In this episode of Promote Yourself to CEO, I invited Gabi Day, CEO and founder of Brightbody, to discuss her entrepreneurial journey. Gabi shares insights on running a non-toxic, refillable personal care line and her new venture, Hype Ma'am, which supports women in product-based businesses. Gabi reflects on her transition from healthcare administration, dealing with[...]
Hear the entire recording of the latest live webinar on scaling your life-first business.During this live training, we dove deep into:The Essentials of a Life-First Business Model. Not every business is set up to prioritize your life. We'll walk through the 3 essential elements that allow you to work less and grow more.3 Key Systems[...]
One of the hardest lessons to learn as an entrepreneur?You can be your own worst enemy.You know that more visibility is essential to growth, but you overcomplicate it to the point where you do nothing.You have an incredible idea for a new product, program, or service, but your perfectionism keeps you from ever launching it.You[...]
Supporting your family as a business owner is an incredible experience. Deciding to be your own boss, delivering value to paying clients, and bringing profit home to support your family's needs and wants is just part of the reward.For me, supporting my family goes so much deeper than paying the bills. It's why I've been so[...]
In the first episode of this brand new series on Building a Life First Business!I wanted to kick things off with my own personal story that has deeply impacted the lens that I see the world through - and is a huge part of why I do the work I do.My mother was 31yo business[...]
Want clients for life? Give your client an experience that goes beyond their expectations. Think about booking lodgings for a vacation. It’s one thing to book a room for your stay with all the expected accommodations. But you remember the place that goes beyond: the chocolate on the pillow to greet you as a new[...]
Sustainably scaling your business isn’t a solo act. It takes a team to pull it off. Now you’ve probably had some help in the marketing and sales aspect of your business. Or maybe you’ve hired help for the technological or administrative side of things. But are you still holding out on hiring a team to[...]
According to American Express, people will pay 86% more if you give them an impeccable customer experience. That’s why providing a great experience after the purchase is one of the best ways to differentiate yourself, your brand, and your business from your competitors. So how can you improve the customer experience of your company? It’s[...]
Most people aren’t talking about customer experience when they think they are. They’re talking about putting out fires, troubleshooting things, solving problems as they arise--all customer service-oriented stuff. While having good customer service is important, it’s not a thing that’s necessarily going to help your business grow or generate excitement about it from your clients.[...]
Are you confusing customer service with customer experience? Right now, you might be wondering, “Huh? What’s the difference?” Customer service is reactive; it’s all about handling problems as they arise. But an incredible customer experience is a thoughtfully designed journey through your business that can elevate it and gain you clients for life. So how[...]
Have things been slowing down in your business? What if you could start each year knowing that you have the majority of the revenue you need locked in?Many entrepreneurs have noticed a recent slowdown in their businesses due to consumer anxiety surrounding the economy. The natural reaction to that is to market to attract new[...]
Imagine spending a half hour (or longer) on a sales call with someone. And as you wrap it up, you’re hoping they’ll say yes to your product, program, or service.But instead, they tell you they’re not ready. Or they can’t afford it. Or the timing is off, and can they get back to you?This is[...]
We’ve just seen a golden age for people wanting to start their own small business. The 10 to 15 year period from the 2008 recession to COVID-19 was a bull market that saw improved and more affordable technology available for small business owners. As a result, small businesses exploded into existence, particularly for women entrepreneurs.But[...]
Do you struggle internally with selling because you feel like you’re pushing people to buy things they don’t need? You want to improve your sales skills and feel like you’re advocating your offers out of service, not desperation.You need sales confidence. And my guest today, Leslie Lyons, is a sales and leadership coach with a[...]
Can you afford to take 30 days away from your business? What would happen if you can’t but took the time anyway?Sometimes, things come up. Personal or family illness, the impending birth of a new baby, or just needing a break can spark the need for taking some extended time off.But for a lot of[...]
Just because it's a slow down season in your personal life doesn’t mean your sales have to follow suit.Summer especially is known (and sometimes feared) as a dead time for business revenue. Unless your product or service can specifically cater to what people purchase during the season, you’re probably expecting to see a dip in[...]
Summer is just around the corner! It’s the time of year to relax with a cold drink by the pool and just slow things down. Sounds great, but how do you make sure things don’t slow down too much in your business? In this episode, I talk about how you can avoid losing momentum during[...]
People keep asking for your time, energy, and attention. Someone invites you to an impromptu coffee date in the middle of something important or wants to meet up with you about something after business hours. But when it comes to your business, you need to learn to say no when necessary.You want to turn these[...]
What does it mean to be CEO of your business anyway? When you start your business, you’re the marketing team, the sales team, the customer service team, the tech support, all of it. But over time, as your business grows and gets more established, you want to take some of this workload off your plate.[...]
Do you feel bogged down in your business? You might be in your email inbox more often than you want to be. Or chasing people who still need to pay that invoice or scheduling people on your calendar all the time. Or perhaps you’re stuck on the technical side of things every day, messing around[...]
You’re doing all the right things in your business. You have a great offer and clients you adore. Yet, you’ve hit a ceiling in your business. You can’t figure out why or break through it no matter how hard you try. If this feels familiar, then in this episode you’ll learn the three big shifts[...]
A lot of us entrepreneurs have seen (and heard) from our parents and others that success requires a lot of hard work and long hours. I used to be frustrated with the whole “work smarter, not harder” concept because I saw my entrepreneurial parents embrace the hustle. I thought to gain success, you had to[...]
In your business, you have to constantly make big decisions. Who’s going to be your coach or mentor? Who should you hire to join your team? What resources should you use to help run your company? How (and where) will you market your business? It can get overwhelming! So you want to only spend time[...]
After setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love this episode! In it, I dive even deeper into the actual math behind your revenue goal using real numbers to help you determine what to sell,[...]
There’s a tale that’s rarely told in the business world. It’s a tale of two companies. Both make seven figures annually. But the business owners behind them receive a vastly different amount of money as actual take-home pay. What happens once money comes into a business? Where does it go from there? The lack of[...]
You’ve seen the hype about small business and entrepreneurial success out there. It’s unreal! Not a day goes by when I don’t see photos of fancy cars, vacations, oodles of cash, and the typical success catch phrases that come with them on my social media. Here’s the conundrum, though: when your business crosses into[...]
Visibility is scary. It’s one of the reasons why so many female entrepreneurs don’t seek out more of it for their business. Yet, it’s also the thing that’ll grow your business. So how can you feel more confident and empowered in the spotlight? In this episode, I talk with my friend Erica Courdae, a CEO[...]
Do you think you’re attracting new people to your business through social media? The social media platforms that have been around for a while used to be that way. These days, though, fewer people see your content on most social media. So what is social media good for? Most of it now works best for[...]
You know you must get in front of more potential clients to grow your business. So you make plans to get more visible, whether it’s through interviews or guest blog posts or videos or whatever. Yet, you feel this anxiety creep up at the thought of getting more visibility. So what do you do when[...]
You spend so much time posting on social media or writing blog posts or sending newsletters to your email list. But no matter what you do (or how much), your marketing just. isn’t. working! You’re not seeing results in the form of new, paying clients. Today, I kick off a new series all about marketing[...]
Imagine you’re watching a movie about two solo entrepreneurs: One is so excited about her business but finds herself spinning her wheels. She has an amazing vision for growing her business but goes from one idea to the next because instant success eludes her. The other also loves the idea of growing her business. But[...]
I’m a business growth strategist who’s revealing the truth about scaling your business, so this episode series may have surprised you. But I want your eyes wide open when you go into business growth mode. It’s not just about making more sales; you also need to scale your team, customer experience, and infrastructure behind the[...]
When you hear of businesses blowing up overnight, you get the glamorized version. You see the celebrity entrepreneurs online living the high life. They’re taking luxury vacations, driving fancy cars, and talking about how their business makes six, seven, eight (or more) figures. But here’s what they’re not telling you. Their business isn’t sustainable because[...]
Just because you know something isn’t the same as experiencing it. As a CEO, you undergo rites of passage as you progress through your business, especially if you want a successful and sustainable one. In this episode, I share some of the lessons I’ve learned the hard way so you can see a little further[...]- This week, I went live on Instagram to share a little Rach Rant that I knew I needed to share with you on the podcast. I've been hearing from so many small business owners who are looking for real support but when they bring their legitimate business challenges to the so called experts - they[...]
Scaling is the name of the business game online, or so it would seem. So often we hear about people having seven-figure launches or seven-figure months (or even days). But there’s something that really doesn’t get talked about regarding these eye-popping figures that you need to know. Beyond just making more money, what does it[...]
As soon as you get up, the dog is already begging to be let outside. The kids don’t want to get ready for school, so you have to practically drag them out of bed. Your partner is wondering where the hell this or that is while you’re trying to get ready yourself for the day.[...]
As a CEO, you’ve got many potential distractions in your business. Answering emails or other ongoing administrative work can keep your attention off the tasks that’ll actually move your company forward. Then by the end of the week, you’ve made little (if any) progress on the tasks that do drive business growth and success. In[...]
I go on CEO dates with myself. Once every month (as well as on a weekly basis), I take some time to check in on my business and ensure I’m continuing the progress toward the goals I’ve set. This is how I create business plans that I follow through on and adapt as circumstances arise.[...]
Every new year feels like a new chance to go after the big, audacious goals of your dreams. But as recent years have shown, you need to have adaptable plans for your business so that it can have the flexibility it needs while still getting the results you want. That’s why I love running my[...]
It’s one thing to have the right people on your team. But do you have them in the right roles?Assessment tools like StrengthsFinder (now officially called CliftonStrengths®) can help you not just learn more about yourself and your team members but also give you the information you need to help put them in a better[...]
You have all kinds of personality assessment tools available to use. You’ve probably even taken some of the tests like Myers-Briggs, StrengthFinders, or the Enneagram.But what about a tool that can help you assess and build your team in the best way possible? That’s where the Kolbe A™ Index comes in! It’s a tool that[...]
You’ve seen and heard about it from the hiring room to the Hollywood screen. For the last few years, every workplace imaginable has been discussing and trying to increase diversity, equity, and inclusion by implementing DEI practices in their company.But Mia Henry, founder and CEO of Freedom Lifted, sees a flaw in the way these[...]
Are you a small business owner who is hiring more employees and building a real team? Then it’s time to start thinking at an entirely new level about how this will change the game for your company. And you need to have a culture in place that helps you attract and retain the talent you[...]
Do you often have to throw your 90-day business plan out of the window because events come up that throw a wrench in the works?Over the past few years, pandemics, social justice movements, and wars have made the world feel more chaotic than ever. And that impacts you as a small business owner, as do[...]
Forgetting to market and prioritize making sales consistently? What about letting your schedule get so out of control that you don’t give yourself any time off for months on end? Or chasing every next shiny object instead of focusing on what works in your business?What you suffer from, dear entrepreneur, is a lack of plan[...]
You tell yourself, “This year, I’m gonna do it!” You write down your business goal. You put it where you can see it constantly. You’re determined to reach that pinnacle you’ve set for yourself this time! A few months later... you’ve forgotten about it or given up on it.We tend to only set goals once[...]
Are you constantly running your business in emergency mode? You might be running your company by default instead of by design, constantly putting out fires and working crazy long hours. But panic as a business strategy isn’t a wise recipe for success. In this episode, I talk about how to design a business that works for[...]
