How Skims celebrity campaigns won the internet

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Before hitting the stage at this year’s Super Bowl Halftime Show, R&B singer Usher graced the cover of Vogue’s 2024 Winter Digital issue. It wasn’t totally obvious, though, that he was meant to be the publication’s guest of honor.
The styling is tasteful enough, with Usher dressed in a cream-colored autumnal outfit like a fashion-forward sports dad. However, not only is he upstaged…



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