Secret Leaders with Dan Murray-Serter

Oct 9/2022

In the face of failure, do you quit or persevere? Alden Mills, a former Navy SEAL who has navigated the ups and downs of entrepreneurship. Alden shares the invaluable lessons he learned about failure during his time in the SEALs and how he applied them to his business ventures. From the brink of bankruptcy to[...]
Success isn't just about having a great product or service. You know that standing out in a crowded market is tough. But what if you could cut through the noise and build a loyal following that drives real results for your business? Enter the power of personal branding. Chris Donnelly, Founder of Verb and Lottie,[...]
What happens when a successful home exchange company tries to launch a rental business? Emmanuel Arnault, CEO of Home Exchange, shares his experience of investing a million dollars in a new rental venture that ultimately failed. Emmanuel dives into the strategic mistakes they made, the challenges of balancing a flagship business with a new side[...]
Can you achieve high performance without losing yourself? Jake Humphrey, top sports broadcaster, believes the key to high performance is inner contentment. He shares his radical approach to happiness and achievement. From overcoming bullying to battling imposter syndrome, he's learned that true success isn't about accolades, but about being true to yourself. Through personal stories[...]
Jerry Rosengarten is a seasoned, serial entrepreneur and designer who, somewhat unexpectedly, created a revolution in menswear when he designed the leisure suit. However, the leisure suit's success was short-lived. Jerry reveals how knockoffs and cheaper fabrics flooded the market, ultimately leading to the downfall of his business. Through his experiences, Jerry imparts valuable lessons[...]
As a founder, uncertainty is the air you breathe. Sam Conniff, entrepreneur, bestselling author, and co-creator of the Uncertainty Experts, shares his invaluable insights and strategies for navigating the unknown and transforming your relationship with risk. Drawing from his experience and the Uncertainty Experts program, Conniff breaks down the mental models and techniques that can[...]
Alison Caffrey opens up about the perfect storm she faced as a new mom and entrepreneur. With her business reliant on her time and her husband losing his income, Alison found herself answering client emails mere hours after giving birth. She shares her emotional journey, from using alcohol to cope with stress to the realisation[...]
As a leader, your number one job is to be an effective communicator., Pulitzer Prize-winning journalist and author Charles Duhigg shares his incredible insights and practical strategies for mastering the art and science of effective communication. Drawing from his new book, "Supercommunicators," Duhigg breaks down the techniques that set apart those rare individuals who seem[...]
Tom McLeod, a serial entrepreneur, shares his wild journey of building 5 companies and surviving a dozen failures. From spy camera apps to failed iPhone tossing games, Tom's story is a masterclass in resilience and failing fast. He reveals the gut-wrenching story of his startup Omni, which despite a successful exit, fell short of his[...]
There is a problem. Lawyers and Founders have misaligned incentives. Daniel van Binsbergen, lawyer turned founder, shares his perspective on tackling legal challenges in the startup world. Having Founded and exited Lexoo, a legal marketplace, DVB bridges the gap between the legal world and the entrepreneurial mindset. From prioritising legal matters and managing risk tolerance,[...]
Failing Forward! An Opera Singer's Lessons in Resilience and Reinvention From the opera stage to executive coaching, Caroline Dowd Higgins exemplifies resilience and courage. She recounts her promising opera career's harsh realities, including a pivotal breakdown and questioning if the sacrifices were worth the suffering. With wisdom, Caroline shares lessons on recognising when to pivot,[...]
“99% of successful businesses don’t have a strategy” Alex Smith, a renowned business strategist who argues that real strategic skill isn't about getting caught up in overwhelming complexity, but about identifying key differences that set you apart from competitors. To bring these ideas into reality, Alex and Dan break down brilliant yet straightforward strategies used by companies[...]
Jess Dante, the Founder of Love and London, shares her company's cautionary tale of attempting to launch a new product based on customer demand. Despite months of hard work and a compelling marketing push, the much-anticipated launch fell flat, leaving them with a mere single booking in the first 24 hours. What went wrong? …[...]
What if the secret to getting more done, is having more fun? In this episode we speak with Ali Abdaal - YouTuber, doctor, author and Founder who has built a business around his own personal brand. Ali shares his approach to being more productive by simply making work feel like play. Ali explains the science[...]
Andrew Wordsworth is the Managing Partner of Sustainable Ventures, an investment fund which has developed Europe's largest cluster of sustainability startups. But the first venture he backed (and was the Chairman of) was a disaster - and what’s strange is it had all the ingredients to be a mega business... -- Check out Personio -[...]
Finding the ideal Co-Founder is one of the most critical decisions a Founder will make. In this episode, Alice Bentinck, CEO and Co-Founder of Entrepreneur First, shares how to create world class productive partnerships and finding your market edge. With over a decade of experience building entrepreneurial teams that have created businesses worth billions, Alice[...]
Mussayab Ehtesham sunk $30,000 of his savings into an e-commerce product that completely flopped. Instead of quitting, his obsession with entrepreneurial freedom drove him to learn from that costly failure and iterate relentlessly until he cracked the code and built a $1M private label business. -- Check out Personio - the all in one HR[...]
Mike Connelly was a top telecoms salesman who decided to strike out on his own. His new venture, Simple Cloud Communications, quickly landed clients thanks to Mike's sales prowess. But he struggled immensely to service those customers without strong technical operations skills. Mike learned first-hand that even star employees can falter as solo Founders if[...]
After winning The Apprentice, Joseph Valente expanded his plumbing and gas business to a national scale. Unfortunately, it wasn’t long before the markets changes and Joseph had to rebuild his new business from the ground up. He followed in the footsteps of his mentor, became his apprentice, and has gone on to teach others how[...]
Leading a team to peak performance begins within. In this episode, Lara Menke; business Psychologist, CEO and Co-Founder of leadership coaching firm CAIA, gives us the keys to unlock our self-awareness and reach peak performance. From feedback and coaching techniques, to the confidence conundrum, to striking the ideal inclusive yet decisive leadership balance - expect[...]
Tom Foxley, Founder of the Adventurepreneur Collective, spent years building his lifestyle and coaching business. He had reliable clients, a team he loved and the business was bring in six-figures. All of this felt like "success", until a breakdown on his honeymoon revealed the deep misalignment between his work and his passion for adventure. This[...]
Building a thriving business takes more than just getting the economics right - it requires truly understanding human psychology and what motivates people. In this episode, Paul Lindley, Founder of kids' healthy food brand Ella's Kitchen, provides a rare glimpse into the human dynamics, vision and motivation at the heart of one of the biggest[...]
In the midst of the dot-com bubble, Sharath Jeevan OBE, Founder of Intrinsic Labs, was convinced by investors to pursue rapid growth and prioritise the consumer market. However, after the dot-com bubble popped; he realised that as a leader, he had to learn to follow his internal compass not just the funding market -- To[...]
Founders have a lot on their plates - how do they navigate it all without losing track of what’s important? In this episode, we chat with Sophie Scott - a Founder and psychotherapist who’s on a mission to help Founders discover their purpose, cultivate sustainable self-care practices, and answer the question, “why do Founders need[...]
Faisal Abid, The Co-Founder of Eirene Cremations, spent two years developing the product for his first business. He thought after all of his planning and developing his company would be a hit, once it finally launched. He soon realised; building a product isn’t the same as building a company. -- To get a better handle[...]
Is there anything harder in business than growing your company? Probably not and that's why we're speaking to one of the best in the growth game - Matt Lerner. He explains how to find the 10% of things that will actually grow your startup, how to hire growth people, how to prioritise growth experiments (it's[...]
Amanda Brock, the CEO of Open UK, took a decade too long to jump from her legal career to what she really craved - the frenzy of entrepreneurship. She stayed in law too long because she’d experienced a sobering failure years ago - running an event which lost half a million pounds. What happened? --[...]
Sokratis Papafloratos is the Founder of Numan who are tackling a lot of male healthcare problems like erectile dysfunction, hair loss, sleep and weight issues. This isn't his first rodeo. Sokratis exited with his first startup, albeit at great personal cost. His second one failed. And now he's leading Numan. What's going to be his[...]
Ken Schmitt is the Founder and CEO of a high end executive search firm, which is ironic because we’re going through his biggest career failures and they all revolve around hiring. Well, hiring or being hired because Ken went through a period where he kept being fired. -- To get a better handle on your[...]
SpareRoom is a business you've probably heard of - bringing together strangers and putting roofs over their heads. It's a bootstrapped business and its Founder Rupert Hunt still finds his housemates through it today. Rupert could've sold up years ago - he turned down an offer he says he couldn't refuse. Why on earth did[...]
Brian Will is a seasoned entrepreneur who’s sold several businesses, but his first one was a baptism of fire. Brian had a difficult childhood. He was a D student who failed high school, got kicked out of home at 18 and joined the military. He had a chip on his shoulder and struggled with discipline[...]
Can you imagine graduating university and exiting for tens of millions at the same time? Cue Harry Gestetner and Simon Pompan, the Founders of Fanfix, a platform that helps creators better monetise their content. They built the business for mobile-first, multi-channel Gen-Z creators and their audiences (a bit like Patreon for Gen Z) - and[...]
Adam Weber is a multi exited Founder, podcaster and the SVP of Community for 15Five, a performance management software company. What’s fascinating is he ended up making it in a very different role to what he thought he was good at. Adam had been a salesman until the biggest deal of his life collapsed, along[...]
Clarkson's Farm taught us that being a farmer is tough, and from this podcast we've learnt how tough it is to become a successful Founder. James Chase's family has done both. His father was up against it as a farmer so started Tyrrells crisps before launching Chase spirits followed by Willy's apple cider vinegar (all[...]
Joel Gandara sold his businesses a few months ago, is retired, doing what he enjoys - so he’s feeling pretty good about his life choices. But a few years ago, it was a very different story. It seemed more likely that Joel would find himself back where he’d begun - and Joel didn't have the easiest[...]
Doctor Driando Ahnan-Winarno is the CTO at Better Nature Tempeh, but he’s not just any CTO - he is a Chief Tempeh Officer. Tempeh is a type of food that's really popular in Indonesia, where Dr Driando grew up, so he tried bringing it to the UK. He got early validation but had to give up[...]
Jessica Rolph is the Co-Founder and CEO or Lovevery which makes play kit subscription boxes for kids - and is one of Dan's favourite kids brands. It's also massive, valued at $800 million at the last count - and it came pretty quickly off the back of a challenging earnout she experienced with Danone having[...]
Neil Ambikar says you can't rely on the UK legal system. Neil is the Founder of B2Bpay and Narvi Payments - and B2Bpay is lucky to still be here. The company was taken to the brink by a sequence of events that led to Neil questioning the legal system in the UK. He says he did[...]
Vlad Magdalin is the Founder of Webflow, a no-code platform which allows people who aren't software engineers to build complex websites. They were valued at $4b at the last count but amazingly he tried doing the business three times before getting it right. He wouldn't advise a friend to take the same risks he did[...]
Molly Johnson-Jones is the Founder of Flexa, a global directory of flexible companies. The idea was born out of the worst moment in Molly’s career, which left her doubting her worth and ability to be in a workplace. -- To get a better handle on your security, check out https://npsa.gov.uk/innovation and download their free Quick[...]
