With a Fresh Look and Recipes, Manischewitz Courts a New Generation

Something wasn’t quite right about the chicken soup.The team at Manischewitz had gathered in the test kitchen at the company’s headquarters in Bayonne, N.J., last year to taste the latest version of one of their new offerings. But it wasn’t hitting the notes they were aiming for.“We were tasting it against our grandparents’ and saying, ‘No, that’s not it; it’s just not like our Friday night chicken soup,’” said Shani Seidman, the chief marketing officer for Kayco, which owns Manischewitz.More vegetables. More chicken. A little salt.“A lot of times you think of…