Brutal Fruit advert iced over drinking in public by-law contravention

THE fizz was taken out of a South African Breweries (SAB) marketing campaign for one of their alcoholic drink products, “Brutal Fruit”, that has been flighted as a TV advert, which the company was ordered to rehash or remove because the commercial promoted drinking on the beach.This in spite of the SAB maintaining that they always advocated for the safe consumption of all their alcoholic beverages, and in this instance, they did not promote drinking in public spaces, including beaches.The Advertising Regulatory Board (ARB) upheld a complaint by a consumer against the Brutal Fruit…