Anna Gudmundson is the Co-Founder of Sensate: a pebble like device you can put on your chest which tones (vibrates) the vagus nerve, which helps control your stress response. Anna is fascinated by stress and how we can handle it (75% of the world are anxious - go figure). She explains some some of the science[...]
Tay Sweat is retired today having put a lot of the earnings from his fitness and supplement business into the stock market. But that was actually his second attempt at that business. He failed on his first go, and that knocked him back decades - back to an even worse position than he'd been in when[...]
Jonny White is the Founder of Ticket Tailor. He was a software engineer who spotted a gap in the market for ticketing systems before building a white labelled service to sell to companies. TimeOut got interested in the tech and that was the start of his wild ride in entrepreneurship. -- Sponsors Vorboss - get[...]
Sameer Vaswani is the Co-Founder of Prodigy Chocolate, a company that’s taking classics like Snickers and making them more modern and child friendly, like less sugar and more eco packaging. Before this venture, he built a very successful food manufacturing business in West Africa - but before all of that - he failed. He set up[...]
Lord Karan Bilimoria is the Co-Founder of Cobra beer, the best selling beer in Indian restaurants around the UK. We all pray for those moments we find a gap in a market we can exploit. That’s exactly what happened to Karan in 1989, realising the UK needed a better lager that complemented pan-asian food. He’s[...]
Sometimes in business you pass the point of no return and you don't even know it. Someone who knows all too well is Rico Mandel, the Founder of Miz En Place, a successful foodie marketplace... but Rico only got into food after his marketing agency business went bust. This is how Rico failed, what he[...]
Sir Robin Millar is arguably the UK's leading record producer, having worked with the likes of Sade, Randy Crawford, Eric Clapton, Sting, The Grateful Dead and many others. He produced the Atlanta Olympic Games opening ceremony in 1996, has had over 160 gold & platinum discs - including 44 No. 1 hits. He's got a great[...]
Emma Parker is the Founder of Playful Promises, a company behind a few lingerie and swimwear brands - including a lingerie brand of the same name. What’s funny though is she lost that business despite the outside world thinking it was going amazingly well. This is how Emma failed and how she recovered - and[...]
Is there a more important skill for business leaders than making good decisions? We’re not sure there is. Yeah, you need vision, communication skills and hopefully some empathy - but without good decision-making you won’t get very far. In today’s episode we’ve got arguably the world’s most popular decision-making expert Shane Parrish, Founder of Fanham[...]
Sometimes we put on a brave face when it's the opposite of what we should be doing. Alex Chisnall is the Founder of a Podpreneur, a podcast agency, and the host of the Screw It Just Do it podcast. He’s built a great business and loves what he does, but his first foray into entrepreneurship[...]
Amy Edmondson has spent her life dedicated to studying failure and psychological safety. It’s her belief that the most successful cultures are those in which you can fail openly, without your mistakes being held against you. Amy is the Novartis Professor of Leadership and Management at Harvard Business School and has been named by Thinkers50[...]
If you’ve visited a high street in the last 40 years there’s a good chance you’ve seen Games Workshop, a British institution that’s stood the test of time. One of its Founders, Sir Ian Livingstone, sold out of the company in the 90s but continued to make an unbelievable impact in the games industry, alongside[...]
2011 was the beginning for Depop, an app that lets you buy and sell your own clothes on a marketplace, Depop attracted GenZ and created a boom for vintage clothing. Simon Beckerman wanted to create a community behind his marketplace, somewhere users could create virtual stores from a device in their pocket. Fast forward 10[...]
If you’ve been online in the last 10 years, there’s a good chance you’ve heard of The Sidemen. 7 guys from the UK, all successful YouTubers in their own right, who grouped together to create one of the most successful YouTube collectives in the world. With over 240 million monthly views and 19 million subscribers,[...]
Would you go back to save the business you started, when you’d already walked away? Renée Elliott had to fight for her business, Planet Organic, right from the start. Two years after they launched in 1995, her then-business partner tried to force her out, which culminated in a High Court battle. Renée won and along[...]
If you're a Founder, or if you've just got big career ambitions, building your personal brand is becoming less and less optional. It's what potential employees or investors or Co-Founders or employers look at when deciding whether work with you. It's also one of the things that our usual host Dan is best at. He's[...]
Being comfortable with different opens your mind… Those are the words of our guest today, Christine Lemke, she’s the Co-Founder and CEO of Evidation. Christine’s story is a unique one, she was adopted from South Korea as a baby into a strict Lutheran household in South Dakota. Several start-ups later, Christine was encouraged by her[...]
Former professional baseballer, Devan Kline founded fitness company Burn Boot Camp with his wife Morgan. From starting out in a parking lot with only 600 dollars in his bank account, they are now operating in 42 states and have 375 gyms across the country. But we wouldn't be talking to Devan if everything had all[...]
How long would you spend before launching your business? Milda Mitkute was at a party in 2008 when she ended up chatting to developer Justas Janauskus. She’d come up with the idea for Vinted after she found herself with too many clothes for the small flat that she moved to for university. They decided then[...]
Lucy Cohen is the Co-Founder of Mazuma, the UK's first subscription tax advisory firm and one of the country’s leading online accountants for small and micro businesses. They have over a thousand clients across the UK and have moved into the US market. But, in their early days, it all came so close to falling[...]
Have you found your ‘calling’ in life? Do you think you ever will? Today’s interview is with Rewind AI Co-Founder and CEO Dan Siroker. After leaving Google to take on the role as director of analytics in the 2008 Obama campaign, Dan knew his purpose was elsewhere. Having gone deaf in his 20s and later[...]
Glenn Poulos is a successful founder, who exited from his company in 2022. But that was his second exit. His first, 15 years before, was a very different story. He thought he had achieved the entrepreneur's dream, an eight-figure exit, after selling his business to a public company. With the shares he got in return[...]
Have you ever questioned what kind of leader you are and which roles truly suit you? Today’s interview is with Leon Co-Founder and Former CEO John Vincent. Named after John’s father, Leon was founded in 2004. John became CEO ten years later in 2014 after his co-founder Henry Dimbleby stepped down. In 2017, Leon was[...]
Peter Kell is a serial entrepreneur and successful marketer who has gone from being a millionaire to losing it all to being a millionaire again. As a teenager he was obsessed with the idea of getting rick quick. So he set about to do it, he hustled, setting up seven businesses in four years. But[...]
In 2008 Dr Jason Wersland was in crippling chronic pain after a motorbike accident. He was in a dark place. A trained chiropractor, he knew what kind of relief he needed, and searched the market for a product that could give it to him. But when he came up empty handed, desperate, he decided to[...]
"Every single major tech company that you know of has this story where they battled it to the bitter end." Young Han grew up in Silicon Valley and worked in tech before moving to Texas a few years ago for a slower way of life. In this most recent chapter he’s really got into small[...]
Daniel Priestley is a serial entrepreneur and one hell of a thinker who we first spoke to on the podcast in 2017, for just our 9th episode. How the time flies. Daniel is prolific. He’s the bestselling author of books like Key Person of Influence, 24 Assets and Oversubscribed. He’s a lecturer and an excellent teacher[...]
Jennifer Moss is a workplace happiness writer, speaker and strategist. Having moved back to Canada from Silicon Valley in 2012, she co-founded a company called Plasitcity Labs with her husband. They developed happiness strategies for companies and got some big clients like LuluLemon. On the cusp of signing a transformative deal in 2019, they got[...]
Sean Harrington is the Co-Founder and CEO of Elemis, one of the best-known skincare brands in the UK. Before being bought by L’Occitane four years ago for $990 million, they were the number one British skincare brand in the world. Sean spent time as a bouncer, taxi driver and worked for his dad’s suntanning business[...]
Anita Abildgaard is the Founder and CEO of Iris AI, a company helping humans make sense of the world’s scientific knowledge. She’d always wanted to be a Founder and lead companies. In fact that was her specific goal after finishing her MBA. She achieved that, but her first venture ended in failure, as did the[...]
Niklas Adalberth is the co-founder and former Deputy CEO of Klarna. The massive Swedish fintech provides payment services for online shops like ASOS being able to offer their customers buy now pay later. Although Klarna has been hugely successful, Niklas found himself hitting an emotional rock bottom after he came to the infamous realisation that[...]
Sançar Sahin is the Co-Founder of Oliva, a mental health startup which has just raised £4.3 million at the time of putting this together. It’s a B2B which helps companies give mental health support to their employees, like on-demand therapy and coaching. Like our host Dan, with his company Heights, there’s a very clear line[...]
Did you know that IMDb was one of the first 100 websites EVER? Yeah it's mad, and it's still going - and it's always in the top 50 most visited sites in the world. Welcome to the mad world of IMDb Founder Col Needham, the movie buff you want to take to the pub to[...]
Taavi Kotka is the Founder and CEO of Koos.io but he shot to fame as the CEO of one of the largest software development companies in the Baltics. After he sold the company in a big money deal in 2012, he had a non compete which left him with time when he couldn’t work in[...]
Gope Walker is the Founder and CEO of Data Kraken, a data consultancy that helps companies make valuable, data-driven decisions. But whilst Data Kraken is making more money than ever today, the venture downstairs is another story. Gope wanted to create a cafe that brought people together. But instead, it left him with depression, loss[...]
Entrepreneurs need to reframe failure as the norm, says Aidan Corbett. He is the Co-Founder and CEO of Wayflyer, a unicorn which provides funding for ecommerce companies. Not too shabby, and along the way, he has tried and failed with various initiatives. His failures didn’t all come in one go, but what he learnt added[...]
Henry Engelhardt is the Co-Founder and former CEO of Admiral Group. They’re one of Britain’s most valuable companies – currently valued at over £7 billion – and also the only FTSE 100 company in Wales. Chances are, you’ve used one of their many brands at some point: Admiral Insurance, Bell Insurance, Elephant Insurance, Diamond Insurance,[...]
Being really productive isn’t enough to win at startups. Kim Little is the Co-Founder and CEO of Moments of Space, a successful meditation app, but about 10 years ago he was in a very different space. He was living in Australia, having co-founded a semantic driven products company (yeah we get onto what that means).[...]
Ed Perry and Rosie Brown are the Co-CEOs in charge of high-end ready meal company, COOK. Their USP is using the same ingredients and methods a normal person would use in their kitchens to create ready meals that actually feel home-cooked. A company run by Co-CEOs is pretty unusual but Ed and Rosie are especially[...]
Mike Dunn is the Founder and MD of Excel TLM Group, a telemarketing and lead generation company for construction businesses. Excel today is a solid, growing business but they came within a whisper of collapse - as did Mike himself. It all came to a head on a family holiday they’d saved for years for.[...]
Holger Seim is the Co-Founder and former CEO of Blinkist, a subscription service that summarises non-fiction books in 15 minute explainers. The company was started because Holger and his Co-Founders wanted to find a way to read more books in less time whilst together at college in 2012. Blinkist has been downloaded 26 million times[...]
