Keith Lee, the MMA Fighter, Who Became the King of Tidy Eating

Food & Drink
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In the comments, Lee’s followers try to prepare Juanderful Tacos for the torrent of business that restaurants face once they’ve received a Keith Lee tick of approval. (“Get ready tomorrow!”) Among the growing ranks of online food influencers — all the professional and semiprofessional eaters jawing straight into the camera on TikTok, YouTube and Instagram — few are bigger or more influential than Lee. He turned to food reviewing as his first career, in mixed martial arts, was coming to an end, and in the short time since, he’s amassed not only millions of followers but also…



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