“Read with Wimpy” multilingual book initiative empowers young learners

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Literacy is a fundamental human right. Yet, according to the 2021 Progress in International Reading Literacy Study (PIRLS), a staggering 81% of South African grade four students cannot read for meaning in any language. This is an increase from the 2016 figure of 78%, so things are getting worse.In response to this crisis, Wimpy, a proudly South African brand, has launched its flagship CSI initiative “Read with Wimpy.” This initiative is designed to empower young minds by promoting multicultural education and providing underprivileged early childhood development (ECD) centres across the…



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