Legends of Sales and Marketing

Discover insights from the sales leader who spent 10 years at Salesforce, as it grew from $180 million to more than $7 billion. Find out how Ryan Barretto, now President of Sprout Social, opens his eyes to opportunities, leads with a vision, and rolls up his sleeves to grow companies. Legends of Sales and Marketing[...]

Discover the power of listening and risk-taking from a true trailblazer: Rashmy Chatterjee. Find out how to lead massive organizations, embrace risk, and take strong positions without burning bridges from the first female engineer in the Indian Navy, former CMO of IBM North America, and now CEO of ISTARI. Legends of Sales and Marketing is[...]

Discover how Mike Gamson, CEO of Relativity, led LinkedIn from tens of millions to multiple billions in revenue as VP of Sales. Learn how his willingness to make surprising moves, own up to his shortcomings, and live his values has paved the way for Mike’s tremendous personal and professional success. Legends of Sales and Marketing[...]

Learn how Juliette Rizkallah, CMO of Kong, leads teams and companies to great success guided by a business strategy perspective and confidence to upend the status quo. Find out how she made her mark at Oracle, SAP BusinessObjects, and SailPoint, including her playbook for redefining market categories. Legends of Sales and Marketing is produced by[...]

Discover how Gary Briggs landed and led the marketing charge at PepsiCo, IBM, eBay, PayPal, Google, Motorola, and Facebook. Learn the chance encounters that changed the trajectory of his life, the unique challenges social media has introduced into society, and where Gary finds an abiding sense of meaning. Legends of Sales and Marketing is produced[...]

Find out how to take a high-flying startup public from the woman who has successfully done it four times. Discover how Denise Persson – former marketing head at Genesys, ON24 and Apigee – and current CMO of Snowflake – builds teams of high performers, scales marketing teams fast, and effectively impacts pipeline.  Legends of Sales[...]

Discover the secrets to thinking bigger and leading teams to execute groundbreaking programs from Latané Conant, Chief Market Officer of 6sense and former CMO at Ariba. Find out how this unconventional marketing and sales leader challenges the status quo, delivers breakthrough results, and is putting ‘market’ back into ‘marketing.’ Legends of Sales and Marketing is[...]

Learn how to build a high-performance sales team from Jon Hunter, former CRO of Micro Focus. Hear what he discovered early in life and at software titans including CA Technologies, OpenText and BMC Software on facing fear head-on, balancing toughness with softness, and tapping into the power of being direct. Legends of Sales and Marketing[...]

Learn how an accounting major rocketed into the C-suite without once asking for a promotion. Discover the secret to building and leading customer-focused teams from Rachael Powell, a former IBMer and now Chief Customer Officer at Xero, a $20-billion company experiencing 30% YOY growth. Legends of Sales and Marketing is produced by People.ai.

Discover how an economics and philosophy major parlayed his passion and experience to lead instrumental marketing teams at Salesforce for seven years. Hear how Scott Holden, CMO of ThoughtSpot, balances creativity and data, harnesses the power of storytelling, and cultivates a growth mindset. Legends of Sales and Marketing is produced by People.ai.

Discover how to establish yourself as a marketing great from 5-time CMO Rick Jackson who learned the art from Steve Jobs. Hear what Rick gleaned at tech giants including HP, Rackspace, and VMware on making marketing a growth engine, conveying technology value, and going against the grain. Legends of Sales and Marketing is produced by[...]

Find out how Hang Black, a first-generation US immigrant, established herself as a highly respected executive at some of Silicon Valley’s highest flying companies, including Cisco and Gigamon. Gain insight into how this author and Juniper Networks’ VP of Global Revenue Enablement effectively harnesses courage, revenue enablement, and diversity.  Legends of Sales and Marketing is[...]

Find out what it takes to climb the sales ranks and occupy the COO and CEO seats from the man who led Mercury Interactive from $40 million to $1.2 billion in annual revenue. Discover how Barry Mainz, COO of Malwarebytes, hires for greatness and leads teams to success. Legends of Sales and Marketing is produced[...]

Learn from the CMO who sharpened her skills at Oracle and SAP, and whose marketing team fueled one of the fastest-growing tech startups. Hear Heather Zynczak explain what it takes to effectively navigate large enterprises, execute on a tech founder’s vision, and guide companies through IPOs and M&As. Legends of Sales and Marketing is produced[...]

