POLOKWANE – In an effort to reduce road fatalities this festive season, Limpopo officials have launched a road safety campaign led by Premier Phophi Ramathuba.The N1, a lifeline through the province, has become notorious for deadly crashes during this time of year.READ: 10 dead and dozens injured in Limpopo bus crashDespite repeated efforts and awareness campaigns, the death toll continues to rise.This begs the question, are these campaigns enough to change the behaviour on our roads?ENCA reporter Hloni Mtimkulu caught up with the Premier and filed this report.