check out episode 160 about what UGC is, how to create a UGC strategy and how agencies can help clients with UGC as a service. The benefits of these tools are[...]

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel!What is User Generated Content (UGC)Simply put, UGC is any content that is published online that is generated by your audience. Some of this may be autonomous, but businesses can also have a UGC strategy to help stimulate this content production. It is good[...]

 Prefer to watch this show? Subscribe to the YouTube Channel!  Setting the context – the agency where I found my feetWorking with Client ServicesWorking on BIG clientsOur agency was NOT a commodity The problem – we see it all the time through SEOHive. Clients identify with what they can see and understand easily – that's why content[...]

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! The challenge: We're all exceptionally busy – and if doesn't matter if we're an agency of 1 or 100, we all need to make sure that items of work aren't forgotten, deadlines are hit, our company is marketed, the booked an payroll are[...]

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Understanding Customer Experience in a Digital Agency Context:Explanation of customer experience (CX) and why it's important in the digital agency business. This includes marketing to new clients, servicing clients professionally and retaining / maintaining a lasting relationship with them. The Five Strategies to Improve[...]

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Why Local SEO:46% of all searches on Google include local intent24.4% of all clicks go to the first result of local business searches“Near me” mobile searches grew increased by 136% in 202256% of businesses haven't yet claimed their Google Business ProfileThe average timeframe[...]

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Part 1: Understanding Scope CreepDefinition of scope creepScope creep in digital agency work refers to the phenomenon where a project's scope of work expands beyond the originally agreed-upon goals, tasks, and deliverables, without a corresponding increase in budget, timeline, or other project parameters.[...]

Main talking points include: This is part 2 of a two-part show. Check out Part 1 of this podcast – Generating Leads through the 1/9 Rule In this episode, I share a comprehensive process that digital agency owners can follow when they receive a lead or enquiry. Tune in to learn how to convert more leads into[...]

Main talking points include: Reasons Digital Agencies complain about leads:They "don't have any"They "don't know where to find them"The "don't have the time" ... All excuses... What I've actually found is that all the digital agencies I've coached have easy access to leads, they just don't (really) know what to do when they've got one... so they pass[...]

As with everything you need to apply the 80:20 rule – AI can get you 80% of the way there, but you still need to do the other 20% (thanks Bob Gentle for the inspiration here).InternallyMarketingSocial mediaMeeting summariesExternally / with clientsKeyword clusteringContent ideas & briefsContent StructuresSocial Media Ideas / PostsContent SummariesMeta DescriptionsMeta TitlesCustom imageryAI tools[...]

There are many different models of pricing recurring (and non-recurring) services... ... but all of them rely on you building profit into your pricing structure. In this episode, we walk through how to rice a recurring service to make sure you're making money EVERY TIME (including a base price calculator for you to use) and discuss[...]

When you sell anything, it's your responsibility to make sure it works! In this episode we break down a recurring service into its constituant parts, and then provide a Recurring Service Planner (which comes bundled with a base price calculator) for you to plan your own service! Join our Facebook Group! Hosted on Acast. See acast.com/privacy[...]

Knowing what your capacity is and deciding how to delegate to grow is key to any form of agency growth. (This is applicable to you, your business and your staff!) Main talking points include: The differences between business priorities and delegationHow to map out your likes and dislikes in your working life and making those[...]

Main talking points include:In this episode, we cover:What is a Value Ladder?How to Create a Value LadderBenefits of a Value LadderCommon Mistakes to AvoidWhy a value ladder is good for a Digital Agency Join our Facebook Group! Hosted on Acast. See acast.com/privacy for more information.

Main talking points include:In this episode, we cover:Signs that a Client isn't a Good FitWhy it's Important to Say NoHow to Say "No" to a client (and some alternatives) Join our Facebook Group! Hosted on Acast. See acast.com/privacy for more information.

Main talking points include:When was the last time you took a step back, looked at the whole picture and asked "OK – is this as good as it can be?"In today's show, we uncover why sometimes asking the most obvious questions, can be the key to delivering in your business and for your clients. Join our[...]

Main Talk Points Include: There's an inherent cost to ranking in the search engines... You either pay a direct advertising cost through Ad Spend, or you pay through the time and effort to rank organically. By employing an SEO professional you also incur the cost to rank organically, just faster than you would on your[...]

Main talking points include: Where to start for a client that has NO SEO budget. Here's the formula:1/ Write about your main product or service in full from start to finish.Make sure you have sub-sections to your content (ideally 6-8 sections)Don't go into granular depth in any of your sub-sectionMake sure this has the main title in[...]

Main talking points include:Many of us become slaves to our inboxes – when a client emails we down tools on what we're doing and jump right onto their requests. As the day goes by the inbox seems to get worse, and the end never seems to be in sight.But what if there was another way?In[...]

Main talking points include:In this episode, Jeff Patch and I set the mics rolling following one of our weekly SEOHive meetings.We reminisce a little about how we got started, unpack where we are now, and chat about why we get so much out of running SEOHive.  Join our Facebook Group! Hosted on Acast. See acast.com/privacy for[...]

Main talking points include:In this epsiode I walk you through the method we use to calculate the base price for the services in our agency.We follow the process ofItemising CostsBuilding In ProfitAllowing for TaxesAs mentioned in the episode – I have a template for a service planner and cost calculator for you – you can[...]

Main talking points include:Lee is the founder of Agency Transformation Live – an in person summit for Digital Agency Owners to come together, build relationships and build lasting change into their businesses.Launching in 2019 with a phenomenal inaugural event, Lee had to transform the event through 2020 as a result of the COVID pandemic. In[...]

