Power and pitfalls of brand PR in digital age

Durban — Brand public relations has become a cornerstone of successful business strategy.It’s not just about managing crises or maintaining reputation anymore; it’s about proactively and strategically building a brand’s identity and value over time. If brand PR is not executed optimally, it can pose significant risks to a business. A poorly managed PR strategy can lead to a tarnished brand image, decreased customer loyalty, and ultimately, a decline in market share. If this process is not handled with care and expertise, it can result in miscommunication, misrepresentation, and a…