With our hustle and bustle culture, we’re always in danger of burning ourselves out. The last couple of years, however, have made it even worse. It always feels like there’s something going wrong in the world--pandemics, war breakouts, etc.--that can have an effect on our business, causing us to worry about its future.No matter what’s[...]
With the holidays just around the corner, it’s not just time to look ahead in your business. This is also a good time to reflect on your progress over the last year. So many entrepreneurs don’t reach their goals because they keep running up on the same obstacles over and over.If that’s you, let’s not[...]
If you’re out of alignment with your business and want to realign yourself, it starts with your vision. But it doesn’t end there. You’ve got to get your values on board as well.In this episode of the Promote Yourself to CEO podcast, Erica Courdae is back to help me dive into how you can realign[...]
Are you at the point where you dread showing up to your business each day? Do you feel stressed at the thought of working in your business and would rather do anything else?If so, that’s a sign that you’ve fallen out of love with your business. But how did it happen, and what can you[...]
“You won’t make any real money doing that!” Has someone said something like that to you when you revealed you want to pursue a creative career in something like art or music? So many people stop chasing their dreams because they’re afraid they won’t be able to make it work.Today, I chat with one of[...]
What’s the antidote to inconsistent cash flow and clients in your business? Having a solid plan certainly helps, but too many entrepreneurs are just winging it in hopes of finding success. In this episode, I deliver a little tough love and talk about how to figure out the kind of plan you need in place[...]
You have money buried in your business somewhere. It doesn’t require you to gain more followers, run more ads, or hustle further to get your hands on it, either. It just involves taking advantage of the lowest-hanging fruit in your business.Today wraps up this series on ending hustle culture, burnout, and entrepreneurial poverty. In this[...]
Are you on this entrepreneurial journey with someone else?Business owners often ask whether or not I can help them with their specific type of business. Perhaps they’re a business selling a product instead of a service, or they’re in a very unique niche. And while most of the small businesses I work with are solopreneurs,[...]
What do you think you need to gain in order for your business to change and grow? Too often entrepreneurs get hyped up to chase vanity metrics like huge numbers of Instagram followers or email subscribers. Ultimately though, gaining five or 10 new clients is all you need to have a massive impact on your[...]
Are you running your business on a wing and a prayer? Meaning, you don’t have a plan for what to do next in your business?Andrea Bentschneider has been a leading expert genealogist in Germany for almost 20 years. She’s been featured on international TV shows and is a sought-after guest on German media.But when she[...]
We women entrepreneurs keep underpricing ourselves when offering the same service or product as our male counterparts. On average, we price up to 20% less. When I first heard that, I was blown away!Pricing is one of the quickest and most powerful ways to adjust your business trajectory and make it more sustainable. I’ve seen[...]
Do you dread looking at the numbers in your business?So many people say they aren’t good with numbers or don’t understand what’s happening with the money in their business. They make financial decisions without knowing where the money’s going and just hope they’re making the right choice or that it’ll magically pay off.But you need[...]
When you think of entrepreneurial poverty, you probably think of money, right?Entrepreneurial poverty isn’t just a financial concept, though. And while I’ve talked about this concept in lots of interviews over the last year, I’ve never done it in-depth on this show... until now.Today begins a new series on getting yourself out of the entrepreneurial[...]
When it comes to visibility for your business, you can’t ignore one of the most prolific ways of marketing online for the last few years: social media.And so many influencers make it seem like they have it all figured out. It’s like they live on the platforms, posting 24/7 about the things they do and[...]
When you think of visibility, you tend to think of the things you can see... literally.You think about the posts, photos, and videos you consume on social media, blogs, and Youtube. But what about introducing yourself to an audience and letting them get to know you using a sense other than sight?Audio has been one[...]
Are you staying ahead of the marketing shifts that affect your business?Trends come and go--like Myspace, which was once all the rage, but isn’t even in the marketing conversation anymore. What once was effective becomes less so, like you’re seeing on certain social media platforms.But if you wait too late to get ahead of the[...]
The world of marketing and sales is shifting. Some of the strategies you’ve used may not be as effective as they used to be (or work at all anymore).But one thing does remain the same: visibility. One of your biggest jobs as CEO is getting the word out about your offers, products, programs, and services.[...]
You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process!From the client's perspective, this sounds great. But while the constant availability works for[...]
If you had maternity leave or a health emergency requiring you to be away from your business for a couple of months, could your business handle it? Could it even survive?Let’s say, for instance, that you’re a chiropractor who injures her wrist and can’t work on clients for 12 more weeks. That’s where Dr. Lisa[...]
“What questions do I ask myself in a review? What do I do when I sit down to check my progress? How do I adjust my plan?”We’re almost at the midway point of the year which is the perfect time to do a review of your business. But not everybody knows where to start when[...]- The rumors are true - the world of entrepreneurship and small business is rapidly changing. And what may have worked in 2016 or even 2020 is no longer as effective. Join the mentors of The CEO Collective for this discussion about what we are currently seeing in the world of small business, including:The 'popular' tactics are[...]
If you're already crossing that big $100K milestone and looking at $250K, $500K, and beyond, you need different information and advice than the businesses that are brand new, but the more you grow, the less public information you're going to find. If you're ready to break through to your business's next level of success, join[...]
For the last 15 years, I’ve seen so many people come and go. I’ve seen so many people start out with dreams and ambitions, only to burn themselves out and take years to recover from the impact.But you know in your heart and soul that you’re meant to be an entrepreneur. And I want you[...]
Business franchises are everywhere! You see several in the form of fast food chains whenever and wherever you get off the interstate. And while I’ve talked about scaling your business on the show before, I haven’t gone deep into more traditional ways to do it like this. Today, I’ve invited The Scout Guide co-founders Susie[...]
Social media and online marketing and content creation strategies are wonderful and I use them. But... business grows at the speed of relationships. If you’ve heard it’s impossible to scale a referral-based business or that you shouldn’t rely on referrals for your business, then tune in as me and my Operations Director Amber Kinney expose[...]
One of the biggest things you need to plan for your business in the coming new year is marketing; how are you going to get more visibility? I’m a bit biased because I love using podcast interviews as a marketing tool. But how do you get started with pitching yourself for podcast interviews, especially if[...]
We women entrepreneurs keep underpricing ourselves when offering the same service or product as our male counterparts. On average, we price up to 20% less. When I first heard that, I was blown away! Pricing is one of the quickest and most powerful ways to adjust your business trajectory and make it more sustainable. I’ve[...]
Celebrity entrepreneurs don’t do any favors with all their hustle talk, and despite everything you hear about escaping burnout and hustle culture, too many women entrepreneurs still can’t escape. They desperately need the cash flow in their business right now. So if you’re struggling to get your business working on all cylinders, keep listening. Today’s[...]
A couple of years ago, I received an invitation to a thank you party via email. That incredibly heartfelt invitation gave me the best feeling and became the catalyst for a friendship and business contact. In this Thanksgiving Day episode, the woman behind that email, Shannon Siriano Greenwood, is back on the show. She and[...]
Angie Trueblood came to me years ago when she wanted to go all in on her idea. She’d learned how to pitch herself to podcasts as an interview guest and had the idea to do the same for other entrepreneurs. As someone in the podcast space who was in the target market for her services,[...]
Certain subjects are polarizing, and I’m not just talking about the usual topics like politics or religion. The last time I had MegAnne Ford on the show we discussed the dark side of visibility she experienced through her coaching business…her parenting coach business. As you can imagine, parents have particular thoughts about raising their (and sometimes others’)[...]
We all love hearing success stories. If you’ve listened to this podcast since August of 2021, you may remember Sarah Young and her accounting business. Back then, she was about a year into her experience with The CEO Collective. Now a year later, she’s back! And she’s here to let us know what happened after[...]
Forgetting to consistently market and prioritize making sales? What about letting your schedule get so out of control that you don’t give yourself any time off for months on end? Or chasing every next shiny object instead of focusing on what works in your business? What you suffer from, dear entrepreneur, is a lack of[...]
You tell yourself, “This year, I’m gonna do it!” You write down your business goal. You put it where you can see it constantly. You’re determined to reach that pinnacle you’ve set for yourself this time! A few months later... you’ve forgotten about it or given up on it. We tend to only set goals[...]
Are you constantly running your business in emergency mode? You might be running your company by default instead of by design, constantly putting out fires and working crazy long hours. But panic as a business strategy isn’t a wise recipe for success. So in this episode, I talk about how to design a business that[...]
With our hustle and bustle culture, we’re always in danger of burning ourselves out. The last couple of years, however, have made it even worse. It always feels like there’s something going wrong in the world--pandemics, war breakouts, etc.--that can have an effect on our business, causing us to worry about its future. No matter[...]
With the holidays just around the corner, it’s not just time to look ahead in your business. This is also a good time to reflect on your progress over the last year. So many entrepreneurs don’t reach their goals because they keep running up on the same obstacles over and over. If that’s you, let’s[...]
As we head towards the end of 2022, we look forward to setting aims for the incoming new year. But sometimes, goal setting can be a pain in the neck! Everybody’s trying to tell you that you should do this or that: create a seven-figure business (or several), gain millions of social media followers, etc.[...]
Are you running a business that works for you? Or does your business have you running in circles? So many entrepreneurs think that reaching a certain income level will make things easier and finally give them the life they want. Too many of them wonder if it’s really worth it and just want to burn[...]
So many people use the threat of an incoming recession to fear-bait you. They promise that they have the answer (in the form of a product, a free email course, etc.) on how to recession-proof your business. But they’re all about increasing their sales, not giving you useful information. A digital course, high-ticket program, or[...]
You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process! From the client's perspective, this sounds great. But while the constant availability works[...]
Not every entrepreneur wants or needs to scale their business. And that’s okay! But if you do want to go through this third stage of business, then you’ll have to show up differently than you did in either of the previous two stages. In this final part of my business growth series, I talk about[...]
Getting lackluster results from the same strategies that the experts insist will work for those who work it? You’re not the problem, and neither is the strategy. Your business just might not be ready for that particular step. In episode two of this Business Growth Checklist series, I want to hone in on the second[...]
You’ve taken course after course or tried strategy after strategy and still aren’t where you want to be in your business. You’re frustrated and confused because other people seem to get results but not you! Building a business is hard enough. But it’s even more difficult when you don’t know what the big picture is[...]
Sometimes, you just wish you could do several months worth of things in a single day. You’ve felt it in business and probably other areas like health or personal development, too. What if you could do that as an entrepreneur for others? You’ve more than likely seen VIP days as a revenue stream for client-based[...]
What’s the antidote to inconsistent cash flow and clients in your business? Having a solid plan certainly helps, but too many entrepreneurs are just winging it in hopes of finding success. In this episode, I deliver a little tough love and talk about how to figure out the kind of plan you need in place[...]
It’s really easy for you to add complex layers to your business as it grows. But sometimes you gotta pause and simplify things in order to amplify your results. This has been the secret to success for so many of my clients, including yoga studio owner Letitia Walker. In this episode, she shares how she[...]
Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind. To get the[...]
Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind. To get the[...]
Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind. To get the[...]
Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind. To get the[...]
Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind. To get the[...]
When you’re running a business day to day, your to-do list is full with answering emails, posting on social media, working with clients, etc. Many women entrepreneurs spend so much time working in their business that they don’t have the time to work on big picture, game-changing stuff like writing the book they’ve thought of[...]
As a new entrepreneur, you feel inclined to say yes to everything. But as your business grows and those yeses pile up, they become overwhelming to the point where they prevent you from doing the necessary CEO level work you need to focus on. In today’s episode, I share the top three boundaries that’ll give[...]