Main talking points include:Abby is the Founder of The Content Lab – a remote content department for digital agencies. In this episode we discuss:Why Content IS important for the web design / development process and why you should be bothered aboutWhat you need to consider when you are responsible for the website contentHow to bill[...]

Main talking points include:Andy is the Author of Own Your Career, Own Your Life. In this episode we unpack the topics of personal and career development and Andy explains his experience of it, including his battle with cancer, and how he has honed his personal development practices and skills. This has now formed the basis[...]

Main talking points include:Alex runs his agency, The Lead Engine, by selling a process. This starts with a website, but moves on to a marketing process that he and his team have honed over years of practice for the Financial Services Sector in the UK.Alex explains the key markers he has found are lynchpins to[...]

Main talking points include:"The truth is everyone has a personal brand" – Bob is THE go to coach for leaders who wish to develop the personal brand AND their business. Bob has coined the phrase "LeaderBrand" to encapsulate this.The dilema is this... we all have access to the same information, so why don't we all[...]

Main talking points include:In this epsiode I walk you through the process we have honed of writing Standard Operating Procedures (SOPs) – an SOP for SOPs!All of our processes follow the structure of:Define PrerequisitesDefine OutcomeDocument ProcessDefine CompletionResources RequiredGlossary of TermsWhere to get help... and I will guide you through each one of these!As mentioned in[...]

Main talking points include:In this episode, Joseph and I talk about hope having a define will and being open to many different paths (or ways) is key to developing yourself and your business. About JosephJoseph Bojang is on a new mission to help the world through the concept of Hope Theory. He’s the owner of Web[...]

Main talking points include:In this episode Brandon Birkmeyer and I unpack exactly what a brand is, and how it is vital for Agencies to develop their own brand. We cover the advantages of brand development and the tactical outworks of this in real life!Topics include: What is a brandHow the process of content creation helps develop[...]

With my coaching clients I've been working a LOT on creating space in their businesses before taking on anything new in terms of business development or transformation...In this episode I explain why that's a good idea, and how you can do that in your business by:Reviewing your products and servicesReviewing your pricingReviewing your client baseWe're[...]

Main talking points include:Why have a distribution protocol is a good idea:Just generating content and hoping for the best isn't a great strategyHelps fill the gap between content publication and indexing in the SERPsIt is easier to plan in advance if you do it when you're creating the contentWhat is a content distribution protocol?A regular[...]

Main talking points include:From a background of being an in house and agency designer, Doug has run his own business in a variety of guises. The transition – giving prospective clients a choice:A project-based model that costs a little more, and at the end of it we pass over the project and it becomes your responsibility.A[...]

Main talking points include:The power of laughter - how it energizes you as personWhat laughter yoga is and why you should consider it for yourselfPete's story and background in business (it's no joke!) A bit about PeteOne afternoon, at a summer festival with his family, Pete heard the joyous sound of laughter ringing out from the[...]

Main talking points include:ReflectionsThere's always a wayThe first solution isn't always the best solution (although it sometimes is!)Being flexible enough to accommodate some quirks to your processBeing strong enough to know if you're the person / company for the jobBeing known for solving problems Join our Facebook Group! Hosted on Acast. See acast.com/privacy for more information.

Main talking points include:Priorities for keywordsWhat makes you the most money? What is under-performing that needs to?What has quality issues?What will help improve the direct bottom line?Run keyword research thematically or by department if necessary. Strategy OutputThe output of your keyword research is threefold: Keyword research document (Google Sheets Template)Keywords Mapped to Existing Content (Google Sheets Template)Keywords NOT[...]

Main talking points include:COVID lockdown in the UKShoulderDelivery of Demystifying SEO Advanced ModulesSEOHive Updates and 1st Birthday!General WorkMental Health Personal Ethos – if something's worth doing, its worth doing well... Something HAD to give, and it didn't feel right to show up on a podcast every week assuming everything was "tickety-boo" when it wasn't. I took time to:Look[...]

Main talking points include:Google Ads is one of the main streams of income for Google – and because of that it has a wealth of data within it that is super valuable for researching SEO even if you're not actually EVER going to run the ads themselves! Here's my 12 top tips on how to use[...]

Main talking points include:The "normal" modelHaving the master plan – you set the scope…  3 years / 5 years / 10 years What are the steps to get you there… Keep them in broad annual stages So, look at next year, what do you need to achieve to be on the path to your master plan?  Lets break it[...]

Main talking points include:Candy started as a freelance writer and designer in 2009. As her business grew, she started outsourcing work to sub-contractors. Through this she started by under-charging and under-estimating the amount of work that needed to be done.From her journalism background where editors, writers and designers start with nothing and produce an entire[...]

Main talking points include:Kyle used to work in Print Design, and in learning web design he realised that there was a number of processes that he was having to repeat over and over again. Also, as an Agency of 1, Kyle doesn't have a team that he can rely on for quality control, therefore document his[...]

Main talking points include:Building Trust with a potential customer is the one piece of the jigsaw that can switch them from making that purchase, to moving on to a competitor. It's also the one thing that is the hardest to achieve as it forms the emotive part of the marketing funnel – which makes it[...]

Main talking points include:Latest book – Ditching Imposter Syndrome What Clare has seen during 2020 lockdown:Flight, flight, freeze mode – caused by stress.Increase of the 4 Ps People who are doing the best with this are:Learning to say "no"Prepared to invest in each other in new waysAre seeing "what really matters" Corporates – some positives will come out of this and[...]

