How to get more eyes on your content

Video content reigns supreme. (Image: Supplied)
In the digital era, video content reigns supreme. Platforms like YouTube, TikTok and Instagram have shifted how audiences consume information and entertainment, and therefore, advertisements.
However, the sheer volume of content uploaded daily means standing out is no small feat. This is where video SEO (search engine optimisation) comes into play. By optimising your videos for search, you can boost their visibility to attract a broader…