Breathing life into nostalgia with Kind Kid

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Sanele Qwabe

Sanele Qwabe crafts toys in his home studio in Durban which, he says, embody his childhood memories and celebrate black experiences. 

After years of creating animated short films that struggled to find an audience, the 28-year-old Qwabe sought a sustainable way to fund his creativity, leading to the birth of Kind Kid. 

Representation is a cornerstone of his work, though he resists using it as a marketing tool. 

“If I was making toys of white kids, no one would…



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