It's time for a change and a bit of a mix up with the podcast.... Actually, honestly this is about redefining the scope of the podcast as times have moved on, and a reset in the direction of what the podcast is trying to achieve is good for everyone...So why the change?!The background of the[...]

Main talking points include:Why a discovery process is importantEnsuring you know the full scope of a project BEFORE you are committed to a price, a process and an outcome.  Things you need to fix: Stop offering services you can’t deliverSetting client expectationsHaving a solid discovery process The Project Discovery Blueprint will give you everything you need, from the[...]

Main talking points include:We have a responsibility when it comes to helping clients scale their businesses that they can cope with it! It's like our duty of care. In this episode, I talk through "The Circle of Truth" that we use to determine the right action plan to scale their businesses - you can download a[...]

Why I moved OUT of the the home office in the first placeChildrenNoiseBeing “professional” Whats made me go back….There’s two ways of making money… You can either earn more or save less. Profit First – Mike MichalowiczCreating some savings – EVERYTHING IS NEGOTIABLEThe reality: The world has changed its ways for a considerable length of timeThe office was[...]

Main talking points include:As the world returns to a new kind of normal and activity with clients pics up again, it’s important to make sure you focus on the long game and not the quick wins for your own business. Make sure you give the right advice to clients – even if that means you pass[...]

Through her experience as an actress, the freedom of running her own business and being paid for a single job REALLY appealed.The mindset shift… From selling FULL websites, to making small changes WITH a care plan and then upselling redesigns, developments, etc… You need to have a core product that bridges your relationship with your client.[...]

Why this podcast was started… Growing my agencyFinding likeminded marketing consultants and professionalsStarting to build that “personal brand”What’s happened over the last 2.5 years: WHO I serve has changed (a little)HOW I serve them has changed A LOTSince starting the podcast, I’ve “doubled-down” into SEO.Demystifying SEO CourseSEOHiveThrough doing this, supporting agency owners has become more applicable than[...]

Main talking points include:In setting up any business, there are items that you like doing, and those that you don't. Most of us seem to assume that EVERY job has it's mundane tasks that we have to put up with.In this episode, I speak to Nick Gulic who explains how he has come to run[...]

When any retained agreement begins, there is the initial excitement that the sale has been made, and then the realisation that you now need to deliver… every month… over and over again.  From the customers side, there is also the risk of “buyers remorse” (or that feeling of doubt you get when you make a new[...]

What is scope creep?Scope creep is the term given to the process of free work being included in an agency project. This might be additional services, extra work, things becoming way more complicated, or any other unforeseen circumstance. What does scope creep happen? In my experience, scope creep normally happens because the agency hasn’t been thorough enough[...]

Main talking points include:Pritesh's background is working in mobile app startups – starting with virtual reality software, mainly around facial recognition and then mobile locations."The number 1 challenge for most retail businesses is acquisition and number of transactions.” – Pritesh VoraSpeaking to your end clients gives you an insight into what your potential clients need.[...]

Part 2: New ClientsWe don’t offer retainers to people we’ve never worked with before – we need to protect ourselves. We’ve produced a 2 stage sales process for selling retainers to brand new clientsFixed Price SEO HealthcheckBefore we can effectively cost a retainer, we need to understand what we’re working with. Offering a fixed price SEO[...]

Disclaimer: Before you begin always make sure you’re not promising things you can’t deliver in order to win a client - it’s not good for you or them and only leads to a bad situation in the end. Secondly, be prepared to demonstrate value upfront in order to get the sale rolling. This is not a[...]

Main talking points include:Setting up your software:  Project Management Client Communications Internal Communications We use ClickUp for all project management and client communications, and Slack for internal communications. Set up your processes:  Everyone needs to know what they’re doing and when they’re doing it Dependent items need to be flagged and notified Item important as the[...]

Biography Martin is the co-founder of Jammy Digital, a web consulting agency in the UK. Martin, along with his wife Lyndsay, also teach Content Marketing using their membership community, in-person workshops and speaking on stages throughout the UK. They’re also writing a book about how to use content to attract your ideal customers. Main Talking PointsFirst agency[...]

Main talking points include:Starting with a blank sheet of paper... To begin with, don't worry about: WHAT it is that you will sellHOW MUCH you'll charge for itThe AMOUNT you want to earn ... These are all questions you will need to answer, but they're not the right place to start. Start by asking these questions: What can I[...]

Main talking points include:Looking to scale? Working in partnerships – its an agreement… building a trusting network of relationships with people in the same sector but with a different skillset. Building a network of rusting relationships: Contacts from previous agenciesHarvesting the relationships of people you know that already have proven their trustDon’t be shy to ask“I treat[...]

Main talking points include:Following on from a previous podcast about what I learned from launching SEOHive (ep 99), Kyle asked me to share a little more about how I balance the stresses and strains (and even just to workload) of running two businesses in my schedule.  The process/system I have in place a few things I[...]

Main talking points include: None of us ever want to fire a client, but sometimes it’s the best thing to do for all of us. In this episode I look at why this is good for us and our client, how to spot the warning signs and how to actually go about terminating an agreement[...]

Main talking points include:Gotta say a massive THANK YOU to everyone who has listened, joined the Facebook group, engaged, sent DMs, generally been encouraging in the founding and development of the podcast… Without the interaction of other people and being able to you through being a community, there’s no way the podcast would have come[...]

Main talking points include:Its been 6 weeks since SEOHive was launched. What are the biggest things I’ve learned in that time? Launching a productised service isn’t HARD, IF you have someone who knows how the productisation process works.Launching a productised services isn’t that EASY, you need to model all the eventualities There is less commitment to a[...]

https://agencytransformation.live/An AWESOME event – held by Lee Jackson from Agency TrailblazerTwo main reflections: How the event worked virtuallyThemes from the content1. How the event worked virtuallyLee really did set a new bar to virtual events with a stream of both live and recorded content with a live chat roll. Everything ran stably on the Event Engine Platform,[...]

