Apple CEO Tim Cook during Apple’s Worldwide Developers Conference (WWDC) at the Apple Park campus in Cupertino, California, on June 5, 2023.
Josh Edelson/AFP/Getty Images
Apple was under pressure to excite users with its artificial intelligence announcements on Monday in part because it fell behind competitors in terms of articulating an AI strategy. Rivals have already rolled out impressive AI software tools, as well as AI-powered devices.
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