My entrepreneurial dad taught me that you have to fire yourself from every other position in your business. But when you first start your business, you have to wear so many hats: customer service, bookkeeper, tech person, assistant, and so on. So it can be quite challenging to let go of some of the roles[...]
“You won’t make any real money doing that!” Has someone said something like that to you when you revealed you want to pursue a creative career in something like art or music? So many people stop chasing their dreams because they’re afraid they won’t be able to make it work. Today, I chat with one[...]
How are you doing on those 2022 goals you set at the beginning of the year? We’re almost at the midway point of the year. But if you’ve gotten off track with your goals, don’t worry! In this episode, I walk you through a mid-year review to help you figure out what is and isn’t[...]
Undercharging and over-delivering can be a challenging habit to break. You have to come to terms with the idea of increasing your prices and overhauling your packaging structure. If you’re like my guest today and feel nervous about raising your prices, then listen up because I have a real-life case study for you! I interview[...]
We’ve all heard the conditioned messaging about how to achieve success: Pull yourself up by your bootstraps! No one’s going to work as hard or care as much about your business as you. If you want something done right, you have to do it yourself. If you’ve been struggling with this mindset and haven’t allowed[...]
When you need to grow your business, what do you do? Do you lock out the rest of the world and brainstorm new products, programs, or service ideas yourself, like so many entrepreneurs do? Big mistake! When you try to expand your business this way, you’re cutting out 100% of one of your most crucial[...]
As a business growth strategist for over 15 years, I’ve constantly heard and seen something that grates on my nerves. So many so-called experts always hype up the latest tools and tactics that grow your business by some measly amount every year. But why only settle for five or ten percent annual growth when you[...]
If you’re anything like me, there comes the point in your business where your business needs to step up to support you and support your family if you’re going to stick with it. We all got through those startup stages of our business where we knew it was going to take awhile to figure things out and[...]
Not long ago, I was a guest coach for a business workshop where everyone was working on a poster-size post-it to map out our business for the next 12 months. There were directions to map out your business goals, your offers, and your marketing strategy. I started looking around the room to see where people[...]
Statistically, 80% of new businesses are going to fail within the first few years… so how do you make sure that you’re going to beat the odds and succeed? How do you make sure your business is going to stick it out through the startup stages to get to the success stage where you’re finally[...]
In this episode, we're focusing on the #1 strategy to ensure that you get paid each and every month in your business… even when you need to take a break from your business. Have you ever found yourself with a family emergency, something that needed your immediate attention, and suddenly, you had no choice but[...]
In my conversations with women, I’ve discovered that we just don’t ask for or seek enough help. We feel like we have to do everything ourselves, and this leaves us feeling overwhelmed, exhausted, and on the brink of burnout. In this episode, I talk about building your own support system. I take you behind the[...]
A lot of us entrepreneurs have seen (and heard) from our parents and others that success requires a lot of hard work and long hours. I used to be frustrated with the whole “work smarter, not harder” concept because I saw my entrepreneurial parents embrace the hustle. I thought to gain success you had to[...]
We've all heard that it costs money to make money, right? Do you remember the first big investment you made into your business? I do... and it was SCARY. I remember being nervous, excited, and a little nauseous as I wrote the first check to join my first mastermind for $10,000. At the time, I[...]
Are your mornings just the craziest time of the day? Between dealing with pets, coffee, and kids, you ultimately feel frazzled by the time you sit down at your desk. Or perhaps at the end of your day, you’re just exhausted and collapsing into bed. Well, high-performance CEOs and leaders know they need to manage[...]
Running your business like a CEO requires strategy and planning. It also requires skillfully managing your time and energy every week as a CEO so that you’re putting your attention on the tasks that’ll actually move your business forward. However, this is an area where we often get stuck. The email inbox, administration work, and[...]
You’ve probably heard of my weekly CEO date if you’ve been following me for a while now. This is where I sit down to check in on my business to make sure we’re continuing to progress towards all the goals we’ve set. But I have another CEO date every single month. This series is all[...]
Every new year feels like a fresh start and a new chance to go after those big, audacious goals for our lives and businesses. But if this year has taught us anything, it’s that our plans need adaptability. We need to build this adaptability into our entire business and allow it flexibility while still getting[...]
You hear a lot of terrible advice online these days that causes people to focus on scaling at all costs. All of that effort only leads to your business blowing up. Things break and go awry, and you’re constantly putting out fires, feeling overwhelmed and stressed at the cash-eating monster you’ve created. So let’s forgo[...]
Is it really possible to double, triple, or 10x your business in just a year? Or to take your business from 100k to $1,000,000 in revenue within just 36 months? If you listen to all the noise online, scaling seems like the name of the game and what we all should be focused on. But[...]
A couple of years ago, I received an invitation to a thank you party via email. That incredibly heartfelt invitation gave me the best feeling and became the catalyst for a friendship and business contact. In this Thanksgiving Day episode, the woman behind that email, Shannon Siriano Greenwood, is back on the show. She and[...]
Are you like a hamster on a wheel when it comes to content creation? Do you feel pressured to release a newsletter, blog post, or social media posts week after week? Unfortunately, you’ve become a couch potato content creator--creating content that gets seen once, then gets archived and never sees the light of day again.[...]
Tiktok taking off. Influencer marketing making a huge splash. Gurus advocating automation everywhere. AI technology that practically reads the minds of potential clients and customers (or so it seems) being a thing that exists. All of these marketing trends took the world by storm in 2021. But something about these kinds of marketing strategies doesn’t[...]
Inconsistent marketing... feast or famine cycle... shiny object syndrome... all work and no play... these are all signs of a lack of effective business planning to keep you focused and in implementation mode, without the hustle and burnout. In this episode, I guide you towards taking all the insights you’ve gained from the last few[...]
Does this sound familiar? You write down a business goal and put it some place to remind you of it constantly. Then a few weeks or months down the line, that goal has gone missing, gotten thrown away, or is gathering dust on your desk or fridge or wherever you’ve placed it. And your business[...]
Too many women entrepreneurs work crazy long hours trying to do everything themselves. And just when they feel like they’ve finally put out one fire, another one flares up soon after. But panic isn’t a business strategy, and you didn’t become an entrepreneur to stress yourself out. Imagine a 2022 that’s different, one without the[...]
Do you spend every waking moment thinking and worrying about your business, especially with everything that’s gone on since last year? You can still build your dream business regardless of what’s happening in the world. Just take the time to get intentional about what you really want to experience. In today’s episode, I focus on[...]
The holidays are almost here and many of us are already thinking about next year. But before you do that, it’s important to first take time to reflect on the progress you’ve made in your business this year. Too many entrepreneurs make the same mistakes and face the same obstacles again and again because they[...]
What does it mean to have success on your terms? For many, it looks like being your own boss, on your own schedule, and making as much money as you want. Then you see the success of entrepreneurial influencers online, start to feel like you’re doing things wrong, and try to change the way you[...]
Social media and online marketing and content creation strategies are wonderful and I use them. But... business grows at the speed of relationships. If you’ve heard it’s impossible to scale a referral-based business or that you shouldn’t rely on referrals for your business, then tune in as me and my Operations Director Amber Kinney expose[...]
I’ve said before that high touch is incredibly important for entrepreneurs with premium offers. Despite being told that you can make lots of money while you sleep or that you must have a complicated funnel to be successful, directly connecting with people interested in your products, programs, and services is the real key to making[...]
Remember the day you first heard you should be on Twitter? Or Facebook? Or Instagram? Last year, it was Tik Tok. Years prior, it was Periscope. And on and on it goes. You hear the same about other marketing methods like building email lists, creating YouTube videos, starting a podcast, and blogging. And on and[...]
With the availability of many social media platforms today, you'd think it would be fast and easy to launch any type of business. Reaching and selling to a lot of people seems to be a task you can easily tick off your to-do list as an entrepreneur. This is a misconception which many CEO aspirants[...]
If you’ve ever done a full-scale launch of a product, program, or service, then you know how overwhelming the process can be. You’ve got to ensure that everything’s working correctly and all the different pieces of software do what they need to do (and in the right order). But is this the only way to[...]
Raise your hand if you’ve never felt comfortable as a promoter of your business. Today’s episode is for you! I’m joined by speaker, Hay House author, marketing mentor, and dear friend Nikki Nash who’s written a new book called Market Your Genius. Nikki is here to share how she helps women entrepreneurs do business more[...]
Pricing is an uncomfortable subject for entrepreneurs that brings up all of our money mindset challenges. It often feels easier to just play safe when setting our price in order to not appear greedy to potential clients. So if pricing has ever been a sticking point for you, you’ll love today’s episode! I’ve invited my[...]
When you need to grow your business, what do you do? Do you lock out the rest of the world and brainstorm new products, programs, or service ideas yourself, like so many entrepreneurs do? Big mistake! When you try to expand your business this way, you’re cutting out 100% of one of your most crucial[...]
You have money buried in your business somewhere. It doesn’t require you to gain more followers, run more ads, or hustle further to get your hands on it, either. It just involves taking advantage of the lowest hanging fruit in your business. In the last episode of this series on putting an end to hustle[...]
You’re doing everything right. You’re offering a ton of content to get people in the door. But no matter what you do in your business, you only get a sale here or there. You’re just not seeing the results you want. So how can you make more sales? My guest today, CEO Collective founding member[...]
What do you think you need to gain in order for your business to change and grow? Too often entrepreneurs get hyped up to chase vanity metrics like huge numbers of Instagram followers or email subscribers. Ultimately though, gaining five or 10 new clients is all you need to have a massive impact on your[...]
Undercharging and over-delivering can be a challenging habit to break. You have to come to terms with the idea of increasing your prices and overhauling your packaging structure. If you’re like my guest today and feel nervous about raising your prices, then listen up because I have a real-life case study for you! I interview[...]
We women entrepreneurs keep underpricing ourselves when offering the same service or product as our male counterparts. On average, we price up to 20% less. When I first heard that, I was blown away! Pricing is one of the quickest and most powerful ways to adjust your business trajectory and make it more sustainable. I’ve[...]
Celebrity entrepreneurs don’t do any favors with all their hustle talk, and despite everything you hear about escaping burnout and hustle culture, too many women entrepreneurs still can’t escape. They desperately need the cash flow in their business right now. So if you’re struggling to get your business working on all cylinders, keep listening. Today’s[...]
Have you ever told yourself you’ll make time to do something when your life calms down a bit? Did you promise to start focusing on your health, go work out, practice more self-care, and so on when you have the space to fit it into your schedule? Then you need to listen to this special[...]
Imagine being so exhausted at the end of the week that you immediately put on your pajamas, pour yourself a glass (or two) of wine, and crash. By the time the last few hours of the day arrive, you’re just completely drained and have no energy for anything. Then you start all over again on[...]
“You can do it!” If you’re a Gen Xer, elder millennial, or born between those two generations, you’ve heard numerous people say this about women in pop culture and real life. In fact, you were probably raised on the belief that women could do anything: have an incredible career, raise a family, build wealth, etc.[...]
It’s never been safe to be a woman in this world, especially if you’re an outspoken or successful one. For generations, we’ve carried the trauma of the war against our bodies, minds, spirits, and then some. Yet, the more we as women succeed and break glass ceilings, our nervous system perceives it as a threat[...]