Main talking points include:Current sit rep – does this sound familiar to you? When Coronavirus hit the UK economy, this is what happened in our agency:All clients with existing projects in production committed to finishing them, BUT and future phases were put on holdAll clients with projects agreed but not yet started, asked for the project[...]

BiographyProcess engineer with a day job consulting in the oil and gas industry, but secretly a time-dragon catcher at night. I am using my project management and time mastery skills learnt in the engineering world to help online business people find the time they need to get their most important work done. I'm on a[...]

Main talking points include:Not necessarily talking about financial value (although SOMETIMEs we are)… What do we mean by “adding value”?All the things that you can do that go above and beyond for your client. This is important in cementing the relationship with your client as it means that you can: Become invaluable to your client, so they[...]

BiographyStephanie helps businesses, coaches & entrepreneurs grow their website traffic and their leads using proven content marketing strategies and effective SEO techniques. She has grown a global business from her home in Malta growing website traffic around the world including client work and coaching. Main talking points include:Working remotely – from home…Still be disciplined about your[...]

BiographyAndrea Bronzini is an Online Business Consultant & Optimization Strategist.I've been working with online businesses since 2010 and, after a long time dealing with SEO and content production, I now specialize in conversion optimization & optimization of websites funnels, with a special focus on behavioural psychology and personalization. Main talking points include:Conversion rate optimisation differs depending[...]

Process for deciding what to work on:  Identifying prioritiesBusiness CriticalCashflowBusiness Development Project ManagementIdentifying quick winsWhats going to take the least time, but make the biggest impact?What or who is dependant on me for some of these tasks?What is non-essential, that would be good if it DOES happen, but isn’t vital. Before I get on to weekly planning… Handling[...]

BiographyBob has worked in the field of digital marketing for nearly twenty years, for most of that time running his own consultancy. Latterly he built and ran one of Scotland's largest dedicated digital agencies.Currently, he focuses on helping digital entrepreneurs, microbusiness and small businesses fine-tune their product or business model, then find and build an[...]

Great question – there are loads of good reasons why a productised, lower value offer is a good idea for you to offer to clients: Helps you vet the clients to make sure you're a good fit for themHelps earn you some passive incomeGives you a "hook" to use in your own marketing (don't forget you[...]

Main talking points include:Whats the point of this live call? To introduce to you a new service that will help you build MRR through selling SEO.  Why is MRR important? Monthly recurring revenue brings the following benefits to your business: Stability of incomeA move away from the peaks and troughs of the feast/famine cycleThe knowledge that your overheads are[...]

Main talking points include:When unexpected things happen that aren't so great for your clients – how do you go about telling them and keeping them focussed on the good service you offer and the bigger picture?  Things to consider: It's important that your reporting to clients firstly has context, and secondly is structured in a way the[...]

Main talking points include:Essentially fundraising marketing is “awareness” marketing, specifically with an emotive gist to provoke positive change. In broad brushstrokes this entails: Understanding / defining your key messages with the correct tonal valueIdentifying success stories that demonstrate the good work you doWhat objectives can you set / what problems can you solve for your charity by addressing[...]

John Ozimek - Co-Founder & Director:John has 20 years of experience in technology PR and marketing, and has worked with global giants such as IBM, Vodafone and Nokia, as well as many incredibly innovative and exciting start-ups.Previous roles include Co-Founder & Director of Dimoso, Associate Director at Liberty PR, Account Director at Edelman UK, and[...]

Biography:Adam King is "The Captain" at Think Like a Fish, a Growth Marketing Consultancy that helps B2B service firms start and continue conversations that turn into clients. He's a big believer that relationships are central to all business. And as relationships come from conversations... Ultimately, CLIENTS COME FROM CONVERSATIONS!It sounds straightforward... But how do you actually[...]

Biography:Helen Pollock is an Amazon-bestselling ghostwriter, non-fiction book coach and business content specialist. Working as The Content Doc these days, Helen’s been writing professionally for around two decades during a career in Marketing and, mostly, PR. Having worked for organisations as diverse as Aston Martin, The Royal Shakespeare Company, computer games companies and Plumb Center,[...]

Biography:Roland opened Benson design in 1985 in San Antonio Texas with one goal in mind to help small businesses promote themselves, develop strong brands, and accomplish their missions through message-driven design and marketing.How I do this is by looking at their products and services the way the customers do, seeking an understanding of their business[...]

Biography:Helen Pollock is an Amazon-bestselling ghostwriter, non-fiction book coach, and business content specialist. Working as The Content Doc these days, Helen’s been writing professionally for around two decades during a career in Marketing and, mostly, PR. Having worked for organisations as diverse as Aston Martin, The Royal Shakespeare Company, computer games companies, and Plumb Center,[...]

Main talking points include:Understanding who you want to serve, and how to serve them best. For me, this is:Those who do marketing on a day-to-day basisThose who need to advise others on their marketing or marketing strategyThose who tactically deliver marketing content regularlyThose who run marketing agenciesThose who need to be accountable to marketing results Looking[...]

In this episode I share how I plan my goals starting with my family – my biggest stakeholders – and then work them backwards into weekly and daily tasks. Hosted on Acast. See acast.com/privacy for more information.

Main talking points include:Understanding the priorities and ethos of a client is VITAL to any marketing project or client that you take on. Even if it's your own business (or that of your employer), being objective and taking an "arms-length" approach to understanding who you/they are and why you/they do what they do is imperative,[...]

