NCAA Women’s College Basketball championship expected to set new viewership records in 2024

The NCAA Women’s Basketball National Championship is set to smash viewership records as star players and greater TV coverage drive more fans than ever to the sport.The matchup between Iowa and South Carolina, both No. 1 seeds, is slated for 3 p.m. Sunday at the Rocket Mortgage Fieldhouse in Cleveland. Ratings for the game are expected to reach well into the double-digit millions. Last week’s Iowa-LSU matchup reached 12.3 million, a new record for women’s and the second-most-watched game of the entire NCAA basketball tournament, irrespective of gender.According to ticket site TickPick, the…