You’ve probably heard by now that one of the best ways to grow your business and start making a bigger impact is hiring a team. A team can support you by doing all the administrative, customer service, marketing, and sales work, and even work directly with your clients. If you’re attempting to do all of[...]
Welcome to a very special episode! I’m joined by Anna Binder McAsey who owns Rethink Nutrition. A year ago, she was running a business primarily on her own. Fast forward to now, she’s really grown leaps and bounds as a leader and stepped into her role as CEO, bringing in more people behind the scenes[...]
Today, I’m joined by my friend and colleague Erica Courdae who has been my DEI consultant and is a part of the CEO Collective as a mentor. She’s back on the show to dive into staying true to your core values when your business is growing, changing, or its mettle is being tested. On this[...]
What does it actually mean to be The CEO of your business? We entrepreneurs do EVERYTHING in the beginning, but as we grow, we need to re-define our role as CEO to focus on the most essential tasks that move our business forward. When we don't take the time to redefine our role, we often[...]
If you’re anything like me, there comes the point in your business where your business needs to step up to support you and support your family if you’re going to stick with it. We all got through those startup stages of our business where we knew it was going to take awhile to figure things out and[...]
Not long ago, I was a guest coach for a business workshop where everyone was working on a poster-size post-it to map out our business for the next 12 months. There were directions to map out your business goals, your offers, and your marketing strategy. I started looking around the room to see where people[...]
Statistically, 80% of new businesses are going to fail within the first few years… so how do you make sure that you’re going to beat the odds and succeed? How do you make sure your business is going to stick it out through the startup stages to get to the success stage where you’re finally[...]
In this episode, we're focusing on the #1 strategy to ensure that you get paid each and every month in your business… even when you need to take a break from your business. Have you ever found yourself with a family emergency, something that needed your immediate attention, and suddenly, you had no choice but[...]
Past show notes - https://rachealcook.com/ultimate-business-growth-checklist/
Past show notes - https://rachealcook.com/start-a-business/
Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/
Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/
Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/
Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/
Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/
Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/
Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/
Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/
Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/
Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/
Over the last few years, I’ve noticed that one of the biggest struggles for women entrepreneurs isn’t that they don’t have great ideas to grow their business. The problem is we don’t have time to work on the big picture. The day to day of running any business is full of things to do like[...]
When you’re first getting started in your business, saying yes is your go-to answer for nearly anything whether it’s meeting up for coffee, meeting at 8 o’clock at night, or adding more things to do to your project. Suddenly, you’re saying yes to say many things, it starts to get a little out of control.[...]
Welcome to the final installment of the Get More Clients series on the podcast! Have you ever been on a call with a new potential client, and you wrap up the call with this feeling of, “What just happened? That didn’t go the way I meant it to.” You wonder why your calls with potential[...]
What would your first steps be if you were starting a brand new business after you had to start your life completely over? That's what Caroline Howe was thinking at the end of 2020. She had lost her previous business, had gone through a divorce, and was ready to quit her job to revolutionize the[...]
Welcome back to this podcast series on Get More Clients! Have you ever been in a position where you knew that just gaining a few more one-on-one clients would make all the difference for you and your business? It would mean a boost to your cash flow and make things so much easier! But how[...]
Have you ever felt like no matter what you’re trying in your business, you’re just not seeing the clients and the cashflow you’d hoped for? Solopreneurs often find themselves in this position where we’re doing everything we can think of to grow our business and checking all the marketing items off the list. We can[...]
Things are humming right along in your business and life. Then, an unexpected bill lands on your desk. Maybe you found out your entire HVAC system needs replacing, or your kid stayed in the hospital for a few nights and now you’re looking at a big medical bill. Or perhaps you forgot to put away[...]
Growing your business to the next-level takes wayyy more than next-level marketing and sales tactics. It takes next-level leadership for your team, your clients, and your community - and leading so many people requires self-leadership FIRST. That's why in this behind the scenes episode, I'm sharing an excerpt from a recent live strategy and support[...]
If you've been listening to the recent Unsexy Secrets to Sustainable Success Series, you might be thinking 'This all sounds too simple. How will I know that slowing down to implement these strategies will actually help me grow?' then this episode is a must listen. When you've been surrounded by the hustle harder hype, it[...]
Have you ever felt like your business was stuck, like it had plateaued at a certain level of success? No matter what you tried, however many courses you took, or whatever trending tips, tricks, and tactics you attempted to implement, you couldn’t move forward and get to that illusive next level of success. In this[...]
Over the last 13 years of working with women entrepreneurs, I’ve observed them feeling stuck in their business, and there’s a big reason why. Despite all of the courses and late nights Googling for answers, they’re unable to get past a certain level of success. They’re not sure exactly what it is that’s going to[...]
Are your mornings just the craziest time of the day? Between dealing with pets, coffee, and kids, you ultimately feel frazzled by the time you sit down at your desk. Or perhaps at the end of your day, you’re just exhausted and collapsing into bed. Well, high-performance CEOs and leaders know they need to manage[...]
Running your business like a CEO requires strategy and planning. It also requires skillfully managing your time and energy every week as a CEO so that you’re putting your attention on the tasks that’ll actually move your business forward. However, this is an area where we often get stuck. The email inbox, administration work, and[...]
You’ve probably heard of my weekly CEO date if you’ve been following me for a while now. This is where I sit down to check in on my business to make sure we’re continuing to progress towards all the goals we’ve set. But I have another CEO date every single month. This series is all[...]
Every new year feels like a fresh start and a new chance to go after those big, audacious goals for our lives and businesses. But if this year has taught us anything, it’s that our plans need adaptability. We need to build this adaptability into our entire business and allow it flexibility while still getting[...]
I’m a business growth strategist who’s revealing the truth about scaling your business, so this episode series may have surprised you. But I want your eyes wide open when you go into business growth mode. It’s not just about making more sales; you also need to scale your team, customer experience, and infrastructure behind the[...]
You hear a lot of terrible advice online these days that causes people to focus on scaling at all costs. All of that effort only leads to your business blowing up. Things break and go awry, and you’re constantly putting out fires, feeling overwhelmed and stressed at the cash-eating monster you’ve created. So let’s forgo[...]
Is it really possible to double, triple, or 10x your business in just a year? Or to take your business from 100k to $1,000,000 in revenue within just 36 months? If you listen to all the noise online, scaling seems like the name of the game and what we all should be focused on. But[...]
The one thing most entrepreneurs have in common is that we LOVE big ideas. We love setting ambitious goals and dreaming big dreams. But where we often struggle is in the follow through. In taking the action steps we need to take in order to see the results we’re looking for. If you’ve been following[...]
Today we are putting everything together in a 12-month profit plan of the main things you are going to focus on throughout the year. Once your 5-step marketing strategy is mapped out, we need to put it together in our monthly profit plan. Each month, ask yourself these questions: What time off do I want[...]
In today’s episode we are going to do goal setting differently so that you can create goals you can actually follow through on. As you are setting up your goals for 2021, they need to be set up around this 5 part marketing strategy: Attract Engage Nurture Invite Delight Make sure you have your challenge[...]
Is Your Business by Default or by Design? Panic is not a business strategy. If your business is constantly in emergency mode, it might be because your business is running by default instead of by design. When you begin to run your business by design, it starts to run like clockwork. As we start to[...]
Today we are going to burnout-proof your business by getting clear on what we want to be doing, feeling, having, experiencing, and living in 2021. We’ll be asking ourselves the following questions: One year from now, what do you want to see different from what is happening today? What are the areas we want to[...]
We’re kicking off the entire strategic planning process with the Year In Review. Before we dive into goal setting for 2021, it’s important to look back on the lessons we learned in 2020. What’s working and what’s not working? We’ll be going through 2020 month by month asking these 3 questions: Total revenue - How[...]
I have a very special announcement! Today, the Plan Your Best Year Ever Challenge is coming back! This is a 5-day challenge running from Monday, November 16th - Friday, November 20th. This challenge will help you hit the ground running in 2021 by building a solid foundation giving you the clarity you need about what[...]
If 2020 has taught us anything, it’s that we must make our values explicitly clear in our brand, in our business and in the culture of our communities. We have seen the impact of what happens when people say one thing, but do another. So today, I’m excited to bring India Jackson to the conversation[...]
We all know that creating content is a fantastic way to showcase your expertise and your experience and to help potential clients understand why they should work with you. But how do you figure out exactly what that content should be or how to make sure that you're doing it strategically, not just throwing a[...]
If you’ve been in business for any length of time, you know that you need an audience of people who are potentially interested in working with you. And when your business was brand new, getting the word out felt simpler, and you got a nice audience and some paying clients then… But how do you[...]
This week on Promote Yourself to CEO, I talk to Mado Hesselink, founder of Yoga Teacher Resource, and one of the few people that took on the 100 conversation challenge. She shares what she learned along the journey of completely transforming her business from yoga teacher to business owner. We cover: Who ACTUALLY has the[...]
If you want more visibility, all you need to do is show up on Instagram. We’ve all heard that before, right? And it’s not long before you’re going live every single day until you’re at your wits end, so frustrated from not seeing results. I’ll let you in on a secret - the answer isn’t[...]
How would you describe the last 90 days for your business? I would call it a rollercoaster. Between the pandemic, the economy, and the Black Lives Matter movement, nothing has been predictable. And as we close out this hectic Q3, this is usually when I’d record a podcast episode of my quarterly review. This process[...]
If you're anything like me, there comes the point in your business where your business needs to step up and support you and support your family if you're going to stick with it. We all got through those startup stages of our business where we knew it was going to take awhile to figure things[...]
Let me ask you, have you ever found yourself just hustling, hustling, hustling in your business? You feel like you're doing all the things to bring clients into your business, but you're just not seeing a steady flow of new potential clients who are ready to work with you. If your experience as an entrepreneur[...]
Are you working too hard in your business... but still not seeing results??? Today I'm sharing the #1 Mistake that is holding most entrepreneurs back from predictable profits... HINT HINT... it's not about doing more! Show Notes:: http://www.rachealcook.com/predictably-profitable-business/
You wouldn't take a job without having paid vacation days, sick days, and other perks, right? Then why would you build your business that way? In this episode, we're breaking down how to stop selling your services by the hour and start designing a signature offer that creates a solid monthly baseline revenue you can[...]
I recently I chatted with an entrepreneur who is incredibly smart, so educated, so qualified to do the work that she wanted to do in the world, but by the time she came to chat with me she said: "Rach, here's my challenge; I have taken training, after training, after training and it feels like[...]
There has never been a better time to start a business. A business that allows you to create success on your terms while allowing the freedom to work on your schedule and flexibility to work from wherever. A business that can simply support a comfortable lifestyle for yourself and your family – or scale up with[...]
In this special episode, Racheal shares the stories of 5 CEOs who took their businesses on The CEO Retreat. Their experiences and takeaways provide massive advice for entrepreneurs looking to raise their biz to the next level. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let[...]
Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/
Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/
Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/
Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/
Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/
Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/
Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/
Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/
Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/
Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/
Like we’ve been talking about for the past few weeks, this is our opportunity to intentionally build a new normal that isn’t so difficult. I’ve had some amazing guests come on the show to talk about this, and I’m excited to share another with you this week! I met Michelle Wood at the very first[...]
Before COVID-19 really hit, I was constantly hearing from my clients how overwhelmed they were. Especially for my clients who are working parents, they often felt like they were juggling so much, they were constantly hustling, and they were wondering if there was a better way to do things. All this to say, burnout is[...]