Main talking points include:“Knowledge isn’t power, it's implementing it” – Todd HermanAlex’s journey: Freelancing – working 9 days in 6…Example of overworking: Alex's daughter arrived on a Sunday, back to work on the Tuesday!A few days later, Alex's wife fell ill, and Alex was back at work…Essentially Alex didn’t know HOW to get more (and better!)[...]

BiographyJim Galiano is an Internet marketing consultant, web developer, author and podcaster who started doing business online in 1998. His consulting, marketing and publicity services have been used worldwide since 2002. Jim has been interviewed by a variety of media sources including the Wall Street Journal and CBS News in New York.New Course: The Solopreneurs[...]

BiographyChris is a hopeless millenial (his words, not ours!). Careers never really agreed with him – he hopped around a bit, giving law a chance for a while, but he had itchy feet syndrome. Chris started limber to help more people lead a more varied worklife (including himself). If Chris could be anything, he'd be[...]

Main talking points include: What is a marketing strategy?"A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.” – InvestopediaTypically, a marketing plan consists of these seven broad areas"Business Goals and Financial TargetsTarget Audiences (Buyer Personas)Competitor ResearchValue Propositions and back[...]

Main talking points include:Paul Jarvis – A Company of OneDon’t ask the questions “what would you do differently?”, instead ask the question “How would you begin again?” Hindsight: A great thing A curse  The truth is this:  You can’t change the past, so don’t wish you had You CAN shape the future – and this[...]

Biography:Dave Foy is a course creator and online educator for non-coders who want to learn how to build faster and more profitably with WordPress and Elementor.As a former primary school teacher, Dave started out teaching 5-11 year olds in the U.K. so he knows a thing or two about breaking down tough-to-grasp concepts in ways[...]

Biography:Vito started his marketing journey leading a hard rock band from a small band in Tel Aviv to releasing albums and touring the world to thousands of people. Later he applied his skills to grow a web agency to a team of 12 in 3 years before launching WP FeedBack, a communication tool for WordPress professionals,[...]

The key to scoping the competition – DO NOT get obsessed with what they are doing. You are marketing YOUR BUSINESS or YOUR CLIENTS BUSINESS, not the competitors. What you want to achieve from scoping: Their prioritiesThe things they are doing wellThe things they’re not doing wellThe things they haven’t thought of yetThe planGo into your competitor[...]

Biography:Amy Woods is an expert in content repurposing and the founder of Content 10x. She helps online content creators grow their audience by maximizing their return on every piece of content that they create. Content 10x provide content repurposing services to podcasters, video content creators and bloggers.  Amy is also the host of The Content 10x[...]

Biography:Founder of Angled Crown, the Agency Trailblazer Podcast and Agency Transformation Live – Lee Jackson talks about the process he underwent to create a business that works FOR him, so he can be with his family when they NEED him. Main talking points include:Understanding what you WANT so that you can make your work fit around[...]

Main talking points include: Ant Middleton – The Fear Bubble / Mind over Muscle –  Failure: Failure is THE BIGGEST hurdle to people progressing in business. Whether thats starting ut, or developing new services and streams of income. The risk of gettings things wrongWorrying what others may think Don't let the FEAR of FAILURE hold you back... instead, take[...]

Biography:Jason helps developers and designers discover their niche, plan out and market themselves to build recurring revenue, and stay in the feast. So that they can live the life that they want and ultimately reach the goals of why they started their own business in the first place.He has run his own web development business[...]

Biography:Thiago Carvalho is the founder at Deer Designer, former Head of Creative at the Daily Mail (a UK Newspaper) and has been Digital Specialist for over 20 years.Main talking points include:Deer Designer – a service for anyone that needs design workThe idea is for you to get a personal designer for as long as you[...]

Biography:Andrew and Pete are the fun business duo who help small business owners scale their business so they can stop swapping time for money. They have a weekly YouTube show and run one of the UK's leading marketing membership community, called ATOMIC. Winners of the 'Digital and Social Media Company of the Year Award', and also 'Business Personality[...]

Main talking points include:What recurring revenue IS NOT:Money for nothingService FeesTo be taken for granted What recurring revenue IS:PredictableBuilt to scaleA means to deliver ONGOING VALUE to your clientsA benchmark to provide security for you / your staff / your family Do a quick calculation – how many people depend on your company? Number of staff + their[...]

Biography:Born in California and raised in Texas, Kyle is a husband and proud father of three. After spending 15 years in graphic design and acquiring a business degree, Kyle launched OGAL Web Design in 2017. Kyle is passionate about helping small businesses succeed online through custom websites and digital marketing campaigns. Main talking points include:Strategic ways[...]

Biography:Nicole Osborne is a personal brand and social media coach based in London and the founder of Lollipop Social. Nicole helps entrepreneurs get sweeter marketing and social media results.Originally from Eastern Germany, Nicole works with entrepreneurs and small businesses to increase their influence and visibility on social media with stand-out personal brands and engaging content[...]

Biography:Founder of Angled Crown, the Agency Trailblazer Podcast and Agency Transformation Live – Lee Jackson – talks us through the process he underwent to deliver a successful live event for agency owners from around the world. Main talking points include:The 5 stages of transforming your businessIdentityValuePlatformOutputFuture Why you should put on a live event… There are some things[...]

Biography:With a background in art theory, Piccia Neri has been a practising designer for over 2 decades, working with major cultural institutions as well as top London agencies on global brands. Piccia led the creative direction of the design department at the British Film Institute, London. She was vice-president of the Chartered Society of Designers[...]