AJ Keller is the Co-Founder of Neurosity, who make brain imaging devices you can use at home. But before that he experienced an epic fail that put him on the path to where he is today. AJ’s first foray into brain imagining brought him to a point in the Summer of 2017 when everything was[...]
Tim Urban is the writer/illustrator behind Wait But Why, a blog he founded with his business partner, Andrew Finn, as well as the man behind one of our favourite TED Talks of all time on procrastination. Tim writes long-form articles covering topics from outer space to love to artificial intelligence. As he puts it, he[...]
Henry Holland is the man behind fashion brand ‘House of Holland’, known for its signature rhyming slogan t-shirts such as 'Cause me pain Hedi Slimane' and ‘“I’ll Tell You Who’s Boss Kate Moss’. At one point they had over a 100 stockists all over the world. Henry produced special collections for Debenhams and Habitat. But[...]
Mo Gawdat is legendary builder, thinker and now one of the leading voices in the emerging field of AI. This is a topic we want learn more about because it’s going to change our world. Mo spent over a decade as Chief Business Officer for Google X. He’s also the bestselling author of the books[...]
Jonathan Neman is the Co-Founder and CEO of Sweetgreen, a farm-to-table restaurant chain making fast food healthy. Unless you’re one of our American listeners, you probably won’t be familiar with Sweetgreen but they’re a staple of the LA, New York and Washington food scenes. They’ve got over 200 sites across the country. You probably don’t[...]
Every few months we interview our host Dan to find out what it’s really like being a Founder because his day job is running his VC backed startup Heights. If this is the first episode like this you’ve heard then please stop what you’re doing and search for Dan Chapter 1 in the Secret Leaders[...]
Jess Salamanca is the Founder of Moxie Club, a community for female Founders. But before Moxie there was another business Jess started which could’ve been BIG. She had the opportunity to take it to a whole new level but instead decided to close it down. What really happened? -- If you have any feedback, we’d love[...]
Fall in love with the problem; not the solution - that’s the philosophy of Uri Levine, the serial entrepreneur behind more than ten startups including two unicorns. His best-known success is Waze, the traffic navigation app he Co-Founded in 2007 and sold to Google for over $1 billion six years later. Uri is a well-known[...]
David Wood is a high performance coach. He’s been doing that for 25 years, and has recently taken up acting - but his life has been peppered with failure and tragedy. David will tell you that failure is a part of a life-well-lived because it means you’re pushing yourself. The people you’ve really gotta worry[...]
Timothy Creswick is the CEO and Founder of Vorboss. They're an internet service provider for businesses which might not sound riveting but that's only until you hear the story of how it came together and what they’re actually doing. Timothy saw a gaping opportunity that the market had missed because of distractions caused by COVID[...]
We've just launched a new podcast at Kindling Media (we make Secret Leaders) helping people learn how to build wealth. It's called Making Money and it's the financial education we wish we'd had. This is the first episode, but dropped into the Secret Leaders feed. You can listen to the rest of the show here:[...]
Dave Foreman is the Managing Partner at Praetura Ventures. He’s not here to talk about a failure in business like normal, although his failure did seep into his work. Instead, he’s here to tell us about a failure of character. Dave used to be a knobhead. His words, not ours. This is how he turned[...]
Alex Zaccaria is the Co-Founder & CEO of Linktree, a product that's so simple it’s difficult to imagine nobody thought of it before. It’s a kick yourself kind of product, especially now they are worth over a billion dollars. Linktree solves a unique problem in the social media age. Most social sites like Instagram only[...]
Lisa Collinson is one of the best guests we’ve spoken to in a while. She has been through the ringer, but fortunately, has come out the other side. She’s here to tell us what happened and how you can pull yourself out of the grimmest pits that life can throw you in. Lisa today is[...]
We’re talking to Pete Ward, the Co-Founder and CEO of Humanity. Until now, the thought of slowing or even reversing the ageing process has been pure science fiction. But using readily available technology, Humanity are out to change that. As a society, we’ve fallen prey to the idea that there’s a one size-fits-all methodology that[...]
Adam Robinson is the Founder and CEO of Retention.com, a SAAS business which is on an insane growth trajectory. But, before Retention.com, Adam failed. In fact, like most successful people, he had a bunch of failures. The one that sticks out most to him is what we’re talking about today, when he walked into a[...]
Do you want to get better at hiring, or being hired? Sam Franklin is the Co-Founder and CEO of Otta, a job search platform that wants to make the experience of job seekers in the tech industry way, way better. Recruitment and jobs boards might not seem the most exciting areas to disrupt but the[...]
Natasha Baker is a British dressage rider with 5 Paralympic golds to her name and a load of other top medals. She experienced a very public failure which left her in tears. And then, a few years later, the thing she was most scared of happening in the world, happened. What’s it like when you[...]
This conversation with Danny Gray is one of our all-time favourites. Danny had a childhood filled with bullying, trauma and mental disorders. It left him with scars that no one else could see, and eventually led him to starting War Paint, a men’s makeup brand that is on an unbelievable growth path. They’re creating a[...]
You probably heard SVB collapsed, but what you probably don’t know is how close the UK startup ecosystem came to collapsing all together. This is the inside story of how a small group of Founders and VCs fought to save the industry. How do we know? Because our host Dan was a small part of[...]
Taavet Hinrikus is the Co-Founder and former Chairman of Wise, the unicorn fintech which used to be called TransferWise. He’s now the Co-Founder of Plural, an investment platform for early stage capital built by founders and real operators like Taavet. Oh, and he was also the first ever employee at Skype. Basically, he’s one of[...]
Alessandro, or 'Alex' Savelli, is the Co-Founder of Pasta Evangelists - a brand you’ve probably come across. Their pasta is delicious and everywhere. But, before he was getting his hands in the proverbial pasta dough, he tried to climb a much tougher mountain - building a luxury smartphone brand. We’re talking hardware and software to[...]
Maxim Perumal is the Founder of Unai and we think he’s a certifiable genius. He’s certainly one of the most exciting Founders we’ve ever spoken to - he built the world’s most popular open source VR headset when he was 15 years old, and turned down working at Meta. His company Unai is building a[...]
That’s Matteo Grassi, the Co-Founder of Pop-Up, a thriving no code eCommerce platform. But before all this, there was another period in his life - a much darker period. He left Shopify in 2016 to become a partner in a company, which Matteo has asked to keep anonymous. The idea was they would quickly spin[...]
Matt Kelly, the Founder of Spacegoods (really cool company btw) experienced one of the fastest rises and falls with a bootstrapped business we’ve ever seen. He grew Neon Beach, a DTC neon sign brand, to £7m in revenue in a year. He got to £10m in 18 months - from his bedroom, in lockdown -[...]
We're linking up with our mates at Crowd Network to introduce you to one of their new podcasts, Captains with Sam Warburton. Whether you’re big into your sports or not, this show has plenty of leadership gems to be taken into your life and career. Sam is joined weekly by a successful sporting leader, who[...]
Cassie Holmes is a professor at UCLA's Anderson School of Management, where she teaches the immensely popular MBA course, Applying the Science of Happiness to Life Design. She’s also the author of Happier Hour, a new book that gives us the tools to be happier, some of which we’ll dive into later today. Cassie’s understanding[...]
Joanna Jensen is the Founder and former CEO of Childs Farm, a baby & child skincare brand. The company began at home after Joanna grew frustrated with the lack of choice for her young daughter’s sensitive, eczema-prone skin, so she started to make her own products. When those worked she got a thousand bottles made[...]
Brett Wigdortz is the Co-Founder of Teach First. He started the business in 2002 after seeing how the UK education system was failing miserably. The company has gone on to be a massive success but it was incredibly close to imploding because of how he operated in the early days. When Brett asked for feedback[...]
Dr Ben Maruthappu is the CEO and Co-Founder of Cera, a digital-first home healthcare company. In just over six years, Cera has established itself as one of the biggest providers of healthcare at home in the UK, as well as one of the fastest-growing companies in Europe. Cera currently makes almost 50,000 visits a day[...]
Christie Ellis founded one of the first human quality pet food companies, The Healthy Pet Gourmet. Her aim was to revolutionise how we feed our pets by helping them live longer and happier. She was going to build the next IAMS. The press went mad, customers loved it. She was on World News Tonight, the[...]
Shyp started in 2013 when Kevin Gibbon had the idea of taking the Uber model and using it for shipping. He created an on-demand service where customers would take a picture of what they wanted to send, a courier would come pick it up and then take it to a warehouse to be packaged and[...]
Did you know that looking after your brain is one of the best ways to be more productive? And your gut is central to the decisions you make? This episode brings insights from two professionals at the cutting edge of their fields, to give actionable steps on how to be more effective, improving your life[...]
Dom McGregor co-founded Social Chain with Steven Bartlett, host of the hit podcast Diary of a CEO. Their business didn’t fail, in fact, it sky-rocketed. When they exited the company after six years in 2020, they’d built it to hundreds of employees, with clients like Apple, McDonald's, the BBC, and Boohoo, and taken it public[...]
What do you want to do with your life? Do you have a plan? Bryan Johnson knew from a young age he wanted to have a big impact on the world and set out to do it. His plan was simple, he wanted to make enough money so that he could focus on really making[...]
What are your new year’s resolutions? Is money on your mind? Being an entrepreneur can be a bit of an all or nothing game when it comes to money. You're into the creation process and are willing to sacrifice a lot. It can cost you much more than you earn, especially at the beginning, and[...]
Ella Mills started a plant-based food blog, Deliciously Ella, in 2012 after chronic illness left her physically and mentally depleted. The blog blew up and its popularity led to her first recipe book, which was released in January 2015. It became the fastest-selling debut cookbook of all time in the UK and spent eight weeks[...]
How do you know what to do when you’re just starting out? In 2007, Rob Fitzpatrick and his two co-founders, were in their early twenties. They were programmers just out of academia and had an idea for a business. They were accepted to YCombinator in the same cohort as teams like Dropbox and Songkick. They[...]
Where were you when you came up with the idea for your business? Simon Griffiths was sitting on a toilet when he had the idea for Who Gives A Crap, a subscription-based toilet paper brand that donates 50% of its profits to help build toilets in the developing world. Since they launched in 2012, they’ve[...]
What happens when your business pivots so much you end up in a completely different industry? Steven Renwick founded Satago, a platform that helps businesses get paid faster, in 2012. It was actually one of the first companies to raise money on the equity crowdfunding platform Seedrs. Whilst it started out as a way to crowdsource[...]
Wilfred Emmanuel-Jones grew up in poverty in Birmingham, having come with his parents from Jamaica as part of the Windrush generation. One of nine children, and as the oldest boy, it was his job to help his father on their allotment, which they used to supplement the family income. And it was on that allotment[...]
Do you want to learn about raising capital from someone who has been through the wringer and reflected on his mistakes? Alex Rainey is the Co-Founder of travel insurer and planning app Pluto, which he founded in 2018. They raised a total of £1.3 million, and grew to be the UK’s second highest rated travel[...]
Do you risk it all when the odds are stacked against you? As a founder it’s very hard to take that first leap into the unknown and even more so when you’re in a job you love.The stakes are rarely higher and it’s so difficult to do it well. But that’s exactly what Thibaud Hug[...]
