Tinned fish overtakes chicken as South Africa’s preferred protein

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Canned pilchards are sold in smaller quantities (typically 400g cans and smaller) which gives consumers some flexibility regarding their purchasing patterns.

Pilchards has surpassed chicken as the most favoured protein in South Africa, according to the Competition Commission’s Essential Food Pricing Monitoring report. 

Released on Monday, the report showed that the avian flu outbreak, first reported at the beginning of June 2023, pushed chicken prices up to an unaffordable level. 

A total of 8.5 million broilers and layer chickens were culled…



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