Biography:Roger helps people keep their marketing simple in a world where business bullshit and complexity threatens to stifle success. An experienced marketing professional helping businesses with their marketing strategy, content, and social media, Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before getting out of[...]

Biography:Mor is the owner and lead designer of The Branding Designer, a flourishing branding agency, and FlixFrame, a successful web design agency. Her sites are showcased in GeneratePress Premium library. She is on a mission to share her extensive experience and expertise to help you excel and level-up your design skills through her design-focused course. Main[...]

Biography:May King Tsang is a FOMO Creator and Social Media Correspondent. Her role is to Live Tweet, and broadcast live on Facebook and Instagram all from her smartphone!She’s been Live Tweeting professionally for many years helping conferences, fesTEAvals and workshops trend with their hashtags in Australia and the UK.She also trains and mentors Social Media[...]

Biography:Rachel Extance is a business storyteller. A professional journalist for 15 years, she now helps organisations create content tailored to their audience. Rachel has worked in print, digital and social media for newspapers across the UK. The stories we tell are powerful. They create connections, change opinions, inspire and delight. Rachel will show you how[...]

Main talking points include:Why recurring revenue is important for your business. How we set up and manage recurring streams of income in our agency. How we sell recurring services at different levels. How to scale recurring services through outsourcing and partnerships.  Connect With Pete:Website: click hereJoin our Facebook Group! Hosted on Acast. See acast.com/privacy for more information.

Biography:Pascal Fintoni is a professional trainer and speaker specialising in helping business owners get more enquiries from the Web. He started his career in 1994 in London working for a well known holiday company creating campaigns for TV, radio, newspapers and of course the Internet.Pascal quickly developed a passion and unrivalled knowledge for digital content[...]

Biography:Jessica is the founder of Super Mum Society, a motherhood empowerment brand, with the sole aim of helping mums realise that they truly are super and that their superpowers are based on being themselves.She is a professional speaker, who has appeared for big names such as The Inspiring Success Club and Marks & Spencers. Jessica[...]

Biography:Damien is a Belgian expat living & working in Luxembourg. Previously a Physicist engineer with an 18 year corporate career in Research and Development, and a 30+ years passion for technology and IT in particular.Damian started EasyTECH part-time in 2013 as a side hustle and finally left his employer in September 2016 to work as[...]

Biography:Matt is a web designer, marketer, agency owner since 2006 and worked in the digital space since the year 2000. As a passionate advocate of lead generation and marketing funnels, he wants to help every agency owner to generate more leads for their business. Main talking points include:What is a funnel and why is it important[...]

Biography:Philip is a highly accomplished creative leader and expert in brand strategy and graphic design for some of the world’s most successful global agencies, retailers and consumer products companies, including P&G, Gap, Inc., Petsmart, PepsiCo, GE, Chevron, Safeway, Delmonte, Diamond Foods, and Johnson & Johnson among many others.Philip has helped Fortune 100 companies and entrepreneurs[...]

Jimmy is lazy. He likes automating things or creating processes so he can do less boring work. He helps business owners be more efficient so they can focus on the parts they actually like doing. Main talking points include:Why automate your processes?Where to start and what to automate?It can take a number of hours to start[...]

Kim is an online entrepreneur and content marketing specialist. Having pivoted and moved her business around a number of ideas (discussed in the podcast!), Kim discusses how she has now moved to the point of creating a physical product and how she uses her understanding of content marketing not only to inform the product itself[...]

Chris Ducker is a serial entrepreneur who has worked his way up as an entrepreneur working 14 hour days 6 days a week to become a virtual CEO. Chris has also written a book on becoming the go-to leader in your industry and build a future proof business. Not only is Chris an author he[...]

Robbie is the founder of RJH Digital – originally a freelance company, but now a full-service digital agency. almost 12 months after his previous appearance (in episode 007!), Robbie returns to the podcast to update us on how life and business are going... Main talking points include:Growing an agencyThe journey is a change in mindset from[...]

Magnus' skillset is founded in software development, marketing automation and AI and he works to assist other companies in using these tools to improve customer interactions and grow revenue.  Main talking points include:"Building a flow chart of logic that changes based on the needs of the user”Content recommendation engines (similar to product recommend engines). AI bots to[...]

Mike wants to get sales training into the hands of every child and school in the world. He believes confident people don't make stupid decisions, and they're confident if they can sell. He's the world's #1 sales coach for funnel builders and the author of From Single To Scale.In this episode, we talk about how[...]

Lee Jackson is an agency owner, podcaster, solopreneur and business transformer. He runs both Angled Crown and Event Engine (his two agencies) alongside becoming a leader in the digital agency space. in this episode, we explore why Lee HAD to transform his agency, and how he's helping others to do the same thing! Main talking points[...]

Today the podcast turns 1!!! It's been a fun and sometimes scary journey, but it's amazing how something is ingrained in your life and you start to love it! In this episode, I briefly explain how I produce the podcast – including the tech and the software – and how it gets syndicated to all the awesome people[...]

Bob is a digital agency owner who has been on a journey through the scaling process and has experienced the successes and the challenges of running a full-service agency. Bob and his team have now moved on to specialise in digital marketing, and have restructured their offer accordingly. Bob also helps digital agency owners and solopreneurs build[...]

Stephanie helps businesses, coaches & entrepreneurs grow their website traffic and their leads using proven content marketing strategies and effective SEO techniques. She has grown a global business from her home in Malta growing website traffic around the world including client work and coaching. Main talking points include:Tools:Uber suggest – Neil PatelSEOPressIncluding some of the main keywords[...]