Simon Squibb is a multi-millionaire entrepreneur and angel investor. After being homeless at 15, he has gone on to found 19 businesses and invest in 76 companies to date. After selling his business to PriceWaterhouseCoopers (PwC) he retired at 40 and is now on a mission to help 10 million people start their own businesses[...]
This is Secret Leader’s 200th episode! Over the last 5 years we've featured over 50 unicorn leaders and household names such as Monzo, Slack, Duolingo, Brewdog, Lastminute.com. In today’s episode host Dan Murray-Serter takes listeners through the interviews that have had the biggest impact on him. Guests include host of Diary of a CEO, entrepreneur,[...]
In 2013 Emma set up strategic brand agency Hands Down in her spare bedroom, on her laptop, with just £1,000 in savings. She’d never run a business before and had been an employee for the past twenty years, since she was 18. Learning on the job, she put all her energy into growing the business[...]
John Hitchcox is the Chairman and Founder of Yoo Group, the property company behind the £1.3 billion pound regeneration of Olympia London and considered by many the global leader in the branded residence space. John founded Yoo in 1999 with one of the world’s most famous designers, Philippe Starck. Together they have grown Yoo to[...]
This a new one for us - we've just launched our first true crime show at Kindling Media (we make Secret Leaders). It's called Bad Money and it's about the Hong Kong gangster, Big Spender. Obsessed with money, he went further than anyone before to get rich. In fact, he became so wealthy he could've[...]
Konrad Bergström is the founder of Swedish electric boat manufacturer X Shore and Zound Industries, the Swedish tech giant that sells consumer electronics for Marshall Amplification and Adidas. But before that, he was half a million euros in debt and living out of his car after his previous business, Megascine Agency, failed. Konrad set up[...]
Nikki Wicks is the CEO of The Body Coach and the older brother of Joe Wicks. Joe, aka The Body Coach, is a household name. He’s a fitness coach with a massive online following and the author of one of the best selling cookbooks of all time ‘Lean In 15’, having sold over a million[...]
Kurt Davis has spent twenty years in Silicon Valley and Asia, working in venture capital and business development for technology startups, focusing on deals with companies like Apple, Microsoft, Spotify, and Sony. But he experienced failure, with his very first business, a mobile game company. Kurt was living in Hong Kong in the early 2000s[...]
Christian Angermayer is a German-born billionaire. He’s on the Sunday Times rich list, and has accumulated a lot of wealth from his work as an investor, film producer and founder. But Christian is about much more than money… From his family office, Apeiron Investment Group, he invests and starts companies in areas from psychedelics to[...]
Jonathan Anderson is the co-founder and CEO of Candu, a no-code platform that helps people build their own products. They are used by companies likeAdobe, Thought Industries, and Gorgias and have raised over five million dollars. But his first business wasn’t such a success. In 2011, when Jonathan was a student at Stanford University in[...]
If you’re not one of their 500 million users, Duolingo is a phenomenally successful app where you practise a language in small chunks every day. Launched in 2012, it has become the number one language learning app and the most downloaded education app in the world. The company floated in 2021 and currently has a[...]
Jay Radia has built three businesses worth over half a billion pounds and currently runs an accelerator focusing on increasing happiness in the workplace. But before all that, he founded a company called Mobi RF, which failed. The idea behind the company was to allow anyone with a smartphone to start selling their photos to[...]
Before Mark Joseph founded his current marketing agency, Vouch Global, he experienced failure with another agency called Testify Digital. Their clients included brands like Universal, Wonderbra, Shock Absorber and Lenovo. He loved the projects they came up with, including the world’s first award judged on social media for the Mobo Awards. They got to £1m[...]
Gareth Atkinson launched the Yorkshire Meatball Company in 2014 with his father after they recognised a gap in the market for a premium meatball product. They opened a restaurant in Harrogate, won awards, were listed as one of the UK’s top 100 startups, and ended up being stocked in 300 supermarkets across the country. Like[...]
How do you build a metaverse? Long before Facebook changed to Meta, Improbable, a British game and technology company, was working on the idea of a kind of metaverse, even if they didn’t call it that. Now, they are at the forefront of making virtual worlds (where you can go to work, socialise, have experiences)[...]
Would you fight for your business even after you’d put it into administration? Radha Vyas co-founded Flash Pack, an adventure holiday company, with her husband Lee, after realising there was an untapped market for solo entrepreneurs in their thirties and forties. They slowly built their company and were just entering an exciting first fundraising round when[...]
You want to launch a new product. But how do you decide on exactly what you’re going to develop? How do you build a community when you don’t have anything to sell them? How do you test demand? These are important questions that Dan Murray-Serter, the usual host of Secret Leaders, will be answering this[...]
Do you struggle to maintain good relationships with your employees? Hayden Bloomfield managed to grow his grounds maintenance company during the pandemic. At its height, it had a team of ten and was turning over £25,000 - £30,000 a month. But during a period of two years, Hayden went through thirty members of staff. He[...]
Micha Kaufman is the Co-Founder and CEO of Fiverr, the global online marketplace for freelancers. Let’s say you’re a designer. You can list your services and display your portfolio. And then companies who want stuff designed like a new website can find you and hire you to do the work. It's called Fiverr because at[...]
Would you go into business with a friend? Jo Fisher is the Founder and CEO of Footlights, a performing arts company, which has 17 franchises and works with schools across the north of England. She got into business at a ridiculously young age. As a young child she used to sit in the entrance to[...]
Daniella Pierson is the CEO and Founder of the Newsette, a women-focused newsletter which she started when she was at university at just 19 years old. Now 27, she was recently named by Forbes as one of the wealthiest women of colour in the United States. The newsletter now has more than 500,000 subscribers, whilst[...]
For this episode of ‘How I Failed’ we follow the story of Aidan Mehigan’s fight to save his business, as it happened. We first spoke to Aidan earlier this year when he was in the middle of a fundraise and court battle to keep control of his whisky business. When growing his company in 2018,[...]
THIS is currently the fastest-growing meat alternative brand in the UK. After launching in 2019, it was recently valued at £150 million. But Co-Founders Andy Shovel and Pete Sharman didn’t always want to help people eat less meat. In fact, before THIS they ran a successful beef burger company. Andy knew he wanted to be[...]
James Vincent has helped develop brands for some of the biggest companies in the world. For 11 years he met Steve Jobs every week to come up with some of the iconic campaigns for Apple’s products. And then to launch the very first iPhone, James started Media Arts Lab, Apple’s exclusive brand agency, along with[...]
How much of your success is down to luck? Marc-Alexander Christ is the Co-Founder of SumUp, which was recently valued at €8b. He says being in the right place at the right time was a big factor in him starting the company. SumUp is a fintech best known for supplying card readers to small businesses[...]
Greg Jackson started Octopus Energy, a green energy supplier, in 2015. Since then it has enjoyed huge growth. It is now the fourth largest energy retailer in the UK, supplying over 3 million homes in the country, as well as homes in Germany, the USA, Japan, Spain, Italy, France and New Zealand. They were valued[...]
Going viral is something many businesses would kill for but having to scale up your business to meet rocketing demand is not easy. Little Moons makes mochi ice cream, a type of Japanese rice cake with an ice cream filling. Vivien Wong co-founded the business with her brother in 2010 after spending two years developing[...]
Last year Chris sold a creative marketing agency he’d founded called Verb and he’s now the Co-Founder of Lottie, which just raised £6 million on a £45 million valuation. But before these successes, he experienced failure with his website the Real Uni Guide, which aimed to match students with the right universities for them. Along[...]
What makes you want to exercise? Would you do it more if you were paid to do it? Oleg Fomenko thinks we aren’t naturally disposed to want to exercise, that we have evolved to preserve our store of calories rather than spend them. So, he built Sweatcoin, along with his Co-Founder Anton Derlyatka, an app[...]
Benjamin Chemla has been an entrepreneur for over a decade. He co-founded the massive on-demand delivery service Stuart in 2015 and currently he is the Co-Founder and CEO of Shares, a just-launched app which makes investing a social experience. But between his successes, there was a high profile failure. Benjamin founded a group of gyms[...]
What were you doing at 17? When he was that age, Timothy Armoo had already sold his first startup. Now 27, he has just sold his second startup, Fanbytes, a social media and influencer marketing agency, to digital advertising company, Brainlabs, for eight figures. Timothy, or Timo as he is known, grew up on a[...]
Finding investment is a necessity for many entrepreneurs, but things don’t always work out the way they're supposed to. Matt Jones started his business Rubix Advertising in 2009, with the help of an investor. It started well and the business, a full service media advertising company, grew quickly. But only two years later, Matt had[...]
Dom Smales is the exited Founder of Gleam Futures, which was one of the first social media talent agencies in the world - and the first in the UK. When Gleam was founded back in 2010, influencers weren’t even a thing, but Dom saw the potential power bloggers could have. He went on to play[...]
Today, Amelia Sordell runs a booming personal branding agency called Klowt, but back in 2015, aged 21, she had just founded Eitherside, a fashion brand for women who wanted to dress up for a night out - but without the luxury price tag. Only eight months after starting the company, Amelia was faced with taking[...]
You wouldn’t sign up for a terrible experience but they’re a breeding ground for the best stories, and the most personal growth. It’s no different for today’s guest and the usual host of Secret Leaders, Dan Murray-Serter, who opens up about his biggest traumas… which became the biggest turning points in his life. This is[...]
Touraj Parang today has multiple exits under his belt, has sat on both sides of the deal table - and has written a book literally called "Exit Path: How to Win the Startup End Game". But the reason he’s become such an authority on exits is what we’re discussing today - his failed startup Jaxtr.[...]
Louise Hill is the Co-Founder and COO of GoHenry, a debit card and financial education app for children which has two million users. The starting point for Louise was noticing her kids buying stuff on iTunes without her permission. She then found out other children were spending money on all sorts of things without them[...]
Emma Gunavardhana, or Emma Guns as she’s often known started her career with a bang. She landed her dream job early doors - editing OK Magazine back when that was a really big deal. But when she left the comfort of that job to make it as a solopreneur, everything went to pot. Wind forward[...]
We normally can’t see it at the time but bad things often play a critical role in good things happening. As Steve Jobs famously said, it’ll make sense looking backwards. This is exactly what happened to Chris Sheldrick who had plans to be a professional bassoonist but a freak injury changed the course of life.[...]
Ok, ok - it’s not all about your name or your competitors - but Jess Butcher was kicking herself when she came across TikTok shortly after launching Tick.Done. with her Co-Founders in 2018. Tick.Done. was also a short form video platform which made things confusing. Jess’s friends regularly congratulated her on her success, only for[...]
Richard Clark is now the Founder and MD of Drynks, a non-alcoholic drinks business which raised money on Dragons Den and is growing strongly. But a few years ago he launched another non alcoholic drink, Iron Press, which had a very different outcome. Having enjoyed huge success at Halewood International with Crabbie’s Ginger Beer, Richard[...]
We’ve all made mistakes. Many of us have had short-lived jobs. And many of us have been fired. But getting through 37 jobs by the time you’re 24 is quite a haul. That’s what happened to Krisi Smith, the Founder of Bird & Blend, a booming tea company. But before she found her groove, she[...]