Learn the secrets to outsized sales success from the sales legend who started as a cowboy and then led two tech companies to $1-billion-plus acquisitions. Find out what Mark Cranney learned at HP, PTC and Andreessen Horowitz when it comes to successfully hiring, going to market, and driving sales productivity. Legends of Sales and Marketing[...]

Discover what it takes to build and lead winning sales teams from Tom Schodorf, who led Splunk to $1 billion in sales. Hear what Tom learned in his many years at IBM and BMC on smart hiring, evolving processes, and scaling fast-growing companies. Legends of Sales and Marketing is produced by People.ai.

Discover how Mark Wayland, CRO of Box, has built and led sales teams at market-defining companies, including Gartner, Salesforce, and Tanium. Hear his insights into the characteristics and culture underpinning teams that enjoy a competitive edge – and how sales leaders must evolve with the times. Legends of Sales and Marketing is produced by People.ai.

Discover how to lead companies to visionary heights from the marketing leader who now occupies the corner office. Learn what it takes to successfully transition from CMO to CEO, challenge the status quo, and pick winning companies from Jen Grant, CEO of Appify and former CMO of Looker and Elastic.  Legends of Sales and Marketing[...]

Discover the secret to building high-performance teams from one of the top branding CMO’s in the world. Learn the potential of brand experiences, the importance of curiosity, and the role of community from Margaret Molloy, CMO of Siegel+Gale and former marketing leader at Siebel Systems. Legends of Sales and Marketing is produced by People.ai.

Carlos Delatorre, Chief Revenue Officer of TripActions, is known for building and leading sales teams that ultimately dominate their industries at companies including MongoDB and BMC Software. And he calls upon time competing in the horse ring as a teen to unleash the potential of top talent. Listen to the podcast to learn what Carlos[...]

Hear the secrets to success from the visionary marketer who led the charge at four companies acquired by Oracle: PeopleSoft, Hyperion, Taleo and Eloqua. Discover how Heidi Melin built award-winning marketing teams, drove measurable growth for top technology brands, and established a reputation as a thought leader. Legends of Sales and Marketing is produced by[...]

Learn how to climb the ladder from sales rep to CRO from Chris Degnan, who recently led Snowflake to the highest-valued software IPO in history. Find out the secrets to Chris’ impressive success and his formula for overcoming tough challenges. Legends of Sales and Marketing is produced by People.ai.

Learn the secrets to success from the CRO of TTEC who once ran a $7 billion business for AT&T and drove growth for US West. Discover how Judi Hand applies a deep understanding of both sales and marketing to help TTEC generate over $500 million a year in new business. Legends of Sales and Marketing[...]

Learn the secrets to success Chris Pick has called upon leading the marketing charge at NetIQ, Apptio – where he helped set the stage for Vista Equity’s $2B acquisition – and now Tanium. Hear his approach to creating innovative go-to-market strategies, software categories, and customer communities. Legends of Sales and Marketing is produced by People.ai.

Discover how Lynne Capozzi, CMO of Acquia, has successfully led a business division for IBM and marketing at multiple startups. Hear her explain how she builds and leads marketing organizations, establishes market categories, and makes life-changing contributions in the nonprofit world. Legends of Sales and Marketing is produced by People.ai.

Discover how Elisa Steele helped drive success at revered brands including NetApp, Skype, Yahoo!, Microsoft, and Jive Software, to name a few. Learn her secrets to succeeding in sales, as a marketing leader, and as CEO, and how to move the needle in ways that impact others’ careers and lives. Legends of Sales and Marketing[...]

Learn how Brian Kardon, CMO of InVision, skipped the traditional management track to land in the C-suite early in his career. Find out how he helped Forrester Research establish its brand, unlocked incredible growth at both Eloqua and Fuze, and now successfully leads both marketing and sales.  Legends of Sales and Marketing is produced by[...]

Find out how Paul Shriber successfully worked his way up from a salesperson in a sporting goods department to president of the iconic London Fog brand. Discover how his hard work, innovative thinking, and attention to detail enabled him to turn overlooked opportunities into big wins. Legends of Sales and Marketing is produced by People.ai.