Can I give you a reality check, CEO? Life is NOT going back to “normal.” Maybe you’ve been hoping and praying that things would feel normal again soon. Or maybe you KNOW that things will always be different, but you’re grieving the loss of how things were six months ago. And while I’m all about[...]
Are you on-track to reach your 2020 goals? Now is the perfect time to do a quick Mid-Year Review. Get the full show notes and download the free workbook at RachealCook.com/mid-year-review!
I’ve been in business as an entrepreneur for 12 years. And anyone who has had their job for that long knows that everyday is not going to be absolutely perfect. But I know I’m not the only one who has felt like their world has been flipped upside down over the past four months. Most[...]
A plan only works if you work the plan, but what if the plan goes out the window? In this final piece of the Unsexy Secrets to Sustainable Success, I share how you can be both focused and flexible as you navigate these new challenges in life and business. If you love this episode, please[...]
Burnout is far too common a struggle for women entrepreneurs trying to balance work, home, family... Continuing the Unsexy Secrets to Sustainable Success series, this episode is dedicated to your 12 month profit plan. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your[...]
Why are so many women entrepreneurs only reaching $30K-$50K revenue in their business? When women entrepreneurs are generating $50K or less in revenue, they honestly don’t have enough revenue coming into their business to create the business and the life that they are truly dreaming of. They don’t have the revenue that would allow them to hire[...]
Being a CEO doesn't mean we have all the answers – and it’s OK to ask for help, support, and education so we can do better. In this episode, we are talking with Erica Courdae about Diversity, Equity, and Inclusion and becoming an Imperfect Ally. If you love this episode, please take a screenshot and[...]
For new entrepreneurs, "Yes" is our reflex response to every client request. Before long, we can find ourselves overdelivering, compromising our boundaries, and sabotaging our focus. How can we set appropriate boundaries as the CEO in our business? If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and[...]
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Today we revisit my #1 practice for increasing the value I add and the results I get in my business: the CEO Date. If you want to stay on track for reaching your big business goals every week, month, and year, this episode's for you. Visit RachealCook.com/show for complete show notes, and begin putting CEO[...]
We’ve all heard that it costs money to make money, right? Do you remember the first big investment you made into your business? I do… and it was SCARY. I remember being nervous, excited, and a little nauseous as I wrote the first check to join my first mastermind for $10,000. At the time, I[...]
As women, we so often hate our bodies. We tear ourselves apart when we look in the mirror. We relentlessly compare ourselves to other women. We let our self worth plummet based on the number on the scale. And as entrepreneurs, that usually means we stop showing up. I’ve talked to so many amazing women[...]
What does it actually mean to be The CEO of your business? We entrepreneurs do EVERYTHING in the beginning, but as we grow, we need to re-define our role as CEO to focus on the most essential tasks that move our business forward. When we don't take the time to redefine our role, we often[...]
This week, I encourage you to pull out a notebook and follow along with me as I review the first 90 days of 2020. I share all of the questions I ask myself each quarter, and show how you can adapt to the new challenges this year has brought us. If this episode has given[...]
This special episode is the final third of a live event hosted on Facebook on Monday, 3/16/20. My guests in Part 3 include Lisa Carpenter, Angie Trueblood, Sharvette Mitchell, Cortney Baker, and Jenn Gottlieb. Entrepreneurs and Small Business Owners are an at risk population during times of crisis! It's not business as usual. Join me[...]
This special episode is the second third of a live event hosted on Facebook on Monday, 3/16/20. My guests in Part 2 include Stacey Harris, Mindy Totten, and Tara Newman. Entrepreneurs and Small Business Owners are an at risk population during times of crisis! It's not business as usual. Join me and other amazing CEOs[...]
This special episode is the first third of a live event hosted on Facebook on Monday, 3/16/20. My guests in Part 1 include Raven Willis, Lane Clark, Wendy Batten, and Kim Wensel. Entrepreneurs and Small Business Owners are an at risk population during times of crisis! It's not business as usual. Join me and other[...]
Coronavirus COVID-19 is sending shockwaves around the world, and among all the uncertainty, entrepreneurs face even greater anxiety about their economic security and business future. What can we small business owners do now to plan for times ahead? Entrepreneurs and Small Business Owners are an at risk population during times of crisis! It's not business[...]
Being a CEO is exhausting when you’re always trying to keep up with the next big thing. When you work in the online space, it’s easy to feel like you’re drowning in a sea of new social media platforms, new launch techniques, and new ways to sell your product. But why do we think we[...]
Shoulders down, heart open, 100% accepted; that’s how it feels to truly belong. This week I’m talking about the difference between joining and belonging, what it means to lead a community, and how we can help others belong in our own. If you love this episode, please take a screenshot and share on Instagram! Tag[...]
Can your business support you while you are going through turbulence in your life? This week, one of my amazing accelerator clients Mindy Totten opens up about experiencing a loss and how she kept her business going during this extremely challenging time. If you love this episode, please take a screenshot and share on Instagram![...]
This episode includes a huge part of my personal story and my WHY behind working so hard to build a space for women entrepreneurs to connect, support, and help each other grow. Being in business FOR yourself doesn’t mean being in business BY yourself. If you love this episode, please take a screenshot and share[...]
This week, we share another CEO Confession from amazing parenting coach and founder of Be Kind Coaching, MegAnne Ford. We talk about the reality of visibility, online bullying, and finding community that will lift you up to do your best work. If you love this episode, please take a screenshot and share on Instagram! Tag[...]
As more women than ever build their own businesses, massive free communities and content are asking for our attention. But are they giving us what we want? This week, we're talking about how you can surround yourself with a support system as you grow! If you love this episode, please take a screenshot and share[...]
Whether you love it, hate it, or shy away from it all together, when you’re the CEO, you need to be thinking about money. CFO, CPA, and coach Brittney Suttle shares her journey money mindset tools & strategies. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and[...]
As CEOS, it's crucial for us to recognize market trends and think strategically about how they are going to impact our business in the new year. Listen in to hear insights and opinions from 6 amazing guest entrepreneurs about what's to come in 2020. Visit RachealCook.com/show for complete show notes, and follow along on Instagram.
Racheal catches up with friends and CEOs Cate Stillman of Yogahealer and Amanda Cook of Wellpreneur to share how their business have evolved and where they're growing! Visit RachealCook.com/show for complete show notes, and follow along on Instagram.
You're confident and ready to record a podcast and have it produced, but how can you make sure it brings value to your business? In this episode, Jameson and I share strategy that delivers value to your audience and brings ideal clients to you! Visit RachealCook.com/show for complete show notes, and get a free consult[...]
One of the top goals I've been hearing from women entrepreneurs this year is that they want to start a podcast. I've invited my podcast producer and husband Jameson Cook to talk about everything you need to get started podcasting in 2020. Visit RachealCook.com/show for complete show notes, and get a free consult on your[...]
An interview with my own coach Tara Newman, a business strategist and organizational psychology expert, whose practice of a CEO Debrief taught me how to slow down, so I can speed up! Visit RachealCook.com/show for complete show notes, and begin putting CEO Dates to work for you with the RachealCook.com/CEO-Planner
Racheal revisits a very special invitation she received from fan Shannon Siriano Greenwood to attend an annual Thank You Party, and the surprising impact that gratitude practices can have in your business! Get the download 25 ways to practice business gratitude right here:: https://www.rachealcook.com/episode26/
In today's episode, I'm introducing my new print planner! I'm so excited, and want to share why I built this, what it took to create it, and what you can find inside to keep you accountable and following through with all your great plans for next year. Visit RachealCook.com/blog for the complete show notes from[...]
The #1 reason most people fail to achieve their goals? They don't have a clear PLAN to keep them focused. So today, we're taking all your insights from this week and turning them into a monthly marketing and sales plan for 2020. For the full challenge (and planning workbooks) go to RachealCook.com/Best-Year-Ever
Knowing that business, like life, has its ebbs and flows will help you to be a more resilient and proactive CEO. So today, we're setting SMART, strategic goals to help you stay laser focused on what you really want in your life and business! For the full challenge (and planning workbooks) go to RachealCook.com/Best-Year-Ever
There is nothing I love more than working with entrepreneurs on the overall strategy that moves their business by default into a business by design! So let's make success happen in 2020! For the full challenge (and planning workbooks) go to RachealCook.com/Best-Year-Ever
Today, we're continuing our journey to plan your best year ever by designing your dream life next year. Why start with your life and lifestyle and not your business? For the full challenge (and planning workbooks) go to RachealCook.com/Best-Year-Ever
Ready to Plan Your Best Year Ever? Now is the perfect time to ramp up to 2020 before the holiday season kicks off! In this episode, we are starting with a year in review to learn the biggest lessons 2019 has to share with us about what is - and isn't - working in your[...]
What is YOUR Definition of Success? Yes - you CAN have it all! But first, you've gotta define what it all means to you! Find the full show notes including the free workbook mentioned in today's episode at RachealCook.com. And if you've been loving the Promote Yourself to CEO, take a screenshot of this episode,[...]
Have you been wondering if it's time for you to turn your years of experience working 1x1 with clients into a group program or online course? Friend and LinkedIn expert Judy Fox joins me to share her lessons learned as she created her very first group program. If you love this episode, please take a[...]
Racheal shares a LIVE interview with amazing women about how they built their businesses. We’ve already welcomed so many amazing entrepreneurs into this 6 month Sweet Spot Strategy experience. Entrepreneurs who just like you, found themselves at a turning point in their life where they asked 'Can I REALLY Do This?' as they considered taking[...]
If you’ve been listening to Promote Yourself to CEO, you know that I’m passionate about helping women entrepreneurs find sustainable success without the hustle or burnout. But what if your business isn’t bringing in consistent clients each and every month? This episode is here to help you turn things around - so 6 months from[...]
Here I share the response I gave to one of my clients who was struggling to get signups for an amazing offering that she knew would deliver results. If you've been hoping to shift from one-off sessions to bigger programs and packages, this one's for you. If you love this episode, please take a screenshot[...]
After a while running your business, you may feel the need for a change. But can your business survive a transition? In this CEO Confession, copywriter turned launch strategist Tarzan Kay shares how she pivoted in her biz and lessons learned along the way. If you love this episode, please take a screenshot and share[...]
This episode is brought to you by the history of my online business. From 1x1 consulting to groups and online courses, mine is a story of slow and steady success. Listen in to hear the work and time required to transition, pivot, and grow your biz online. If you love this episode, please take a[...]
There's more to entrepreneurial burnout than can be cured with time management and productivity tips. Today I share 5 causes of burnout, and the true ways to remedy each one. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.[...]
Ever notice how quickly people are becoming household names these days? Inside this episode, I've invited Angie Trueblood to share her expertise in biz visibility and how YOU can become that next industry-household name by learning to pitch yourself. If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook[...]
When your biz is new, getting the word out feels simple: everyone's excited, you get a nice up front audience, paying clients, and then... Your list fizzles. It's time to STAY excited, market your biz, and attract new audience members day after day. If you love this episode, please take a screenshot and share on[...]
Do you feel like you’re marketing isn't working? If the answer is yes - you’ll want to listen into today’s episode because we’re diving into the three reasons your marketing isn’t working… and how to fix it! If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let[...]
The tools that we teach at The CEO Retreat have the power to transform your business – and the best part? It’s not about working harder! For today’s episode of Promote Yourself to CEO, I invited Missy to come share her top takeaways from The CEO Retreat. If you love this episode, please take a[...]
