Carl Jordan, Head of Sales for Global Business
Solutions at TikTok, Sub- Saharan Africa
South Africa’s e-commerce landscape is undergoing a transformative shift. With smartphones now the primary tool for media consumption and shopping, consumers are embracing digital-first platforms to meet their needs. This evolution, accelerated by the rise of platforms like TikTok, is redefining how brands engage with audiences.
In 2025, e-commerce isn’t just a convenient alternative to…