80% to 90% of startups fail. But what those stats don't tell you is how you can do loads of things right and still fail. This is what happened to Ian Strang and the company he founded, Beyond, who tried to shake up the death industry - offering price comparisons, wills, funerals, probate - those[...]
By the time he was 37, Chris Cabrera had managed his career very well. He was a leader in a public company - and he knew what strategy the company should take to seize the future. But then he got fired. This is the story of what happened and what he did next. ... We'd[...]
Vikas Shah MBE looks like the picture of success today. He’s got an MBE. He advises the government on business matters. He’s an NED, investor - he’s someone you look up to. But it wasn’t always like this. He was a fat kid at school, and when he realised he was obese - was disgusted[...]
Alex Farrell is a successful entrepreneur, NED and investor but amongst the successes, there have also been some losses. Alex founded Gift Wink in 2015, a platform where users could get timely and excellent gift ideas. So when your Mum’s birthday was coming up, you’d actually get her something awesome which arrived on time. That[...]
Andrea Berchowitz is the Co-Founder of Vira Health, a tech startup taking on problems in women’s health, starting with menopause. Andrea worked at McKinsey and then the Bill and Melinda Gates Foundation but this is her first time as a Founder. What’s tougher than she expected? What’s surprised her about the switch? And what would[...]
Giles Harrison, the Co-Founder of Sculpd, is riding high now but his first startup ground to a painful halt. Having quit his job in a bullish mood to found a matcha tea business, he soon found out how difficult startups are - and how much more difficult physical goods businesses are compared to digital ones.[...]
So you’ve heard people talking about the metaverse and have been wondering what they’re on about? You think you get it one minute but then someone else says something and you’re none the wiser? Yeah, sounds about right. This is why we’re pumped to be interviewing Sebastien Borger, the Co-Founder and COO of The Sandbox,[...]
Amanda Perry tells us what it’s like to go bankrupt after flying high with her baking business. She’d been featured in Vogue; her cupcakes were flying off the shelves - she thought business was easy. Until it wasn’t, and it was her who was personally on the hook… How do you even go bankrupt from[...]
It’s pretty rare that investors have to ask the Founder they’re speaking to if they’re in a warzone, or insist they have to leave their country for somewhere a little more ‘peaceful’ but that’s exactly what happened to Yaron Galai, the Co-Founder and Co-CEO of Outbrain. Yaron was a captain in the Israeli Navy before[...]
Steve Witt knows what it’s like to make a lot of money… and lose it all. He knows what it’s like to go from sipping mai tais on the proverbial Caribbean island to sleeping on your mate’s sofa because you’ve got nowhere else to go. And he’s gone through that twice. Find out what happened[...]
BorrowMyDoggy is the kind of brand that just sticks in your brain. Once you’ve heard it you can’t unhear it. Today we’re talking with its Founder and CEO Rikke Rosenlund who had an idyllic Danish childhood but still doesn’t own a dog. Find out how she built the company bit by bit - and how[...]
This is the first episode in our new bitesize series (10/15-minute episodes) dedicated to failure. Trinny Woodall’s an A-lister now, and the Founder of Trinny London, but before all the success she experienced a soul-crushing failure around the dotcom boom. Find out what happened, what she learnt from it - and how you should think[...]
What we’re taught at schools is a real pet peeve here at Secret Leaders. Why are we mucking about learning Latin when we could be learning about stuff like nutrition and personal finance - genuinely useful subjects that will help us lead happier, more fulfilling lives? That’s what Max Rofagha thought when, after exiting his[...]
If you’ve been on holiday - if you’ve been anywhere you’ve Googled - you’ve probably used Tripadvisor. It’s just one of those names synonymous with the internet, and it’s not just because their SEO has been amazing - they’ve been going for 22 years. Extraordinarily it’s had the same person leading it all this time[...]
When you’re first dreaming up a business idea, you imagine it at its best - as if your execution was perfect and your resources unlimited. When your friends ask at a dinner party, you say you’ll have Gordon Ramsey teaching cooking and Christina Aguilera teaching singing. Your friends laugh, you cheers each other - and[...]
How do you buy a ski mountain? How much does it cost? And how do you turn it into the biggest ski resort in North America - Powder Mountain? That’s the kind of thing we wanted to know when we sat down with Elliott Bisnow, who shot to startup fame as Co-Founder of Summit, a[...]
It’s not often you meet real life prodigies but Kieran O’Neill might just be one. By the time he was 19 he’d been sued by Disney and his company had been bought by Carl Page, the brother of Google Co-Founder Larry Page. And then he dropped out of university to start another successful business, because,[...]
Building a successful startup is about lots of things but a tonne of people get the first step wrong - picking the right business to launch. So how do you pick the right one? Well, our host and the Co-Founder of Heights Dan Murray-Serter is in the hot seat today answering that very question. This[...]
One of the extraordinary things about the startup ecosystem is the kind of company that gets celebrated. Most of the time, they don’t make money. They bounce from one funding round to the next, and only a tiny % eventually make it. They’re the kinds of businesses that would’ve made our grandparents shake their heads.[...]
If you’re in the UK and you like your peanut butter, you’ve probably come across Pip & Nut, the brand named after its Founder and today’s guest, Pip Murray. Pip started the business when she was 24, at her kitchen table, with a blender and some nuts. But plenty of people start businesses like that[...]
It’s amazing how important business seems until something really important happens, like a war breaks out. For Aleksandr Volodarsky, Founder of Lemon.io, which connects companies with software engineers, although he and his colleagues had gotten used to operating in a conflict situation since 2014, he was still stunned when Russia invaded. And the most useful[...]
Look, we’re going to tell you straight - this is a blinding episode - and that’s because we’re talking to a man who is unflinchingly honest about his Founder experience. On the outside it looked like Adam Bierman had it all. He was the Co-Founder and CEO of MedMen, a cult phenomenon and the world’s[...]
What’s particularly shocking about Nick Telson’s success with DesignMyNight is how deliberate it all seemed. They set themselves a target each year, achieved it and moved onto the next one until they’d hit the numbers they needed for the exit they wanted. How many businesses do that? And it was the first startup he’d ever[...]
It’s the stuff entrepreneurs dream of. Houzz, a marketplace for home renovations, evolved from an evenings and weekends passion project into a multi-billion dollar company with investors queuing up to get a slice of their proverbial pie. So how did the two Co-Founders, husband and wife Adi Tatarko and Alon Cohen, do it? “I think,[...]
Life is the sum of your choices, says Jeffrey Kolovson, COO and Co-Founder of Faire, an online wholesale marketplace for retailers and brands. At the end of the day, it’s not what you say, it's what you do and the choices you make and the accumulation of those over time that matters. “I once had[...]
Cocaine, £1,000 on roulette, sleeping with the client, a boss demanding bail out of a Malaysian prison, a restraining order - and that’s just one of the stories in this special episode where we turn the microphone on our host, Dan Murray-Serter. This is the start of a semi-regular series where we interview Dan roughly[...]
Having grown up poor, Founder and CEO of Vuori Joe Kudla always wondered what it would be like to have money and go on holiday, so he spent the first chapter of his career proving to himself that he could make money. But then he started to make life decisions differently. “I see myself on[...]
Curve CEO and founder Shachar Bialick is a multi-exit entrepreneur with a background in the Israeli Defense Force special forces. “There's a joke in Israel: how do you win a competition in racing? You start as fast as you can, and you slowly increase the pace.” Curve brings all your credit cards and debit cards[...]
How did NetSuite grow from its humble beginnings above a hairdressers in 1998 to almost 20,000 employees 23 years later, and selling to Oracle for $9.3 billion dollars? Today we’re speaking to Evan Goldberg, founder and EVP of NetSuite who make software which helps businesses with stuff like accountancy and inventory management. “We provide [services][...]
The only certainty in life is death (and taxes!) And yet the industry of death had remained largely unmodernised by the time Farewill was co-founded by Dan Garrett in 2015. “Out of 100, losing a spouse, or a parent or a best friend, is the 100 out of 100 worst thing you ever go through.[...]
Being a Founder takes its toll on you - even if it looks like everything is rosy from the outside. Today we’re learning from Alex Lieberman, Co-Founder and Executive Chairman of Morning Brew, which became a darling in the media industry because it actually became commercially successful. But whilst everyone else was applauding the company’s[...]
How many times have you stood in front of a wall of wine in a supermarket and taken a punt on one because the bottle looked nicer than the others? We’ve all done it… and often been disappointed by results. So, in 2009 Heini Zachariassen, Co-Founder, Former CEO and current board member of Vivino, decided[...]
Growing a company to 14 million users and a valuation of $1.5 billion should be cause for celebration, but, like so many founders, for Vinay Hiremath, Co-Founder and CTO of Loom, it’s difficult to enjoy your successes. In fact it’s the failures that tend to stick with you. Loom, a video communication tool for businesses,[...]
Larry Gadea built the world's biggest Pikachu pictures website at 12 years old, was recruited by Google at 17, joined Twitter after college and then left to found Envoy in 2013. He did all this after getting smuggled out of Romania as a young child in the late 1980s and watching his parents have to[...]
After exiting Songkick, Michelle You was burnt out. It felt like failure and grief (her words). She spent a year backpacking around the world, living on $2 per day, trying to figure out what it took to make her happy, to figure out what mattered to her and what her next business move was. “I[...]
Miki Agrawal was forced to become an entrepreneur having started her career, in her own words, as an awful employee: “I got fired from pretty much all of my jobs growing up, because I just wasn't listening, or I was questioning or I was talking back or I was running in the hall or I[...]
Jesse Powell grew up poor and hustling from a young age. First, he sold physical gaming cards, then he sold virtual ‘gold’ in the game World of Warcraft - and now he’s the Co-Founder and CEO of Kraken, Europe’s largest crypto exchange - with talk of going public for $20 billion. How did he make[...]
“Every time you masturbate, God kills a kitten, and I went ‘right, that's it, that's what I'm calling my business.’” This is the story of Killing Kittens, the cult-like sex party, founded by Emma Sayle. “Everyone starts talking to each other and mingling and then you'll see maybe a few couples disappear off into a[...]
How do you live a happier, healthier, more productive life? This is the question that doctor-turned-YouTuber Ali Abdaal is obsessed with. “Most of my childhood was spent chasing this dream of making magical internet money that mostly didn't work out. And it was like a string of failures. But when I did end up making[...]
“It’s really hard for companies to get acquired. I was shocked at how many entrepreneurs reached out to me after we announced the acquisition [of Bizness Apps], like ‘how did you get acquired?’” With a couple of exits already under his belt, Andrew Gazdecki saw first-hand how broken the process of selling a company was.[...]
“When I was about 28 or 29 I had a squirting orgasm, I completely lost my mind. I couldn't tell if I was having a religious moment or a seizure, or maybe both or neither. As I lay there on the cold tile floor staring at the ceiling, all I could think was, oh my[...]
Dame Stephanie Shirley, known as ‘Steve’ for reasons explained in the podcast, escaped Nazi persecution before founding a software startup in 1962 with just £6 which provided employment to hundreds of women when they weren’t taken seriously in the workplace. “I remember selling a six figure software project to a junior minister, and he was[...]