Do you ever go to work, realize there's tons to be done, but that none of it really feels like it's helping you reach your goals? Today's a lesson in the practice that keeps me on track every week, month, and year towards achieving my business goals. If you love this episode, please take[...]
Have you ever had your best ideas in the shower or on your morning walk? Our brains need white space for higher creativity and performance. In this episode, I'm sharing how prioritizing more vacation time will help you to become a better CEO. If you love this episode, please take a screenshot and share on[...]
A vulnerable CEO confession, this episode shares Racheal's personal story of comparisonitis and the hard feelings that came with it. But best of all, the tools that helped her move past it all. Visit RachealCook.com/show for the full show notes. Don't forget to rate, review, and subscribe to the podcast in iTunes to hear every[...]
We all have the same 168 hours a week, but there's a point for entrepreneurs where working more hours is not the answer. How do you get to that next level in your business? Today, I’m sharing 6 lessons learned as I’ve grown my business 6 figures. Visit RachealCook.com/show for the full show notes. Don't[...]
In today’s CEO Confession, I dig into the most dangerous thing an entrepreneur can say to themselves: "I’m not ready." I get real and raw about where this thought has really held me back in my own business - and how I’ve learned to take the leap anyways. Visit RachealCook.com/show for the full show notes.[...]
I have a CEO Confession: I've been a bit lazy in my business. Today's episode takes you behind the scenes of my online mastermind to an honest talk about breaking out of my comfort zone, investing in a leadership coach, and finding clarity on what's next for my biz. Visit RachealCook.com/show for the full show[...]
Listen in to this Live episode where I'm revealing the reason behind the name change, why I'll be sharing more CEO Confessions, and a peek into some top secret projects we are working on behind the scenes. If you’re ready to step into that role of CEO in your business, join us for the[...]
Between vacations and activities, how do you find time for work projects during the summer? Join me to learn how I've leveraged the summer months to write 2 books, create new programs, and offer VIP days! See the show notes and download your Mid-Year Review workbook at RachealCook.com/summer-schedule.
Don't let summer slow down your business! Join me to learn how you can make the most of the slower summer months + continue the momentum into the fall. See the show notes and download your Mid-Year Review workbook at RachealCook.com/summer-slowdown.
A few months ago, Jameson joined me on FB Live to chat about what it's looked like for him to support me over the last 10 years growing this biz! Listen in with your spouse if you're ready to grow a predictably profitable business! Set yourself up for lasting success in your biz with Sweet[...]
To cap off The Path to Predictable Profits series, Racheal's here to answer listener questions! This episode covers your entrepreneur Qs about virtual and live events, prioritizing focus, customer journey, finding clients, and transitioning in business. Set yourself up for lasting success in your biz with Sweet Spot Strategy! Join Racheal on Facebook and learn why[...]
If you're anything like me, there comes the point in your business where your business needs to step up and support you and support your family if you're going to stick with it. We all got through those startup stages of our business where we knew it was going to take awhile to figure things[...]
Let me ask you, have you ever found yourself just hustling, hustling, hustling in your business? You feel like you're doing all the things to bring clients into your business, but you're just not seeing a steady flow of new potential clients who are ready to work with you. If your experience as an entrepreneur[...]
Are you working too hard in your business... but still not seeing results??? Today I'm sharing the #1 Mistake that is holding most entrepreneurs back from predictable profits... HINT HINT... it's not about doing more! Show Notes:: http://www.rachealcook.com/predictably-profitable-business/ Free Masterclass! 3 Essential Strategies to Design a Predictably Profitable Business:: http://www.yoursweetspotstrategy.com
Today, all those fixer-upper binge watching sessions are paying off as I share some of my favorite lessons from Ms. Joanna Gaines that you can apply into your business. Check it out. One of the things that I have seen over the years is that often my students want to skip ahead. They want to[...]
Is your business sustainable? This is such an important piece of the entrepreneurship puzzle and I don’t think it’s talked about enough. We are in a current entrepreneurial culture right now that seems to worship the hustle, the badge of honor that comes with saying, “I work 12 hours a day,” or 16 hours a[...]
In this intense two-episode series, Racheal looks at the current opportunities for new entrepreneurs and how she would start a biz NOW, with her practical and profitable experience. Part 2 leads you from getting clients through social marketing! See the FULL show notes and get the Business Growth Checklist at RachealCook.com Learn more about the[...]
In this intense two-episode series, Racheal looks at the current opportunities for new entrepreneurs and how she would start a biz NOW, with her practical and profitable experience. Part 1 highlights the questions to ask yourself as you begin your journey. See the FULL show notes and get the Business Growth Checklist at RachealCook.com Learn[...]
How do you find clients when you're just getting started? Today I interview nutritionist Cristina Hoyt, a friend and client who shares with us how she started using the Get More Clients systems to start FILLING her monthly client docket! Learn more about the Get More Clients and signup for the Masterclass! Join Racheal on Facebook[...]
When it comes to getting new clients, high-touch always wins out over high tech. Especially when you are in the start-up stage of your business or you simply don't have a large audience. And the conversion rates speak for themselves. Even a brand-new coach, consultant, or service provider could see one-out-of-four phone calls translate into a paying client.[...]
If you’ve been following along, you know that the foundation of any solid 1x1 business model is HIGH-TOUCH, making the time to reach out and talk with potential clients. But who do you reach out to? Where do you find these mythical dream clients? In the early days of my business, whenever I needed to[...]
Welcome to part three of the Get More Clients series! In this series, I'm sharing my favorite strategies to help you book more clients {and generate more cashflow} without all lots of marketing or complicated technology. If you missed the first two posts in the series, then you can catch up right here:: 1:: Why Working 1×1 Is The Fastest[...]
Welcome back to the Get More Clients series! In this five-part series, I'm sharing my best tips to help you fill your private client docket. If you’re just tuning in, then you might have missed the first post in this series. I recommend reading that first: Why Working 1×1 Is The Fastest Path To Cash And[...]
It doesn’t matter if you’re needing to pay your rent, wanting to take your family on a vacation, or if you’re ready to sign up for an amazing business training you've had your eye on. In this day and age, many people believe that if they can just whip out a passive income product – like a[...]
What would happen to your business, your income, and your clients if a life emergency forced you to pause? Today, I'm sharing how my biz continues to run like clockwork and generate over $15K in the last 2 weeks when my entire family was down with the flu. Learn more about The CEO Retreat and[...]
Do you ever find yourself feeling frustrated and unfocused in your business to the point where you know you aren't doing the things that need to be done to get you to those business goals? If so, listen up, because today we are talking about the one practice I have put in place in my[...]
Writing a bio, crafting an about page, and giving an elevator pitch are often challenging even for veteran entrepreneurs. Today, Dr. Michelle Mazur joins me to talk about her book 3 Word Rebellion, and how to make your messaging resonate! Learn more about The CEO Retreat and get YOUR tickets at http://www.rachealcook.com/CEO-Retreat Join Racheal on Facebook[...]
It's impossible to grow a profitable, sustainable business when your time goes to $10/hr busywork instead of $1000/hr CEO level, big picture tasks. Today, learn the system to keep your biggest priorities front and center for growth! Learn more about The CEO Retreat and get YOUR tickets at http://www.rachealcook.com/CEO-Retreat Join Racheal on Facebook and learn why[...]
The nitty-gritty day to day IN your business is always full - from admin to social to service and back. But what about working ON your business? How do you get more time dedicate to working ON the big picture? Let's build real CEO time into your business! Learn more about The CEO Retreat and[...]
Today, Margaret Cogswell joins me to share her top takeaways from The CEO Retreat - my 1-day event that helped her 2-year-old business see a 4X in revenue! Learn more about The CEO Retreat and get YOUR tickets at http://www.rachealcook.com/CEO-Retreat Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard! And follow Racheal[...]
If you’re feeling like the kind of success you really want is only reserved for those who can handle non-stop stress, grind, and hustle... then I can’t wait to share how you can have more ease and less stress in your business. In this episode of Uncomplicate Your Business, I'm sharing one of my favorite[...]
With so many things to do, how do you know what to focus on next? In this episode of Uncomplicate Your Business, I'm asking you the TOP 3 questions to help you decide what you need to be investing your time and energy into to see real results in 2019. Join Racheal on Facebook and learn[...]
Entrepreneurship looks glam on social media with beautiful photo shoots and inspirational quotes... but the reality is far from it! Today, I'm chatting with some amazing ladies who share a real look at the messy middle of entrepreneurship. Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard! And follow Racheal on Instagram!
As much as we all LOVE our businesses, there's a major downside of being an entrepreneur we rarely talk about: It feels like you can never escape your business. Even when you’re not sitting at your desk… you’re reading about business. You’re talking about business. You’re coming up with a million new ideas for your[...]
Have you ever wondered why it is that at the end of some weeks you feel like you’ve been incredibly busy, but you look back and realize you haven’t really done anything that is moving you towards your goals in your business or in your life? I want to share this little demonstration with you[...]
Today I'm going to share with you why I created a live in person event for my online business, and all the lessons I've learned from a year of my live events: the CEO Retreat. See the full show notes at RachealCook.com! Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard![...]
I invite bodywork entrepreneur Mindy Totten to share how the overwhelm of offering more to a wide audience can be remedied by leaning into your dream work, and the niche that's perfect-for-you. See the full show notes at RachealCook.com! Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard! And follow Racheal on[...]
An interview with Tara Newman, a stellar coach seeing women toward more intentional leadership with her strategy of a CEO Debrief. Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard! And follow Racheal on Instagram!
Time for a REAL PLAN to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day! Join the challenge at RachealCook.com/best-year-ever. Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard! And follow Racheal on Instagram!
Time for a REAL PLAN to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day! Join the challenge at RachealCook.com/best-year-ever. Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard! And follow Racheal on Instagram!
Time for a REAL PLAN to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day! Join the challenge at RachealCook.com/best-year-ever. Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard! And follow Racheal on Instagram!
Time for a REAL PLAN to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day! Join the challenge at RachealCook.com/best-year-ever. Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard! And follow Racheal on Instagram!
Time for a REAL PLAN to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day! Join the challenge at RachealCook.com/best-year-ever. Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard! And follow Racheal on Instagram!
What is YOUR Definition of Success? Yes - you CAN have it all! But first, you've gotta define what it all means to you! Find the full show notes at RachealCook.com. Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard! And follow Racheal on Instagram!
Creating content is a huge part of my marketing strategy, but showing up consistently for nearly 10 years means having a solid content strategy in place. If you’ve ever struggled to know what to talk about, listen in! Find the full show notes at RachealCook.com. Join Racheal on Facebook and learn why entrepreneurship doesn't have to[...]
You've got the messaging, and just need the right audience. These 3 strategies can help you grow your audience in the short term AND in the long run. Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard! And follow Racheal on Instagram!
Getting the word out about your business takes a ton of work. And despite all the blog posts, newsletters, Instagrams...you may not be seeing the results you'd like. Today we’re diving into the three reasons your marketing isn’t working…and how to fix it! Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so[...]
Over the last year, I’ve done nearly 100 Facebook Live episodes of the Uncomplicate Your Business Show! It’s been my favorite way to create amazing free content for my community, so today, I thought I’d break down the good, the bad, and the ugly of hosting a Facebook Live show. Join Racheal on Facebook and learn[...]
Do you ever find yourself doubting the value of your offering, or worse, discounting clients because you're afraid they'll doubt it? Today I'm joined by money mindset coach Laura Cook, who's here to help you offer and earn what you're worth. Join Laura for her Master Your Money Mindset Challenge! Follow Racheal on Facebook and[...]