Jeanet is a serial entrepreneur from the Netherlands. She has written numerous books and worked on numerous business projects over the years.Her latest project mixes two of the things she loves the most – business and cruises! In this episode, Jeanet unpacks some of her story and how she's gone about setting up this lifestyle[...]

Chris is a digital marketer that owns a small agency by the name of Propel Digital Media Solutions. He recently turned his side hustle into a full-time affair and actively try to help others do the same. Main talking points include:Growing a Facebook audience:“Facebook SEO”Starting a business:Started as a side hustle80 hours a week for 2 yearsFinding[...]

Nicole is an award-winning Travel & Sales Consultant and Travel Business Development Coach with over 15 years of travel marketing and sales experience. Her expertise has taken her all over the world and her newest venture sees her helping solo entrepreneurs compete with the big hitters in the travel marketing space. In this episode, Nicole and[...]

Louise Brogan is an Irish Entrepreneur who works with business owners to establish their businesses online. As part of her repertoire, Louise has released multiple online courses and grown a significant audience and email list. In this episode, we unpack what that means and how she has gone about establishing herself in this area.  Main talking[...]

Mel is a fitness trainer and business coach with one hell of a story! Having recently gone through some major changes in the focus of her business and her business strategies, Mel and I discuss the reasons for determining and defining your niche and how to position yourself into it. Main talking points include:Gathering good people[...]

Agency owner and digital entrepreneur, Adam Lacey, is on the brink of launching a new SAAS product designed to make split testing (or A/B Testing) an easy and effective process for agencies, freelancers and even businesses themselves. In this episode, Adam discusses the launch of SplitHero and their founding member offer that he is releasing, along[...]

We see them every day, they influence us, change us, evoke emotions and say something about us. They help us build businesses, and give us a flagship to be proud of. They unite and divide. But why and how exactly do logos work? To dive into this topic, I spoke to the Logo Gook himself, Ian[...]

Generating content can seem like another hamster wheel that business owners (and marketers) can understandably be wary of. Author, journalist, marketer and podcaster, Janet Murray, is on a mission to make this process easier while making content more engaging at the same time! Main talking points include:4 things to promote your business everyday:ContentEmailSocialPR Journalists will now find you[...]

Every business needs leads – people who need what you have to sell. Alex Curtis – founder of The Lead Engine Marketing Agency – has made it his mission to deliver authentic leads into a specific niche. In this episode we unpack some of the process from consideration to delivery in terms of gathering leads for[...]

In this episode, I share how I personally go about setting and mapping my goals for the next year. Some of these are for business, others are personal. Christmas is such a good time to unwind, but it's also a great time to plan. I share the process I use to set my goals that doesn't make[...]

Those of us who have taken the leap into self-employment, or even into careers in social media, content creation, digital advertising, etc, probably won't have had the helping hand of someone who has paved the way before us. There is a whole tranch of new (and some not-so-new) paths for careers that don't necessarily have[...]

In this episode, we meet Justin Meadows – founder of TunedWP. We discuss the process and methodology Justin uses to sell and deliver successful websites through his agency.  Main talking points include:6 factors to successful websites:ConversionsDesignAuthority / Trust & Social ProofPeople do business with who the know, like and trustStrategy / Funnel  SpeedIs now a ranking factor SEOStructured correctly[...]

In this episode, we meet Amy Woods – founder and mastermind behind Content10X.com and content repurposing service based here in the UK.  Main talking points include:Where Content10X came from and Amy's previous backgroundThe benefits of repurposing content for individuals and organisationsDifferent starting points for different types of initial contentExpanding your reach with different formats of contentThe[...]

This episode is the audio from an online workshop covering the different types of website traffic, and how to leverage them in your digital strategy.  Main talking points include:The differences between owned, paid and earned traffic and how they can work together.What are some key tips when it comes to structuring your website hierarchy.Why a shallow[...]

In this episode, we meet agency owner and all-round nice guy, Kyle Van Deusen of OGAL Web Design.Kyle and I discuss the benefits of networking in person and talk about some of the tips, practical advice and headaches that we wish we'd been told before we went to our first meeting. Main talking points include:The goal[...]

Following attending the Youpreneur Summit 2018 I briefly consider how I'm feeling, the benefits of events such as this and how, as an entrepreneur and business owner you may process the information at a large scale conference and try to apply it to your own business. FULL DISCLAIMER – this episode has more questions than answers!  Connect With[...]

This episode addresses a burning question for some of our listeners – how do we create proposals and contracts for the work we carry out in our agency? Main talking points include:#1. The structure of our proposalsThe CoverThe Covering LetterThe SnapshotThe Business NeedsThe SolutionThe SpecificationThe ProcessThe PricingThe Additional ServicesThe AgreementThe Terms#2 - The delivery of our[...]

Main talking points include:A damage assessment The marketing doesn't fit the product The process is broken Bad copywriting / difficult conversion processFollow a product launch processDevelop some high-level teaching content to generate trust with your list (the pre-pre-launch)Different types of launches:Email LaunchWebinar LaunchVideo LaunchRoll out the productPeople dream about what they don't have – you don't sell the product,[...]

In this episode, we meet Paul Lacey – founder and developer at The Dickiebirds Studio, user experience and WordPress Design and Development Agency in the UK. We talk about how prioritising user experience throughout a web project (or even retrofitting it to an existing website) can have a massive impact on your business. Main talking points include:Why user[...]

We're at episode 20 – it's here! In this episode I look at the lessons I've learnt from podcasting regularly over the past 6 months, and the effect the podcast has had upon my business.  Main talking points include:Why I started - creating content regularly - and blogging didn't work Podcasting is FUN! Consistency is HARDI meet great people -[...]