“Technology does not appear from nowhere, it is closely allied to the shape of society. And if you have exponentially changing technologies, they will force changes on society, or create a gap.” Humans coming second best to technology isn’t a new subject but our guest today, Azeem Azhar, has a new, thoroughly researched take on[...]
How many of us are kicking ourselves for not investing $100 in Bitcoin in 2010 - it would be worth almost $48 million today. Anthony Di Iorio, one of the co-founders of Ethereum, the massive open-source blockchain, which is home to Ether, the second biggest cryptocurrency in the world after Bitcoin, is not kicking himself.[...]
Most investors didn’t understand the concept. Most non-technical entrepreneurs at the time didn’t get it either. But Howie Liu, Co-Founder and CEO of multi-billion dollar tech juggernaut Airtable, had the conviction to bet the next 10 years of his life on it. “I didn't come up with Airtable as an idea, on a lark, it[...]
What would you do if you sold your business and effectively retired at the ripe, old age of 28? Phenomenally successful serial entrepreneur Norman Crowley took just three weeks before jumping back into business. “A business isn't just a vehicle to make money. A vehicle is an expression of your creativity, it's working with friends.[...]
Mathilde Collin is the co-founder and CEO of Front, a communications platform that has developed a cult following - despite having to stop working at one point because her anxiety had become so debilitating. Find out how Mathilde learned to overcome burnout, an incapacitated co-founder, and a serious case of competitiveness that almost let work[...]
Tarilian Laser Technologies (TLT) was a medtech company founded by husband and wife team, Dr Sandeep and Nita Shah, who bamboozled everyone from the UK government to PWC. They claimed to have a revolutionary wearable blood pressure monitor, powered by a secret, proprietary algorithm. They raised millions, before everything came crashing down. This is an audio[...]
“Impact X exists because I'm tired. And there are a lot of people who are tired of asking the question - what to do to improve the lives of black Britain? We've been having this conversation for a long, long time.” Meet Eric Collins. He’s done some work for President Obama, built some of the[...]
Today’s guest is at the helm of probably the biggest company we’ve ever had on Secret Leaders. Jeff Lawson is the Co-Founder and CEO of Twilio, a cloud communication platform that helps businesses use everything from text to video calls in their sites and apps. Since its founding in 2008, Twilio has grown to 4,500[...]
Before he was the manager for Nas and Gwen Stefani, before he was the producer for the film 8 Mile, before he was getting into fights with P Diddy and 50 Cent, Steve Stoute was an entrepreneur. He’s always been an entrepreneur - starting out shovelling snow and selling mortgages. And boy has he got[...]
“I came across a job advert for a psychologist to join a matchmaking agency. I wouldn't describe myself as a spiritual person, but it just felt like my dad had sent [me] this opportunity. I had butterflies in my stomach. That was the moment that changed my life.” Are you unlucky in love? Or perhaps[...]
Want to know what it’s like to negotiate for a person’s life? Want to learn the secrets of great negotiation? Want to find out why a deal can break down with no warning? “The deal-killers are as important as the decision maker”, explains Chris Voss. “We've changed our hostage negotiation strategies to take the people[...]
“We were 100% sure about one thing: if you go to the fucking moon, you shouldn't go to the supermarket. We have the technology to go to space and we’re still going to the supermarket? This is counter intuitive.” Kağan Sümer is the founder and CEO of Gorillas, a grocery delivery service which promises to[...]
Most of the founders we speak to have already achieved much of their startup’s mission, but today’s Secret Leader is in the midst of a much longer journey with his company. Meet Matteo Berlucchi, a serial entrepreneur and the founder of Healthily which has spent several years building their product to a point where they[...]
“I was a keen gym goer and I used to buy protein powder from what was the leading sports nutrition company in the UK at the time. And about six months in I looked at the back and thought, ‘what actually is this?’” Oliver Cookson founded the sports nutrition business Myprotein in 2004 with just[...]
How did two Americans called Jeff come to lead Seedrs, one of the UK’s leading crowdfunding platforms? And why did their planned merger with bitter rivals Crowdcube get blocked? In today’s ‘Double Jeffardy’ episode, Seedrs Co-Founder Jeff Lynn and CEO Jeff Kelisky share their experiences and learnings - from the biggest missed opportunities when scaling,[...]
Founders dream of being early to market, garnering flattering press, watching their product fly off the shelves and IPOing in record time. For Kuba Wieczorek, Co-Founder and former Chief Marketing Officer of Eve Sleep, the dream became a reality. And then the wheels came off. Kuba founded DTC mattress company Eve Sleep in 2015 with[...]
Markus Villig was 19 when he decided to spend the $5,000 his parents had saved up for university on starting a business instead. His initial goal for Bolt, then called Taxify, was to solve Tallinn’s (Estonia) taxi problem. By 25 he was the youngest unicorn founder in Europe and had shown that Uber wasn’t going[...]
You might not have heard of today’s guest or his company, but if you’ve had a Covid jab in the UK (or are going to) there’s a good chance you’ve used their tech. Laurence Bargery is co-founder of accuRx, a healthtech supplier trusted by 99% of GPs, and with ⅓ of all vaccine bookings in[...]
We’ve been making the UK’s startup podcast since 2017 and this is our 100th episode. To celebrate, we’re doing something a little different and bringing you a bunch of the most powerful stories and insights from some of the amazing guests we’ve had the honour of talking to over the years. In celebration of this[...]
As the captain of the Harvard squash team, Will Ahmed trained and prepared as best he could. But, whatever he tried, his body kept breaking down. He didn't know why so he started researching the human body, devouring medical papers. Now, several years later, those personal frustrations have grown into Whoop, a wearable tech startup[...]
Most people recognise Trinny Woodall for being one half of Trinny and Susannah from their breakout TV show: What Not To Wear, but not many people know this side of her story. Trinny is a serial entrepreneur. She was a founder in the dotcom bubble back in the day, and is the founder of soaring[...]
How big can a flower company really be? Well, the industry processes over a billion transactions every year and Bloom & Wild is leading the charge to become the dominant player. In today’s show we talk to Co-Founder and CEO Aron Gelbard about how it all nearly failed before it had even begun, and how[...]
To mark Women’s History Month, we’re serving you the secret sauce of four incredible female founders: Alice Bentinck, co-founder of Entrepreneur First; Debbie Wosskow, co-founder of AllBright; Saasha Celestial-One, co-founder of Olio; and Tamara Lohan, co-founder of Mr and Mrs Smith. Although the numbers for female-founded businesses are improving, it still remains that of the[...]
You can’t take your ears off our guest today. Born and raised in Canada, Michele Romanow has been building startups since university (a cafe which still operates today) followed by a venture in an industry she knew nothing about - caviar - right when the 2008 financial crisis struck. “There I am, 21 years old,[...]
“I was a young kid with a family on government benefits living off £600 a month. I was surrounded by people that could afford private school. And from a naive child's perspective, they seemed to have everything that I didn't have when I went home to my reality. But I think that was the formation[...]
Get you own unique referral link: https://www.secretleaders.com/hype Tom Blomfield, the former CEO and Co-Founder of Monzo, and Co-Founder of GoCardless, knows a thing or two about the fintech industry. “We wanted to create something different than existing banks. We believed that the banks weren't serving customers particularly well at that moment. Customer expectations had been[...]
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“There's no birth control method that is 100% effective and Natural Cycles is as similarly effective as the pill. So it's 93% effective with typical use, and 98% effective with perfect use, meaning that you use protection on the days that the app says.” Before becoming CEO and co-founder of Natural Cycles, the world’s first[...]
“Both my businesses have really strong values. And those have evolved pretty naturally from my growth coming into those interests of sustainability, of ethics, and saying, well, if I'm consuming something, that's one thing, but if I'm selling it, that's a whole other thing.” Today’s guest on Secret Leaders is not your average 23 year[...]
If you’re in need of inspiration and ideas for how to succeed in the eSports world, then don’t miss this insightful episode with the co-founder and CEO of Fnatic, Sam Mathews. “I'm probably more like the Glazers than I am Alex Ferguson, because I'm kind of running the whole business.” Fnatic is one of the[...]
“Once you see it, you can't unsee it. [Insurance] is something that is 11% of GDP, $5 trillion worldwide, 100% household penetration. And you're like, wow, this has been hiding in plain sight. It’s such a dull industry that nobody's noticed it. Nobody's thought to tackle it.” Until Daniel Schreiber. That is. So what made[...]
If you’re a budding entrepreneur, you can’t learn to swim by doing exercises on the beach, says Sir Ronald Cohen. “You can't keep preparing yourself for an entrepreneurial career. You learn by doing. And by your mid to late 20s, you're ready to do that. You don't have to prepare beyond that.” Sir Ronald is[...]
How do you get sober when AA isn’t working for you? Well, if you’re Samantha Moyo, you found the global sober raving movement, Morning Gloryville. A business designed to get people to wake up at 6am and go dancing, sober, to famous DJs such as Fatboy Slim, Basement Jaxx and Carl Cox. She sold just[...]
The massive beauty disruptor, DECIEM, was founded in 2013 by “the beauty world’s most exciting disruptor”, Brandon Truaxe, and co-CEO Nicola Kilner. From the beginning, they weren't like any other cosmetic company, they acted more like a startup incubator launching 10 brands in rapid succession. They were hugely successful, did everything in house, outstripped the[...]
Wondering what to give as an unusual gift this year? How about donating in someone’s name to a social enterprise solving homelessness? Simply purchase a gift card for someone from Beam, and help a homeless person get back on their feet. “There's billions of pounds being spent on homelessness. More than 1,000 organisations are tackling[...]
“I think today, if I look at the companies that are doing really well and kind of came out of nowhere, it's when their customer experience is 10 times better than the competition.” If you run a b2b, there’s a high possibility that you’re already a customer of today’s Secret Leader, CEO and founder of[...]
If you’re concerned about AI and how it could affect your future, then don’t miss Tabitha Goldstaub on this week’s episode of Secret Leaders. Tabitha is a serial tech entrepreneur, an artificial intelligence industry expert who is chair of the UK government's AI Council, and co founder of CognitionX, which was before COVID, the biggest[...]
“Bill [Lazier] would always remind our students, the most important thing is to do work you love, with people you love. And if you do work you love, with people you love, you win.” Jim Collins is an entrepreneurial researcher, however he’s most well known for being a best selling author of multiple books that[...]
If you've not read Atomic Habits by James Clear, we urge you to stop what you’re doing and go and get it. It's one of those books that once you've read it, you start to think about how those ideas can change your reality. “The book’s been out almost two years now and has sold[...]
With host Dan Murray laid up in hospital, this special live episode is hosted by none other than the feisty, joyous force of nature, Resi founder, Alex Depledge. “We have a foundation at Resi that does pro bono work for architecture. People look at me a little bit sceptical, like, what's the motivation? You can't[...]
We are all for throwing two fingers up at the establishment, and who better to do that than an LGBTQ, black, woman investor? Meet Arlan Hamilton, Founder and Managing Partner of Backstage Capital. Backstage Capital is a fund that invests in under-estimated founders that are defined as women, people of colour and members of the[...]