You’ve got more ideas than you know what to do with. But which idea is the RIGHT idea? Today, I’m sharing a simple and strategic framework that will help you filter your ideas so you can choose the ONE that you’ll focus on for the next 90 days.
We heart-centered entrepreneurs love what we do. But ask us to do marketing, and we'll feel sleazy. If you’ve felt resistant to marketing – you’re in for a treat. Today, we’re not talking about marketing. We’re diving deep into the science of resonance.
Wouldn’t it be amazing if your calendar, workshops, and programs filled quickly with clients you ADORE working with, AND you knew EXACTLY what to offer your community? It’s actually easier than you might think to make this dream come true…
You’ve probably done about a million goal-setting exercises. But there’s a problem: most goal-setting focuses on GETTING...which leads to feelings of “not enough.” Today – we’re NOT doing goal setting.
Entrepreneurs are idea machines! But too many ideas can end up holding you back from creating a business and life you really love Here's how you can start narrowing your focus on the ideas that will move you forward!
Truthfully, you don’t have to sacrifice your health, family, happiness, or spirit to have a successful thriving business. You just need some flexible systems that give you just enough support to stay on track AND to evolve as you do!
Maybe your workday starts with 30 minutes of “getting organized”, weeding through emails and poking around Facebook. If so, you could be wasting over 120 hours every year! If you’re ready to take back your day, you’re gonna love today’s challenge!
It’s reality check time:: Are you any closer to your dreams than you were 1 week ago? 1 month ago? 1 year ago? Not quite? It’s time to master the art of FOCUS!
Your business is NOT an emergency! It's time to pump the brakes on the never-ending to-do list. Listen in for the 4-part framework I use to approach my business tasks mindfully, and with perfect prioritization.
If you’re a heart-centered entrepreneur… you started your business because you wanted to share your passion with the world! But are you really doing what you love? Or are you finding yourself up to your eyeballs doing WORK?
You Get Laser Focus, Turbocharged Productivity, and Bigger Results FASTER with The Fired Up & Focused Challenge. You’ll get excited about your business again – because you’ll kiss stress and busywork goodbye. You’ll be doing the right things … at the right time … the right way. Visit firedupandfocused.com ASAP to participate in the LIVE Challenge[...]
Tami was spinning her wheels trying to figure out how to really get her business as a yoga teacher/life coach/self-care advocate off the ground. With the right Q&A, Tami got the help she needed to take off, and the insight into her unique brand.
Imagine putting hours into creating an online membership program – only to launch and only earn $60 in that first month. Catherine Middlebrooks shares how she recovered from such a rough start to 5-figure freedom.
Imagine going from working with 40 private clients, 6 days a week to streamlining your entire business so you can work just 3 ½ days a week so you can finally have your dream business with your dream lifestyle to match.
Recently, I did a free training along with my operations manager and my community manager to talk about a topic that I think is just so incredibly important for any entrepreneur:: Are You The Employee, The Manager, or The CEO? With so many tasks - great and small - necessary to run a business, we entrepreneurs[...]
Listen in to learn:: ➳ The key differences between working in your own business as The Employee, The Manager, and The CEO (and how not knowing this difference is keeping you stuck in a rut!) ➳ How to make the shift from employee to CEO - even if you're just getting started and don't have[...]
It's no secret that I'm an AVID reader... so today I thought it would be fun to share my 5 MUST READ books for entrepreneurs (and I'm giving them away to one lucky person)! http://www.rachealcook.com/books-every-entrepreneur-should-read/
Nearly 20,000 entrepreneurs have participated in the Fired Up & Focused challenge over the years. I’ve noticed that one of the biggest struggles for most entrepreneurs isn’t that they don’t have amazing ideas to grow their businesses… it’s that they don’t have the TIME to work on the big picture! I get it. The day[...]
Last week I dove in with a pretty epic episode about the 6 lessons I have learned on this journey to becoming a multiple six-figure CEO of my business. These are lessons that I see a lot of my peers and clients learning as they start making that transition from being a high five-figure entrepreneur[...]
Do you get frustrated when people say that you need to work smarter not harder? This is one of those concepts that used to frustrate me so much. I was raised by entrepreneurial parents who worked so incredibly hard to grow their business. The idea of hard work was drilled into me from such a[...]
Do you feel like you're on track for your 2018 goals? This is such a challenging time of year. Especially if you are like me, summer is upon us. If you have children and schools are being let out. Our schedules are being shaken up. Things start to slow down and as an entrepreneur it[...]
Let me know if this sounds familiar to you. Have you ever said: I'm not ready to take that step. I'm not ready to sign up to work with a coach. I'm not ready to put my website out there. I'm not ready to do a Facebook Live. I'm not ready to charge that[...]
Over the last few weeks I have been sharing the Path to Predictable Profits, it has been an epic seven part Facebook Live series. It's been so much fun to share these lessons with you, things that will help you to grow your business to getting that consistent $5,000 a month or that consistent $10,000[...]
Listen in as we cover: How do you create a model calendar or a 90 day plan when time can be so unpredictable? (answer at 1:10) What is your process of creating content upgrades as DIYer? (answer at 8:27) How do you deliver your content once you've created it? (answer at 11:20) What are some[...]
Us entrepreneurs - we are idea generating machines. We see opportunities everywhere. We discover new solutions to old problems. On a daily basis we're inspired to create something new that could change the world. Our biggest strength is can also be our biggest weakness. Those new ideas all too easily become shiny objects that hold us[...]
I'm so excited for today's show because the last few weeks for Uncomplicate Your Business, I have been sharing a lot about how you can design the life you love while you grow your dream business. This is something that I feel like we leave out of the whole business building equation. We end up[...]
After working with hundreds of heart-centered entrepreneurs… I’ve seen a pattern that many of us buy into {that’s actually setting us up for insane amounts of stress and anxiety in our businesses}. While we all want to create a business and life we love, I see many of us DELAYING the life we love because we[...]
Today, I’m getting a little controversial by saying MORE HUSTLE isn’t the answer to sustainable business growth. Here’s the challenge and the issue that I really have with this hustle mentality. First of all, we don’t all have 12-18 hours a day to work. We just don’t. For so many of us, there are other[...]
Have you ever had that moment where you think you’re doing the right things to grow your business...but you feel like a kid wearing your mom’s high heels, pretending to be a grown-up? This is a pretty prevalent way to feel for most business owners especially in your first few years in business. We're surrounded by[...]
I have been working on today's podcast episode for so many months now. I've been thinking about it and planning it and now I'm just so excited to share this new strategy that I've been developing to help you plan your best week ever. But before I dive into it, this week's content is based[...]
New Year is when we all dream big dreams and make big plans for our lives and business… but then LIFE gets in the way and that little list of dreams and goals is covered by all the other to-dos clamoring for your attention. You need more than a post it of goals… you need a[...]
New Year is when we all dream big dreams and make big plans for our lives and business… but then LIFE gets in the way and that little list of dreams and goals is covered by all the other to-dos clamoring for your attention. You need more than a post it of goals… you need a[...]
New Year is when we all dream big dreams and make big plans for our lives and business… but then LIFE gets in the way and that little list of dreams and goals is covered by all the other to-dos clamoring for your attention. You need more than a post it of goals… you need a[...]
Today, we're talking about why this mindset of waiting until you're successful, might be holding you back from creating that success in your business. "When I'm successful, then I'll ... " This is a question that really shook things up for me, because it showed me where I was holding myself back in my business and[...]
New Year is when we all dream big dreams and make big plans for our lives and business… but then LIFE gets in the way and that little list of dreams and goals is covered by all the other to-dos clamoring for your attention. You need more than a post it of goals… you need a[...]
New Year is when we all dream big dreams and make big plans for our lives and business… but then LIFE gets in the way and that little list of dreams and goals is covered by all the other to-dos clamoring for your attention. You need more than a post it of goals… you need a[...]
Like most children of the 80s and 90s, I was raised with a generation of girls who were told that we could grow up to have it all. We could go to college. Break through the glass ceilings in corporate America. Bring home the bacon and fry in up in the pan. We could achieve[...]
There’s something funny that happens when you’re on the path of self-realization + personal development. It doesn’t matter how many personality tests + assessments you take; How many personal development, spirituality, and self-help books you read; Or even which Abraham Hicks Law of Attraction CD you have playing in your car; There’s still a blind[...]
We hear that we should be everywhere. We should be on Facebook, Twitter, Instagram, and Pinterest. Last year it was Periscoping and Blabbing… and now we should be on Facebook Live! We stress over blogging every week… no let’s make that a vlog… what if we make it a podcast! And we also need to[...]
It’s official ya’ll… we’re down to the last 90 Days of 2017! Are you winding down or ramping up? For some of us, we’ve already decided that 2017 is pretty much over. The holidays are just around the corner, we’re taking the kids to all their activities… it’s just easier to go with the flow[...]
Our topic today is all about what a capsule wardrobe can teach you about creating more ease and less stress in your business. If you have been following me for a while, you might know that I am really, really passionate about simplifying my life, around keeping things simple; everything to how I prep our[...]
Are you running your business or is your business running you? This is all about do you feel like you’re flying by the seat of your pants just to keep up with this crazy monster you’ve created called Your Business. If the answer is, “Yeah, I’m feeling like I’m flying by the seat of my[...]
Today we're breaking it all down and talking about the numbers. We're going to talk about exactly what it means to have a six figure business. If you happen to catch last week's episode on a big enough business then maybe you went through the process I shared with you to figure out what size[...]
Let's dive into how to reduce your stress to dollar ratio in your business. This is a concept that has completely transformed the way I approach my business everything from how I market my business how I run my business behind the scenes. For every single offering that you have you have to be aware[...]
Today, we’re talking about why a big enough business is the key to designing a life and business you love. As an entrepreneur who teaches other entrepreneurs how to design a lifestyle business, I have to say that I see a lot of hype. Not a day goes by when my Facebook newsfeed doesn’t include[...]
Today, we’re talking about how to much information can be keeping you stuck and overwhelmed. Let’s dive in. It’s no secret that I am a complete lifelong student. Nothing makes me happier than learning something new. Learning just excites me. My favorite time of year is back to school. A bouquet of fresh pencils and[...]
There’s a strong entrepreneurial culture of hustling 24/7. As if we can just work ourselves nonstop. The truth is, I really think this is setting up so many entrepreneurs on the fast track to burnout. When I look at the statistics that 80% of new businesses shut down within the first few years, I really[...]
When it comes to working with new team members, I tend to hear from people is they feel like they hired a great person, but then a month or two into that working relationship, they just tell me, "It is not working. I don't know what's going on". And on the other end of that[...]
Today, we are continuing The Dream Team series and we're talking with my team about what you need to know when you're getting ready to hire your dream team. You've already determined from the last episode, that it's time to bring some support into your business. Now, you have to figure out, where do you[...]
Do you need real support behind the scenes in your business? Maybe the idea of hiring a team has been a little overwhelming or you're just not sure if you're ready to bring some people in behind the scenes. Having a team in place really makes my life as an entrepreneur much, much easier. It[...]
I have some important questions to ask you today. Do you ever wish that you didn't have to deal with money? Have you ever had a hard time quoting a price to a potential client? Or, have you ever struggled to say, "hey, I need you to pay me" now? These are common challenges that[...]
