Black Friday is not dead in South Africa – far from it. But it is changing.
The frenzy surrounding the US-born shopping discount day in South Africa dulled in the years following the Covid-19 pandemic, with an especially precipitous dip in shopper turnout and spending in 2023, which fuelled speculation that the shine was coming off it.
This is not the case.
No business has the elasticity to scale 20 or 30 times normal volumes for a single day
According to Andrew Stein, vice president of group marketing at Walmart-owned Massmart, South African consumers are still interested…