This episode features serial entrepreneur, author, podcaster and general "good gal" Alexia Leachman.Alexia and I go on a journey through Alexia's own career, and then end up in a personal branding / business masterclass. As an experienced marketeer, Alexia got to the point like a lot of us that she just wanted to do something for[...]

This episode features agency and SAAS owner Jeffery Patch from MaintainPress.Jeffery and I talk about the importance of Wordpress maintenance and the benefits of Wordpress maintenance plans, and then we deep dive into the project management workflow that Jeffery uses across both of his businesses.We also heavily discuss the use of the project management tool[...]

This week's podcast features copywriter, entrepreneur and all round nice guy - Todd E Jones.Todd run's copywriting agency Copyflight and the Uncommoners Facebook Group. He is also an author at MainWP and ConwayScene – a local project he's working on in his home town.Todd and I discuss his current business and the means to which he[...]

"A picture tells a thousand words... so why not choose what those words are?" – Laura Pearman, a UK based headshot photographer, discusses the importance of headshots to business – especially in the life of the solopreneur. We discuss how business revolves around trust and the potential headshots have to build that trust from the[...]

Following on from last week's episode considering working with an agency, this time I spoke to Rob White – group marketing manager of Superior Spas – abut why he chose our agency to be his agency of choice.Rob covers his process and the things he considered from an outsider's perspective both for and against a[...]

Working with an agency can be expensive, right? So if you’re going to do it, what’s the best way to get the most out of the process for the benefit of everyone?Following on from a discussion I was having with a client, we spoke about the different scenarios businesses / marketers find themselves in, and[...]

One of the most common queries I’m asked when working with clients is “How do you know which search terms to rank for?”Following on from episode 005, today I look at the process we use in our agency to undertake keyword research for our clients. From the initial discussions to delivering the keyword research and keyword[...]

Nathalie Dorémieux is co-founder of New Software Marketing with her husband Olivier. Together they specialise in marketing automation and the build of membership websites. In this episode Nathalie and I discuss the process of marketing automation, how it can be used not only to build a list, but also to monetise your brand, and engage customers[...]

Kelly Baader is an international entrepreneur, business coach and fellow Youpreneur…In this episode Kelly and I talk about understanding your purpose and the freedoms and challenges to setting up your own business. Kelly has an incredible story coming from the far east under difficult circumstances to becoming senior player in fortune 500 companies in the USA[...]

Sophie Jane Mortimer is a marketing consultant and facebook trainer based in the UK. She talks of her experiences with Treesisters and her previous roles and how she has utilised this to start her own consultancy.Sophie also discusses the process of her Facebook training and the principles to building an organic Facebook audience.  Mentions:Brené Brown –[...]

In this episode we speak to Clare Josa - Author, Speaker and Mentor - regarding the challenges entrepreneurs and professionals face when they consider going it alone.Clare offers her insight and practical advice on how to deal with imposter syndrome and other thought processes that that can limit your success.Clare has prepared a set of[...]

In this episode we consider the roll out of GDPR to your marketing process, including an overview of GDPR, a look at what it means for marketers and a checklist for marketing professionals to keep themselves on the right side of GDPR legislation. Mentions:Lee Jackson – GDPR for WebsitesICO - Guide to the General Data Protection Regulation Connect[...]

Social PPC expert, Robbie Handley, reflects on his first year in business and how his network has enabled him to build a lasting business to support him and his family.Robbie also unpacks some of what it takes to run a social PPC campaign and offers some great advice on how to cope with recent changes[...]

The (former) WordPress Chick, Kim Doyal, talks through her life in content. From consultancy, to Facebook groups, to courses, and now to a SAAS product, Kim encourages entrepreneurs and business to create content as a means of positioning themselves as an authority.This episode moves to consider the place of the personal brand, and the fact[...]

Taking on my first solo episode, I take a look at one of the questions I’m most frequently asked by the Marketing Professionals and Marketing Consultants that I work with – namely, “how do you optimise a web page for SEO?”In this podcast I outline the factors we look at in our process, including the[...]

Entrepreneur and English Celebrant (in France), Piers Lane, gives an insight into the training he offers to help people speak publicly, be it for presentations or speeches, or even just in meetings. Piers offers some excellent valuable advice that we can all take actions from.  Connect With PiersTwitter: @pierslaneEmail: pierslane@gmail.comFacebook: Real Men: The Flawed & The Fallen Websites: https://pierslane.wordpress.com/  Hosted on[...]

In this episode Lee Jackson gives some of his backstory and the means by which he started is digital agency. He then discusses his most recent venture, the Agency Trailblazer Community, and the importance mentoring has had on his latest pivot, and how it has changed his perspective on life and business. Connect With LeePodcast: Agency Trailblazer PodcastTwitter: @wpinnovatorFacebook: Lee[...]

Rob now works as a Digital Marketing Freelancer in West Yorkshire, UK – but this hasn’t always been the case! Starting his career with some of the world’s biggest brands, Rob talks us through the differences of working in huge organisations, and working in smaller ones, both in terms of marketing provision and career development. Connect[...]

Many marketing professionals feel that they have side-lined themselves by working in a single niche for a period of time. Rob talks about how he has moved niches but carried his experience of marketing with him, and speaks of the strengths of working together whether that’s with an agency, freelancer or other marketers. Collaboration however,[...]

Welcome to the Marketing Development Podcast – meet me and find out a little about our upcoming plans for the podcast!Join our Facebook Group Hosted on Acast. See acast.com/privacy for more information.