Discover how Dali Rajic, CRO of Zscaler, led sales teams at BMC Software, Verint and AppDynamics to success before taking the helm of this billion-dollar company. Learn his proven formula for creating scalable revenue engines at both established and category-defining companies Legends of Sales and Marketing is produced by People.ai.

Learn how to build powerful brands from the marketer who developed Mastercard’s iconic “Priceless” campaign and is now leading one of the most ambitious rebrandings in Accenture’s history. Hear Amy Fuller, CMO of Accenture, speak to creativity, brand purpose, and stakeholder value. Legends of Sales and Marketing is produced by People.ai.

Discover what it takes to grow revenue 15x in three years and parlay a successful sales career into a CEO position. Hear about the processes and approach that enabled Craig Harper to lead winning sales teams at BMC Software and ServiceNow and helm the CEO role at Cherwell Software. Legends of Sales and Marketing is[...]

Discover how world-class marketer and CMO of TripActions, Meagen Eisenberg, quickly scales startups, establishes winning relationships with sales, and harnesses martech to achieve a competitive advantage. Find out how she masterfully orchestrates people, process, and technology to drive rapid and sustainable growth. Legends of Sales and Marketing is produced by People.ai.

Get a view into one of the most refined sales playbooks in the industry from the current Chief Revenue Officer of Rubrik. Discover the combination of soft and hard skills Brian McCarthy has harnessed to drive success at high-growth organizations including Qlik, AppDynamics, and ThoughtSpot. Legends of Sales and Marketing is produced by People.ai.

Learn how to lead and scale established sales organizations from someone who has fine-tuned her approach at companies including Corporate Executive Board and LinkedIn. Hear the experiences and philosophies that make Melissa Murray Bailey, Sr. VP Global Sales at Hootsuite, a force to be reckoned with and a purposeful leader. Legends of Sales and Marketing[...]

Learn how a self-avowed introvert cultivates the confidence and connections that underpin her impressive success at both B2C and B2B companies. Find out how Erin Hintz, CMO of Barracuda, grew Symantec's Norton business from $350 million to $2 billion, and doubled Citrix SaaS revenue in three-and-a-half years. Legends of Sales and Marketing is produced by[...]

Discover how Christian Smith’s childhood experience selling candy, his love for Shakespeare, and his parents’  philanthropic community service efforts shaped him into the sales leader he is today. Hear his secrets to success as a company co-founder, ensuring an Oracle acquisition proved successful, and serving as CRO of Splunk. Legends of Sales and Marketing is[...]

Learn how Yamini Rangan broke through barriers to graduate top of her engineering program, and played pivotal roles at Workday, SAP, and Dropbox. Discover how HubSpot’s first-ever Chief Customer Officer and self-described, first-generation American and woman in STEM scales customer-facing organizations and grows revenue. Legends of Sales and Marketing is produced by People.ai.

Learn how Jason Andrew’s time on farms and as captain of the rugby team paved the way for his many leadership roles at BMC Software, where he now serves as CRO. Hear how he established the fastest-growing part of BMC’s business and a unique culture where sales reps celebrate industry-defying tenures. Legends of Sales and[...]

Discover the secrets to world-class sales success from the man who helped Splunk grow from $60 million to over $1.5 billion in annual revenue. Find out how Bart Fanelli, CRO of OutSystems, establishes the processes, best practices, and methodologies that guarantee a winning sales organization. Legends of Sales and Marketing is produced by People.ai.

Hear from the sales leader who pioneered a game-changing cloud go-to-market strategy and generated over half a billion in revenue. Listen as Erica Schultz shares lessons learned on her path from an Oracle SDR to CRO at New Relic and President of Field Operations for Confluent. Legends of Sales and Marketing is produced by People.ai.

Hear from the CEO of TIBCO – and former sales and marketing leader at BMC, Salesforce, and Siebel – how to win by relying on integrity and teamwork. Listen as Dan Streetman explains how every business can benefit from the knowledge he gained as an officer in the US Army. Legends of Sales and Marketing[...]

Hear from the man who raised $165 million for his start-up, and then went on to leadership positions at Salesforce, Amazon, and Oracle. Get a behind-the-scenes look into how Ariel Kelman has carved out an enviable career in the tech world and what he’s learned working with Marc Benioff, Jeff Bezos and Larry Ellison. Legends[...]