If this is the first episode you've ever listened to of the Uncomplicate Your Business Podcast, one, I hope you absolutely love it, and two, I hope you listen in to the previous three episodes because I have been talking with some incredible women entrepreneurs about their entrepreneurial journey. What makes this summer series different[...]
In the last episode of this series, episode 54, with Worthy and Well founder Casey Berglund, we walked through her journey of fusing all of these interests, yoga, mindfulness, nutrition, health coaching, into one brand Worthy and Well and where that has led her today on a cross-country trip across Canada. Now, we're going to[...]
Today, I am so excited to kick off this very special summer series of interviews to inspire you as you go through the entrepreneurial journey. Especially if you're maybe still in those early stages you're still in year one or two or three. Not too long ago, I was having a little Skype date with[...]
Understanding these natural seasons of your business can really set you up for success and help you to take off running in the fall. For many entrepreneurs, especially us mamapreneurs, us working moms who are juggling kids who are off on their spring break or summer break, summer can bring a dip in new clients[...]
About six months ago, in December of 2016, I had an episode that was all about how to do a year in review and set yourself up for success in the new year. The truth is, it feels like New Year’s gets all the glory, that’s when everybody is dreaming big and they’re setting smart[...]
Is your business sustainable? This is such an important piece of the entrepreneurship puzzle and I don’t think it’s talked about enough. We are in a current entrepreneurial culture right now that seems to worship the hustle, the badge of honor that comes with saying, “I work 12 hours a day,” or 16 hours a[...]
Are you still struggling with a dramatic ebb and flow of clients and cashflow? A business trapped in the feast or famine zone is not designed for growth!
I wanted to share with you today a little bit about how we manage to plan the business around our family, because this is our focus. It hasn’t been an accident. But I have to say that looking back over it, I could give you a lot more perspective now on what worked, what didn’t[...]
Want more balance in your life & biz? Make space for what matters! Thankfully, you don’t have to sacrifice your health, family, happiness, or spirit to have a successful thriving business and happy family. And it all starts by understanding the true meaning of BALANCE. Too often, we find ourselves scrolling through the insta-perfect photos[...]
After working with hundreds of heart-centered entrepreneurs… I’ve seen a pattern that many of us buy into {that’s actually setting us up for insane amounts of stress and anxiety in our businesses}. While we all want to create a business and life we love, I see many of us DELAYING the life we love because[...]
Today I’m walking you through the essentials of a free coaching call that converts into paying clients. So many people hesitate to get on the phone with potential clients because they are afraid of being seen as ‘pushy’ or ‘salesy’ when in reality for anyone offering higher-end services, a real conversation is essential to booking[...]
Now onto the third installment of the Get More Clients series! In this post, I’m getting into the simplest, easiest way you can start filling your client docket. In fact – this is EXACTLY the process I used to book $10K within my first 2 weeks back after a year long maternity leave.
Solopreneurs often themselves in this position where we’re doing everything we can think of to grow our business - we’re checking all of the marketing items off the list - but it’s just not delivering enough paying clients. I know that 99% of the time, there is likely a missing piece of the profit-generating puzzle. There’s a disconnect between[...]
I hear from people every week who are dreaming about their dream business but struggling with the reality of starting from scratch, with no website, no email list, and nothing to offer but their time. What do you do when you're building your dream business but need revenue, stat? And while I’m uber-committed to sharing[...]
Selena Soo discusses using publicity principles to land your next podcast so you can reach bigger audiences {and the steps to get you there!} Get the transcript and show notes at: rachealcook.com/episode39
We often think that online businesses are all about high tech... but for those who are the most successful, high touch is their secret to success.
If you're the CEO of your business... it's time to step into your role as the Boss Lady. Unapologetically. Cause Boss Ladies get it done.
Six months ago, Tami Hackbarth began what she called the 100 Women Project. Hear how she gained insight and validated her biz with this brilliant and brave adventure!
One of the most popular questions around each new year, and each 5-year milestone, I'm answering what I would do if I were starting my business from scratch in 2017!
In this minisode, Racheal pauses to acknowledge the drama in the world today and how smart entrepreneurs can keep their eyes on the prize and minimize distraction.
Are you still struggling with a dramatic ebb and flow of clients and cashflow? A business trapped in the feast or famine zone is not designed for growth!
Does it suddenly feel like your new business isn't growing? Today I'm sharing three areas of focus that can help your biz transition to a whole new level.
Are you focused on the right strategies to grow your business? From your offerings to your marketing, it all depends on which stage of business you're in.
Is shiny object syndrome holding you back in your biz? Learn my top 3 strategies to help you consolidate your ideas, prioritize, and stick to your plan!
Creating an action plan for your small business can feel overwhelming. This post breaks down three specific ways to help you rethink goal setting for good. RachealCook.com/episode29
We’re in the home stretch of 2016, so it’s natural to be looking ahead. But before you make even one new resolution for your biz, it's best to press pause, look backward, and do your Year in Review.
More and more working women are stepping away from the corporate ladder, and instead blazing their own path into entrepreneurship. How can you make sure to achieve all the success you want while working for yourself?
In this episode, Racheal shares a very special email and invitation she received from fan Shannon Siriano Greenwood to attend an annual Thank You Party, and the surprising impact that gratitude practices can have in your business!
For every single offering that you have, there is an amount of time, energy, and complexity that you commit to in order to bring that offering to your clients. Putting it simply? A degree of stress is involved. By understanding your Stress to Dollar Ratio, you can better prioritize your offerings, market you business, and[...]
In this episode of Uncomplicate Your Business, I'm sharing my year long journey {it's almost complete!} to a huge rebrand, why it was so darn expensive, and my top 5 lessons that you can take away without spending a penny.
We're back! And the Get Fired Up & Focused Podcast is getting a makeover. In this episode, I'm kicking things off with a peek behind the scenes of this podcast evolution into Uncomplicate Your Business and sharing what's coming in this weekly podcast!
It's so exciting and bittersweet that you've wrapped up The Fired Up & Focused Challenge. I know you've experienced a TON of growth, not only in your productivity and biz skills, but in flexing those CEO muscles!Just because the challenge is over, doesn't mean that growth stops.Consider this challenge the launching pad. And I'm here[...]
The heart-centered entrepreneur’s dilemma:: How do you let people know how awesome you are without coming off like an arrogant, egotistical, megalomanic? Love your community, and THEY will let EVERYONE know!
So most business "gurus" say that you should stair-step your offerings so that people gradually buy into bigger more high value services/programs. Your time and your people’s time is worth more than that! Today is all about helping your dream peeps put a ring on it by delivering an amazing IFO {Irresistible Free Offer}.
We modern entrepreneurs are often uncomfortable with traditional marketing tactics. Even after understanding the psychology behind why scarcity + urgency work, these strategies may not resonate with you. Resonance is key. Today’s challenge will help you find your Entrepreneur Sweet Spot Theme: YOUR key to resonating with your perfect-for-you audience and dream clients.
I’m taking you straight to an inspiration of mine today, someone who cuts to the chase on making marketing a MINDFUL + ETHICAL conversation between you and your community. The best part? You’re probably well-practiced in mindful marketing and may not even know it!
I know you entrepreneurs have tons of new ideas swimming around... and trying to figure out the RIGHT idea to start with can feel overwhelming. Paralyzing even. That's why I'm giving you a simple framework to figure out which idea is the RIGHT idea for right now!
This challenge is an introduction to The Business Sweet Spot Method {which we dive DEEP into inside CBD}. The questions may seem simple enough - but it's the nuances of each core element of your Business Sweet Spot that help you stand out from your peers! A hobby is 100% about YOU... but if you're[...]
Sometimes, our successes in business stack so high that we prepare ourselves for a fall, and an irrational fear of failure can grip us so hard that we end up sabotaging ourselves. With the right mindset of always being open to opportunity, success, and the light your work is bringing into the world, you can[...]
Today's challenge is one of my absolute FAVORITES that has made a huge impact on my own relationship with money. The first step to creating a CEO mindset around money doesn't have to be painful, shaming, or overwhelming. It can start with awareness, gratitude, and an incredibly simple daily practice.
If you want to create more ease and less stress in your business, you'll love today's perspective on living into your painted picture without stressing over all-or-nothing goal setting.
Now that you're FIRED UP about your biz... it's time to get LASER FOCUSED. Us entrepreneurs... we are idea machines. But when you're not wearing your CEO hat, you can spin out into idea overload and getting distracted by shiny new ideas at every turn. If you want to create a profitable + sustainable business,[...]
Are you running your biz…or is your biz running you? I know LOTS of entrepreneurs resist creating systems because they feel like they need more flexibility…but the truth is when there aren’t systems to support you, you get in your own way. You become the bottleneck, and your biz starts to run you. Learn what[...]
How EASY is it to work with you? Are you asking peeps to jump through a million hoops to book an appointment? Do you find yourself chasing after clients so you can get paid? Are you on top of how many sessions clients have left or when their next payment is due? You can duct-tape[...]
Email isn't the sexiest topic - BUT it's an essential element to any modern business {and the FIRST thing you can outsource!} This challenge is all about streamlining your inbox + simplifying your follow-up process.
This generation is bombarded with the idea of “having it all;” then we {especially women} are hit with shame over thinking we can! I’m here to tell you, if you create a vision of your work/life balance and your ideal day, you can set yourself up for exactly the success you want!
Savasana has been called the most important pose in yoga. Pure relaxation that allows you to soak up all the benefits of your practice. Turns out... it's good for your biz too! Isn't it nice knowing that relaxation is so powerful? One of my favorite pieces of homework to give my private clients is to[...]
We as a culture need to eradicate the notion that long hours = badge of honor. The truth is, working 80+ hours a week rarely leads to doing your best work. And if you're not taking the time to nurture other important areas of your life, what are you really working FOR?
Is there a direct correlation between your environment and FEELING like a successful CEO of your biz? I think so! This challenge draws from my yoga practice, and helps you make your work time and workspace work FOR you!
Do you find yourself putting off the tasks and projects you KNOW would move your biz forward? This crazy simple strategy that can help you get HUGE results in very short periods of time. Remember - working SMARTER isn’t about being busy for the sake of being busy! It’s about getting into the zone where[...]
This is one of my favorite strategies for reigning in the overwhelm. So simple and so powerful! There are 2 parts to this challenge - make sure you do BOTH {just a warning 'cause the first part is known to make some anxious, but the second part brings sweet sweet relief!}
We’re kicking things off with my favorite framework to help you shift from busy worker bee to QUEEN bee {aka CEO} in your biz. This simple shift is the key designing a biz that works FOR YOU {instead of you slaving away for your biz!}
Ever wish a productivity expert would swoop in and help you create more ease and less stress in your biz?How about if a life coach would give you a {loving} kick in the pants when you’re procrastinating and can’t seem to get yourself into action?And then a business strategist could help you design your business[...]
If you’re fed up with the non-stop solopreneur grind’ I’m so glad you’ve found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!
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All podcast content including episodes, graphics, and podcast descriptions are directy attributed to Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist, Racheal Cook MBA: Small Business Owner, and Business Growth Strategist or their podcast platform partner. If you believe your copyrighted work is in use without your permission, you can follow our process outlined here. See terms of use.
All podcast content including episodes, graphics, and podcast descriptions are directy attributed to Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist, Racheal Cook MBA: Small Business Owner, and Business Growth Strategist or their podcast platform partner. If you believe your copyrighted work is in use without your permission, you can follow our process outlined here. See terms of use.