Mental health disorders are the global epidemic of our times and according to WHO, the instances of anxiety, depression and suicide rates are climbing, globally. On this special live episode of Secret Leaders, two amazing guests, Damian Bradfield and Mills, open up about their personal experiences with mental health. “I've come to realise now that[...]
As an entrepreneur, creativity is the name of your game. And who better to hear from than the king of creativity himself, Mr John Cleese. Yes, that’s right. John. Cleese. You’re welcome. Where do we begin? John’s (Mr Cleese?) talents are boundless - actor, comedian, screenwriter, producer and author. The co-founder of the infamous Monty[...]
Marcia Kilgore is a serial entrepreneur in the truest sense of the term. Not content with creating just one globally renowned brand, Marcia is responsible for Bliss Spa, Soap and Glory, FitFlop, Soaper Duper and now Beauty Pie. But how did she become Queen of Startups? Bliss Spa, her first startup in NYC, saw her[...]
If you created one of the world’s most popular programming frameworks, a framework on which hundreds of thousands of programmers rely to build applications such as Github, Shopify, Airbnb, Kickstarter, to name but a few, would you make it open source? Because that’s what David Heinemeier Hansson decided to do. DHH (to his friends and[...]
Pleo is a fundamentally new way to manage company expenses (not to mention being one of the sponsors of this illustrious podcast). Founded in early 2015 by fintech veterans Jeppe Rindom and Niccolo Perra, core listeners may have a good understanding of who Pleo are, but how much do you know about their actual journey?[...]
Do you want to cut your carbon emissions to zero and save money on your energy bills? Introducing Bulb, a green energy company founded in 2015 by Hayden Wood and co-founder, Amit Gudka. Together they wanted to change the energy industry, to make it better, by making energy simpler, cheaper and greener. “We saw all[...]
If you’ve ever wondered how entrepreneurs without a specific idea go on to found a unicorn startup from their bedrooms, then this episode of Secret Leaders is for you. “One of the things that really strikes me that's changed over the course of the last 10 years is the level of awareness of what's possible.[...]
“When have you actually been thirsty? We have water everywhere around us. There are taps, there are showers. It's this infinite resource for most people, yet for the marginalised 10% of the world, it's something that they've never known.” Scott Harrison is a former club promoter turned CEO of Charity: Water, a hyper transparent non[...]
Have you seen your household food waste increase exponentially during the pandemic? You’re not alone. “Food waste in homes is more under scrutiny now than ever because people are not used to cooking at home, seven days a week. It's the perfect storm for trying to figure out your cooking schedule and using everything and[...]
With the world now confronting issues of race, and more specifically, Black Lives Matter, we felt it right to bring on an award winning science journalist, author and broadcaster and the first ever guest we've had that is not an entrepreneur of a wildly successful company. Angela Saini may not have the battle scars, nor[...]
If you think now’s not a great time to start up a business, take this advice from seasoned entrepreneur Sach Kukadia: “There is never a good time to start anything, particularly a startup. There's always a list of reasons as to why you shouldn't do it. And the older you get, the more that list[...]
Learning to be happy is hard enough. Learning to be happy in the middle of a pandemic should be nigh on impossible. Not so, according to Mo Gawdat, former Chief Business Officer of Google [X], serial entrepreneur and author of “Solve for Happy: Engineering Your Path to Joy” (2017). Mo’s famous for bringing Google to[...]
From salty sea dog to captain of BrewDog in the space of a year. James Watt is the founder of the rocket ship brewery and brand known as BrewDog. Now valued at over $1 billion, this incredible startup began life in co-founder Martin Dickie’s mum’s garage. “No one wanted to buy our beer. Everyone told[...]
It's a tough time for many businesses right now, but one sector in particular is thriving - the world of delicious food delivered to your doorstep. Unlike the vast majority of businesses, these companies are growing exponentially, because of the lockdown. “Literally overnight, it's [Covid-19] essentially forced consumers who have never bought one grocery shop[...]
If you’ve been caught out raising money for your startup during this complicated time, then you’ve come to the right place - you’re in good company. In this episode of Secret Leaders we’ve pinned down VC extraordinaire, Fred Destin who is primed to answer not just our questions, but your questions too. Why should you[...]
Today’s guest is someone we’ve had on the show before, in fact, he kicked off season 4 for us. So don’t be confused and think we’ve got our seasons muddled up. We thought we’d invite Cal Henderson back onto the podcast because his company, Slack, is one of only a few companies that aren’t in[...]
If you’re wondering how on earth you’re going to hold down a full time job while working from home AND educating your kids for the foreseeable future, then you need to listen to Koru Kids founder Rachel Carrell and Tech Will Save Us co-founder Bethany Koby. “Lower [your] impossible expectations. It is not possible to[...]
Kicking off series 5 of Secret Leaders are two fantastic guests - Ali Parsa (CEO and founder of Babylon) and Dr Ranjan Chatterjee. Ali has been on the show several times before - firstly on his own, and secondly for one of our live events where he shared the stage with Michael Acton-Smith, founder of[...]
We’ve all been there - back from a hard night’s boozing and hungry. Most of us would simply eat some toast and hit the hay, but then most of us aren’t Will Shu, founder and CEO of Deliveroo. “I was like, wow, you know, you can't get any decent food delivered here when you've been[...]
“I think the worst thing is every morning when you wake up as a founder and you pick up your phone, you think what will I discover that will ruin my day?” While your business might not care what your gender is, significant discrepancies still exist between the number of female and male entrepreneurs. As[...]
If you found the film ‘The Holiday’ so inspirational it kickstarted a business that you went on to sell for over £50 million, then you’re in good company. You didn’t? Well you missed a trick. Not so Debbie Wosskow, co-founder of AllBright and former CEO of LoveHomeSwap (a subscription based home exchange business) who on[...]
You may know that LoveFilm became Amazon Prime Video, that part of the deal was public knowledge. What you may not be familiar with is the wrangling, the deal making and the allegiance swapping that went on behind the scenes to get the deal across the table. In this very special live episode of Secret[...]
Today’s guest has been a high achiever since he was a kid, completing his computer science GCSE at 11, his A-levels at 13, and receiving a Masters from LSE by the time he was 20. Some child geniuses burnout before they achieve great things, not Rishi Khosla. Rishi, according to LL Cool J, is something[...]
Have you ever wondered what the meaning of life is? Of course you have, you’re only human after all. Well, today’s guest, Alain de Botton, philosopher and founder of The School of Life, has not only wondered the same thing too, philosophising this age old dilemma, he’s also written a book on the subject. Actually,[...]
Here at Secret Leaders we are all about bringing you the best entrepreneurs in the world - those people who you wouldn’t ordinarily hear from, but who have inspiring stories to tell. They share their highs and more importantly their lows, with the aim of sparking a fire in you to follow in their footsteps,[...]
Founded in 2010 in the USA by Co-CEOs brothers Dan and Michael Broukhim and Editor-in-Chief Katie Echevarria Rosen Kitchens, the wildly successful lifestyle subscription platform FabFitFun is a lifestyle membership that inspires happiness and well being. Their flagship product, the FabFitFun box (now available in the UK), delivers a curated collection of full-size products across[...]
In this live podcast episode we talk about what makes a healthy body, a healthy mind and the future of technology enabled healthcare. We’ve previously talked to both of today’s guests - Michael Acton-Smith, founder of Mind Candy, Firebox and Calm.com in Series One of Secret Leaders and Ali Parsa, founder and CEO of Babylon[...]
Secret Leaders is all about hearing from founders and CEOs of some of the world’s most successful startups. We grill each guest on the highs and more importantly lows of starting and running a startup, and one of the biggest hurdles for any startup to overcome is financing and funding. “Leave investors with two or[...]
If you’re an entrepreneur in the FMCG industry, this episode of Secret Leaders is one you don’t want to miss. Today we talk to the founders of Grenade, one of the fastest growing companies in the UK, featured in the Sunday Times Fast Track Top 100 companies four out of five consecutive years. Launched in[...]
If you want to know what it takes to start and run a technology company, then you need to listen to two of our most pioneering guests discuss their experiences live, as they started visionary companies in every single sense of the word. In this special episode we talk live to Jess Butcher, co-founder of[...]
Want to know what it takes to become a food and drink millionaire? Of course you do. That’s why you need to listen to Julian Hearn talking about how and why he founded the powdered food product Huel. Huel is marketed as a super convenient, nutritionally complete meal replacement. With sales of £14 million last[...]
Ever wonder what goes on behind the scenes when one well-known start up buys another well-known start up? Well, wonder no more. You’ve heard us talk to both Nick Jenkins (founder of Moonpig) and Graham Hobson (founder of Photobox) in Series One. But we thought it would be fun to bring them together and have[...]
Welcome back to series 4 - what a season have we got lined up for you! Kicking us off is Cal Henderson, co-founder and CTO of one of this decade’s most famous tech companies - the team communications platform the majority of companies couldn’t be without, Slack. But Cal hasn’t always been CTO of Slack,[...]
Today’s guest is Payal Kadakia, founder and executive chairman of ClassPass. Payal started ClassPass in 2011 a business that was born out of her love for dance, which she has been doing since the age of 3. Prior to founding ClassPass, Payal worked as a consultant at Bain & Company and in Warner Music Group’s[...]
Investment funds for female entrepreneurs are not exactly commonplace in the world of finance. But today’s guest, SheEO founder and Canadian entrepreneurial powerhouse, Vicki Saunders, has been on a one woman crusade to change that. Her mammoth task has involved championing the term ‘radical generosity’, which means allowing people (men and women) to share capital[...]
Sherry Coutu CBE is a serial entrepreneur, former CEO, angel investor and non-executive director based in Cambridge, UK but originally from Canada. She is best known for investing in Lovefilm, Zoopla and for sitting on the advisory board of LinkedIn. A self-confessed techie, Sherry has now turned her hand to philanthropy, having learned first hand[...]
Serial tech entrepreneur William Reeve realised early on that he wasn’t quite techy enough to be a techy, and so focused on the business side of tech businesses. And without this early enlightenment, we might not have seen the likes of Zoopla, Dunelm, Secret Escapes, Lovefilm or Graze, to name but a few of the[...]
Martha Lane Fox is a digital entrepreneur who is not only passionate about the world of tech, but Chancellor of the Open University, a philanthropist and a public servant to boot. Martha can be thanked for making our everyday lives easier, as well as the lives of children, and even prisoners. Martha’s resume is as[...]
Saasha Celestial-One may sound like a band formed in the swinging sixties, but she’s actually one half of a food waste startup looking to sign up 1 billion users to food sharing app, Olio, by 2025. Born and raised by hippy parents in Iowa, Saasha cut her teeth upcycling and tackling food waste from a[...]
Jed McCaleb is a cryptocurrency legend. He's been involved in some of the most high profile organizations in crypto including Mt. Gox, Ripple, and now his current rocket ship, Stellar.org. But the journey from Little Rock, Arkansas to number 40 in the Forbes rich list has not been a smooth ride. He struggled his whole[...]
