What SA sport tourism can learn from the Paris Olympics

BRENDON KNOTIf you followed the Paris 2024 Olympics broadcast, you would have noticed the breathtaking city backdrop to events, the festive atmosphere and active support of spectators. Touted as marking a new era, the games introduced several innovations in its planning and delivery, starting with an opening ceremony outside a stadium for the first time.I was fortunate to be among the Paris crowd as a researcher and a sport fan. I research and teach sport tourism and international events. I’ve studied event impacts, especially on city branding, and the legacies of sport mega-events, most…