Hear firsthand from the woman who was Silicon Valley’s first African American female CEO, CMO of two public companies, and is now board member for Verizon, Nordstrom, Roper Technologies and Okta. Shellye Archambeau offers wisdom on listening well, acting with intent, and being unapologetically ambitious. Legends of Sales and Marketing is produced by People.ai.

Learn the secrets of scaling billion-dollar businesses from the sales leader who left his mark at companies such as PTC, BMC Software and Cisco. Hear Luca Lazzaron, Chief Revenue Officer for Sprinklr, share keen insights and proven frameworks for growing phenomenal sales teams and businesses. Legends of Sales and Marketing is produced by People.ai.

Discover how Carol Carpenter’s time as lead product strategist, general manager, and CEO have shaped her as a leading CMO. Hear her stories of wisdom earned growing up an outsider, leading teams at tech titans including Apple and Google, and helping VMware navigate its way to a new business model. Legends of Sales and Marketing[...]

Discover how Frederik Maris harnessed lessons learned on a playground in Mexico and tennis courts around the globe to become a world-class sales leader. Find out the secrets to his success at BMC, PTC and EMC² – where he ran a $2 billion business – and in his current role as VP EMEA Sales at Splunk.[...]

Learn what it takes to build a multi-billion-dollar brand from #11 on the Forbes 2020 list of the top 50 world’s most influential CMOs. Hear firsthand from Alicia Tillman, Global CMO of SAP, on why storytelling, vision, and purpose matter. Legends of Sales and Marketing is produced by People.ai.

Tap into the mind of Jim Steele, the mastermind behind game-changing deals at Salesforce, and the sales leader who took both IBM and Salesforce to billion-dollar heights. Legends of Sales and Marketing is produced by People.ai.

The Legends of Sales and Marketing Podcast is a weekly interview show where People.ai CMO Justin Shriber speaks to business executives about the bold thinking and renegade tactics they use to transform their companies into sales and marketing powerhouses. Season 2 will begin publishing on Tuesday, January 5th. Learn more at people.ai/legends

From President of Global Sales at Salesforce to President of New Relic, hear stories of curiosity and grit from a legend who helped lay the foundation of the tech industry as we know it. Legends of Sales and Marketing is produced by People.ai.

Chris Koehler, CMO of Box, shares how mental toughness, psychological insight, creativity, and analytical rigor helped him shape some of the most successful enterprise companies in history. Legends of Sales and Marketing is produced by People.ai.

John Thompson, former CEO/Chairman of Symantec and Chair of the Board at Microsoft speaks candidly about how a young Black man growing up in the '60s rose to pave a path through some of the most iconic companies in tech. Legends of Sales and Marketing is produced by People.ai.

Meet Julie Liegl, CMO of Slack. Learn how this marketing legend reimagined Dreamforce as an unparalleled conference experience and is helping Slack invent a new market category. Legends of Sales and Marketing is produced by People.ai.

Meet John McMahon, Board Member, MongoDB, Snowflake, and creator of MEDDIC. Learn how he laid the groundwork for a go-to-market paradigm shift that impacted revenue unlike any other in history. Legends of Sales and Marketing is produced by People.ai.

Meet Ryan Carlson, CMO of Okta. Learn how authenticity and hustle converts challenges into opportunities and helped shape a company that generates nearly $780m revenue annually. Legends of Sales and Marketing is produced by People.ai.

Meet Jeremy Duggan, a prominent tech investor and advisor. Learn how when one door closed, another one opened and gave rise to a legendary career. Legends of Sales and Marketing is produced by People.ai.

Robin Matlock, CMO of VMware, talks about how making music in marketing had its beginnings with a harp. Legends of Sales and Marketing is produced by People.ai.

Cedric Pech, Chief Revenue Officer at MongoDB, talks about how a childhood competing on the ski slopes led to a transformational career in sales. Legends of Sales and Marketing is produced by People.ai.

René Bonvanie, former CMO at Palo Alto Networks, talks about how an early DJ career laid the foundation for one of the tech industry's most innovative CMOs. Legends of Sales and Marketing is produced by People.ai.