Riccardo Zacconi is an Italian entrepreneur best known as the CEO of King, the company behind the most popular game of our generation: Candy Crush Saga. Riccardo cut his teeth in the tech startup world during the dotcom boom of the late 90s, when he joined Swedish messaging startup Spray. He left Spray to become[...]
Today’s guest, Jason Calacanis, is best known for his podcast This Week In Startups and for investing in unicorn companies such as Uber, Thumbtack and Robin Hood; as well as selling shares in Facebook (whilst telling Mark Zuckerberg what he thought of him) and working alongside investors such as Elon Musk. But it took him[...]
Clara Brenner is co-founder and Managing Partner of the Urban Innovation Fund, a venture capital firm she established to invest in the future of cities. She had a vision to empower entrepreneurs keen to solve urban problems, and so with business partner Julie Lein, she is helping grow tomorrow’s most valued companies. The UIF provides[...]
Tim Draper is the world’s most famous venture capital investor who’s backed many companies like Hotmail, Twitter or Tesla. He is a ridiculously nice and charming guy (it might be all that Bitcoin he owns, who knows?), he’s full of amazing advice and has a voice like chocolate silk - which, if it did exist,[...]
Tim Brown is an ex-professional New Zealand footballer turned American shoemaker entrepreneur. After a successful football career, Tim got injured. This caused a career turning point and he looked outside the sporting world at a business future. He first obtained a master’s from LSC, and then he entered into a partnership with Joey Zwillinger. The[...]
Described as one of the world’s most influential women and CEOs, Justine Roberts is at the helm of one of the world’s most talked about forums, Mumsnet. Loved by many and the cause of many heated discussions, Justine has created a place for open and frank conversations for a wide sector of the public. As[...]
Growing up in Swansea with two hard-working parents, Anne Boden couldn’t have dreamt of the future ahead of her. After going on to study Chemistry and Computer Sciences at Swansea University, she made the big move to London to work for Lloyds Bank. Jump forward 35 years and positions at UBS, RBS and ABN AMRO,[...]
WeTransfer started in late 2009 and today it has over 45 million active monthly users. It’s one of the world’s most trusted online brands, helping people to discover and share in every country around the globe. Damian Bradfield, an advertising and marketing specialist who cut his teeth at various agencies, teamed up with Nalden, a[...]
Today’s Secret Leader is Jo Malone CBE, founder of her namesake and more recently Jo Loves. Of all the guests we’ve had the wonderful fortune of interviewing, Jo has one of the biggest reputations preceding her, but worry not, it’s an entirely positive one. From battles with dyslexia to cancer Jo is well known for[...]
Vijay Eswaran is the Executive Chairman of the QI Group of Companies. Born in Penang, Malaysia, in 1960, to hardworking parents, Vijay had a childhood filled with moves around his native country. His education brought him to the UK, and in 1984, Eswaran graduated from the London School of Economics with a degree in Socioeconomics.[...]
From a business desk at the Birmingham Post to the world’s fastest-growing tech-for-good platform, Belgium-born Anne-Marie Huby is one of UK’s most innovative entrepreneurs, creating the first online fundraising platform in the UK in 2000. She started her career in journalism in Belgium, and later joined the UK arm of Doctors Without Borders (aka Médecins[...]
Rankin is arguably Britain’s most successful export to the fashion industry, and one of the world’s leading portrait photographers. He is also well known for his phenomenal work ethic, his charitable pursuits within fashion and his fearlessness when creating art. Rankin made his name in publishing by founding the seminal monthly magazine Dazed & Confused[...]
From the pages of a wine magazine to the UK’s largest certified organic haven of delicious produce, Mississippi-born Renée Elliott moved to the UK in 1986. Nine years later, Renée launched Planet Organic having followed her heart. Planet Organic became the first store certified by the Soil Association, and now it has seven outlets. Inspired[...]
Our esteemed guest this week is Dhiraj Mukerjee, co-founder of Shazam, the app that has literally put more songs on the record than anyone else in the world. Dhiraj is not a fan of being praised or of receiving any kind of popular commendations of his AMAZING efforts, so we won’t do any of that[...]
Our guest this week is the very inspirational Ali Parsa, founder and CEO of Babylon Health. Babylon is the world’s largest healthcare app successfully changing the way we as humans are getting access to healthcare. Their mission? To provide affordable healthcare to the world and to be, in Ali’s own words, “the Google of healthcare”.[...]
Left work on a Friday and gave birth on a Saturday: already our guest this week is pretty much a rockstar. 2014 Tech City’s Entrepreneur of the Year Alex Depledge is a straight-talking British businesswoman best known for being the driving force behind hassle.com. Alex launched her career in the US after completing her master’s[...]
Here to share with us his journey from owning an Aston Martin to owning a multi-million-pound shirt company is Nicholas Charles Tyrwhitt Wheeler, one of UK’s most successful entrepreneurs. After being left £8,000 from a great aunt, Nick used the money to purchase the English dream: an Aston Martin DB1. One year later he sold[...]
Today we are delighted to bring you Holly Tucker, the co-founder of the first marketplace of its kind, notonthehighstreet.com, the place to pick up fantastic inspiration and bespoke gifts. Side note: notonthehighstreet.com is also very helpful when you’re trying to get back into your mum’s good books and make her happy with a thoughtful hand-designed[...]
Our guest today is on the more unconventional side. For starters, he wouldn’t necessarily choose to call himself a “leader”, so what better set-up for a secret leader? Mills, aka Matt Miller, is the co-founder of the fampany (read: family company) ustwo, a design studio occupying the ground floor of the Tea Building in Shoreditch,[...]
Today we have an audio feast for you as our guest is Karen Jones, most well-known as the co-founder of the Café Rouge chain of restaurants. Her career is a textbook story of entrepreneurship. Karen was born in Lancashire, in northern England, and raised in Yorkshire, London, and Switzerland, before studying English and American Literature[...]
Today you are going to hear the story of Songkick led by Pete Finlay, formerly known as Pete Smith. You’re going to learn about the ups and downs of a very brutal story. Songkick was once one of the startup darlings of the UK, they raised a ton of cash, grew exponentially quickly, and, as[...]
If you are the type of person who is into sustainability, philanthropy, giving back, purpose, any of these things, our guest today is the crème de la crème. Meet Gail Gallie, co-founder of Project Everyone. Today we go through Gail’s entire story from when she was a producer at Radio 1, to becoming CEO of[...]
For the last 11 years, David has done nothing but think about takeaway. Sounds like a dream, right? But that’s the reality for the former CEO of food giant Just Eat, still part of the board to this day. Described as one of UK’s standout entrepreneurs of the last decade, David got a taste for[...]
Today’s special guest is one of the key Venture Capital investors in the UK, the CEO and Founder of Draper Esprit, Mr Simon Cook. Most recently, Simon has focused on disrupting the traditional VC structure by taking his company public on an IPO that raised over £100m of ‘permanent capital’ as he calls it which[...]
Today we are joined by one of the best known, and certainly most liked entrepreneurs in the UK - Sarah Wood from Unruly Media. The tl;dr on Sarah is that she went to University of Cambridge, then became a lecturer at the University of Sussex, then she Co Founded Unruly, sold it for £114m to[...]
Today’s guest is the self styled Jesus Christ Superstar of the organic viral growth world, Vincent Dignan. He puts the M in Millennial, the G in Growth and the WTF in Fashion. A man who very much practices what he preaches, and a true obsessive for the American personal branding school of thought - he[...]
Tamara Lohan MBE is the co-founder and CTO of Mr & Mrs Smith Hotels. She started Mr and Mrs Smith with her husband James 14 years ago, and has been at the heart of one of the best loved internet brands in Britain, but it in fact started as a publishing business; a guidebook for[...]
Our guest this week is the advertising giant Sir John Hegarty. As the co-founder of ad agency BBH and creator of acclaimed campaigns for brands such as Levi’s, Audi, BA and Johnnie Walker, Hegarty has been a leader in the advertising industry for more than 50 years. In our interview with him he reveals some[...]
Our second Australian guest in a row for our 10th episode of Secret Lives of Leaders. This episode we have the pleasure of hosting Alicia Navarro - the co-founder and CEO of Skimlinks. Known for her energy and enthusiasm, Alicia has been in the heart of the tech scene in London for over a decade.[...]
Our guest in episode 9 is the bestselling author Daniel Priestley. Hailing from Australia Daniel was already a success before he moved to Europe. He used writing as a way to get his thought process down while running his own business and along the way his books is what he is most well known for.[...]
Our guest this week is one of the best networked ladies in UK tech, as the Co Founder of not only the first ever, but also arguably the most successful Seed Fund in Europe, Seedcamp. By only part-selling their stake in their most successful investment, they’ve already returned their entire fund back, as the high[...]
Our guest in this episode is probably responsible for the funny tweets you saw, or that ridiculously viral campaign that captured your imagination. At 24, he’s one of those guys who has already had the life experience of most 40 year olds, with offices in Manchester, Berlin and New York, plus spending a small stint[...]
Michael Acton Smith OBE is a man who's been described as the ‘tech version of Willy Wonka’. From setting up popular e-commerce websites with university friends to extravagant online games Michael Acton Smith has always had a drive as a maker. His biggest success, Moshi Monsters, grew to over 100 million registered users and expanded[...]
Jess Butcher is the co-founder of Blippar - the augmented reality giant. Founded in 2011, Jess has over 250 colleagues and as of 2016 raised a total of $100m valuing the business at a reputed $1bn and it’s also reported that they turned down an acquisition of £1.5bn. Jess gives us an insight into the[...]
In this episode you will learn; How his journey from 20 years in the navy eventually led to him starting Pitch at Palace How he became fascinated with people and psychology - from education to growth and business success The importance of being able to sell your business in a 3 minute pitch How a[...]
In this episode you will learn; Why he started Photobox, and what it was like running a startup over the dotcom boom and bust, within the first year of it’s inception. The complexity of their raising funds, from trying and failing; from growing fast to scaling all the way back, what that felt like for[...]
In this episode you will learn; Where the idea for Entrepreneur First came from originally, and how that’s evolved through the years How to start a business with no business model whatsoever The best and worst company ideas she’s ever been pitched. What they look for in individuals that gives them the confidence to just[...]
In this episode you will learn; How he started his career in Russia working for the infamous Mark Rich as an ‘intrapreneur’ and what that process taught him about business. The value of being a sole founder His definitions on focus, and how important that can be for someone who describes himself as ‘easily distracted’.[...]

This is the entrepreneurial education I wish I’d had. A few years ago, I thought I’d made it as a Founder. My app was topping the charts, I was winning awards, having drinks with the Queen at Buckingham Palace (she laughed at one of my gags, sure), but as my business started to fail, I realised I had so much more to learn. The trouble was I found most business chat too stuffy, surface level or braggy so I started Secret Leaders to get behind the mask of entrepreneurship. I speak with the best Founders and business experts to learn how great companies are built – especially the things that normally get left out, like their mistakes. We cover the most important stuff, from fundraising to hiring, habits to mindset, so you can learn how to build a successful business. And no, you don’t need to get into an ice bath at 5am either… https://www.instagram.com/danmurrayserter https://twitter.com/danmurrayserter https://uk.linkedin.com/in/danmurrayserter Contact: hello@secretleaders.com

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